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Elleanora Barber

(201) 385-9006 • Ebarber01@hotmail.com


http://www.linkedin.com/in/elleanorabarber

“Elleanora is an excellent project manager, always able to accurately assess the needs of a project
and devise an action plan. She is very detail oriented and a hardworking team player who always
completes projects on time and with a caring attitude. Elleanora always goes above and beyond
her responsibilities to meet the needs of her clients. I am always impressed with her enthusiasm,
determination, and work ethic.”
Deirdre Mammano, Director of Interactive | Digital Strategy, TMP Worldwide

Innovative advertising/marketing professional


Strong proficiency in managing complex client project base from a big-picture perspective
Experienced with maintaining project scope, schedules, change management, resources
and budget
Successful in developing integrated campaigns for Fortune 100 companies
Accomplished expert in account management, strategic planning, creative development,
media research, team leadership and vendor management

Professional Experience
Laga Designs–Bergenfield, NJ
2010–Present
Marketing Consultant
Manage, plan and execute events, email marketing, direct mail and social media efforts. Build and
maintain brand awareness.

Key Achievements
• Implement local ad sales and marketing strategy as well as oversee creation of related materials
and communications
• Executed successful and innovative event in NYC area with 2,000 attendees that resulted in a
significant increase of brand awareness for Laga Designs
• Developed Laga Consultants Facebook page as strategic method of engaging new prospects;
resulted in 15% increase of traffic to Laga Designs website

TMP Worldwide Advertising and Communications–NYC, NY


2005–2009
Senior Project Manager/Project Manager
Served as liaison with clients to execute targeted marketing campaigns as well as collaborated with
internal
resources locally, nationally and internationally so as to ensure projects proceeded according to project
plan. Controlled overall project scope, resources, schedules and budget; reported forecasting goals
against revenue to Regional Vice President.

Key Achievements
• Developed and executed successful marketing campaigns utilizing a variety of effective advertising
strategies including:
o Web development, direct mail, social networking, search engine marketing, search engine
optimization, campaign management, email marketing and print media
• Worked with Barclays Capital creative team in UK on branding for Financial Associate and Analyst
brochures for campus recruitment; worked on US campus collateral items
• Created and launched integrated media plans for campus and experienced professionals for KPMG;
increased response rates by 25%.
• Executed successful $80k marketing plan for HIP (now Emblem Health) within six-week timeframe
o Oversaw planning and completion of hugely successful 1,200-person, standing-room-only event
that drew in majority of business growth for overall campaign
• Supervised redesign of client’s career website and increased traffic flow by 30% through
incorporating Webtrends analysis; managed digital teams workflow (QA)
• Acted as Account Director developing strategies as well as implementing marketing campaigns for
Saint Barnabas Health Care System
o Worked with Saint Barnabas Health Care System to increase digital advertising budget from 12%
to more than 60% in a two-year period so as to effectively optimize campaign performance
o Developed innovate Nurses’ Week and Hospital Week campaigns, (ads, posters, radio, podcasts,
invitations) that reached 20,000 employees across the hospital system

Omnicom/Bernard Hodes Group–NYC, NY


2004
Consultant–Employee Communications
Improved client's advertising agenda by assessing both the organization’s current state and future
goals, followed by developing plans before implementing effective advertising/website strategies.
Additionally, provided clients with recommendations of products/services and ensured the highest
quality of all end-products.

Key Achievements:
• Increased mid-market revenue numbers by an average of 25% through successfully determining
clients’ specific needs and diversifying their media outlets to meet their objectives
• Proficiently interfaced with partners and vendors to negotiate contracts and client service
agreements that successfully expanded client business without going over their predetermined
budgets

Monster Worldwide–NYC, NY 1995–


2003
Account Manager/Project Manager
Managed client accounts by presenting and implementing both traditional (newspaper, radio, billboards)
and interactive advertising enhancements; worked with client development and creative teams to
conceptualize employer branding campaigns that built on clients’ existing brand awareness.
Additionally, developed strategic marketing and interactive plans through comprehensive research and
analysis.

Key Achievements
• Promoted four times from 1995-2000 (Account Coordinator, AE, Sr. AE and Account
Manager/Project Manager)
• Collaborated on marketing analysis and national strategic hiring plan for MBNA America (now Bank
of America) to increase candidate pool by 20% for entry level and professional positions
• Developed online applications which linked to client’s career website increasing new applicant flow and
pool by 25%
o Clients included Philip Morris, H&M and Ft. Dodge Animal Health
• Proficiently and effectively managed financial accounts with $2+ million in billings
• Partnered with Pfizer to recruit 200 pharmaceutical sales professionals within two-month period
and reduced time-to-hire by 30%

Additional Employment/Experience
Macy's Garden State Plaza–Paramus, NJ
Recruiter
2005
Partnered with Assistant Store Manager and Group Sales Managers to ensure that recruiting was
consistent with business growth. Conducted all phases of the interviewing process for all sales
and support positions for Garden State Plaza store.

Key Achievements
• Interviewed 10-15 applicants daily; hired 50 employees within a 2-month period, resulting in a
successful 30% increase in staff
• Participated in planning in-store hiring events with Assistant Store Manager and Group Sales
Managers

Education
Baruch College, New York City
2010
Certificate in Project Management

New York University, New York City


2003
Certificate in Human Resources

Hunter College, New York City


1993
Bachelor of Arts, Communications

Skills
Microsoft Office (Word, Excel, PowerPoint, Project and Outlook); knowledge of various applicant tracking
systems