I nter net Ca f e/Ca l l s hop B us i nes s Model

1 2

In te r n e t C a fe /C a lls h o p B u s in e s s M o d e l

p r o b le m s o lu tio n

C ompany XY Z operates s everal Internet C afé s and is currently
exploring low cos t alternatives for generating incremental
revenues . After conducting extens ive S WOT analys is , the
company finds that it can leverage on its exis ting Internet
infras tructure and s tart offering VoIP telephony s ervices from its
Internet C afés . From the company s tandpoint, that bus ines s is
attractive as it is eas y to enter and requires only modes t
equipment inves tments .
Offering VoIP telephony s ervices through Internet C afé s /C allS hops
is a bus ines s model particularly appealing to s ervice providers
located in countries with few telecommunications providers
operating under heavy regulation. C ons umers in thos e countries
typically do not have acces s to low cos t long dis tance and
international telephony s ervices . Therefore owners of Internet
C afé
s /C allS hops can capitalize on the VoIP technology and offer
competitively priced calling s ervices to any part of the world.
B efore moving forward with the bus ines s , the management of XY Z
conducts res earch of alternative Internet C afé/C allS hop s olutions .
The res earch reveals that a good Internet C afé /C allS hop s olution
s hould be eas y to deploy and manage, s hould be compatible with
a broad range of VoIP equipment and s hould be s calable to
accommodate future bus ines s expans ion. S uch s olution s hould
als o offer advanced billing functionality to accommodate different
bus ines s models and rating plans .
As Internet C afés /C allS hop s olutions are bas ed on VoIP
technology their implementation could pres ent s ignificant
challenges , es pecially to bus ines s es without prior VoIP
experience. As the technology is relatively new, few us ers are
familiar with its lingo and s ys tem configuration is often the mos t
difficult and time cons uming part of any VoIP implementation.
Als o, equipment incompatibility is s ues often pres ent s erious
problems and could lead to additional deployment delays and
los t revenues . S ervice providers can eas ily addres s s uch
implementation is s ues by purchas ing a turnkey s olution from
reputable VoIP equipment manufacturer.
S ys Mas ter, the global leader in turnkey VoIP equipment
s olutions , can offer XY Z an affordable, reliable and highly
s calable Internet C afé/C allS hop s olution that meets company
s pecific needs . S ys Mas ter's s olution offers advanced billing
functionality with multiple billing models and flexible rating to
meet company-s pecific needs . The s olution can typically be
deployed in les s than a week and is extremely eas y to operate
even by us ers with limited VoIP knowledge.
A typical S ys Mas ter Internet C afé
/C allS hop s olution has the
following requirements :
1 VoiceMas ter B illing S erver.
2 S ys Mas ter VoIP G ateway(s ).
3 Optional Modules for the B illing S erver and the G ateway(s ).
4 R emote Ins tallation and Technical S upport.
5 High S peed Internet Acces s .
6 C ontracts with VoIP C arriers for C all Termination.
S ys Mas ter can provide items 1 through 4 while the s ervice
provider is res pons ible for items 5 and 6. Figure 1 below s hows
the S ys Mas ter Internet C afé
s /C allS hop s olution architecture.

Callshop

VM 2000 Platform
Callsop SysMaster
Operator VoIP Gateway
Internet
IVR RADIUS

Caller A VM 2000

Authentication
Authorization
Accounting
Billing
PSTN

Callers B
 I nter net Ca f e/Ca l l S hop B us i nes s Model

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In te r n e t C a fe /C a llS h o p B u s s in e s s M o d e l

s o lu tio n fe a tu r e s
b e n e fits
T urnk ey S olution
Four Layer B illing S tructure
S ys Mas ter offers a truly turnkey Internet C afé
/C allS hop
Managed S ervice S upport s olution. S ys Mas ter provides all equipment elements as well
Unlimited R outes as remote ins tallation and technical s upport. The s ervice
provider s ecures high s peed Internet acces s and s igns
P eak Time On/Off B illing contracts with VoIP carriers for call termination.
Advanced R ate S witching
High S c alability
FlagFall and P rogres s ive B illing
S ys Mas ter is probably the only VoIP equipment
Intuitive and us er-friendly G UI interface manufacturer that fully s upports the grow-as -you-go
concept. S ys Mas ter's equipment can eas ily s cale from 1 to
20 T1 lines per s ofts witch (24 to 480 P S TN lines ) or from 48
to 1920 VoIP channels and from 500 to over 20,000
concurrent calls per billing s erver. The company offers VoIP
h o w d o e s th e s o lu tio n w o r k ? equipment in five capacity tiers that cover the needs of the
whole s pectrum of Internet C afé /C allS hop s ervice providers .
P repaid M odule
R apid deployment
1 C us tomer vis its the Internet C afé
/C allS hop
2 C us tomer pre-pays the operator for the call S ys Mas ter's Internet C afé
/C allS hop s olution is characterized
with very aggres s ive deployment s chedule. In general,
3 The operator activates a telephone booth s ervice providers can have a running s olution in les s than a
4 C us tomer goes to the telephone booth and dials a des tination week provided that they have made arrangements for high
number s peed Internet acces s and have es tablis hed contracts for
5 B as ed on the des tination number, the gateway s earches its call termination with VoIP carriers . B ecaus e of the integrated
routing table to determine the appropriate call termination nature of the s olution, there are no equipment incompatibility
provider is s ues to be s olved which are often the reas on for extended
6 The gateway s ends call s etup reques t to the call termination deployment periods .
provider 's gateway
7 During convers ation the gateway converts voice to IP packets High Affordability
and routes them to the call termination provider's gateway
and vice vers a S ys Mas ter's Internet C afé
/C allS hop s olution is highly
8 The billing s erver monitors the prepaid balance dynamically affordable for both new entrants and exis ting providers who
and dis connects the call if the balance is depleted what to expand their bus ines s es . In fact, it is the s olution
9 Upon call completion the billing s ys tem records the C DR and with the bes t features /cos t ratio in the indus try. S ys Mas ter's
makes it available for s ubs equent reporting, monitoring or equipment is offered in five capacity tiers where each higher
analys is tier doubles the capacity of the previous one. This way,
wholes ale billing providers can upgrade their equipment in
P os tpaid M odule incremental s teps without overs pending for capacity that
1 C us tomer vis its the Internet C afé
/C allS hop they don't immediately need.
2 C us tomer choos es a vacant telephone booth and dials a
des tination number F as t R OI
3 B as ed on the des tination number, the gateway s earches its B ecaus e of its high affordability, fas t deployment, and
routing table to determine the appropriate call termination s calability, S ys Mas ter's Internet C afé
/C allS hop s olution is
provider
characterized with fas t return on inves tment. Depending on
4 The gateway s ends call s etup reques t to the call termination the difference between rates that the provider charges his
provider's gateway
cus tomers per minute, termination cos ts , and capacity
5 During convers ation the gateway converts voice to IP packets utilization, providers can typically recoup equipment
and routes them to the call termination provider's gateway inves tment in les s than three months (s ee R OI brochures for
and vice vers a
6 Upon call completion the billing s ys tem records the C DR and
makes it available to the operator for billing, reporting and
monitoring purpos es
7 The operator generates invoice for the call and collects
payment from the cus tomer

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