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Ecumenical Center &

International Residence

ECIR design style guide


by Amanda Kosater
The colors were chosen for their connection to
Ann Arbor.
Other possible color selections should include a
dark color and a light color. These colors could
be monochromatic or contrasting

R:57 G:95 B:140


C:85 M:63 Y:24 K:6
#395F8C

R:246 G:213 B:116

ECIR
C:4 M:14 Y:65 K:0
#F6D574

A Worldwide Living
Learning Community

The symbol can by used without


accompaning text.
A new acronym and name
(International House Ann Arbor)
can be easily incorportated once the change
has occurred

IHAA
A Worldwide Living
Learning Community
OPTIMA
This sans-serif font was chosen for its modern appearance with distinct thick and thin areas.

OPTIMA OPTIMA: Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz

1234567890 1234567890

OPTIMA: Italic OPTIMA: ExtraBlack


ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTU-
VWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890
1234567890
Measurements indicate the width of the
symbol in inches
0.5” symbol only

1.0”

5.0”

3.0”

ECIR
A Worldwide Living
Learning Community

ECIR
A Worldwide Living
ECIR
A Worldwide Living
Learning Community Learning Community
x = 1/4 x
width

ECIR
A Worldwide Living
Learning Community
x x
ECIR
A Worldwide Living
ECIR
A Worldwide Living
ECIR
A Worldwide Living
ECIR
A Worldwide Living
Learning Community Learning Community Learning Community Learning Community

ECIR
A Worldwide Living
ECIR
A Worldwide Living
ECIR
A Worldwide Living
ECIR
A Worldwide Living
Learning Community Learning Community Learning Community Learning Community