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Activity Activity Cost (Rs.

) Activity Driver
Providing ATM service 1,00,000 No of transactions
Computer processing 10,00,000 No of transactions
Issuing statements 8,00,000 No of statements
Customer inquiries 3,60,000 Telephone minutes

Chequeing Accounts Personal Loans


Units of product 30,000 5,000
ATM transactions 1,80,000 0
Computer transactions 20,00,000 2,00,000
No of statements 3,50,000 50,000
Telephone minutes 3,50,000 90,000

< 500 Rs bal 500 - 1000


1 % of accounts 50 10
2 No of accounts 15000 3000
3 Avg balance 400 750
4 Service Charge earned 900000 180000
5 Interest earned @ 4% 240000 90000
6 Interest paid @ 2% 45000
7 Cost of activities @55.33 829950 165990
8 Profitability 310050 59010
Activity Capacity
2,00,000
25,00,000
5,00,000
6,00,000

Gold VISA
10,000
20,000
3,00,000
1,50,000
1,60,000

1000 - 2767 > 2767


25 15
7500 4500
2,000 5,000

600000 900000
300000 450000
414975 248985
-114975 201015

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