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1
INTRODUCTION
EXECUTIVE SUMMARY
Indian Capital Market has been linked to the International Financial Market
and the Standard has been increased in terms of efficiency and transparency
through Dematerialization of the Indian Capital Market in terms of handling
and dealing in securities in paper mode , the main objective of this study is to
analyze trends in growth of dematerialization process was not keeping pace
with the Indian Capital Market due to un popularity of Demat, lack of
information , and short direction after the inception of the scheme or the earliest
time taken to evaluate its popularity. My project is base on study about
dematerialization in the Indian Capital Market .The project covers issues related
to depository and Sharekhan as depository .Project start with objective ,
Methodology ,and limitation of project than it highlight company profile with
product details, than it explains capital market and depository part of this capital
market . This project cover trading in equity of capital market, settlement of
trade in depository, comparative analysis of structure and services offers in the
same industry , analysis of structure and services offers in the same industry,
analysis of dematerialization , issues related to demat e.g. opening account ,
nomination dematerialization ,transmission ,freezing defreezing.
SHAREKHAN
(DEPOSITORY SHARE CAPITAL
DEPOSITORY MARKET MARKET
PARTICIPANT) 2
What is a Mutual Fund?
A Mutual Fund is a trust that pools the savings of a number of investors who
share a common financial goal. The money thus collected is invested by the
fund manager in different types of securities depending upon the objective of
the scheme. These could range from shares to debentures to money market
instruments. The income earned through these investments and the capital
appreciations realized by the scheme are shared by its unit holders in proportion
to the number of units owned by them. Thus a Mutual Fund is the most suitable
investment for the common man as it offers an opportunity to invest in a
diversified, professionally managed portfolio at a relatively low cost. The small
savings of all the investors are put together to increase the buying power and
hire a professional manager to invest and monitor the money. Anybody with an
investible surplus of as little as a few thousand rupees can invest in Mutual
Funds. Each Mutual Fund scheme has a defined investment objective and
strategy.
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MUTUAL FUND FLOW CHART
4
TYPES OF MUTUAL FUND SCHEME
Mutual fund schemes may be classified on the basis of its structure and its
investment objective.
BY STRUCTURE
1. Open-end Funds
An open-end fund is one that is available for subscription all through the year.
These do not have a fixed maturity. Investors can conveniently buy and sell
units at Net Asset Value ("NAV") related prices. The key feature of open-end
schemes is liquidity.
2. Closed-end Funds
A closed-end fund has a stipulated maturity period which generally ranging
from 3 to 15 years. The fund is open for subscription only during a specified
period. Investors can invest in the scheme at the time of the initial public issue
and thereafter they can buy or sell the units of the scheme on the stock
exchanges where they are listed. In order to provide an exit route to the
investors, some close-ended funds give an option of selling back the units to the
Mutual Fund through periodic repurchase at NAV related prices. SEBI
Regulations stipulate that at least one of the two exit routes is provided to the
investor.
5
3. Interval Funds
Interval funds combine the features of open-ended and close-ended schemes.
They are open for sale or redemption during pre-determined intervals at NAV
related prices.
BY INVESTMENT OBJECTIVE
1. Growth Funds
The aim of growth funds is to provide capital appreciation over the medium to
long term. Such schemes normally invest a majority of their corpus in equities.
It has been proved that returns from stocks, have outperformed most other kind
of investments held over the long term. Growth schemes are ideal for investors
having a long-term outlook seeking growth over a period of time.
2. Income Funds
The aim of income funds is to provide regular and steady income to investors.
Such schemes generally invest in fixed income securities such as bonds,
corporate debentures and Government securities. Income Funds are ideal for
capital stability and regular income.
3. Balanced Funds
The aim of balanced funds is to provide both growth and regular income. Such
schemes periodically distribute a part of their earning and invest both in equities
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and fixed income securities in the proportion indicated in their offer documents.
In a rising stock market, the NAV of these schemes may not normally keep
pace, or fall equally when the market falls. These are ideal for investors looking
for a combination of income and moderate growth.
.
Three Common Investment Goals
Most individuals buy mutual funds for long-term goals, especially retirement. It
is estimated that retirees will need 70 to 80 percent of their final, pre-tax income
to maintain a comfortable lifestyle in retirement. If you plan to retire at age 65,
retirement savings should last for at least 18.5 years, since the average life
expectancy for a 65-year-old is 83.5,and continues to rise. Ideally, individuals
use a
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combination of sources to fund retirement, such as Social Security benefits,
employer-sponsored retirement plans-like 401(k) plans—and personal savings,
including Individual Retirement Accounts (IRAs).
Many parents and grandparents use mutual funds to invest for children’s college
educations. Your time horizon is an essential consideration when investing for
education: if you start when the child is born, you have 18 years to invest.
However, if a child or grandchild is in your future, the time horizon can be
lengthened by investing now.
Emergency reserves are assets you may need unexpectedly on short notice.
Many investors use money market funds for their reserves. Money market funds
alone, or in combination with short-term bond funds, can also be appropriate
investments for other short-term goals.
OTHER SCHEMES
2. Special Schemes
• Index Schemes
• Sectoral Schemes
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HOW TO INVEST IN MUTUAL FUND
The important thing is to choose the right mutual fund scheme, which suits
your requirements. The offer document of the scheme tells you its objectives
and provides supplementary details like the track record of other schemes
managed by the same Fund Manager. Some factors to evaluate before
choosing a particular Mutual Fund are the track record of the performance of
the fund over the last few years in relation to the appropriate yardstick and
similar funds in the same category. Other factors could be the portfolio
allocation, the dividend yield and the degree of transparency as reflected in
the frequency and quality of their communications.
10
Investing in just one Mutual Fund scheme may not meet all your investment
needs. You may consider investing in a combination of schemes to achieve
your specific goals.
The best approach is to invest a fixed amount at specific intervals, say every
month. By investing a fixed sum each month, you buy fewer units when the
price is higher and more units when the price is low, thus bringing down
your average cost per unit. This is called rupee cost averaging and do
investors all over the world follow a disciplined investment strategy. You
can also avail the systematic investment plan facility offered by many open-
end funds.
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ADVANTAGES OF MUTUAL FUNDS
Mutual funds make saving and investing simple, accessible, and affordable.
The advantages of mutual funds include professional management,
diversification, variety, liquidity, affordability, convenience, and ease of
recordkeeping—as well as strict government regulation and full disclosure.
• Diversification:
The best mutual funds design their portfolios so individual
investments will react differently to the same economic conditions.
For example, economic conditions like a rise in interest rates may
cause certain securities in a diversified portfolio to decrease in value.
Other securities in the portfolio will respond to the same economic
conditions by increasing in value. When a portfolio is balanced in this
way, the value of the overall portfolio should gradually increase over
time, even if some securities lose value.
• Professional Management:
• Regulatory oversight:
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Mutual funds are subject to many government regulations that protect
investors from fraud.
• Liquidity:
It's easy to get your money out of a mutual fund. Write a check, make
a call, and you've got the cash.
• Convenience:
You can usually buy mutual fund shares by mail, phone, or over the
Internet.
• Low cost:
Mutual fund expenses are often no more than 1.5 percent of your
investment. Expenses for Index Funds are less than that, because
index funds are not actively managed. Instead, they automatically buy
stock in companies that are listed on a specific index
• Transparency
• Flexibility
• Tax benefits
13
DRAWBACKS OF MUTUAL FUNDS
• No Guarantees: No investment is risk free. If the entire stock market
declines in value, the value of mutual fund shares will go down as
well, no matter how balanced the portfolio. Investors encounter fewer
risks when they invest in mutual funds than when they buy and sell
stocks on their own. However, anyone who invests through a mutual
fund runs the risk of losing money.
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15
How to Read a Mutual Fund Fee Table
There are two basic types of costs associated with mutual funds. Some funds
charge shareholder fees when you purchase or redeem shares of the fund,
i.e., sales commissions. In addition, all funds have operating expenses,
which represent the costs of running the fund. A mutual fund’s fees and
expenses are required by law to be clearly disclosed to investors in a fee
table at the front of the fund’s prospectus. Mutual funds compete vigorously
to keep costs low, since the performance figures reported by the fund ,and
the total value of your mutual fund account, are provided after all fees and
expenses have been deducted. For example, the fund returns published in
newspapers, advertisements, and official fund documents already are “net”
of any fees the fund charges you. Thus, any time you consider a fund’s past
performance, your decision reflects the impact fees have had on the fund in
the past. Particularly important to your assessment of costs is the fund’s
expense ratio. The availability of this figure in all fund prospectuses allows
you to easily compare how much more or less one fund costs versus another
—an important part of making an informed investment decision.
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Ten Tips on Buying Mutual Funds
Make sure the fund’s objectives coincide with your own. Do not change your
objectives or exceed the amount set aside for investment without careful
consideration.
Request a copy of the fund’s prospectus and read it carefully. Also look over
the SAI and the latest shareholder report from each fund you are considering.
17
4. Never treat the risks of investing in mutual funds
lightly.
All mutual funds involve some degree of risk. Unlike money market
accounts and certificates of deposit, mutual funds are not federally insured.
While junk bonds pay a high-rate of return, junk bond companies are more
volatile and more likely to default on bond payments. These factors can
seriously affect the fund’s performance
If you sell or redeem early – or do not complete the plan – you may find that
a large portion of your investment has gone to pay sales charges.
Besides the sales charges for redeeming periodic payment plans before
completion, some funds may charge a redemption fee or a proportion of your
investment, known as a contingent deferred sales load.
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8. Call Secretary of State office to find out whether
your broker/financial advisor and the mutual fund are
properly registered in Indian.
If something does not seem right, or if you are not satisfied with the answers
you have received, contact the Secretary of State’s office. We are here to
help you!
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of shares takes place. It plays an important role in channelizing capital from the
funds for business expansion. Shares are certificates which represents ownership
rights of the holder in a company.
What is share?
20
offered to the investors.
PRIMARY MARKET
The first time that a company shares are issued to the public, it is by a process
called the initial public offering (IPO). In an IPO company offloads a certain
percentage of its totals shares to the public at a certain price. Most IPOs these
days do not have a fixed offer price instead they follow a method called the book
building process, where the offer price is placed in a hand or a range with the
highest and the lowest value (refer to the newspaper ad). The public can bid for
the shares at any price in the band specified. Once the bid come in the company
evaluates all the bids and decides on an offer price in that range. After the offer
price is fixed the company either allots its shares to the people who had applied
for its shares or returns them their money.
SECONDARY MARKET
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Stock Broker
Company
Exchange Individual
Investors
SECONDARY MARKET
Once the offer price is fixed and the shares are issued to the people,
stock exchanges facilitate the trading of shares for the general public.
Once a stock is listed on an exchange, people can start trading in its
shares. In a stock exchange the existing shareholders sell their
shares to anyone who is willing to buy them at a price agreeable to
both the parties. Individuals cannot buy or sell shares in a stock
exchange directly they have to execute their transactions through
authorized members of the stock exchange who are also called stock
brokers
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DYNAMICS OF THE SHARE MARKET
Similar process happens for the transfer of shares from the seller’s end.
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MULTI CHANNEL ACCESS TO THE STOCK MARKET
Relationship Manager
Live chat
Call centre
SMS
Website Email
CUSTOMER SUPPORT
Multi Channel
Investment Option
Online Trading
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TRANSACTION CYCLE IN SHARE MARKET
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HOW TO A READ SHARE MARKET TABLE
Columns 1 & 2: column 1&2 shows 52- Week High and Low price rate
of shares.
Column 9 & 10: column 8 shown Day High and Low rate of share.
Column 12: column 8 shown Net Change of shares which share goes
up or down that thing is shown with the help of this table.
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Why shares
Dividend income:
investments in shares are attractive as much for the appreciation in the share
prices as for the dividends their companies pay out.
Tax advantages:
shares appear as the best investment option if you also consider the
unbeatable tax benefits that they offer. First, the dividend income is tax-
free in the hands of investors. Second, you are required to pay only a 10%
short term capital gains tax on the profits made from investments in
shares, if you book your profits within a year of making the purchase. Third,
you don't need to pay any long-term capital gains tax on the profits if you
sell the shares after holding them for a period of one year. The capital gains
tax rate is much higher for other investment instruments: a 30% short-term
capital gains tax (assuming that you fall in the 30% tax bracket) and a 10%
long-term capital gains tax
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Easy liquidity:
shares can also be made liquid anytime from anywhere (on sharekhan.com
you can sell as here at the click of a mouse from anywhere in the world) and
the investments can be realized in just two working days .Considering the
high returns, the tax advantages and the highly liquid nature, shares are
the best investment option to create wealth.
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DIFFERENCE BETWEEN PRIMARY AND SECONDARY MARKETS
In the primary market securities are issued to the public and the proceeds go
to the issuing company. Secondary market is a term used for stock exchanges,
where stocks are bought and sold after they are issued to the public.
PRIMARY MARKET
Individuals
apply to get
shares of the
company
Company
IPO
Company Owners
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TERMINOLOGY USED IN SHARE MARKET
1. Stock Broker / Sub – Broker: - People like you and me cannot just go
to a stock exchange and buy and sell shares. Only the members of the
stock exchange can. These members are called stockbrokers and they
buy and sell shares on our behalf. So, if you want to start investing in
shares, you can do it only through a broker. Every stockbroker has to be
registered with the Securities and Exchange Board of India, which is the
stock market regulator. You can either choose a broker (who is directly
registered with SEBI) or a sub-broker (people licensed by brokers to
work under them).
2. Demat account: - Gone are the days when shares were held as
physical certificates. Today, they are held in an electronic form in demat
accounts. Demat refers to a dematerialized account. Let's say your
portfolio of shares looks like this: 40 shares of Infosys, 25 of Wipro, 45 of
HLL and 100 of ACC. They will show in your demat account. You don't
have to possess any physical certificates showing you own these
shares. They are all held electronically in your account. Periodically, you
will get a demat statement telling you what shares you have in your
demat account.
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How to get a demat account
To get a list of the registered DPs, visit the NSDL and CDSL Web sites.
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4. Trading / Square off Transaction:-
5. Delivery Transaction:-
Delivery transactions are those transactions which are not squared off at
the day end, and the investor/trader is ready to take / give the delivery of
the security.
6. Settlement Period :-
Currently the settlement period is T+2. Settlement period i.e. T+2 means
one has to give the delivery of the shares sold within 2 days of the date
of the transaction. In case of purchase transaction, one will get the
delivery within 2 days of the date of transaction.
7. Shares Category:-
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The stock exchange has divided the shares into the categories
according to the performance of the company.
8. Auction:-
9. Close Out:-
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ROLE OF STOCK EXCHANGE
LISTING OF SECURITIES
34
(Regulation) Rules, 1957, Companies Act, 1956, Guidelines issued by
SEBI and Rules, Bye-laws and Regulations of the Exchange.
A company intending to have its securities listed on the Exchange has to
comply with the listing requirements prescribed by the Exchange.
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MINIMUM LISTING REQUIREMENTS FOR NEW COMPANIES
36
iv. Post issue net worth (equity capital + free reserves excluding
revaluation reserve) of Rs.20 Crores.
For this purpose, the term "offered to the public" means only the portion
offered to the public and does not include reservations of securities on
firm or competitive basis.
SEBI may, however, relax this condition on the basis of
recommendations of stock exchange(s), only in respect of a Government
company defined under Section 617 of the Companies Act, 1956.
EXCHANGES
37
The Governing Board of the Exchange at its meeting held on 6th August,
2002 amended the direct listing norms for companies listed on other
Stock Exchange(s) and seeking listing at BSE. These norms are
applicable with immediate effect.
38
7. The company should have at least two years listing record with
any of the Regional Stock Exchange.
8. The company should sign an agreement with CDSL & NSDL for
Demat trading.
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As per Section 73 of the Companies Act, 1956, a company seeking
listing of its securities on the Exchange is required to submit a Letter of
Application to all the Stock Exchanges where it proposes to have its
securities listed before filing the prospectus with the Registrar of
Companies.
All companies listed on the Exchange have to pay Annual Listing Fees
by the 30th April of every financial year to the Exchange as per the
Schedule of Listing Fees prescribed from time to time.
The schedule of listing fees for the year 2004-2005, prescribed by the
Governing Board of the Exchange and approved by the Securities and
Exchange Board of India is given here under:
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3. Companies which have a paid-up capital* of more than Rs. 20 cores
will pay additional fee of Rs. 750/- for every increase of Rs. 1 cores or
part thereof.
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results, requirement of minimum number of shareholders, etc. and takes
penal action against the defaulting companies.
The Exchange has introduced a new category called "Z Group" from
July 1999 for companies who have not complied with and are in breach
of provisions of the Listing Agreement. The number of companies placed
under this group as at the end of May, 2001 was 1,475.
The number of companies listed at the Exchange as at the end of May
2001 was 5,874. This is the highest number among the Stock
Exchanges in the country and in the world.
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COMPANY
PROFILE
44
COMPANY PROFILE
Share khan is one of the leading retail brokerage firms in the country. It is the
retail broking arm of the Mumbai-based SSKI Group, which has over eight
decades of experience in the stock broking business. Sharekhan offers its
customers a wide range of equity related services including trade execution on
BSE, NSE, Derivatives, depository services, online trading, investment advice
etc.
The content-rich and research oriented portal has stood out among its
contemporaries because of its steadfast dedication to offering customers best-of-
breed technology and superior market information. The objective has been to let
customers make informed decisions and to simplify the process of investing in
stocks.
On April 17, 2002 Sharekhan launched speed trade, a net-based executable
application that emulated the broker terminals along with host of other
information relevant to the day traders. This was for the first time that a net-based
trading station of this caliber was offered to the traders. In the last six months
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Speed Trade has become a de facto standard for the Day Trading community over
the net.
With a legacy of more than 80 years in the stock markets, the SSKI group
ventured into institutional broking and corporate finance 18 years ago. Presently
SSKI is one of the leading players in the institutional broking and corporate
finance activities. SSKI holds a sizeable portion of the market in each of these
segments. SSKI’s institutional broking arm accounts for 7% of the market for
Foreign Institutional portfolio investment and 5% of all Domestic Institutional
portfolio investment in the country. It has 60 institutional clients spread over
India, Far East, UK and US. Foreign Institutional Investors generate about 65%
of the organization’s revenue, with a daily turnover of over US$ 2 million. The
Corporate Finance section has a list of very prestigious clients and has many
‘firsts’ to its credit, in terms of the size of deal, sector tapped etc. The group has
placed over US$ 1 billion in private equity deals. Some of the clients include
BPL Cellular holding, Gujarat Pipavav, Essar, Hutchison, Planet Asia and
Shopper’s Stop.
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REASONS TO CHOOSE SHARE KHAN LTD.
EXPERIENCE
SSKI has more than eight decades of trust and credibility in the Indian stock
market. In the Asia Money broker’s poll held recently, SSKI won the ‘India’s
best broking house for 2004 award. Ever since it launched Sharekhan as its retail
broking division in February 2000, it has been providing institutional-level
research and broking services to individual investors.
TECHNOLOGY
With our online trading account you can buy and sell shares in an instant from
any PC with an Internet connection. You will get access to our powerful online
trading tools that will help you take complete control over your investment in
shares.
ACCESSIBILITY
Sharekhan provides ADVICE, EDUCATION, TOOLS AND EXECUTION
services for investors. These services are accessible through our centers across
the country (over 250 locations in 123 cities), over the internet (through the
website www.sharekhan.com) as well as over the voice tool.
KNOWLEDGE
In a business where the right information at the right time can translate into direct
profits, you get access to a wide range of information on our content-rich portal,
sharekhan.com. You will also get a useful set of knowledge-based tools that will
empower you to take informed decisions.
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CONVENIENCE
You can call our Dial-N-Trade number to get investment advice and execute your
transactions. We have a dedicated call-centre to provide this service via a toll free
number from anywhere in India.
CUSTOMER SERVICE
Our customer service team will assist you for any help that you need relating to
transactions, billing, Demat and other queries. Our customer service can be
contracted via a toll-free number, email or live chat on sharekhan.com.
INVESTMENT ADVICE
Sharekhan has dedicated research teams for fundamental and technical research.
Our analyst constantly track the pulse of the market and provide timely
investment advice to you in the form of daily research emails, online chat, printed
reports and SMS on your phone.
BENEFITS
• Secure Order by Voice Tool Dial-n-Trade.
• Automated Portfolio to keep track of the value of your actual purchases.
• 24x7 Voice Tool access to your trading account.
• Personalized Price and Account Alerts delivered instantly to your cell
phone &
email address.
• Special Personal Inbox for order and trade confirmations.
• On-line customer service via web chat.
• Anytime Ordering.
48
PRODUCTS OF SHAREKHAN
49
TYPES OF ACCOUTNS
1- CLASSIC ACCOUNT
2- TRADE TIGER ACCOUNT
1. Classic Account – This account allows the client to trade through our
Features
• Online trading account for investing in equity and derivatives
via www.sharekhan.com
• Live terminal (NSE Online, BSE Offline)
• Integration of on-line trading, saving bank and Demat account.
• Instant cash transfer facility against purchase & sale of shares.
• Competitive transaction charges.
• Instant order and trade confirmation be email.
• Streaming Quotes. (Cash & Derivatives)
• Personalized market watch.
• Single screen interface for cash and derivatives and more.
• Provision to enter price trigger and view the same online in market
watch.
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Dial-n-trade – Along with enabling access for your trade online, the
CLASSIC also gives you our Dial-n-trade services. With this service,
all you have to do is dial our dedicated phone lines 1-800-22-7500 and
1-800-22-7050.
FEES STRUCTURE
51
Charge Classic Account Tiger trade account
Account Opening Rs. 750 /- nil
Monthly maintain Rs.300/- Rs. 300/-
charges
Brokerage Intra-day 0.10% Intra-day 0.05%
Delivery 0.50% Delivery 0.25%
Note
AMC Rs. 750/- Rs. 750/- Rs .16 per Rs.16per Rs. 300/-
transaction transaction
BROKRAGE INT .15% INT .15% INT .10% INT .10% INT .05%
DEL.75% DEL.75% DEL.50% DEL .50% DEL .50%
Note
In India bull provide two types of account cool and demat
account and both charge is shown on the table.
In this table Religare and India bull provide only R.M. facility
insists of research report.
In the case of exposure India bull and Religare provide till
trading but Sharekhan provide trading plus two another
working days
53
OBJECTIVES
OF
THE STUDY
54
OBJECTIVES OF THE STUDY
55
RESEARCH
METHODOLOG
Y
56
RESEARCH METHODOLOGY
b) Developing the research plan: Once the problem is identified, the next
step is to prepare a plan for getting the information needed for the research.
The present study will adopt the exploratory approach wherein there is a
need to gather large amount of information before making a conclusion. If
required, the descriptive and casual approaches may also be used.
57
data. Secondary data will be collected from various journals, books and web
sites.
e) Report research findings: This phase will mark the culmination of the
marketing research effort. The report with the research findings is a formal
written document. The research findings and personal experience will be
used to propose recommendations to develop the market in online trading.
58
Limitations:
Though the present study aims to achieve the above-mentioned objectives in full earnest and
accuracy, it may be hampered due to certain limitations. Some the limitations of this study may
be summarized as follows:
Getting accurate responses from the respondents.
Locating the target customers of mutual funds is very time consuming.
59
DATA
COLLECTION
60
Types of data collection
The primary data is that data which is collected fresh or first hand, and for
first time which is original in nature. Primary data can collect through
personal interview, questionnaire etc. to support the secondary data.
The secondary data are those which have already collected and stored.
Secondary data easily get those secondary data from records, journals,
annual reports of the company etc. It will save the time, money and efforts to
collect the data. Secondary data also made available through trade
magazines, balance sheets, books etc.
This project is based on primary data collected through personal interview of
head of account department, head of SQC department and other concerned
staff member of finance department. But primary data collection had
limitations such as matter confidential information thus project is based on
secondary information collected through five years annual report of the
company, supported by various books and internet sides. The data collection
was aimed at study of working capital management of the company
61
Data analysis
&
Interpretation
62
Data analysis & interpretation:
OPTIONS NO OF RESPONDENTS
Equity 59
Mutual fund 25
Fixed deposits 9
insurance 7
INTERPRATATIONS:
63
This figure says that most people go for at 1st EQUITY investment
then for MUTUAL FUND, FIXED DEPOSITS AND INSURANCE.
Because equity gives good return in short time as well as long term
as compared to mutual fund
64
Q2. Which sectors give more return?
OPTIONS NO OF RESPONDENTS
Share market 23
Mutual fund 77
23%
77%
INTERPRATATIONS:
This pie chart shows that share market give return 77% as compared
to mutual fund at 23% return. It signifies mostly more people go for
share market as compared to mutual funds.
65
Q3. Your investment decisions are influenced by
Options No of respondents
Oneself 24
Broker 36
Eco policies 20
Market research 12
Friends/relatives 8
Any other
40
36
Oneself
35
30 Brokers
e
g 24
ta25
n 20 Eco. Policies
e
c
r 20
e
P15 Market Ramous
8
10
Friends/Relatives
5
0 Investment Decisions
INTERPRATATIONS:
42%
58%
Yes N o
INTERPRATATIONS:
67
Q6.What are the factors which you considered before investing in particular
company?
OPTIONS NO OF RESPONDENTS
Financial potions 24
Current market position 36
Goodwill 20
Future prospects 12
Any other
40
36 Financial Positions
35
30
Current market Positions
e
g 25 24
a
t
n 20
e Goodwill
c
r 20
e
P
15 12
Future Prospects
10 8
5
Any other
0
factors
INTERPRATATIONS:
68
• What is the market of share khan in the earning
share brokerage?
sharekhan 70 23.34%
motilaloswal 11 3.53%
icicidirect 61 20.05%
hdfc 15 5.01%
indiabulls 38 13.06%
kotak 19 6.33%
Voters: 300.
300.
INTERPRATATIONS:
69
OBSERVATION
S
&
FINDINGS
70
OBSERVATIONS & FINDINGS
most people go for at 1st EQUITY investment then for MUTUAL
FUND, FIXED DEPOSITS AND INSURANCE. Because equity
gives good return in short time as well as long term as compared
to mutual fund.
71
CONCLUSION
&
SUGGESTION
72
CONCLUSION
The strategy adopted by me in completion of this project help me a lot till
now in making comparison between share market and mutual funds. From the
analysis we can say that if there is more risk there is more return and we can say
that share market is totally dependent on the risk taken by the investors in
investing in shares. And in mutual funds there is less risk as the money of
investors invested in different sectors so it can divide the risk in different
portfolio adopted by mutual funds companies.
At last I can say that money invested in this rise and fall market it is
better to invest in mutual funds for those investors who are risk adverse and for
those who are risk taker it is better for them to invest in share market.
We can also say that in share market customers is decision maker while
in mutual funds investors is totally dependent on assets management company,
investors do not have active control on money invested by him/her.
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SUGGESTIONS
The company should pay attention towards the proper and efficient
utilization of working capital.
The company can reduce the time for purchase order. The buffer should be
maintained incase of emergency. Insurance should be covered especially fire
in case of transit journey also.
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BIBLIOGRAPHY
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BIBLIOGRAPHY
www.sharekhan.com
www.mutualfunds.com
www.amfi.com
www.google.com
www.altavista.com
www.dogpil.com
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ANNEXURE
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QUESTIONNAIRE
We are first year students of Graduate School of Business and Administration, Greater
Noida, conducting a survey on investor’s behavior and psychology. We assure you that
individual response will be kept confidential. Please circle or tick the appropriate option.
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Q6. What are the factors which you considered before investing in a particular
company?
i. Financial Position
ii. Current Market Position
iii. Goodwill
iv. Future Prospects
v. Any others.
PERSONAL DETAILS:
Name Mr./Mrs./Miss__________________________
Address____________________________________
___________________________________________
Email ______________________________________
Occupation
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