Академический Документы
Профессиональный Документы
Культура Документы
• Communication
• Co-operation
• Confidence
• Condor- quality of being sincerely honest
• Closeness
• Continuity
• creativity
Secondary data
analysis Qualitative research
Objective
Analytical model/
Theoretical Descriptive Research Hypothesis Characteristics
Factors
Foundation mathematical questions
Influencing
Res.Design
1. To determine the price elasticity of demands impact of sales & profits on various
price.
FORMULATE HYPOTHESIS
DATA COLLECTION F
FF
ANALYSIS OF DATA
F (Test hypothesis if any)
QUALITATIVE RESEARCH
objectives of Q.R.
Indirect method
Direct method
ORGANISATION OF M.R.DEPARTMENT
• A: Functional organization
MARKETING RESEARCH
MANAGER
Business economics
Corporate Research Advertising Product
Market sales
Executive. Research Research
Research executive
Executive Executive
B.PRODUCT ORGANISATION
VICE PRESIDENT
MARKETING
Marketing research
manager
Marketing
Research Marketing Marketing Marketing
Executive Research Research Research
Product-A Executive Executive Executive
Product-B Product-C Product-D
PRODUCT- A PRODUCT-B PRODUCT –C PRODUCT -D
PASTE CREAM SOAP LOCATION
HILL HILL HILL HILL
VICE PRESIDENT
MARKETING
• M.R. has many roles. M.R. influencing the Marketing managers in many of
their roles.
• M.R. make decision about potential opportunities, Target market selection,
market segmentation, Planning & implementing marketing programmes,
Marketing performance & control.
• There are two main factors influencing the role of M.R. namely:
1.Controllable factors
2.Uncontrollable economic
environmental factors.
• Intense competition: Ex: New product need exact qualified and experienced
problem solver.
• Growing importance of marketing planning &
decision.
• Sophistication in data processing Technology.
• Increasing M.R Budgets.
• M.R. Personal will be the highest paid & most significant in the organization.
EMERGING ISSUES
DATA MINING