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Belamkar Complex,
Club Road,
Hubli - 580030.
Phone: 0836 2228439.
prognosysfs@gmail.com
EXECUTIVE SUMMARY
After carefully working on the entire Business plan we have come to the conclusion that at an occupancy
rate of 50% in the first year, the PAT will be 5.83 lacs. In the second year at an occupancy rate of 60%, the
PAT will be 8.85 lacs. In the third year of operation at occupancy of 70%, the PAT will be 11.36 lacs. And
after that in 4th and 5th years at a constant occupancy of 80% the PAT increases marginally over the
previous years.
CONTENTS
1. Introduction
(a) Company Introduction 1
2. Marketing Strategy 2
(b) Segmentation 2
3. Swot Analysis 3
(a) Strength 4
(b) Weakness 4
(c) Opportunity 4
(d) Threat 4
5. Means of Finance 6
6. Depreciation Statement 7
7. Profitability Statement 8
Annexure – 1
Annexure - 2
1
1. Introduction
Every day Corporate Companies rely on the executives to provide expert advice on technology,
marketing and business structure for many “early stage” companies.
• To provide Corporate World with the Quality employees who are ready to face the challenge
present in the Job Market from the day one.
• To enable the employees maximize their potential of growing in the organization and serve for a
longer duration.
• To help the society facing rejection from the corporate houses for lack of skill, communication
inspite of having all necessary qualification
Evaluate.
Our team applies its years of business, financial, technical and product development experience to perform
in-depth due diligence and thoroughly evaluate each candidate’s potential for success.
We will provide critical financial, marketing and technological expertise that most of these companies need
Our organization’s objective is to prepare candidates for maximum visibility to the market and to prove
their value to the public. Thereafter, Prognosys Finishing School becomes part of each company’s
management team.
Provide candidates the Ability and Confidence.
Our goal is to not only identify high potential candidates but also to provide dedicated professional
“nurturing” and development resources to these Early Stage Companies. Other ventures provide financial
support or facilities, but not the depth of knowledge and experience dedicated solely to the success of new
businesses. Our executives serve as the Technology, Finance and Marketing experts for each candidate, and
work side-by-side with these candidates to create the best corporate employee. Prognosys Finishing School
It is a promotership concerns.
Snehal Kinekar
Nidhi Kokatnur
Pradeep Rajvanshi
Prameet Gandmali
Prameet Gandmali is a MBA graduate specialized in Marketing. He has a very distinguished track record
throughout in academics as well as extra curricular activities. He was always inclined to become an
entrepreneur and start his own venture. He decided to venture into service industry as this field always
fascinated him. He has successfully presented a number of Business plan on various management projects.
It is a school with having all facilities spread over an area of 3000 sq.ft. having ground floor and first floor.
Out of this ground floor and first floor is earmarked for parking. Each class room has the capacity of 20
people and it is fully air – conditioned along with state of the art infrastructure, is combined to create a
platform providing functional suitability and personal comfort.
A well-equipped computer lab enables our candidates to take learning from the classroom to the World
Wide Web and study and practice through self – learning tools.
A large multimedia Audio Visual Theater creates just the right ambience for large group activities and
Industry talks and events.
A fully functional cafeteria makes sure that while the school takes care of food for thought, candidates have
access to hygienic food options in the premises itself.
All candidates will be provided with the requisite soft copies of course material for the program enrolled.
Candidates are encouraged to maximize usage of these facilities that are provided to add to their all-round
learning.
2. Marketing Strategy
To reach to the Educational Institutes as it increases the reputation of the Institute by providing
good placements on they are certified by us.
To reach to the Unemployed people and make them realize by Intro Sessions that this course can
open a window to jump into the Job Market.
Today's corporate houses give ample training to the new recruits but the level varies a lot and the
employees do not understand in depth as it bounces without fundamentals, hence the attrition, no
job satisfaction.
Core messages
We will create several very compelling benefits of doing business with our firm and find ways to work
them into everything we say and do. We remember it's not a benefit unless our clients and candidates think
it is.
Marketing materials
We will be updating all our marketing materials, including our website, so that they speak only of our core
messages and our target market.
We make sure that all of our advertising, including yellow pages, is geared to creating prospects and not
customers. We will educate before we sell. Our target market needs to learn how we provide value in a way
they will make them want to pay a premium for our services or products. . Our advertisement needs to get
them ask for more information…then we can proceed to selling.
Expect referrals
You must create a referral marketing engine that systematically turns clients and referral networks into 24
hour marketing powerhouse. The first step in the system is to make providing referrals a condition of doing
business with your firm.
If you can begin to schedule one or two activities each month you will look up at the end of six months and
find that you have a fully developed referral system, new website, and a lead generation system. Slow and
steady wins the race!
(b) Segmentation
5
IT
BPO & Customer Service
Marketing
Sales
Insurance
Online advertisement.
3. Swot Analysis
(a) Strength
We are first to start to start Finishing School in Hubli – Dharwad.
We will be inviting Managers from various Corporate Companies for guest lectures.
(b) Weakness
People are not aware of Finishing School
(c) Opportunity
Tie up with corporate companies.
Cost of Project
Amounts in Lacs
Sr.No. Particulars Amount
1 Building Deposite 1.5
2 Machinery and software 3
3 Furniture and fixture 2.5
4 Preliminary Expenses 0.25
6 Pre-operative expenses 0.25
Total 7.5
5. Means of Finance
Means of finance
Amounts in Lacs
Sr.No. Particulars Amount
1 Promotor's Capital 7.5
Total 7.5
6. 0 Projected Cash Flow Statement
A. Sources of Funds
Promotor's capital 7.5 0.0 0.0 0.0 0.0
Profit before Taxation 8.8 13.4 17.2 20.6 19.1
Depreciation 2.2 1.0 0.6 0.3 0.2
Prelim & Preoperative exps w/off 0.1 0.1 0.1 0.1 0.1
Total (A) 18.6 14.5 17.8 21.0 19.4
B. Disposition of funds
Capital expenditure for project 7.0 0.0 0.0 0.0 0.0
Prelim.& pre-operative expenses 0.5 0.0 0.0 0.0 0.0
Taxation 3.0 4.6 5.9 7.0 6.5
Total (B) 10.5 4.6 5.9 7.0 6.5
Opening Cash or Bank Balance 0.0 8.1 18.0 30.0 44.0
Net surplus or deficit (A-B) 8.1 9.9 12.0 14.0 12.9
Closing Balance 8.1 18.0 30.0 44.0 56.9
7. Profitability Statement
Amount in lacs
Particulars/ Years 1.0 2.0 3.0 4.0 5.0
A. Sales Realization
Installed Capacity (No. of Student) 960 960 960 960 960
Capacity utilization 50.0 60.0 70.0 80.0 80.0
Utilized Capacity (No of Student) 480 576 672 768 768
Fees per Candidate 0.1 0.1 0.1 0.1 0.1
Total (A) 36.0 43.2 50.4 57.6 57.6
B. Cost Structure
Trainers Fees 5.4 6.5 7.6 8.6 8.6
Office Rent 3.0 3.3 3.6 4.0 4.4
Staff Salary 5.9 6.5 7.2 7.9 8.7
Miscellaneous Expenses 1.0 1.1 1.2 1.3 1.5
Total (B) 15.3 17.4 19.6 21.9 23.2
C. Adminstrative Overheads
Administrative Expenses 2.4 2.6 2.9 3.2 3.5
Selling and Markeing Expenses 7.2 8.6 10.1 11.5 11.5
Total (C) 9.6 11.3 13.0 14.7 15.0
D. Profit Before Interest Total (D) 11.1 14.5 17.8 21.0 19.4
E. Total Financial Expenses
F. Depreciation (WDV) 2.2 1.0 0.6 0.3 0.2
G. Operating profit (D-E-F) 8.9 13.5 17.3 20.7 19.1
Balance Sheet
Amounts in Lacs
Particulars / Years 1 2 3 4 5
A. Sources of Funds:
Proprietor's Capital 7.50 13.33 22.19 33.55 47.16
Add net profit after tax 5.83 8.86 11.36 13.61 12.59
Application of funds:
Building Deposite 1.50 1.50 1.50 1.50 1.50
Mac0hinery and Software 1.20 0.48 0.19 0.08 0.03
Misc. fixed assets 2.13 1.81 1.54 1.31 1.11
Cash and bank balance 8.06 18.00 29.97 43.98 56.86
Preliminary & Pre-operative expenses 0.45 0.40 0.35 0.30 0.25
Total Assets 13.33 22.19 33.55 47.16 59.75
Annexure – 1
Annexure - 2