Future Vision of Kikkoman Group

「Global Vision 2020」

∼Making Kikkoman Soy Sauce a Truly Global Seasoning∼

Kikkoman Corporation
Updated in March, 2009
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 What
What is
is Global
Global Vision
Vision 2020?
2020?

In 2008, on the occasion of the 50th anniversary of its

full-scale sales and marketing entry into the U.S. market,
Kikkoman Corporation adopted “Global Vision 2020” as
its vision for the future of the Kikkoman Group and the
basic strategy for reaching those goals by 2020.

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 Global
Global Vision
Vision 2020
2020 –– Goals
Goals
１．Make Kikkoman soy sauce a truly global seasoning

Promote the use of soy sauce throughout the world, fusing it

with food cultures in each region to create new and delicious
flavors
２．Be a company that supports healthy lifestyles through food

Use the technology and know-how we have accumulated in

brewing and selling soy sauce to promote a healthy lifestyle
through food

３．Be a company whose existence is meaningful to the global society

Continue to be a company that people around the world

want to see last forever
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 Global
Global Vision
Vision 2020
2020 -- Basic
Basic Strategy
Strategy

Spread throughout the world Kikkoman’s highly

1. Global Soy Sauce Strategy profitable overseas soy sauce business model.

Strengthen Kikkoman’s oriental food wholesale

2. Global Strategy for Oriental
and distribution system, taking advantage of the
Food Wholesale Japanese-food boom overseas.

Strengthen Kikkoman’s Del Monte business in

3. Del Monte Business Strategy Japan as well as in Asia* and the Oceania region.
*excluding the Philippines

4. Health-related Business Expand Kikkoman’s health-related business

Strategy through various measures like M&A.

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 Basic
Basic Strategy
Strategy (1)
(1) Global
Global Soy
Soy Sauce
Sauce Strategy
Strategy
2006 2020
Sales 115 billion yen 300 billion yen
No.1
No.1Share
Share
Quantitative 450,000KL 1,000,000KL by Value
by Value
sales volume （6％ share by volume） （12％ share by volume）

Europe
● continue double-digit growth
● stimulate new demand in existing
major markets
● develop new markets in Russia
and Central and Eastern Europe
Japan North America
● mature phase
● a period of stable growth
● promote high value-added products
● launch high value-added products
● expand soy sauce derivative
● develop foodservice and
products
industrial markets

Africa Asia
● potential market
● promote use of naturally brewed South America
soy sauce
● develop markets in China and India ● potential market

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 Expansion
Expansion of
of Soy
Soy Sauce
Sauce Manufacturing
Manufacturing Centers
Centers
(2020)
(2020)
Europe
欧州 North and South America
●Establish a second plant in Europe
●Develop markets in Africa and ●Establish a third plant in the USA
Middle East ●Establish a plant in South America

China
Europe (2nd Plant)
North America
(3rd Plant)

Southeast Asia/Oceania South

America

Asia and Oceania

●Strengthen production capability Existing Plants
including JV with local companies
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Possible Sites
 Global
Global R&D
R&D Network
Network

Kikkoman 2007
Kikkoman 2008
Europe
U.S.A.
R&D Laboratory
R&D Laboratory

Kikkoman
Kikkoman
Marketing &
Research ＆ Development Marketing &
Planning EU
Division Planning
Product Development Division

Kikkoman 2006
Singapore
R&D Laboratory

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 Basic
Basic Strategy
Strategy (2)
(2)
Global
Global Strategy
Strategy for
for Oriental
Oriental Food
Food Wholesale
Wholesale
Expand global network No.1 Oriental Food
Wholesale
under the current boom in Japanese food overseas

Central and
East Europe

JFC-UK JFC-EU
JFC-Canada
JFC-AST CH
JFC-FR China JFC-HO BA NY
Southern JFC Beijing LA AT
Europe Pacific HT
Trading
JF Hawaii JFC Mexico
JFC Hong Kong
The Middle
East
Southeast
Asia South
America
BNE
PER JFC-AUS

ＪＦＣ-NZ
Existing Bases
Potential Areas
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 Basic
Basic Strategy
Strategy (3)
(3)
Del
Del Monte
Monte Business
Business Strategy
Strategy
Expand the Del Monte business at home and in Asia & Oceania

Japan
● Utilize Kikkoman Group’s management
resources to expand our beverage business
and to make inroads into the chilled sector.

Del Monte Foods (Xiamen) Asia and Oceania

● Enhance competitiveness by effectively utilizing
Excluded
production centers in Thailand and China
● Full scale entry into the Chinese market
Siam Del Monte
Excluded

Del Monte Asia

●Plants
●Sales Bases
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 Basic
Basic Strategy
Strategy (4)
(4)
Health-related
Health-related Business
Business Strategy
Strategy
Expand the biotechnology and health food businesses through M&A

Food and Health

Food Bio and Health food

Micro
Organism
Seasoning Health Food
Food Safety Enzymes
Food product Taste
Brew Enzyme for Diagnosis
Beverage Health-
Food
Promoting Hygiene Inspections
Processing
Materials
Oriental Food

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 Global
Global Vision
Vision 2020
2020 -- Concept
Concept
Goals
Make Kikkoman soy sauce a truly global seasoning
Be a company that supports healthy lifestyles through food

Be a company whose existence is meaningful to the global society

Basic Strategy
Global Soy Sauce Strategy
Organization/Structure
Global Strategy for Global HR strategy
Oriental Food Wholesale
Global financial strategy
Del Monte Business Strategy

Health-related Business Strategy Global R&D strategy

Sources of corporate value

Overseas R&D and
Corporate Social
soy sauce Global network technological Brand Strength
Responsibility
business model capabilities
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Thank you

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