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http://www.englishclub.com/vocabulary/regular-verbs-list.htm 6/15/2009
Regular Verbs List Page 2 of 4
http://www.englishclub.com/vocabulary/regular-verbs-list.htm 6/15/2009
Regular Verbs List Page 3 of 4
• question • queue
http://www.englishclub.com/vocabulary/regular-verbs-list.htm 6/15/2009
Regular Verbs List Page 4 of 4
• vanish • visit
• x-ray
• yawn • yell
• zip • zoom
http://www.englishclub.com/vocabulary/regular-verbs-list.htm 6/15/2009
Irregular Verbs List Page 1 of 3
do did done
http://www.englishclub.com/vocabulary/irregular-verbs-list.htm 6/15/2009
Irregular Verbs List Page 2 of 3
go went gone
http://www.englishclub.com/vocabulary/irregular-verbs-list.htm 6/15/2009
Irregular Verbs List Page 3 of 3
http://www.englishclub.com/vocabulary/irregular-verbs-list.htm 6/15/2009
English irregular verbs Page 1 of 5
Irregular Verbs
Base Form Simple Past Past Participle
Tense
awake awoke awoken
be was, were been
bear bore born
beat beat beat
become became become
begin began begun
bend bent bent
beset beset beset
bet bet bet
bid bid/bade bid/bidden
bind bound bound
bite bit bitten
bleed bled bled
blow blew blown
break broke broken
breed bred bred
bring brought brought
broadcast broadcast broadcast
build built built
burn burned/burnt burned/burnt
burst burst burst
buy bought bought
cast cast cast
catch caught caught
choose chose chosen
cling clung clung
come came come
cost cost cost
creep crept crept
cut cut cut
deal dealt dealt
dig dug dug
dive dived/dove dived
do did done
draw drew drawn
dream dreamed/dreamt dreamed/dreamt
http://www2.gsu.edu/~wwwesl/egw/verbs.htm 6/15/2009
English irregular verbs Page 2 of 5
http://www2.gsu.edu/~wwwesl/egw/verbs.htm 6/15/2009
English irregular verbs Page 3 of 5
lighted/lit lighted
lose lost lost
make made made
mean meant meant
meet met met
misspell misspelled/misspelt misspelled/misspelt
mistake mistook mistaken
mow mowed mowed/mown
overcome overcame overcome
overdo overdid overdone
overtake overtook overtaken
overthrow overthrew overthrown
pay paid paid
plead pled pled
prove proved proved/proven
put put put
quit quit quit
read read read
rid rid rid
ride rode ridden
ring rang rung
rise rose risen
run ran run
saw sawed sawed/sawn
say said said
see saw seen
seek sought sought
sell sold sold
send sent sent
set set set
sew sewed sewed/sewn
shake shook shaken
shave shaved shaved/shaven
shear shore shorn
shed shed shed
shine shone shone
shoe shoed shoed/shod
shoot shot shot
show showed showed/shown
shrink shrank shrunk
shut shut shut
sing
http://www2.gsu.edu/~wwwesl/egw/verbs.htm 6/15/2009
English irregular verbs Page 4 of 5
sang sung
sink sank sunk
sit sat sat
sleep slept slept
slay slew slain
slide slid slid
sling slung slung
slit slit slit
smite smote smitten
sow sowed sowed/sown
speak spoke spoken
speed sped sped
spend spent spent
spill spilled/spilt spilled/spilt
spin spun spun
spit spit/spat spit
split split split
spread spread spread
spring sprang/sprung sprung
stand stood stood
steal stole stolen
stick stuck stuck
sting stung stung
stink stank stunk
stride strod stridden
strike struck struck
string strung strung
strive strove striven
swear swore sworn
sweep swept swept
swell swelled swelled/swollen
swim swam swum
swing swung swung
take took taken
teach taught taught
tear tore torn
tell told told
think thought thought
thrive thrived/throve thrived
throw threw thrown
thrust thrust thrust
http://www2.gsu.edu/~wwwesl/egw/verbs.htm 6/15/2009
English irregular verbs Page 5 of 5
http://www2.gsu.edu/~wwwesl/egw/verbs.htm 6/15/2009
Power Verb List Page 1 of 3
A|B|C|D|E|F|G|H|I|J|L|M
N|O|P|Q|R|S|T|U|V|W|Y
http://www.jobskills.info/resume_edge/power_verb.htm 6/15/2009
Power Verb List Page 2 of 3
http://www.jobskills.info/resume_edge/power_verb.htm 6/15/2009
Power Verb List Page 3 of 3
http://www.jobskills.info/resume_edge/power_verb.htm 6/15/2009
175 Power Verbs and Phrases for Resumes, Cover Letters, and Interviews. Articles about ... Page 1 of 2
Here, then, are 175 powerful verbs and phrases to make use of in resumes, cover letters and interviews:
abated
abolished
accelerated
accomplished
achieved
actively participated
administered
advanced
advised
aggressively analyzed
applied
assumed a key role
authored
automated
built
hired
closed
coached
co-developed
codirected
co-founded
cold called
collected
co-managed
communicated
completed
computerized
conceptualized
conducted
consolidated
contained
contracted
contributed
controlled
convinced
coordinated
cost effectively created
critiqued
cut
dealt effectively
decreased
defined
delivered
designed
developed
developed and applied
directed
doubled
earned
eliminated
emphasized
enforced
established
evaluated
exceeded
executed
exercised
expanded
expedited
facilitated
filled
focused
formulated
fostered
founded
gained
generated
ground-breaking
headed up
helped
identified
implemented
improved
increased
initiated
innovated
instituted
instructed
integrated
interviewed
introduced
investigated
lectured
led
http://www.telejob.com/article-11-175-power-verbs-and-phrases-for-resumes-cover-letters... 6/15/2009
175 Power Verbs and Phrases for Resumes, Cover Letters, and Interviews. Articles about ... Page 2 of 2
leveraged
maintained
managed
marketed
motivated
negotiated
orchestrated
organized
outmaneuvered
overcame
oversaw
penetrated
performed
permitted
persuaded
planned
played a key role
positioned
prepared
presented
prevented
produced
profitably
project managed
promoted
proposed
prospected
protected
provided
published
quadrupled
ranked
received
recommended
recruited
reduced
removed
renegotiated
replaced
researched
resolved
restored
restructured
reversed
satisfied
saved
scheduled
scoped out
selected
self-financed
set up
sold
solved
staffed
started
stopped
streamlined
substituted
supervised
taught
tightened
took the lead in
trained
trimmed
tripled
troubleshooted
turned around
upgraded
yielded
http://www.telejob.com/article-11-175-power-verbs-and-phrases-for-resumes-cover-letters... 6/15/2009
Complete List of English Power Words - The Emurse.com Blog Page 1 of 8
A
Abated
Abbreviated
http://blog.emurse.com/2007/02/08/complete-list-of-english-power-words/ 6/15/2009
Complete List of English Power Words - The Emurse.com Blog Page 2 of 8
Abolished
Abridged
Absolved
Absorbed
Accelerated
Acclimated
Accompanied
Accomplished
Achieved
Acquired
Acted
Activated
Actuated
Adapted
Added
Addressed
Adhered
Adjusted
Administered
Admitted
Adopted
Advanced
Advertised
Advised
Advocated
Affected
Aided
Aired
Allocated
Altered
Amended
Amplified
Analyzed
Answered
Anticipated
Applied
Appointed
Appraised
Approached
Approved
Arbitrated
Arranged
Articulated
Ascertained
Asked
Assembled
Assessed
Assigned
Assisted
Assumed
Attained
Attracted
Audited
Augmented
Authored
Authorized
Automated
Awarded
B
Balanced
Bargained
Began
Benchmarked
Benefited
Bid
Billed
Blocked
Bolstered
Boosted
Borrowed
Bought
Branded
Bridged
Broadened
Brought
Budgeted
Built
http://blog.emurse.com/2007/02/08/complete-list-of-english-power-words/ 6/15/2009
Complete List of English Power Words - The Emurse.com Blog Page 3 of 8
Calculated
Canvassed
Captured
Cast
Cataloged
Catalogued
Categorized
Centralized
Chaired
Challenged
Changed
Channeled
Charted
Checked
Circulated
Clarified
Classified
Cleared
Coached
Co-authored
Collaborated
Collected
Combined
Commissioned
Committed
Communicated
Compiled
Completed
Complied
Composed
Computed
Conceived
Conceptualized
Condensed
Conducted
Conserved
Consolidated
Constructed
Consulted
Contributed
Controlled
Converted
Conveyed
Convinced
Coordinated
Corrected
Counseled
Created
Critiqued
Cultivated
Customized
Cut
D
Dealt
Debated
Debugged
Decentralized
Decreased
Deferred
Defined
Delivered
Demonstrated
Depreciated
Described
Designated
Designed
Detected
Determined
Developed
Devised
Diagnosed
Directed
Discovered
Dispatched
Dissembled
Distinguished
Distributed
Diversified
Divested
http://blog.emurse.com/2007/02/08/complete-list-of-english-power-words/ 6/15/2009
Complete List of English Power Words - The Emurse.com Blog Page 4 of 8
Doubled
E
Earned
Eased
Educated
Effected
Elicited
Eliminated
Emphasized
Enabled
Encouraged
Endorsed
Enforced
Engaged
Engineered
Enhanced
Enlarged
Enlisted
Enriched
Ensured
Established
Examined
Exceeded
Exchanged
Executed
Exempted
Expanded
Expedited
Explored
Exposed
Extended
Extracted
F
Fabricated
Facilitated
Fashioned
Fielded
Financed
Focused
Forecasted
Formalized
Formed
Formulated
Fortified
Founded
Fulfilled
Furnished
Furthered
G
Gained
Gathered
Gauged
Generated
Governed
Graded
Granted
Greeted
Grouped
Guided
H
Handled
Helped
Hired
Hosted
I
Identified
Illuminated
Illustrated
Implemented
Improved
Improvised
Inaugurated
Incorporated
Increased
Incurred
http://blog.emurse.com/2007/02/08/complete-list-of-english-power-words/ 6/15/2009
Complete List of English Power Words - The Emurse.com Blog Page 5 of 8
Individualized
Indoctrinated
Induced
Influenced
Initiated
Innovated
Inquired
Inspected
Inspired
Installed
Instigated
Instilled
Instituted
Instructed
Insured
Integrated
Interacted
Interpreted
Intervened
Interviewed
Introduced
Invented
Inventoried
Invested
Investigated
Invited
Involved
Isolated
Issued
J
Joined
Judged
Justified
K
Kept
L
Launched
Lectured
Led
Lightened
Liquidated
Litigated
Lobbied
Localized
Located
Logged
M
Maintained
Managed
Mapped
Marketed
Maximized
Measured
Mediated
Merchandised
Merged
Minimized
Modeled
Moderated
Modernized
Modified
Monitored
Motivated
Moved
Multiplied
N
Named
Narrated
Navigated
Negotiated
Netted
Noticed
Nurtured
http://blog.emurse.com/2007/02/08/complete-list-of-english-power-words/ 6/15/2009
Complete List of English Power Words - The Emurse.com Blog Page 6 of 8
Observed
Obtained
Offered
Opened
Operated
Orchestrated
Ordered
Organized
Oriented
Originated
Overhauled
Oversaw
P
Participated
Patterned
Performed
Persuaded
Phased
Photographed
Pinpointed
Pioneered
Placed
Planned
Polled
Prepared
Presented
Preserved
Presided
Prevented
Processed
Procured
Profiled
Programmed
Projected
Promoted
Prompted
Proposed
Proved
Provided
Publicized
Published
Purchased
Pursued
Q
Qualified
Quantified
Quoted
R
Raised
Ranked
Rated
Received
Recommended
Reconciled
Recorded
Recovered
Recruited
Rectified
Redesigned
Reduced
Refined
Regained
Registered
Regulated
Rehabilitated
Reinforced
Reinstated
Rejected
Remedied
Remodeled
Renegotiated
Reorganized
Repaired
Replaced
Reported
Represented
Researched
http://blog.emurse.com/2007/02/08/complete-list-of-english-power-words/ 6/15/2009
Complete List of English Power Words - The Emurse.com Blog Page 7 of 8
Resolved
Responded
Restored
Restructured
Resulted
Retained
Retrieved
Revamped
Revealed
Reversed
Reviewed
Revised
Revitalized
Rewarded
S
Safeguarded
Salvaged
Saved
Screened
Secured
Segmented
Selected
Separated
Served
Serviced
Settled
Shaped
Shortened
Shrank
Signed
Simplified
Simulated
Sold
Solicited
Solved
Spearheaded
Specialized
Specified
Speculated
Spoke
Spread
Stabilized
Staffed
Staged
Standardized
Steered
Stimulated
Strategized
Streamlined
Strengthened
Stressed
Structured
Studied
Submitted
Substantiated
Substituted
Suggested
Superseded
Supervised
Supplied
Supported
Surpassed
Surveyed
Synchronized
Systematized
T
Tabulated
Tailored
Targeted
Taught
Tightened
Took
Traced
Traded
Trained
Transacted
Transferred
Transformed
http://blog.emurse.com/2007/02/08/complete-list-of-english-power-words/ 6/15/2009
Complete List of English Power Words - The Emurse.com Blog Page 8 of 8
Translated
Transmitted
Transported
Treated
Tripled
Troubleshot
Tutored
<strong>
U</strong>
Uncovered
Underlined
Underscord
Undertook
Underwrote
Unearthed
Unified
United
Updated
Upgraded
Urged
Used
Utilized
V
Validated
Valued
Verbalized
Verified
Viewed
Visited
Visualized
Voiced
Volunteered
W
Weathered
Weighed
Welcomed
Widened
Withstood
Witnessed
Won
Worked
Wrote
X
-
Y
Yielded
Z
-
http://blog.emurse.com/2007/02/08/complete-list-of-english-power-words/ 6/15/2009
Power Words Page 1 of 1
http://www.topachievement.com/powerwords.html 6/15/2009
CareerLab®—Pack Every Word With POWER Page 1 of 7
You are a hypnotist. Yes, you are. If you are a writer, you are a
hypnotist. Hypnosis, in my dictionary, is "an artificially induced
sleeplike condition in which an individual is extremely responsive to
suggestion."
The lines, of course, form units called words, which possess in varying
degrees the power to hypnotize your readers, to convince them of
your suggestions. Some words are absolutely mesmerizing. Some
merely induce a mild trance. And some are so poorly chosen that they
wenfronckmonkin jar the reader out of his trance.
Consider what just occurred in your brain when you came upon the
word wenfronckmonkin. You were going along with my suggestions.
You believed that you could hear me speaking to you. You had
"forgotten" that you were reading. But my invented word
wenfronckmonkin, an extreme example of choosing the wrong word,
had no power to keep you hypnotized. For an instant, you "woke up"
and realized that you were reading.
Certainly you don't fill your prose with nonsense words that make
bizarre noises in the reader's head. But you might be using far too
many of the words that have little of the power required to hold a
reader's attention. One word usually won't shatter the spell you have
cast over the reader, unless it is something absolutely inappropriate
like wenfronckmonkin, or a word that is blatantly misspelled or
contains a typographical error. But if you consistently use words with
little power, your reader will never descend very deeply into the
trance. Throughout the reading process, he will remain aware that he
is reading, and you will be in constant danger of losing him to the TV,
that chore that's been nagging him, or the article that begins on the
next page of the magazine. (Keep in mind that long before that, your
reader will be an editor and you could lose him to the next manuscript
on his desk.)
http://www.careerlab.com/art_powr.htm 6/15/2009
CareerLab®—Pack Every Word With POWER Page 2 of 7
So, after you have finished a draft of a story or article, strengthen it:
rearrange sentences, shorten paragraphs, add dialogue, introduce
another character, etc. But after you've done that, read through the
manuscript again and cross out all the words that have little power to
entrance a reader, and replace them with words that have the power.
I'm going to give you some guidelines that will help you find words
with power. But first, three points to remember.
Obviously, this is a broad generalization and if you replace every word in your
manuscript with the shortest possible substitution, you would end up with
pretty dull prose. Nonetheless, a short word containing the same information as
a longer word or a phrase is almost always more powerful. Rape is stronger
than sexual assault. Mourn is stronger than lament. Stretch is stronger than
extend, and rich is stronger than wealthy. "I can see her now in her yellow
taffeta dress" is stronger than "I can envision her now in her yellow taffeta
dress." Very long words—five syllables or more—are almost always weak.
The fastest way to learn this lesson is to read anything by Ernest Hemingway.
Hemingway, the Nobel prize winner who lands on almost everybody's list of
greatest American writers, was an absolute miser when it came to syllables.
This paragraph, which I picked at random from his The Sun Also Rises, contains
only two words with more than two syllables.
"Finally, after a couple more false klaxons, the bus started, and
Robert Cohn waved good-by to us, and all the Basques waved
good-by to him. As soon as we started out on the road outside of
town it was cool. It felt nice riding high up and close under the
trees. The bus went quite fast and made a good breeze, and as we
went out along the road with the dust powdering the trees and
http://www.careerlab.com/art_powr.htm 6/15/2009
CareerLab®—Pack Every Word With POWER Page 3 of 7
down the hill, we had a fine view, back through the trees, of the
town rising up from the bluff above the river. The Basque lying
against my knees pointed out the view with the neck of a wine-
bottle, and winked at us. He nodded his head."
Replace the underlined words in the following sentences with words that are
shorter and more powerful. Hemingway would have.
The words I had in mind? found, fell and state. These words are simpler and
short, and they hold the reader.
A man has just entered the room in which I am writing this article.
A priest has just entered the room in which I am writing this article.
Did you find you were more interested, leaned a little closer, when I told you
the man was a priest? That's because he became more specific, more
interesting, and you could see him better. If I'd have told you a midget, a monk
or a thief had entered the room, you would still have found him more
interesting than just "a man."
A cobra has more power than a snake. Gossip, prattle and chat all have more
power than talk.
The specific word usually has more power. In fact, I recently bought a book
because of a specific word. The book is The Last Good Kiss, by James Crumley,
and I plunked down $12.75 for it after reading only Crumley's opening
sentence:
That's a wonderful lead, but if Trahearne had been drinking with an alcoholic
dog instead of an alcoholic bulldog, I might not have bought the book. For me,
that specific word, bulldog, brought into focus not just the dog, but also the
bar, the beer and the fine spring afternoon. Why? Because by telling me what
kind of dog it was, the author convinced me that he must have been there to
see it. How else would he know it was a bulldog? He increased the power of his
suggestion.
A warning. When you reread your manuscript, don't arbitrarily make words
more specific. Choose carefully. When you make a word specific, the reader
assumes you are trying to tell him something. If your character is driving a car
down the highway and you change it to a Jaguar, you gain power, but you also
further characterize the driver. You create connotations of money, speed,
charm, etc. Make sure you choose a car that is consistent with all the other
messages you are trying to send the reader. (Reread Crumley's opening
http://www.careerlab.com/art_powr.htm 6/15/2009
CareerLab®—Pack Every Word With POWER Page 4 of 7
sentence and see what happens when you change bulldog to Doberman.)
In our daily dealings with people, we often remove power from our words so as
not to offend, shock, or inspire violence. In writing, this is not necessary. The
honest word usually has more power than the euphemism. "Your brother died
last night" is stronger than "Your brother passed away," or "expired." In real
life, I might tell Jennie that her child is "undisciplined," but in my memoirs I'll
write that the kid was "a brat." When the clothing store clerk shows me a shirt,
I tell him it's "not quite what I had in mind," but when I write about it, I write,
"the shirt was ugly."
I said earlier that you must consider the context before you start changing
words, because a word that is shorter or more specific or more honest won't
have more power if it sounds inappropriate. Choose words that are consistent
with the mood of your writing.
Six years ago, when I was hired by a large Roman Catholic church to write a
booklet for its centennial celebration, I included a section about one of the
church's outreach programs: a drop-in counseling center. "Among the center's
clients," I wrote, "are prostitutes, alcoholics and drug addicts, who come not for
a sermon, but for help." That same year in a mystery story, "The Eight Thou,"
published in Anthology, I wrote about the same types of people, but I wrote,
"Randy waited on a cold stone bench, in a long line of hookers, winos and
junkies." The words in my story were shorter and generally more powerful, but
because they have pejorative connotations, they would have been inappropriate
for my church booklet. I would have lost power because the words would have
clashed with the tone of what I was writing.
Readers are held close to the page by words of action and motion, words that
"do something." Go through your manuscript and exchange active words for
those passive ones that merely exist. For example, replace a passive compound
verb like was driving with the active verb, drove. Change "Sen. Craig is
planning to run in 1994," to "Sen. Craig plans to run in 1994." Change "A
three-month-old baby is crying to get attention," to "A three-month-old baby
cries to get attention."
You will also gain more power over your reader if you change verbs of being,
such as is, was or will be, to verbs of activity. You can make the reader believe
more in your static description if you give objects something to do. If you have
written, "A grandfather clock was in one corner, three books were on the table,
and the smell of cigar smoke was in the air," get your pencil. Give those
inanimate objects work to do. Write something like, "A grandfather clock
towered in one corner, three books lay on the table, and the smell of cigar
smoke filled the air."
Do the same thing with these sentences, replacing words I have italicized.
http://www.careerlab.com/art_powr.htm 6/15/2009
CareerLab®—Pack Every Word With POWER Page 5 of 7
Here are some ways you might have gained power in those sentences.
Sixty thousand people fill (or jam or crowd) the stadium every Sunday.
A little boy stood (or waited or lingered) at the end of the line.
As I enter the police station a burly sergeant stands (looms, waits) behind
the front desk, three rookies loiter (gather, hang) around the water cooler
talking shop, ignoring the convicted felon who hovers (edges, moves)
near the open window at the back of the room.
The reason a punch in the face hurts so much is that the attacker has
channeled all his strength into a small area—i.e., his fist. It has impact. It is
crowded with power. It is dense. The same goes for words. As you crowd more
meaning into a small space, you gain power. Watch for opportunities to cross
out four words and put in one. Change "In the event of rain" to "If there's rain."
Change "On the occasion of your anniversary", to "On your anniversary."
Here I have rewritten slightly the first two paragraphs of Bob Greene's article
"King of the Wild Frontier," which appeared in the March 1982 issue of Esquire.
I've inserted and italicized some phrases that could have appeared in one of
Green's early drafts.
"In the middle of the 1950's when television was just passing the
stage of being something new in American homes something
important happened."
People had already become used to the idea of the TV set introducing people
they didn't know to them. What had been impossible to imagine only a few
years before—the concept of moving pictures appearing in one's own home,
inside an electronic box—was on its way to becoming something that would be
seen everywhere.
If Greene did write a draft that looked like that, he ended up replacing those
phrases with words of greater density and power. Something new became a
novelty. Instead of people they didn't know, he wrote strangers. Impossible to
imagine became inconceivable and something that would be seen everywhere is
simply commonplace.
To gain the power that comes with density, find adjectives and adverbs that
can easily be compressed into the nouns and verbs they accompany. Take the
power of mean person and crowd it into bully. Reduce wrote rapidly to
scribbled. Spoke quietly could be mumbled, and kissed lightly could be pecked.
(Watch for those "ly" adverbs, which often offer a good chance to squeeze more
http://www.careerlab.com/art_powr.htm 6/15/2009
CareerLab®—Pack Every Word With POWER Page 6 of 7
Do you know what a mandible is? Your dentist does. He uses that word every
day. So if you are writing a story just for your dentist, use mandible. But if you
are writing for everybody else, use the more familiar word, jaw. A word that
your reader doesn't recognize has no power at all. If it confuses him or sends
him scurrying for the dictionary, it has broken the spell, reminded him that he
is reading. Familiar words have power. By avoiding very long words, you avoid
most of the words that your reader doesn't know. But you should also replace
words that are short, but rare. Even though delegate is longer, it is better than
depute. Don't write sclerous if you can write hardened, and if you've written
that something is virescent, please go back and say that it was turning green.
Also avoid foreign phrases and professional jargon unless you're certain that
the unfamiliar words are doing some important work in the sentence.
While your reader should certainly recognize a word, he shouldn't feel as if the
word has been following him around town all day. Any word that occurs several
times in one paragraph should be replaced in some instances, or it will lose
power from overuse. Many short, common words do great work for us, but
have become a bit boring and need from time to time to be put on the bench in
favor of more powerful substitutes. Instead of being wet all the time, perhaps a
piece of clothing can be moist or damp. These are simple, common words, but
they are a little bit more interesting, a little bit surprising and more powerful.
Instead of having your heroine smile all the time, perhaps she can grin, smirk,
or beam. I recently used the word robbery so frequently in an article that I was
sick of hearing it; I crossed it out a few times and inserted heist, caper and
holdup. Those are all short, familiar words, but they are a little bit unexpected:
Here is an excerpt from Crazy Boy, a young adult novel I've just completed.
See if you can replace the common and somewhat predictable words, which I
have italicized, with words that are familiar, yet more powerful because they
are not quite what the reader expected:
"Jeremy could not understand why at a moment like this it all shone
so clearly in his mind. And yet at other times his hopeful view of the
future would break into a hundred jagged pieces, like a mirror
falling to the floor, and the pieces would melt into a muddle of
vague yearnings, suspicions, and the certainty of failure. Now he
stood by the window three floors above the city and tried to move
his mind back to that mysterious maze of disorganized thought that
sometimes plagued him. And though he couldn't quite get there, he
did remember some of the feelings. And he remembered also that
the pieces of his dreams didn't always melt away; sometimes they
stayed as they were, and he melted."
Eight Rules
http://www.careerlab.com/art_powr.htm 6/15/2009
CareerLab®—Pack Every Word With POWER Page 7 of 7
Finally, remember that having these eight rules to follow is not like having a
spare tire in the trunk. There is no guarantee that the new word will work
better than the old. Power words do not exist in a vacuum, and swapping a
word for one of greater power is no bargain if the new word repeals some other
work you have done in the sentence. If your suave and romantic hero takes his
dream girl into a classy restaurant and orders snails instead of escargot, you
will have inserted a word that is shorter, more familiar, and certainly
unexpected. But the sentence will lose some power, and for an instant the
reader will lose his belief that everything you tell him is true. And, for that
matter, the hero will probably lose the girl.
http://www.careerlab.com/art_powr.htm 6/15/2009
10 power words for your CV Page 1 of 2
1. Achieved
Good example: Achieved the target of implementing the software onsite for 200 users 15 days before the deadline.
This sounds more like a responsibility. The interviewer is mainly interested in knowing about your output.
2. Built
Good Example: Built new premises to convert the study centre into a residential college accommodating 200 students.
3. Developed
Good example: Developed guidelines for 50 users to understand and use the new process for client handling.
Bad example: Developing guidelines to use the new process for client handling.
The selector and the interviewer will be amused with questions like: What guidelines? When? For whom?. The good example here
answers these queries and shows your output rather than your responsibility.
4. Eliminated
Good example: Eliminated the use of thick brown tape for sealing the packages to reduce the cost by over 15 per cent.
The selector will again have the questions like 'what type of resources?', 'how did your action help?'
5. Forecast
Good example: Forecast a downturn in the FMCG business because of economic slowdown. Suggested measures to combat it
and achieve the quarterly target.
6. Introduced
Good example: Introduced a new process to handle queries from potential customers to increase the conversion rate by 60 per
cent.
7. Modernised
Good example: Modernised a chain of 15 retail outlets across three states to meet the taste of urban youth.
8. Organised
Good example: Organised reseller conferences in three cities while maintaining a close co-ordination with three internal
departments and four vendors.
9. Recommended
Good example: Recommended five new ways to ensure that the company is able to roll out the new version of its 'small car' before
the launch of Nano [Images].
http://www.rediff.com/getahead/2009/apr/16power-words-for-your-cv.htm 6/15/2009
10 power words for your CV Page 2 of 2
Bad example: Recommending ways for the company to roll out its new 'small car'
10. Secured
Good example: Secured first position in the university while pursuing MBA course and helped the college stand at the top of the
list.
If you are stuck with finding a good word to describe your action in the CV, take a look at this list of some frequently used action
words.
http://www.rediff.com/getahead/2009/apr/16power-words-for-your-cv.htm 6/15/2009
The Use of Muscle Words on Your Web Site. . .148 Power Words Designed To Draw Yo... Page 1 of 3
Let's come up with a list of muscle or power words you can print out or save to your hard drive, words
you can use on your site in your title and description tags along with your keyword phrase, and in
your heading tags and your content. These words are descriptive words that draw the potential
customer in . . . words that also sell.
absolute acclaim
adaptable advantages
affordable all-new
analysis antique
appalling astounding
authentic beacon
benefit bold
brand-new breakthrough
classic clever
compact convenient
critique custom-made
daring dazzling
delightful dependable
destiny discount
discussion distinctive
durable economical
http://www.searchengineguide.com/robin-nobles/the-use-of-musc.php 6/15/2009
The Use of Muscle Words on Your Web Site. . .148 Power Words Designed To Draw Yo... Page 2 of 3
efficient evaluate
expert exquisite
extensive extraordinary
extreme fate
favorite feature-packed
findings flair
flawless flexible
forge free
genuine guaranteed
half-priced handy
helpful high-quality
honorable how-to
inexpensive influential
informative ingenious
innovative invaluable
investigation lead
http://www.searchengineguide.com/robin-nobles/the-use-of-musc.php 6/15/2009
The Use of Muscle Words on Your Web Site. . .148 Power Words Designed To Draw Yo... Page 3 of 3
low-priced luxurious
luxury magic
magical muscle
museum-quality natural
new nostalgic
optional organic
outrageous overwhelming
patriotic phenomenal
policy
http://www.searchengineguide.com/robin-nobles/the-use-of-musc.php 6/15/2009
Nine Power Words To Punch Up Your Ads Page 1 of 2
When used in your advertising material, such words can be almost irresistible . Here are 9
“Power Words” for you to try out.
1. Secret (or little-known) used either alone or together (little-known secrets) are both
"Power Words" that appeal to the curiosity of the reader. “What does he know that I
don't” Few people blame their lack of success on their own efforts (or lack of effort), so
they are comforted by the thought that they are failing because they have been denied
vital information.
2. System appeals to the desire for simplicity and lack of real effort required. If someone
already has a system in place, “all I have to do is put my name on it and plug it in!”
3. New (or Improved) appeals to the sense of urgency. If something is NEW then you
have to get it fast before everyone else does to maintain your competitive edge.
Strangely a laundry product has advertised for many years that it was "New and
Improved". It's difficult to see how it could be both, at the same time, but it shows the
power that both these words have that the advertiser decided to use them together, as
re-inforcement for each other.
4. Power is itself a “Power Word” suggesting that if only the reader had the knowledge
that you have, he/she would be able to accomplish anything.
5. Magic is almost interchangeable with power, but it also suggests that an objective can
be reached without effort. This appeals to both the lazy (like me) and the impetuous
who want to attain their goal immediately.There is a natural tendency to assume that
any one who makes his living in Advertising and Promotion must know something that
is hidden from the rest of the world. Some arcane formula like "ABRACA- DABRA" or
"Open Sesame" that magically transforms them into "gurus" or "prophets", that we
must slavishly follow.
6. Immediate, of course suggests that something can be done instantly. This again
appeals to the sense of urgency, and has a magic-like ring to it. Why wait – have it
NOW!
7. Insider suggests that the writer has information that cannot be known to the world at
large, therefore if you will only pay for this you can attain an edge on the rest of the
competition.
8. FREE (note: this often appears as FR~E in ads because of the ISP filters that seem to
abound today) this word included in any headline will increase acceptance of your
message – but make sure that when you say FR~E that you mean FR~E. If you
attempt to charge for something that you have advertised as FR~E, you will lose all
credibility.
9. YOU The reader is only interested in the potential benefit that he/she will receive from
your product. The old advertising maxim is still valid “Sell the sizzle not the steak”.
Look carefully at your product and think of all the reasons that I, or anyone else would
benefit by owning it.
http://www.ego4u.com/en/business-english/infos/power-words 6/15/2009
Nine Power Words To Punch Up Your Ads Page 2 of 2
http://www.ego4u.com/en/business-english/infos/power-words 6/15/2009