Trends in CAD/CAM/CAE

➤ Engineering as a Strategic Weapon

➤ Process Changes
➤ Enterprise-wide Integration
➤ Supplier/OEM Integration

Wayne A. McClelland
President
WAMware, Ltd.
WAMware is a registered trademark of WAMware, Ltd. SDRC is a registered trademark and I-DEAS a
trademark of Structural Dynamics Research Corporation. All other trademarks or registered trademarks
belong to their respective holders.
Engineering
Engineering as
as aa
Strategic
Strategic Weapon
Weapon
 Market Evolution
CAD/CAM/CAE is now entering a new phase of growth...
1970 1980 1990 2000

➤
➤ Focus
Focus on
on Macro
Macro
Benefits
Benefits ➤
➤ Balanced
Balanced Ownership
Ownership
Process
➤
➤ Management
Management Edict…Edict… ➤
➤ Process
Process Automation
Automation
Little
Little Buy-in
Buy-in from
from End
End People Tools
➤
➤ Business
Business Benefits
Benefits
Users
Users

➤
➤ Empowerment
Empowerment
➤
➤ Task
Task Automation
Automation
➤
➤ Management
Management
Abdication
Abdication

It doesn’t work (well) any other way!

Copyright 1998, WAMware Ltd. -3-
 Typical Business Benefits

Source: SDRC Team for Success Tour 1996/97

with permission from respective companies.
Company Direct Benefit Business Impact

Iomega 50% reduced time- created new market

to-market segment
Sharp 75% less
r a g
g aiin
first to market with
a n
development time
d o
o e
vver a
LCD-based system
Bose 50% reduced time-
a n d new design

x +
to-market
…
… oovveerr an functionality
r
Johnson Controls
f
ee foo r 2
2 x +40% less responsive to

SSttri
riv
Thomson
v development time
saved 3 weeks and
customer needs
lowest cost
$450K manufacturer
Polaroid/PDD 50% reduced time- extended product life
to-market

Copyright 1998, WAMware Ltd. -4-

 Strategies for Success

➤ Drawings off the Critical Path

➤ 3D Solids on the Critical Path

➤ Simulation -driven Design

Simulation-driven

➤ Team Engineering
Mechanical NC Documentation
Marketing
idea Industrial
Design Supplier I/F Inspection ship
Design Analysis Assembly

Copyright 1998, WAMware Ltd. -5-

 Who Cares?

➤ In Most Manufacturing Companies…

“Engineering” is a Cost ▼Reduce

▼Reduce
▼Control
▼Control

➤ In Progressive Manufacturing Companies…

“Engineering” is a Strategic Weapon !!

▲Invest
▲Invest
▲Leverage
▲Leverage

… measured by its Impact on Business Benefits

Copyright 1998, WAMware Ltd. -6-

 Focus on Business Benefits

X Level 1 System cost savings (H/W, S/W)

10X Level 2 Labor Productivity Savings
100X Level 3 Realization of Business Benefits:
Benefits - Time to Market
- Product Cost
- Quality
- Innovation

➤ Effectiveness (making the right engineering decisions)...

is more important than Productivity (doing things faster)
➤ In fact, some tasks may take longer…
and yield benefits downstream in the Process

Copyright 1998, WAMware Ltd. -7-

Process
Process Changes
Changes
 Process Changes
Current Practice
“Go”
x months

Engineering

• Detailing
Concepts • Prototyping Level of
Detail
• Pre-Mfg
“Race to the Drawing”…
release when drawings
are ready

Copyright 1998, WAMware Ltd. -9-

 Process Emphasis Changes
Vision
“Go”
x months

Manufacturing y
months

Engineering
•• Detail
Detailonly
onlyfinal
final
Marketing design
design
•• Reduced
Reduced
Concepts
Prototypes
Prototypes
•• Manufacturable
Manufacturable
More
More Designs
Robust Designs
Robust
Concepts
Concepts Release when
product/subproduct
is “Right”

Copyright 1998, WAMware Ltd. - 10 -

 Drawings Off the Critical Path

Evaluation...
Evaluation... Simulation...
Simulation...
Drawing
Drawing Release
Concepting
Concepting 3D
3D Detailing
Detailing

iterations

Copyright 1998, WAMware Ltd. - 11 -

 Drawings Off the Critical Path

Evaluation...
Evaluation... Simulation...
Simulation...
Release
Concepting
Concepting 3D
3D Detailing
Detailing
to Manufacturing
(in-house or supplier)
iterations

3D w/ 3D Inspection Data 3D Solid/Surface Model + Fully Dimensioned

(e.g. I-DEAS-to-I-DEAS) “Minimally Dimensioned Drawing” Drawing

✚ Datums
✚ Tolerances
✚ Feature Control
Symbols

Copyright 1998, WAMware Ltd. - 12 -

 Enterprise-wide 3D Visualization
Enterprise-wide
Areas to Consider for “Collaborative” Product Development

Industrial Manufacturing/ Engineering

Marketing Design Assembly (Design & Analysis)

• Sales Configurations • Styling • Assembly/Disassembly • Digital prototyping

• Marketing proposals • Packaging sequencing • Interference checking
• Sales training • Ergonomics • Factory flow • Analysis
• Concept presentations • Robotics/work • Part/Assembly visualization
cell animation
• CAD & Database integration
• Training
• Digital design reviews
• Real-world animated
Customer simulations (FEA, CFD,
Purchasing Legal Kinematics)
Service

• Service Training • Vendor communication • Patent protection

• Interactive Maintenance • Visual Bill of Material • Litigation evidence
Manuals

Copyright 1998, WAMware Ltd. - 13 -

 Process Changes
… Validated and Refined via Broadening Pilot Project
➤ Get Drawings off the Critical Path
– redefine “release” to be:

complete self-documented 3D model

checked for packaging and assemble-ability

considered not over- or under-stressed

reviewed and accepted by manufacturing engineer

data package (3D model, 3D data exchange file, key inspection
dimensions) ready for submittal to internal/external manufacturing
– extend milestone for 1st release
➤ Conduct 3D Design Reviews (internal; with suppliers & customers)
– procure Laptop (>64MB RAM) and portable projector
… install Windows NT, I-DEAS, VisView, NetMeeting

Copyright 1998, WAMware Ltd. - 14 -

Enterprise -wide
Enterprise-wide
Integration
Integration
 Enterprise-wide Integration
Enterprise-wide

Application
Plugins

CAD/CAM/CAE

Interface
Configured
PDM ERP

Visual Collaboration
Sales/ Mechanical Manufacturing
Inspection Assembly
marketing Design Engineering
Industrial Purchasing/
Analysis Documentation Service
Design Supplier I/F

Copyright 1998, WAMware Ltd. - 16 -

 Supplier/OEM
Supplier/OEM
Integration
Integration

(see www.wamware.com -- CAE WAMware -- Supplier/OEM Seminar)

 3D Web Documents

➤ I-DEAS Export of VRML with

inspection information
– via VRMail from DesignNet
– limited direct export with MS6
➤ Allows viewing and some
interrogation of parts and
small subassemblies
➤ Suggest using for
Intra/Extranet-based
Project Web Sites

(see www.wamware.com -- Wayne’s World -- Oh, say, can you see?)

Copyright 1998, WAMware Ltd. - 18 -

 3D Design Collaboration

➤ Standard Internet-based
Conferencing
– audio -- near telephone quality
even at 28.8kb
– video -- OK on LAN/WAN
– object-oriented whiteboarding
– application sharing
– application collaboration
– free software (NetMeeting)
and nearly free line time
➤ Effectively W95/WNT only

(see www.wamware.com -- Tech Resources -- Primer on NetMeeting)

Copyright 1998, WAMware Ltd. - 19 -

 3D Enterprise Collaboration
VisView/NetMeeting Package
• Web browser (Internet Explorer)
• Audio (or phone) & Video (optional)
• Markup in Camera views
• Full Application Sharing Supplier
• Sectioning and Measurement

Marketing
… everyone
Marketing takes
is viewing
controlthe
of
Engineer the mouse,
same data atand...
the same time

Copyright 1998, WAMware Ltd. - 20 -

 Trends in CAD/CAM/CAE

➤ Engineering as a Strategic Weapon

➤ Process Changes
➤ Enterprise-wide Integration

Wayne A. McClelland
President
WAMware, Ltd.
WAMware is a registered trademark of WAMware, Ltd. SDRC is a registered trademark and I-DEAS a
trademark of Structural Dynamics Research Corporation. All other trademarks or registered trademarks
belong to their respective holders.