T R A N S F O R M I N G O U R R E G I O N T H R O U G H CO L L A B O R AT I V E PA RT N E R S H I P S .

Catal yst
200 South Broad Street
Suite 700
Philadelphia, PA 19102-3896
215.790.3620

BOARD OF DIRECTORS
Board Chair
Stephen S. Aichele, Esq., Chairman, Saul Ewing LLP

Chair Emeriti
Donald R. Caldwell, Cross Atlantic Capital Partners, Inc.
James B. Ginty, Right Management
Robert J. Hall, The Philadelphia Inquirer & Daily News (Retired)
The Intelligence of Being Creative By Sir Ken Robinson
Members to be Creative, (ii) I offer answers to three questions that are now
Romona Riscoe Benson, The African American Museum in Philadelphia
William D. Black, Comcast vitally important for all companies:
Matthew Cabrey, Shire Pharaceuticals
Regina E. Canfield, PNC Bank Ü Why is it essential to promote creativity? Why should companies
Michael M. Coleman, Esq., Coleman/Nourian be so concerned with creativity and innovation? What’s the price
Rhonda Costello, Commerce Bank
Ann Thornton Field, Esq., Cozen O’Connor of failure?
Sara Garonzik, Philadelphia Theatre Company
Jeffrey W. Gordon, PECO Ü Why is it necessary to develop creativity? Why do so many people
Carolyn L. Green, Sunoco, Inc.
Patrick R. Hardy, Tierney Communications
think that they’re not creative? Most children are buzzing with
Gail Harrity, Philadelphia Museum of Art ideas, what happens as they grow up?
Thomas Mahoney, KPMG LLP
William Marrazzo, WHYY, Inc. Ü What is involved in promoting creativity? Is everyone creative or
Diane M. Melley, IBM
Jane G. Pepper, Pennsylvania Horticultural Society just a select few? Can creativity be developed and what can compa-
Mark S. Schweiker, Greater Philadelphia Chamber of Commerce nies do to make the most of their creative resources?
Michael Scolamiero, Pennsylvania Ballet
Lyn Pierce Strickler, Harmelin Media Companies face big challenges in making the most of their cre-
Lonny R. Strum, Strum Consulting Group, Inc.
Carl D. Teitelman ative resources. These challenges can be overcome but occasional
Elizabeth Williams, Independence Blue Cross courses in creative thinking are not the answer. Like rain dancing,
Richard Woosnam, Innovest Group, Inc. Featured Speaker: Funny, engaging but still dead serious about the critical need to build ways for business
Stephen T. Zarrilli, Penn Valley Group and art to intersect so the Greater Philadelphia Region is culturally vibrant and economically strong, Sir Ken they underestimate the nature of the problems they are trying
Robinson spoke at “Creativity: Unlocking Talent, Driving Growth,” October 30. The Arts & Business Council in to solve.
STAFF partnership with Towers Perrin presented the event for business leaders. Photo: Art Streiber, courtesy of TED
ADMINISTRATION
Karen B. Davis, President & CEO
Identifying Creative Talent

A Creativity is possible wherever human intelligence is actively

215.790.3622 kdavis@artsandbusinessphila.org
Amanda Baldt, Operations Manager
ccording to McKinsey, organizations everywhere are now
engaged. People are not creative in general but in doing something
215.790.3620 abaldt@artsandbusinessphila.org fighting a “War for Talent” (i). Companies are competing in a
specific: in mathematics, in science, in technology, in business or
PROGRAMS & SERVICES
Charlotte Baloche, Program Associate
www.artsandbusinessphila.org world of economic and technological change that is moving faster
than ever. The ability to adapt, to make decisions quickly in situations
whatever. Real creativity comes from finding your medium, from
215.790.3827 cbaloche@artsandbusinessphila.org
being in your element. When people find their medium they can
Eileen M. Cunniffe, Director, Business Volunteers for the Arts of high uncertainty and to steer through change is critical. To succeed
discover their real creative strengths and come into their own.
215.790.3621 ecunniffe@artsandbusinessphila.org they urgently need people who are creative, innovative and flexible.
Erika Fiest, Senior Program Associate
215.790.3806 efiest@artsandbusinessphila.org Upcoming Events Too often, they can’t find them. McKinsey concludes that companies
are engaged in a war for senior talent that will remain a defining
People join companies from many different backgrounds. Two
major influences on how they are judged are their educational
Kim Kindelsperger, Director, Business On Call
215.790.3679 kim@artsandbusinessphila.org For Council events, learn more and register online
characteristic of the competitive landscape for decades to come. qualifications and their existing job descriptions. But many people
Amelia Schmertz, Vice President, Programs & Director, Business On Board at www.artsandbusinessphila.org/events.
215.790.3769 aschmertz@artsandbusinessphila.org Yet most are ill-prepared and even have abilities that have not yet been
Craig Stover, Director, Technology Programs & Services
Technology Connectors Networking Reception the best are vulnerable. This problem brought out because they haven’t

“A better strategy is to
215.790.3673 cstover@artsandbusinessphila.org
is part of a global, creative crisis. In my been required or valued. Highly able,
Wednesday, November 14, 5 p.m.
MARKETING, PUBLIC RELATIONS & DEVELOPMENT
HAVE QUESTIONS? new book, Out of Our Minds: Learning creative people can be turned away
Rosenwald-Wolf Gallery at the University of the Arts
recognize the abundance of
Virginia M. Maroun, Senior Vice President, External Affairs
215.790.3674 vmaroun@artsandbusinessphila.org Want to learn more about something you just read in Catalyst? Visit our website at from companies or lost in them
Contact: Craig Stover
untapped potential in our midst.”
Alyson Schwartz, Vice President, Business Development & Special Initiatives www.artsandbusinessphila.org. Or call our staff with questions about programs. because their qualifications tell the
215.790.3838 aschwartz@artsandbusinessphila.org
wrong story. Many people work with
CATALYST PRODUCTION OUR MISSON Business/Arts Partnership Award Nominations
Meg Cave, Writer & Editor The mission of the Arts & Business Council of Greater Philadelphia is to foster and Deadline: Friday, December 17, 5 p.m. (continued on page 2)
Fencor Graphics, Inc., Printing build partnerships between business and the arts that are mutually beneficial and Contact: Amanda Baldt
contribute to the economic and cultural vitality of the Greater Philadelphia Region. Business On Call spotlight Business volunteers get unique access to a wide
PLAY YOUR PART variety of arts and cultural events — while providing much-needed hands-on support.
The Arts & Business Council of Greater Philadelphia The Council is an affiliate of the Greater Philadelphia Chamber of Commerce and a Business On Call Intro Session
provides opportunities for business and the arts to work together. chapter of the Arts & Business Council of Americans for the Arts. for Arts and Cultural Organizations Captivated with Baroque
We encourage you to get involved.
Thursday, January 10, 9 a.m.
Business Volunteers for the Arts® Business On Call®
OUR THANKS Imagine the time-capsule feeling. Carol Sutton, a Business On Call “It was incredibly thrilling,” she says. “I love to hear the history and
200 South Broad Street, Suite 700 volunteer, was hearing baroque music played just as it was per- background of the composers, the music, the world at that time.” In
Business professionals are matched Business people offer behind-the- The Arts & Business Council gratefully acknowledges the generous contribution
on management consulting scenes, hands-on assistance to arts of Cozen O’Connor, Attorneys at Law, and IBM Corporation for underwriting the Contact: Kim Kindelsperger formed three centuries ago. And she was listening to a work that fact, an educational component is an important element of each
projects with arts organizations. and cultural organizations.
annual production and postage costs of Catalyst. had been lost almost 70 years, then miraculously found. Mold had Tempesta di Mare concert.
Business On Board® Technology Connectors™ Awards 2008 Luncheon obliterated some of the work written in ink, but what was missing Sutton is a process associate with AstraZeneca and regularly
Business professionals are trained Software training, project support, Friday, May 9, 2008 had been carefully recomposed, thanks to the efforts of Richard
in nonprofit governance and help desk and other tools and volunteers through Business On Call with her husband, often at
matched with an arts board; resources are provided to arts Pennsylvania Convention Center Stone and Gwyn Roberts, artistic directors of Tempesta di Mare, Tempesta di Mare. While handing out programs, answering ques-
workshops for arts organizations organizations with the participa- Contact: Amanda Baldt Philadelphia’s baroque orchestra and chamber players.
improve board development. tion of technology professionals
tions, distributing surveys and passing baskets for donations,
and companies. That story and a virtuoso performance captivated Sutton last she enjoys music that she might not otherwise have discovered.
January at Tempesta di Mare’s concert, “The Fantastic Herr Fasch.”
(continued on page 3)
PAG E 2 – catalyst – www.artsandbusinessphila.org catalyst – www.artsandbusinessphila.org – PAG E 3 VOLUME 5 ISSUE 1 • FALL 2007

The Intelligence of Being Creative (continued from page 1)

Business On Call spotlight (continued from page 1)

their minds in neutral because their real abilities aren’t engaged by
the work they do or by the roles they’re given.
Identifying creative abilities is not simply a matter of conducting a
formal test. There are no general tests that provide a reliable picture
of a person’s creative capacities. The range and subtlety of individual
creative ability combined with the many factors that motivate or
suppress it mean inevitably that any formal test can give only the
roughest guide. There is no substitute for putting people in situa-
tions where their abilities can be used differently or where different
aspects of their potential are called on and revealed. Their creative
abilities then need to be trained and developed in a systematic way.
Facilitating
Training individuals is not enough. Many people have been sent on
two- or three-day courses to develop their creativity in various ways.
Like white water rafting, these experiences can be very worthwhile
and enjoyable. They may even find themselves bonding with people
in unexpected ways for the weekend. But they often come back to
the same job on Monday morning and find the company unchanged.
Developing a culture of creativity involves more than enthusing
a small number of individuals. It means energizing the whole orga-
nization. There are several related processes in facilitating a culture
of creativity.
Blurring Boundaries
Creative insights often occur by making connections between ideas
that were previously unconnected. This is why the best creative teams
are often made up from specialists in different fields, and why the
most creative period in the life of an organization is often in its early
days when there’s a rush of excitement about new possibilities —
before it has settled into fixed structures and routines. Stimulat-
ing the creative impulse in companies often involves blurring the
boundaries between specialists and departments so that ideas can
flow more freely between specialists who are too often kept apart
from each other. This can be done by bringing specialists together
into focused project teams, simply to encourage experimentation
and the exchange of ideas.
Council Board Welcomes Matthew Cabrey
Loosening Expectations
Creativity relies on the flow of ideas. This happens best in an atmo-
sphere where risk is encouraged and where failure is seen as part of
the process of success. Creativity can be stifled by pressure to deliver
the wrong sorts of results over the wrong timescale — by the wrong
sort of accountability. There’s a tendency throughout the corporate
world to “short-termism.” As organizations compete in increasingly
aggressive markets, budgets for experimental research, blue-skies
thinking and long-range development are being cut back in the
interest of immediate returns and instant results. The effect can be
to stifle the wellsprings of creativity on which long-term success
ultimately depends.
Harnessing Creativity
Organizations must also establish systems in which creative abilities
from all areas and levels of the company are harnessed to the organi-
zational objectives. Those who run companies must make it clear in
very practical ways that new ideas will be evaluated, developed and
actively rewarded, professionally and financially.
Conventional wisdom suggests that the War for Talent can only be
won by raiding the resources of competitors. A better strategy is to
recognize the abundance of untapped potential in our midst. Human
talent is not in short supply. The limitations are in how we recognize
and develop it. In the future as in the past, companies that make the
most of their people will find people who’ll make the most of them.
(i) “The War for Talent,” McKinsey Quarterly, 1998, no. 3.
(ii) Ken Robinson, Out of Our Minds: Learning to be Creative, Capstone Publishing Company, 2001.
Reprinted with permission from Business Week Online, February 23, 2006
Robinson is an internationally recognized leader in creativity, innovation and human resource
development who has worked with some of the world’s leading companies. Learn more about Robinson
at www.washingtonspeakers.com/speakers/speaker.cfm?SpeakerId=3758
Business On Call update
New Leadership
So active in Business On Call that she is once again a
co-captain, Ruth Shoup is helping to lead the program at
The Boeing Company. Also serving in leadership roles are
Captains Jack Pollock at AstraZeneca and Renee Rattigan
at Commerce Bank.
“Tempesta di Mare gives me the expe- as “pretty much 100% working with
Word from the
rience of being in the midst of quality volunteers.” So he enjoys using those President
musicians,” she says, “delightful people skills with Business On Call. “You Karen B. Davis, President & CEO
who talk to you in the hallways and have to do it. It’s good for your life,
show appreciation for the volunteers.” your family and friends. The arts ‘Our Job Is Unique’
John Heard, another active Business On have probably one of the biggest Creativity. It’s a familiar word in arts and culture circles.
Call volunteer, is equally enthusiastic. impacts on mankind, and need And now it’s finding its place in the business arena,
“I feel like I’m in the presence of great- our support.” thanks to people like Sir Ken Robinson. A visionary who
ness. It’s a great night out.” A software Leslie Telthorster, managing direc- challenges the way we think about creativity, he is a
quality engineer for Lockheed Martin, tor of Brandywine Ballet, greatly sought-after, globe-trotting speaker who urges busi-
Heard values the opportunity to see and appreciates that support. She says ness to tap into talent already present in companies.
meet other Business On Call business Business On Call allows her to rely The Council in partnership with Towers Perrin scheduled
Robinson as the keynote speaker for our October event
volunteers in a different milieu, to talk Why “Storm of the Sea”? Each performance of baroque music is played less on a group of parents, friends
for business leaders. You’ll want to read his insights that
with the artistic directors and others in with such zest and energy that the translation of Tempesta di Mare’s name truly and supporters, so they can handle
are captured in the lead story of this issue.
the organization, and to help enrich the suits the organization, a favorite of Business On Call volunteers. Photo: Mark Garvin other jobs and saves the ballet
community. “We are a group of cheerful, money too. The event that featured Sir Ken helps provide an impor-
reliable, professional people.” “Nutcracker” also has been a memorable event for Interna- tant answer to a question we hear every so often: Why
And that’s “absolutely wonderful,” says Tempesta di Mare’s Gwyn tional Ballet Classique. In 2005, opening to a full house for the arts and business? Why does the Council feel so strongly
Roberts. “Everything we could want to be done gets done.” company’s first performance at Neumann College, the ballet about bringing the two together? Our response is that
was important for the organization that had only been in opera- the arts and business have much to teach — and learn
A Tale of Two Nutcrackers tion for a few years. And Josie Singer, executive director, knew from — each other, especially as we explore new areas,
such as the ability of every person to be creative at
Bob West is a fixture at Brandywine Ballet, an active Business even before the curtain went up that she needed help — and
work. The relationship is symbiotic, building a more
On Call volunteer and now a board member. But perhaps at fast. She remembers that she had “maxed out her volunteers”
vibrant, economically strong and culturally rich region
no time is he more noticed than when he’s performing as and didn’t know how she was going to have enough ushers. But
than either could do alone.
Mother Ginger in the company’s “Nutcracker” at West Chester with about two weeks’ notice, Business On Call came through
University. Perched atop stilts that make him about 10 feet tall, with qualified, professional people who handled the entrance For example, consider the Council programs, Business
with a 20-foot-wide skirt big enough to hide 11 children, West and performance with ease. “I was amazed,” she says. “I didn’t Volunteers for the Arts, Business On Board, Business On
is memorable. And he readily admits have to worry.” Call and Technology Connectors. Within the parameters
of limited resources, the Council’s trained BVA and Tech-
that’s the reason he accepted the
Ö Three Minutes of Fame Bob West, an active nology Connectors consultants and Business On Board
challenge. “My kids will remember Business On Call volunteer, has become so committed
graduates work with arts managers to identify creative
this long after I am gone.” to the Brandywine Ballet that he dons stilts each year
solutions that guide and help the organizations flourish.
A systems analyst with The Boeing for a short but memorable on-stage role as Mother
We tell several stories in this issue about how Business
Company, West describes his job Ginger in “Nutcracker.” Photo: Brandywine Ballet
On Call also helps, providing reliable, efficient volunteer
Participating companies in Business On Call are: American
Water, AstraZeneca, Beneficial Bank, The Boeing Company,
staffing that many groups could not afford. In return, the
volunteers become exposed to a rich landscape of arts
Commerce Bank, excelleRx, Inc., GlaxoSmithKline,
Lockheed Martin Corporation IS&GS, PNC Bank,
and culture that they wouldn’t have known. Through all
of our programs and initiatives, the Council drives the
Shire Pharmaceuticals and Wachovia.
arts and business community together and forward.
Steve Aichele, the Council’s board chair who is chair-
man of the regional law firm, Saul Ewing, boils it all
Year at a Glance Adding It Up down beautifully. Our job is not generic, he says. It is

A senior manager, corporate communica-

tions, for Shire Pharmaceuticals, Matthew
Cabrey brings to the Arts & Business Council
“Its rather like a treasure hunt” says Ruth Shoup comment-
ing on the value of participating in Business On Call. “We
557 . . . . . . Council projects, programs, services that New Resources and
unique. We bring business skills to arts entities, so they
can thrive through help with IT management, board
service, consulting about management structure and
board a breadth of experience: internal and become aware of organizations and venues that we didn’t
supported 198 arts/cultural organizations
More On New Website discipline and more. Meanwhile, we lift business people
know existed. And we get to see the look of relief on the 23 ..... Organizations that used Council programs and out of the day-to-day routine and issues that can bog
external communications, public relations, Now easier than ever to navigate and find just the information
faces of the event organizers when we come through services for the first time them down and develop and nurture their creative side,
media and community relations marketing, you need, the Council’s new website includes details about:
the door.” 445 . . . . . . Business professionals who provided 12,400 their leadership and feeling of worth. All of that is not
and radio. At Shire, Cabrey is responsible for
hours of service, equaling $1.4 million in value Ü What the press is reporting about our work and other news just a good thing. It’s essential for arts, for business, for
internal and external communication projects
Ruth Shoup (top), plus issues of our quarterly newsletter the region.
for the company’s North American opera- 500,000 . . . . . . Dollars in grants/contributions attributable to
tions as well as support of Shire’s Specialty Pharmaceuticals’ brand Jack Pollock (left), Ü Continually updated list of events
Council volunteers
communication teams. He also works with Shire’s global corporate Renee Rattigan (right)
1,900,000 . . . . . . Dollar impact on region last year Ü Benefits of involvement
communications team on various issues including media relations,
sponsorships, community relations and internal communications. Ü How to participate in programs — and report your progress Inside This Issue
The past chairman and past president of the Philadelphia Public Budget Sizes Small Ü Resources — greatly expanded
PAGE 2 Board Welcomes Matthew Cabrey
Relations Association, he is a five-time recipient of the Public Rela- Served (Under $250K) Ü Our mission and affiliations
31% Business On Call New Leadership
tions Society of America’s Pepperpot Award, Philadelphia chapter, Medium
($250K - $1M) 36% Ü How contributions make a difference
and volunteers with the American Association of Fundraising 33% Large PAGE 3 Year at a Glance
Professionals as the emcee for their annual National Philanthropy (over $1M) Check it out! Just go to www.artsandbusinessphila.org
New Website
Day Awards.
PAGE 4 Upcoming Events