A

RESEARCH REPORT
ON
THE NEW LAUCHING
OF
“H4W INVESTMENT JOURNAL”

PREPARED BY:
KAILESH DESAI
GRIMS, VAPI

UNDER THE GUIDANCE OF:

MR.MANISH PATEL

DECLARATION
I, Mr. Kailesh Desai Student of GIDC RAJJU SHROFF ROFEL INSTITUTE OF
MANAGEMENT STUDIES, VAPI, affiliated to Gujarat Technological
University, Ahmedabad hereby declare that this project report is a result
of culmination of my sincere efforts.

I declare that this submitted work is done solely by me and to the best of my
knowledge.

I also declare that all the information collected from various secondary
sources has been duly acknowledged in this project report.

Date: 17/03/2011 Signature

Kailesh R. Desai

ACKNOWLEDGEMENT
It was my rewarding experience to work with all the four tycoons at DIVINE
FINCAP SECURITIES PVT. LTD., SURAT who has shared their knowledge about
the day-to-day workings going-on in the Finance and Real World. I am also
grateful to all of them who are very friendly & co-operative during my project
work.

I convey my heartily thanks to all of them who gave exemplary guidance,

innovative ideas, constant help and encouragement to this project work.

Above all, I would submit my heartfelt and respectful pranams to my dearest

parents for their blessings, mental support, and inspiration and to be a
wonderful human being. I wish to express my deep gratitude and thanks to
all who helped me a lot by providing valuable comments and suggestions for
making this project memorable and precious.

RESREACH METHODOLOGY
Research Objective:
To research for the new up-coming investment journal in the
market about its awareness, demand, its price fixing and all the
strategy to be used in the existing market to endure for longevity
with masses of competitors.

Research Design:

The research design undertaken in this project is Preliminary

Study which is conducted for the first time by the researcher.
Primary data are been collected in this research.

Benefits of the Study:

o Benefits to Researcher
• Learnt the original working atmosphere of the organization
• Got the practical knowledge about how decisions are taken in an
organization.
• Practical knowledge about how the market research is carried out
• How the strategies are formed
• Learnt how the survey is carried out to launch the new product &
and to formulate strategies to increase the sales.
• Actual study about how the different department of the
organization works.
o Benefits to Other
• Helpful to the organization in development of new product
• Formation of the new marketing strategy and promotional strategy
for the organization
• Helpful to the other outside persons in studying how the actual new
product launching is carried out & how the market research is
conducted.

Source of Data Collection:

  Data is collected from primary sources including students, brokers &
sub-brokers & retail investors

Sample Design:
o Population: - All Students, Retail Investors, Brokers & Sub Brokers
residing at Ahmedabad region.
o Samples :- some Students, Retail Investors, Brokers & Sub Brokers are
randomly chosen from the population
o Sample Size :-
1. Students - 74
2. Retail investors - 46
3. Brokers & sub-brokers - 83
Sampling Procedure: - Non-probability convenience sampling.

Limitation:

 Sample size or no. of respondents is less which may not

represent true result of whole population.
 Sometimes it happens that we take a wrong sample (Sampling
error).
 Limited number of secondary data is used.

 The perception of respondents cannot remain constant it

always changes with time.
 There were always biases on the part of brokers, students &
retail investors while filling up questionnaire due to lack of
interest.
 QUESTIONNAIRE ANALYSIS
1. Do you read any magazines related to investment?
A) Yes B) Most C) None of it

NONE OF
Q.1. YES MOST IT TOTAL
STUDENTS 39 7 28 74
BROKERS 40 0 6 46
RETAIL INVESTORS 43 4 36 83
TOTAL 122 11 70 203
PERCENTAGE (%) 60% 5% 35% 100%

Conclusion :

from the above data we can conclude that almost all brokers &
sub brokers are reading somekind of investment related
magazines. Average 60% people are reading investment related
magazines & are aware about such magazines. Others might be
not aware about such magazines or they are not intrested in
reading such magazines.
 2. Which of the following magazines do you read, or leaf
through even if it’s only now and then?
A) India Today B) Business Today C) Dalal
Street
D) Capital Market E) Others_______________

INDIA BUSINESS DALAL CAPITAL OTHER

Q.2. TODAY TODAY STREET MARKET S
STUDENTS 12 26 2 5 12
BROKERS 10 21 13 15 7
RETAIL
INVESTORS 27 24 5 8 3
TOTAL 49 71 20 28 22
PERCENTAGE
(%) 25% 37% 11% 15% 12%
Conclusion :

We can conclude that people are reading all investment related

magazines available in the market. Among which India today &
Business today are preferred & read by large number people.
Some are also reading other then these magazines like Business
line & some are regular readers of news papers and web based
information (Internet).

3. Are you satisfied with the magazine you are reading?

A) Yes B) No C) Maybe

Q.3. YES NO MAY BE

STUDENTS 32 3 11
BROKERS 37 1 2
RETAIL INVESTORS 40 1 6
TOTAL 109 5 19
PERCENTAGE (%) 82% 4% 14%
Conclusion :

The people reading such investment related magazines are

satisfied with the magazines and only few are not satisfied
complaining about lots of advertisement in the magazines & the
information available is not neutral. So we can provide neutral
information, less advertisement that will be benificial for the
magazine.
 4. How many times do you subscribe this/these
magazine(s)?
A) Monthly B) Quaterly C) Six
Months
D) Yearly E) Rarely

MONTHL QUATERL SIX YEARL RAREL

Q.4. Y Y MONTHS Y Y
STUDENTS 13 6 2 1 24
BROKERS 20 6 1 6 7
RETAIL
INVESTORS 26 7 2 3 9
TOTAL 59 19 5 10 40
PERCENTAGE
(%) 44% 14% 4% 8% 30%

Conclusion :

Here we can conclude that people prefer to subscribe for such

magazines on the monthly basis, while many people subscribe for
such magazines rarely or they read from the different sources
availble to them.
 5. Are you interested in reading an investment magazine
that covers the areas of investment in Share Market,
Mutual fund, Insurance and other pool of investment
guidelines?
A) Yes B) No C) Maybe

Q.5. YES MAY BE NO

STUDENTS 29 17 0
BROKERS 32 8 0
RETAIL INVESTORS 38 9 0
TOTAL 99 34 0
PERCENTAGE (%) 74% 26% 0%
Conclusion :

As some people are not aware about all sorts of investment tools
definitely they are interested in such magazine that cover or guide
people about a lot many investment tools. Almost all the people
are interested in the magazines that cover all sorts of the
investment tools. So that will be better scope for the launching of
such magazines.

6. Are you be interested in a magazine that tell you

What, When, Where and Why to Invest and provides
knowledge in the area of investment?
A) Yes B) No C) Maybe

Q.6. YES MAY BE NO

STUDENTS 33 12 1
BROKERS 31 9 0
RETAIL INVESTORS 37 10 0
TOTAL 101 31 1
PERCENTAGE (%) 76% 23% 1%
Conclusion :

Here we can conclude that almost all people are intrested in

magazine that tell them reguarding where, when, what & why to
invest. So that is also favourable scope for launching of such
magazine. So this will guide them how to get maximum return on
their investment.

7. If you are interested to read this type of magazine

what shall be the price you are willing to pay for this
type of magazine?
 A) Rs. 45-50 B) Rs. 50-55 C) Rs. 55-
60
D) Others _________________

RS. 50- RS. 55-

Q.7. RS. 45-50 55 60 OTHER
STUDENTS 25 12 2 7
BROKERS 24 8 2 6
RETAIL INVESTORS 35 8 1 3
TOTAL 84 28 5 16
PERCENTAGE (%) 63% 21% 4% 12%

Conclusion :

As the people are very much prise concious and from the
observation we can conclude that large number of people prefer
to buy such magazine at the price between Rs. 45-50. So this
should be the price as the customers are willing to pay such price
for the magazine.
 8. How many times would you like to subscribe this type
of magazine?
A) Monthly B) Quarterly C) Six
Months
D) Yearly E) Rarely

SIX
MONTHL QUATERL MONTH YEARL RAREL
Q.8. Y Y S Y Y
STUDENTS 24 9 0 2 11
BROKERS 21 3 1 5 10
RETAIL
INVESTORS 32 7 2 2 4
TOTAL 77 19 3 9 25
PERCENTAGE
(%) 58% 14% 2% 7% 19%
Conclusion :

Here also large no. Of people prefer to subscribe for such

magazine on monthly basis. Only few prefer to subscribe on
quarterly, six monthly or yearly basis. Some people want to try out
reading such magazines and on the basis of the content they are
going to subscribe for the magazine.

9. What sort of investments are you using?

A) Savings in Bank B) Fixed Deposit
C)Share Market
D) Insurance E) Post Office F)
Property
G) Others_____________________

SAVING FIXED SHARE POST

S IN DEPOSI MARKE INSURANC OFFIC PROPERT OTH
Q.9. BANK T T E E Y S
STUDENTS 25 6 20 8 5 7 3
BROKERS 27 9 35 13 8 9 7
RETAIL
INVESTORS 29 25 28 24 20 24 1
TOTAL 81 40 83 45 33 40 1
PERCENTAG
E (%) 24% 12% 25% 14% 10% 12% 3

Conclusion :

People always demand maximum return and minimum risk so for

that any person invests in any of the best investment avenues
available. From Share Market, investors get faster and better
return which increase in the capital of particular investor. We can
conclude that BANK SAVINGS & SHARE MARKET is the major
source of investment for the people & many are doing investment
in all sorts of investment tools also other then this include KVP,
PPF & MUTUAL FUND.

10. Any suggestions do you like share with us for 4W

investment Journal magazine?

 Foreign trade, commodities market, metal industry &

information about global market.
 Technical & fundamental analysis of the companies.

 Information or analysis should be in series so that one relates

to other that cause customer to buy the whole series.

 Cover the information regarding current banking system,

investment plans & current investment rates.

 Good quality of graphics

 Provide tax saving methods to the customers

 Mutual fund, share market technical details with return of

shares

 Good presentation

 Language should be easy then other magazines

 Local or regional language will be preferred

 Capital market on 1 year subscription provides CD so provide

such promotional scheme for yearly subscription

 Latest or updated information about the market

 Information should be in depth with facts & figures

 Dollars rate updated should be there

 Articles covering investment strategy for why & how to

invest in real estate

 Magazine should be launched every 15 days

 Experts review should be included

 Information should be neutral ( should not favour any

company)

 Explain financial jargons of lehman brothers.

 Company EPS & P&L account, promoters holding etc.

 Dalal street having good graphics

 Weekly top 10 scripts should be shown.

 SMS service providing information.

 Website providing information.

 Not use of jargon words.

 Less no. Of advertisement given in magazine.

 Biasness must be avoided in our magazine related to script.

 To give information related IPO, it means after IPO & before

IPO performance.

 Give a future and option strategy like a spread, hedging, long

strudel, and long call ladder.

 It should be included information regarding commodity

market, currency market, insurance, SIP, mutual funds, post,
bonds, debenture etc.

 Also add up special current affair & news.

 To give information regarding EXIM policy.

 To give information regarding to FII flow rate & its effect on

capital market.

 To give information related global market like nikkei ,

NASDAQ , shanghai , NYSE

 To give information an inflation rate and its effect on BSE ,

NSE, F&o

 Information relating to the real E-state business.

 The best scrip for the month.

 Magazine should be introduced in every 15 days.

 To give a technical charts & fundamental analysis.

 To give information regarding best industry analysis.

  Give information regarding best 20 companies dividend, EPS,
P/E ratio.

 There should not be any kind of political involvement.

 Give information about agricultural products. Construction

business, hotels & restaurants.

 Career development exams & other information for the

students.

 It should be available at all possible channel sources.

QUESTIONNAIRE
Full
Name:_____________________________________________________________________

Your Designation: Student /Business person/ Job (Please Tick one)

Age: _____
 Gender: _______________ Contact No:
___________________________

Please provide information about your company/Institution

___________________________________________________________________________

___________________________________________________________________________
1. Do you read any magazines related to investment?

A) Yes B) Most C) None of it

2. Which of the following magazines do you read, or leaf through even if

it’s only now and then?

A) India Today B) Business Today C) Dalal Street

D) Capital Market E) Others_______________

3. Are you satisfied with the magazine you are reading?

A) Yes B) No C) Maybe

4. How many times do you subscribe this/these magazine(s)?

A) Monthly B) Quaterly C) Six Months

D) Yearly E) Rarely

5. Are you interested in reading an investment magazine that covers

the areas of investment in Share Market, Mutual fund, Insurance and
other pool of investment guidelines?

A) Yes B) No C) Maybe

6. Are you be interested in a magazine that tell you What, When, Where
and Why to Invest and provides knowledge in the area of
investment?

A) Yes B) No C) Maybe

7. If you are interested to read this type of magazine what shall be the
price you are willing to pay for this type of magazine?

A) Rs. 45-50 B) Rs. 50-55 C) Rs. 55-60

D) Others _________________
8. How many times would you like to subscribe this type of magazine?

A) Monthly B) Quarterly C) Six Months

D) Yearly E) Rarely

9. What sort of investments are you using?

A) Savings in Bank B) Fixed Deposit C) Share Market

D) Insurance E) Post Office F) Property

G) Others_____________________

10. Any suggestions do you like share with us for 4W investment

Journal magazine?

_______________________________________________________________________________
_____________________________________________________________________________