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North American used Salvage Anthropology. The colonists here believed that Native societies will die, because they
could not survive the changes that was happening around them
Result: they collects as many artifacts, language, documents rituals, gathered everything they could from these
cultures, because of the fear that these cultures would one day become extinct.
Self-fulfilling prophecy: by taking everything, and striping this Native society, they destroyed their culture
Universal Human Mind: believed that everyone was essentially the same, and in this they had the same human nature, and
because of this, they had the same thought process.
Independent Invention. Everything thinks the same way, so if someone was presented with a problem, they would
come to the same conclusions as someone else
Nacirema: the Nacirema is written in a distinct writing called exoticizing
This book satirizes anthropological papers on “other” cultures, and the Northern American culture
It is written in a very artistic way that put emphasis on the way previous anthropologists have written about other
cultures in the past – very objective and detailed – describing things in ways that that culture would not
Franz Boas: professor of anthropology at Columbia University, taught Ruth Benedict and Margaret Mead
Rejected the unilineal social evolution by the end of the 19th century
Argued that differences of perception were rooted in different modes of classification
Focused on the practices and experiences of a single group
E. B. Taylor: the father of anthropology and father of the culture concept
Looked at Culture (high Culture)
He traveled to Mexico because he was diagnosed with tuberculosis, and published a travel account of Mexico
“Primitive Culture” – the first use of the word “culture”
He saw that humans were very much the same
Very interested in what people thought about – what their beliefs were
Started Arm-Chair Anthropology and came up with Survivals
Bronislaw Malinowski: a pioneer in ethnographic fieldwork
Brought anthropology off the verandah
Emphasized the importance of detailed participant observation and argued that anthropologists must have daily contact
with their informants if they are to adequately record the “imponderabilia” of everyday life that are so important t o
understand a different culture
Notes and Queries on Anthropology: This handbook was given to sources which arm-chair anthropologists like E.B. Tylor
got his information. This book taught these people how to be unbiased
It trained people to be purist in their observations
had in it “anthropometry” – the measurement of a man
very personal questions found in this handbook
Participant Observation: anthropologists using participant observation must simultaneously inside the other culture,
experiencing it to understand it, and also outside to objectively observe and analyze it.
To do this, they must have full command of the local language (no interpreter)
Spend at least 12 months with a particular group, and participate in their daily life and activities
This development caused a shift from human history to the “imponderabilia” of actual life (from universalizing,
believing that there are general rules across all cultures, to particularizing, that each culture is unique and difference,
and offers us difference understandings)
Caused a shift form civilization to cultures
Caused a wavering empiricism – less to believe that information about culture can just be collected and reported but,
more that in needs to be experienced
“Arm Chair” Anthropology: staying at “home” and getting accounts of different cultures from missionaries, travelers, and
colonial officials (all these people are not scientists – so their observations are biased)
These people were given the handbook “Notes and Queries on Anthropology, for the use of Travelers and Residents in
Uncivilized Lands”
Ethnographic Present: ethnographies written in the present tense
Gives an atmosphere of timelessness – images a culture as unchanging
Erases the ethnographer’s subjectivity
Generalizing – a degree of coherence in this culture is high
Is less used now:
Colonialism had eliminated all illusions about unchanged, untouched native cultures
Rise of postmodernism and challenge to authorial objectivity and authority
Ethnocentrism: the tendency to judge the customs of other societies by the standards of one’s own ethnographic present:
describes the point in time at which a society or culture is frozen when ethnographic data collected in the field are published
in a report
Empiricism: reliance on observable and quantifiable data
Cultural Relativism: the ability to view the beliefs and customs of other people with context of their culture rather than
one’s own
Mercator Projection Map: a map that was created by the Europeans
It shows Africa as small in comparison to Europe, and Europe is in the center
The Europeans are influenced by their culture
The brilliance of this is that a 3d object, a globe, is made 2d, a map
Object of Observation: what you (anthropologist) is studying – the object or thing or culture
Subject of Observation: the abstract question that you (anthropologist) want to answer by studying the object of observation
Representation: Captain James Cook is a representation of the Gods, and the Local Chiefs of the Hawaiian island is a
representation of Man
Because of this, during the Makahiki Festival, the Local Chiefs must kill and cannibalized Cook, to relive the
mythological struggle between man to Gods to control to earth, and to win genealogical seniority with the woman
Bias: an inclination to present or hold a partial perspective at the expense of alternatives
To say that something is bias, means that there is a unbiased view also
Universalism: attempt to trace out the general rules that may govern social life across a range of contexts
Particularism: attempts to describe, understand, and explain other ways of life and practices; attempts at comparisons and
finding differences between cultures
Mediation: culture is a mode of mediation
Culture is a mode of mediation
Anything that shapes actions, consciousness, or perception
Bodily practicess, unconscious categories, ideologies and beliefs
Culture: comes from the word “cultivation”, “civilization”
There is a single universalizing standard that identifies cultured or uncultured
cultures: learned, nonrandom systematic behavior and knowledge that can be transmitted from generation to generation; it is
a way of life
Particularizing (differences in kind)
Not individual, biologically determined; a thing out there in the world; unchanging
White Man’s Burden: the White Man’s Burden is the way colonists justified colonial rule
The colonists believe that it was their burden to improve the inferior race, teach them and convert them, and ultimately
change their entire culture, but this effort.
Indirect Rule: salvage Anthropology denied colonial influence on native in ethnographic monographs, trying to minimize
colonial influence on native culture, so that they can study
These anthropologists gave advice about indirect rule
Modernist Ethnography: believes that the truth is out there that has not been found yet. Because of limited humans
observing limited humans, the truth will not be grasped
Believe to have absolute faith in science and empirialism
If you (anthropologist) work hard and put in a lot of effort, they can learn to be objective and to have no bias
Place a lot of importance on training to be a scientist and learning no bias
Post-modernism: believe that there is no truth out there to be found, all in representation. A variety of impressions of what is
happening, but no truth, no underlying answer that can be found
Deconstructs the author and his authority.
The author has unequal power over the people that he or she is studying
Deconstructs objectivity
Idea of pure objectivity is nonexistent – everything is partial
Deconstruct a singular scientific truth
Truth is relative – difference for different cultures and perceptions
Secularization: separation between humans and church/other realm of human affairs
Makes anthropology “thinkable”
Structural Time: is movement through social rituals or role
It is not like biological time, where age matters in what you do or don’t do
Structural time is measures in ceremonies or rituals (coming of age)
Is variable between different cultures and social classes, because each perceive time differently
Structural Distance: Space is not flat
Measures the distance between social relationships, kinship, not physical distance
Synchronic: occurring on a single point in time (one moment – how did they live or die?)
Diachronic: evolution over time of a culture (change in time)
Used by E. B Tylor