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Vietnam tourism promoted in Dubai

A conference to promote Vietnamese tourism was


jointly held by the Vietnamese Embassy in UAE, the
Vietnam National Administration of Tourism, the
Vietnam Airlines and the Sharaf Travel in Dubai on
February 23.

Speaking at the conference, the Vietnamese


Ambassador, Nguyen Quang Khai, reviewed the
industry’s achievements over the past years.
Despite the global financial crisis, the number of tourists coming to Vietnam reached 5.1
million in 2010, an increase of 20% over 2009, bringing US$ 4.5 billion of revenue to the
country.

The ambassador encouraged UAE travel agencies to operate tours in Vietnam and
pledged that the embassy will cooperate with Vietnamese travel companies to offer
preferential conditions for UAE tourists.

Participants at the conference praised the country’s fast development in the industry and
expressed their wishes to strengthen their cooperation with Vietnam.

http://www.vietnamhotelsandresorts.com/News/Vietnam-tourism-
promoted-in-Dubai/

Vietnam to hire consultancy firm for


tourism marketing?
Date Added: March 03, 2011 07:53:33 AM
Author:
Category: Bussiness and Marketing

The Vietnam National Administration of Tourism VNAT is, for the first time,
considering hiring a consultancy firm to promote Vietnam’s tourism,
according to VNAT’s General Director Nguyen Van Tuan.

In the interview given to Tien phong newspaper, Tuan said that after choosing the
new logo and slogan for Vietnam’s tourism for 2011-2015 “Vietnam – a different
Orient” suggested by Cowan Vietnam, VNAT is consulting the choice with tourism
experts, travel firms, relevant ministries and press agencies. If a consensus can be
reached, VNAT will ask the Government for the permission to use the new logo and
slogan for the tourism promotion activities in the time to come.

VNAT plans to hire Cowan to build a strategy on tourism promotion for the new
period. This is for the first time a professional consultancy firm is hired to help the
Vietnamese tourism industry to carry out its promotional campaigns.

2010 was the last year in the 2000-2010 development period of the tourism industry.
What will be new in the next development period?

VNAT is planning the promotion campaign for the national tourism for the 2011-2015
period, targetting both on Vietnam and foreign countries. There are some big tasks
for 2011. First, VNAT will suggests the Government should increase the budget for
tourism promotion to 70 billion dong in 2011 (the figure was 41 billion dong in 2010).
We have proposed the Government and the Ministry of Finance to use one dollar from
the income from every foreign tourist for this purpose. This would give the tourism
sector five million dollars in 2011, or a total of more than 100 billion dong to carry out
marketing campaigns.

According to the General Statistics Office, on average, a foreign tourist spends 1024
dollars in Vietnam. Tourism experts believe every dollar spent on tourism promotion
will bring 12-15 dollar in income. 100 billion dong on tourism promotion would be a
modest budget compared with those of other countries in the region.

In 2011, Vietnam will increase its promotion campaigns in the nearby markets,
including Japan, South Korea, China, Taiwan and ASEAN countries. It will also reach
farther, to markets canto provide the tourists withlarge spending habits, such as
Western Europe, North America, Russia and Australia. VNAT is determined to enhance
the work of its tourism promotion agencies, making the them more capable, powerful
and professional.

Some experts say that the problem now for Vietnam’s tourism is the low budget or
lack of money, but that the bigger problem lies in the lack of effective promotion
strategies . This explains why VNAT have once not used all the allocated money?

I’ve heard this opinion. It is true that once in the past, we did not use all the money
we were allowed to spend. It was because of the too complicated procedures, and the
mechanism under which VNAT did not have full power. For example, in order to spend
the allocated budget of 41 billion dong in 2010, at first, VNAT had to draw up the list
of activities, then submitted the list to the management ministry, and then to the
Ministry of Finance. In order to get the money disbursed, VNAT had to, once again,
build up the detailed estimates of spending to submit to relevant ministries.
In general, in order to carry out an event, the tourism sector had to spend one third of
the time on administrative procedures and disbursement formalities. In many cases,
even though we could see specific opportunities to to attract travelers, these were
missed because it would have taken too much time to draw a plan and wait for
approvals.

In order to settle the problem, we are trying to persuade relevant ministries to accept
a new mechanism which gives more power to VNAT. Currently, the Travel Department
is in charge of promoting tourism in Western Europe and China, while the Market
Department is in charge of promoting tourism in other markets. However, VNAT has
proposed to develop the Market Department into a tourism promotion centre. If the
plan is approved, the centre will have its own stamp and account, meaning it will
operate separately and receive instructions directly from VNAT.

Vietnam attracted the record high number of five million foreign touristsWill VNAT
hope for a higher number in 2011?

The figure represents an increase of 1.2 million tourists, or 30 percent, over 2009.
This was really a sharp increase, and such a high growth rate will not be seen in the
upcoming years. We have even predicted a slowdown in the next years.

We hope to receive 5.3-5.5 million foreign tourists in 2011 and serve 30 million?
domestic travelers.
http://www.5starstour.com/links/articles/article-480/

VNAT to hire design firm for marketing


strategy
By Dao Loan - The Saigon Times Daily
Thursday, February 10,2011,21:53 (GMT+7)

By Dao Loan - The Saigon Times Daily

HCMC – Australian-invested Cowan Design Company, which has won a contest to


design a logo and slogan for Vietnam’s tourism, will likely be chosen to map out a
strategy to build the tourism brand name and promote the country’s tourism image, a
tourism official said.

Nguyen Van Tuan, head of the Vietnam National Administration of Tourism (VNAT), told the
Daily on Wednesday that “the first-prize winner of the contest to select the tourism sector’s
logo and slogan in 2011 – 2015 period will be chosen to map out the marketing strategy for
the country’s tourism in the period.”

On January 26, Cowan Design Company, whose entry in the contest being a star-shaped
logo and the slogan ‘Vietnam-A Different Orient,’ was announced by VNAT as first prize
winner of the contest.

“We are collecting ideas from relevant departments, media, and experts for improving the
slogan. We will hire the company upon the Government’s approval to select this slogan for
the country’s tourism,” he said, adding the process would be completed later this month.

Tuan said that it would be the first time VNAT hires an outside company to map out the
marketing strategy for tourism development.

“We’ve been doing marketing activities by ourselves. Now, we want to go professional with
the new move,” he said.

The marketing strategy is expected to underpin the country’s tourism industry in its target to
obtain VND110 trillion in revenue this year compared with VND96 trillion (US$5 billion) in
2010.

Along with the new change in marketing activities, the leader said that VNAT would maintain
its regular activities such as joining travel fairs, organizing familiarization trips, road shows
and tourism festivals to promote tourism’s image at home and abroad.

VNAT has plans to join many international travel exhibitions abroad this year such as
TRAVEX 2011 in Cambodia, FITUR in Portugal, MITT in Russia, ITB Berlin in Germany,
JATA Travel fair in Japan, ITB Asia in Singapore, and World Travel Market in England.

The agency will focus more on activities to promote the National Tourism Year that will take
place in seven central coastal provinces this year. VNAT expects the tourism year to help
woo more tourists to the central region and to promote island and beach tourism designated
as the main products of the country’s tourism in the coming times.

Tuan said VNAT is also working on a plan to open representative offices in foreign
countries. “We want to open offices in key markets like China, Northeast Asia and Western
Europe,” he said.

VNAT expects to welcome 5.3 to 5.5 million foreign visitors this year compared to 5.05
million last year, and around 30 million local travelers, up from 28 million in 2010.
http://english.thesaigontimes.vn/Home/business/tourism/15133/

Vietnam builds tourism promotion strategy


QĐND - Thứ Sáu, 11/01/2008, 22:18 (GMT+7)
In 2007, Vietnam welcomed 4.2 million foreign tourists, up 17.2
percent from the 2006 figure. The tourism sector has devised
solutions for increasing the quality of services and products to
attract more tourists on a year-on-year basis.

Building a marketing strategy is considered to be the most important solution for ensuring
sustainable tourism development.

Despite obtaining satisfactory results, the tourism sector is not strong enough to compete with
regional countries and others in attracting tourists.
At a recent seminar held in Nha Trang City, south central Khanh Hoa province, tourism
management agencies and enterprises acknowledged the poor quality of tourism services and
products and emphasized the need to overcome challenges in the coming time. They proposed
solutions for developing a marketing strategy to ensure sustainable tourism development from
now until 2015 and 2020 and increase the capacity of tourism promotion staff.

Deputy Head of the Tourism Promotion Department from the Vietnam National Administration
of Tourism Nguyen Thanh Huong attributed limited tourism promotion activities to the sector’s
failure to map out plans to develop products and new markets. Therefore, marketing plans in
the future should be based on scientific feasibility studies.

The central region has great potential to develop tourism, such as beautiful beaches, islands,
natural landscapes and national heritage sites. However, the level of tourism development in
localities is not the same and the quality of products and services does not meet different
customer demands. Tourism promotion in the central region, including Khanh Hoa province, is
not professional. For lack of investment a lost of measures have been devised to boost the
development of local tourism by strengthening co-operation in producing unique tourism
products.

Nguyen Van Thanh, director of the Khanh Hoa Tourism and Trade Promotion Centre said that it
is very important for provinces to strengthen co-operation and select markets. They should link
up a number of tourist destinations, for instance Nha Trang-Da Lat and Ho Chi Minh City or
Hue-Da Nang and Hanoi while conducting further research into foreign markets, particularly in
the EU. They should advertise their tourism potential to international friends on foreign TV
channels or posters.

There is an urgent need for a long-term tourism sector to carry out plans until 2020.

Source: VOV

http://army.qdnd.vn/QDNDSite/vi-
VN/61/72/182/159/198/58374/Default.aspx

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