c

c c
c cÊ
 
c
c

V

c

I, SATISH S UDAGI hereby declare that the Project titled ’


V V
   
 V  V × submitted by
me in partial fulfillment of the requirement for the award of the degree of
³Master of Business Administration× by Karnatak University, Dharwad, is my
original work and is not submitted elsewhere for the award of any other degree
or diploma.

Date:   V

Place:BELGAUM   

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
c


 V
 

I express my sincere thanks and dedicate my work to my parents and
family members who have always been a moral support and strong pillars at all
walks of my life.

I would like to express my sincere thanks to   

V
  V  V 
  V 




   V ,   who provided me a great

opportunity in completing this project. I would like to express my gratitude to
my internal guide and our V
 V whose valuable,
timely and constant guidance and support made this work possible for
completion of this project.

I also express my sincere thanks to all those who supported directly and
indirectly for the completion of this project.

  V


c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

!
 

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ

 
c
V
   V

 " #$ %&
'"% ("%& %)  V 

The knowledge of customer perception for a product is essential for the manufacturer
and distributors of the product in order to get an idea what the customer thinks as a whole and
his customer perception. This helps the manufacturer to predict how customers are likely to
react to the various information, environmental cue and is able to shape their marketing
strategies accordingly. The company is interested in having the knowledge of its competitor¶s
products customer perception.

This project report is on ³Customer Perception towards VIKAS INDUSTRIES×

comparing with other competitors. The project was of TWO month duration.

Owner :   
V

Place :  

The main objective of this research is to study the existing perception towards the
VIKAS INDUSTRIES to identify the problem and to suggest the relevant steps to improve on
them.

The project was mainly aimed to study the customer perception through various data
which are collected from customers and secondary sources like Internet, Broachers etc.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

 

("% *+
%&$ %),

ABOUT THE COMPANY

ORGANIZATIONAL STUDY
PLANT LOCATION

("% *- V  V


("% *- %('' %) ". V

BUYING THE RAW COTTON FROM APMC
PRE-CLEANING OF THE RAW COTTON
PALA
GINNING
LINT P ALA
PRESSING

("% */  & '% (

PROCESSING DEPARTMENTc
MARKETING DEPARTMENTc
FINANCE DEPARTMENT
("% *0 1"&2

("% *3 &&(

c
c c
c
c
 c c
c
 c
c
 c c
c

c c
c c
cÊ
 
c

 

c

c c c c c

", 2 &%

CHAPTER 1 ORGANISATION PROFILE

CHAPTER2 METHODOLOGY

CHAPTER3 ANALYSIS AND INDERPRETATION

CHAPTER4 FINDINGS, SUGGESTION AND CONCLUSION

CHAPTER5 CODE SHEET AND ANNEXURE

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c


4
V








&"%# ("%&

VIKAS Cotton Ginning & Pressing industries, as one of the ginning & pressing units in
BIJAPUR, has immense pleasure to introduce itself in establishing decade long experience with fame
in manufacturing contemporary 100% superior quality cotton. VIKAS Cotton Ginning & Pressing
Industry. Engaged in manufacturing quality assured Raw Cotton in Ginning & Pressing units.
c c
c
c
 c c
c
 c
c
 c c
 c

c c
c cÊ
 
c
About VIKAS GINNINING AND PRESSING OF RAW COTTON

c

%""%& &# '"' 5 %),
Vikas industry is one of small scale industry of Ginning and Pressing of Raw Cotton started
in the year 1979 in Bijapur started by the Proprietor of Vikas Industry Mr. V. S. Mangalwade
with his experience of 25 years in this field made vikas industry one of the main manufacturing
unit.
Vikas industry is one of the production units of Mangalwade Group. The unit work is of
ginning and pressing of raw cotton with the help well advanced and modern technology for the
convenience of the transport.

VIKAS Cotton engaged in manufacturing of best x ,"$ (%""%& 6,', (%""%& '#'7
(%""%& (17
 #
 7
V  in market and to the end users. We are
professionally managed company having large network and infrastructure. This yields overall
increases in turn our of company to supply good quality cotton word wide.
c

%("%& %) &"

VIKAS Cotton Ginning & Pressing industry is located at bijapur near to NH-13 Highway in
Karnataka state.

V  V


8
%""%&

Raw Cotton is a naturally obtained fiber. They are among the well-established Raw Cotton
Manufacturers in Karnataka. It is grown using modern farming techniques. The Raw Cotton
that they offer is in demand all over India for its superior quality. They can be availed in bulk
quantities.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

raw cotton

8
%""%& ,'

Vikas Cotton Industries engaged Manufacturing of Raw Cotton Bales. Company Has
Large Infrastructure, Cotton Bales it is cotton packed in bales form. Cotton bales are a result
of Ginning and Pressing Process of cotton. There Ginning Unit separate cotton fibers and
seeds from Cotton crop, they use only best quality raw materials to ensure a highly reliable
production. They taking Care during the complete mechanical process of produce Cotton
bales.
There Raw Cotton Bales are processed using advanced technology machines and
equipments. 100% pure and natural, our Raw Cotton Bales are in huge demands in the
southern markets. They are well reckoned as one of the distinguished Natural Raw Cotton
Bales Suppliers based in India.

ccRAWCOTTON

%""%&'#

They provide high quality Organic Cottonseed that is in huge demands in the national and
international markets. They have carved a niche as one of the prominent Cottonseed
Manufacturers and suppliers based in India.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

Cotton seed

%""%&'# ,

Company provide highly nutritious Cottonseed Cooking Oil. Cottonseed Oil is a vegetable oil
extracted from the seeds of the cotton plant after the cotton lint has been removed. It must be
refined to remove gossypol, a naturally occurring toxin that protects the cotton plant from insect
damage. It is used by human beings as edible oil.
VIKAS Cotton Industries also Produce Cottonseed Oil as bi product, Company engaged in
Process of Separation of cotton seeds and fiber from cotton crop. Company has refinery to make
oil from cotton crop. Company maintains Quality during manufacturing to packing and taking
care in selecting raw material to delivery product.

%""%&'#
1

VIKAS Cotton Industries offer premium Cottonseed Cotton Cakes are the solid matter remaining
after oil has been pressed from cottonseeds. They offer very reasonable prices for their products.
These Cotton Cakes are widely in demand. It is mainly used for feeding cattle. They have carved
a niche as one of the prominent Cotton Seed Cake Manufacturers and Suppliers based in

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
karnataka. They deliver Cottonseed Meal Cake within the specified time frame at very
competitive price.


"", #5 They provide nutritionally rich Cattle Feed that is prepared using latest
techniques. They are counted among the flourishing Cattle Feed Manufacturers, Cotton seed
cake is one of the best cattle feed that is available in the market. They are available in different
quantity packing...

Cottonseed Cake

8 ",' )% ". &"

With their experience in raw cotton ginning works, they involve with meticulous care
in selection and purchase of raw cotton at selected places like APMC, villages near to bijapur
locations where good quality raw cotton can be assured.

%# ("'5

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
They understand the cotton market very well and hence they havesmooth lined their
operations towards manufacturing of cotton bales. The product manufactured by them known
for its superior quality and hence has created a wider market for it selves. They have their
ginning and pressing facilities that enable them to deliver best quality cotton bales to their
clients

9 ,"$
The aspect of quality has been always of paramount importance through their
operations. Their team of quality department ensures that the entire production process is as
per the quality standards. They always emphasize on giving the best quality products to their
clients. The different machines used by their quality managers are:
: 
,&
: &"
,&
:  #)("%&
%&#"%&&2 %(''
: , ''&2 (.&
Right from the first stage to the last stage of packaging and delivering, all the processes are
monitored and so that no compromise is made on the aspect of quality.


&&&2 ; ''&2 &# '"' 8". "' (,&"


&&&2 ; ''&2 ("%$ serves to their valued clients with best quality, timely
dispatch and most competitive rates. Ginning gives utmost attention to clients¶ needs and
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
requirement. It has been company¶s motto and aspiration to function at utmost satisfactory
level of its clients. Many of reputed textiles mills of India are valued clients of VIKAS
Ginning & Pressing industries and consistent and perpetual quality services have made
VIKAS Ginning & Pressing industries as reliable name to its valued clients. Clients¶ utmost
trust and management¶s quality objectives have enabled VIKAS Ginning & Pressing
industries to make its reputed place in Domestic markets. VIKAS Ginning & Pressing
industries treats all customers at equal level and does not compromise with quality at all.

&,$'' )  '&'' "%&'

&&&2 %# ("%& %('' "  V 

The cotton ginning is performed in industries between September and March. Once
harvested, seed cotton might be directly sold to the ginner, though it is generally going
through one or two middlemen¶s hands before it eventually reaches the ginnery gate. The
brief production process flow of cotton ginning is as follows:











%""%&
&&&2 %# ("%& ),%8

8 ",' <,6,"$ &# x &"'

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
Raw cotton is the main raw material for the ginning industry.


G


 
c


cc


c





c
c

c cc 
c
c c
c
c
ccc

c cc
c
c
c
c
c c
c ccc cc
ccc
c
c
c

PROCESS DESIGN

The work force of VIKAS INDUSTRIES is about 66, in which 58 peoples are working
in the processing department and the different process are carried like:-
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
r
r r Buying of Raw Cotton
r
r r Pre-Cleaning of Raw Cotton

rr Pala

r Ginning

r Lint Pala

r Pressing

r Output

 $&2 ". 8
%""%&5

This is the first step in the process. The raw cotton after plucked from the Field they
are brought to the APMC to sell in a mass quantity from many middle men¶s like farmers,
agents. Industries also have some contracts with the farmers who grow raw cotton, when the
raw materials brought from the field it contains all types of Farm wastes and dust (like dry
leaves, dust, rotten and unwanted useless cotton). So the Quality Department of the 
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
industries plays a vital role in selecting the quality of raw cotton, quality department will
check quality of Raw Cotton and buy the Raw Cotton which is fully controlled with quality;
and sent to next process

*
,&&2 %) 8
%""%&5

When the buying process completes the next process is of pre-cleaning of raw cotton
which means the impurities (dry leaves, dust, rotten and unwanted useless cotton, grass, mud,
waste) from the raw cotton are removed so that it is sent to next process

,5
After the separation of impurities from the Raw cotton the next process is Pala. Pala
means giving moisture to raw cotton. Nearly around 8% of moisture is given to Raw Cotton
by moisture meter. So that it can be work softly or smoothly, efficiently for next process.

&&&2
In this process there will be separation of seed and farm waste of in other words Here
again all types of Farm wastes and seed is segregated and clean cotton is separated. This
process is
&&&2.

The machine is of robust construction. The design of the ginning allows easy access for the
separation or deviation of seeds and lint from the raw cotton. The machine has ³Push button
operated× it is one of the most modern calibrated instrument and gauge. Ginning capacity-80
to170 kg per hour depending on the variety, quality and type of cleaned cotton.

When ginning separates seeds and lint from each other. Seeds will go for further process like:

, Cotton Seeds

Oil purpose,

Animal feeding ,
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

Vanaspatis

Human usage etc.

And the lint will go for next process that is Lint Pala.

&" ,
After the separation of seeds and lint. Lint will go for lint pala here again the moisture
will be given to lint by moisture meter. So that it can be convenient for next stair.

Salient features of lint pala machine:

r c The machine is of metal heavy duty constructed.
r c Auto-matic bale weight control.
r c Hydraulic door lock
r c Highly reliable operation & reduced maintenance

SPECIFICATIONS
Bale weight : 170 to 300 kgs
Capacity : 10 to 30 Bales per hour
Tonnage : 270 to 500 tons

''&25

Cleaned Lint is taken to the bale press which compresses or when lint pala perform its
duty appropriately, and then the lint will be taken for pressing. The main cause or fact of
pressing of the lint is for the convenience of the transportation and as well as for the purpose
to provide clean and quality lint to its clients or to customer. When the lint will pressed there
will be change in size but not in quality or quantity the ginned lint into bales that weigh
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
around 170 Kgs. After pressing is completed the bale is tightened and covered fully with
cloth, after then the bale is weighed and kept in the hall safely.

Cotton being a bulky product (less weight but more in volume) it has to be packed only after
pressing to reduce the volume. After pressing it is packed in, what it is called as ³BALES".

(12&2 ". &"5

The bales are then wrapped with a protective cover, ready for delivery to the warehouse
where they are sold to various textile mills

 "  "5
After completion of work of the entire processing department, then the next process is
of output of the lint where the industry will dispatch the lint to the spinning mill. From there
it will be sent to the next process like: Yarn mill, Textile mill etc.

ORGANIZATION STRUCTURE

PROPRIETOR

PROCESSING DEPT HR MARKETING FINANCE

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
WORKERS

$' &# 9 ,"' %) 8
%""%& '# & %('' 6$ 

V 

JAYDHER 22mm
DCH32 32-34mm
LRA 28-29mm
NH44 26-28mm
BT-BANNY 29-30mm
SHANKAR4 30mm
VAR LAXSHMI 34mm

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

 V 
   =
 7 V

V
  5

ùc KADADI COTTON AND PRESSING INDUSTRIES

ùc SAJJAN COTTON AND PRESSING INDUSTRIES

ùc DARBAR COTTON AND PRESSING INDUSTRIES

ùc KADPATI COTTON AND PRESSING INDUSTRIES

 V  2"' "' 8
%""%& )% &$ '""' #'"("7 '%

%) ". 5

BAILHONGAL , GOKAK,

KADGATGI, GADAG,

ANIGERI, ENDI,

SINDGI, JEVARGI,

SHAPUR, SURPUR,

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

=
      V 

 


  5

RANIBANUR

HAVERI

RAICHUR

BELLARY

MAHARASTRA

 & '% ( V"&"

As above mentioned that the human resource of the unit is 66 and the workers are
appointed and given the job according to their experience, ability and talent.

Human Resource in processing unit

Quality dept pre cleaning pala

Pressing lint pala ginning

 & '% (' & <% ' #"&"

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
9 ,"$ V"5

Quality checking dept will require skilled workers to test and to select the raw cotton
while buying from the APMC. Here this is the most important process in processing dept.
Here 2 to 3(two to three) workers are engaged in this job.

*(,&&2 % 8
%""%&

Pre cleaning of Raw Cotton requires semi skilled workers and up to 12 workers are
appointed for this job here there are two shifts are been made each shift carries6 workers.
Pre cleaning of raw cotton includes cleaning of raw cotton here the main work of the worker
is to put raw cotton into the machines and operating the machine accordingly.

,5

After completion of pre cleaning or raw cotton 8 members works for the next process
that is Pala. Here 8 members will perform their 3rd process that is pala. All 8 members will
bring the raw cotton and they give moisture to the Raw Cotton with the help of moisture
machine.

&&&25

After completion the process of Pre-cleaning of raw cotton and pala the next process is
of Ginning. Here there eight advanced and modern technology machines are used in this
process each machines are operated by 2 workers.
So in this process there are 16 workers working in this process

&" ,

After the completion of 3 different processes the next process is of Lint pala. 6 workers
are working in this process and perform their duty systematically.

''&25

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
This is the last process of processing unit where the large number of workers required
here. Here workers will reduce size of the lint with the help of pressing machine for the
convenience of transport. This process requires 15 workers to work

 & '% ( & &&( #"&"

There are 2 peoples appointed for finance department. The qualified workers appointed
for this department. They are the accountants who maintain the details regarding finance
position details about the departments etc.

 & '% ( & 1"&2 #"&"

Marketing which means here the Vikas industry always want to be in contact with other
company where it works hard to reach the top most point of the business here it assures best
quality, good job, good relationship in the field. So it keep highly depend on the marketing
dept. Here 3 to 4 members are working in this dept.

 

(& 1"&2 ''%("%&

³Marketing is an organizational function and a set of processes for creating,

communicating and delivering value to customers and for managing customer relationships in
ways that benefits the organizations and stakeholders.

1"&2 '%(, #)&"%&>

× Marketing is a societal process by which individuals and groups obtain whatthey

need and want through creating, offering and freely exchanging products and services value
with others. Some think marketing as an ³art of selling×, but if just a part of marketing.
Understanding customers and developing products are always better.
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
'  &2, #)&"%&7
Marketing has often been described as ³the art of selling products.×

 " " V (17  ,#&2 &2&" ".%'"7 '$' "."

³The aim of marketing is to make selling more than expected. The aim of marketing is
to know and understand the customer so well that the product or service fits him and sells
itself. Ideally, marketing should result in a customer who is ready to buy.

((%#&2 "% ., %",5

³Marketing s the social process by which individuals and groups obtain what through
creating and exchanging products and value with others

So Vikas Industry highly concentrates on marketing where the quality, trust and
relationship are the key factor of Vikas group. Most of its promotion is done by positive word
of mouth and quality and accuracy and time management. So the main customers:
Southern part of Spinning Industry.
The industry follows the policy of best quality of best quality with lesser price
compared to competitors. Some time they follow penetration pricing in order to attract the
spinning mills.

The Industry markets its lint to southern part of state because textile mill or spinning
mill are more there, and the reason since from 25 year the industry is marketing its lint to
southern parts of the country.

1"&2 V"&"

The success of any organization depends upon the effectiveness of marketing

department. Marketing department plays vital role in increasing the sales volume and
contribute to the growth of organization. Marketing department receives the consumer
feedback about product, quality etc.

Marketing department also collects the vital information on the market condition such
demand general economic condition etc. this information is utilized in process planning and
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
control and decision making in organization. Vikas Industry has trying hard to retain existing
spinning mill effectively by providing effective service Vikas main point lies in quality which
has earned themselves confidence.
,' %%"%& ("<"'
After completion of all the process. The next work of the industry is to promote the
sale of that product, Company will market its products with different strategies and
techniques of marketing mix, by offering schemes, offers etc.
SOME OF SALES PROMOTION ACTIVITIES

>c Sample Bonus Packs,

>c Price off

>c Event marketing,

>c sponsorship,

>c Premium

1"&2 '(.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

." 

%&$ %),

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c





 

VIKAS INDUSTRY is one of small scale industry of Ginning and Pressing of Raw Cotton
started in the year 1979 in BIJAPUR started by the Proprietor Mr. V. S.MANGALWADE
with the investment of Ten lack, his experience of 25 years in this field made VIKAS
INDUSTRY one of the main manufacturing unit.
VIKAS INDUSTRY is one of the production units of MANGALWADE GROUP. The unit
work is of ginning and pressing of raw cotton with the help well advancedand modern
technology for the convenience of the transport.

9 ,"$

Their products pass through strict quality checks at every stage to ensure that the
³very best× reaches our customers. Quality is never an accident it is always the result of
high intention, sincere effort, intelligent direction and skillful execution it represents the
wise choice of many alternatives.

"' )% 9 ,"$5*

It starts from selection of raw cotton which play important role in determining the
quality. They have deployed 3-4 skilled cotton selectors for selecting raw cotton from
farm & market located all over BIJAPUR & KARNATAKA STATE. Once raw material
is approved it is being dumped in ginning factory.

9 ,"$ %,($
³They strive to achieve total customer satisfaction by producing and delivering
Quality Products to meet their requirements and are oriented towards continuous

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
improvement."



9 ,"$
%&"%,

 &# '"' commands a ",( %) #" for its consistency in Quality, On-time
delivery & Friendly service in Domestic as well as International markets. The Company's
forte lies in its efficiency and prompt delivery, with no compromise in Quality. The
diehard attitude combined with sustained investment in the field of technology and
manpower is the prominent threads, weaving glory to our success story.

"' "% <&" (%&"&"%&5*

» Raw Cotton is purchased by experienced personals from fields

» Plastic, Twigs, Hairs & Other particles are sorted manually from Raw cotton by workers.
» Dress code & head caps are compulsory for all workers in the factory
» Maintain proper setting of machine to avoid seed cut, fiber breakage.
» The bolts, metal wires & other metal are removed by Metal detector.
» Use of plastic straps for fastening cotton bales to prevent from metal rusting
» Cotton cloths standard are use to covered fully pressed cotton bales to prevent against
contamination.
» To store cotton bales in covered godawn to avoid their exposures to wind rain dust etc.
» Gunny bags are not allowed in factory premises
» Any sort of combustible substance is strictly prohibited in the factory premises.
» Tobacco packs, Cigarettes, Bidi etc are not allowed in the factory premises.
» Experienced supervisors & online QC looks after the production work
» Raw cotton & bales are kept & covered over by sheds to prevent contamination.
» Plastic strips are used for strapping bales to avoid contamination by rust.
» Oil leakage from machinery is prevented to avoid contamination of cotton.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
. ?"

‡ Provide rubbish bin & spittoons in factory premises
‡ Quality awareness board displays at various places in compound and ginning house.
‡ Disposal of Trash & Contamination regularly
‡ Awareness of quality culture among workers through training

,  %) 9 ,"$
Vikas Cotton Industries has always sort to be a value-driven organization.
These values continue to direct our growth and business. They will deliver excellence,
strive for continuous improvement and respond vigorously to change. Each ofthem are
responsible for the quality of whatever they do. They deliver CUSTOMER satisfaction«
they are dedicated satisfying our customers. They believe in respecting our customers,
listening to their request and understanding their expectations. They strive to exceed their
expectations in affordability, quality and on time delivery.

1' &# '"' ,  ".   @
VIKAS INDUSTRIES treat one another with respect and take pride in the
significant contributions that come from the diversity of individuals and ideas.their
continued success requires them to provide the education and development needed to help
our people grow. They are committed to openness and trust in all relationships. They regard
our SUPPLIERS as essential team members«
they owe their suppliers the same type of respect that they show to our customers. their
suppliers deserve fair and equitable treatment, clear agreements and honest feedback on
performance.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

    

The world is full of stimuli. A stimulus is any unit of input affecting one or more of the five
senses sight, smell, taste, touch, and hearing. The process by which we select, organizing
interprets these stimuli into a meaningful and coherent picture is called perception.
In essence, perception is how we see the world around us and how we recognize that
we need some help in making a purchase decision. People cannot perceive every stimulus in
their environment. Therefore, they use selective exposure to notice and which to ignore.
Marketers must recognize the importance of cues or signals, in customer¶s perception
of products. Marketing managers first identify the important attributes, such as price or
quality, that the targeted customers want in a product and then design signals to communicate
these attributes. Customers also associate quality and reliability with certain brand names.
Companies watch their brand identity closely, in large part because a strong link has been
established between perceived brand value and customers loyalty.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

   


&"%# ("%&

³The illusion that times that were are better than those that are, has probably
pervaded all ages×.

As diverse individuals, we all trend to see the world in our own special ways.
Four people can view the some event of the same time, & each will report in total honestly a
story different from all the others.

Reality to an individual is merely that individual perception of what is µout

there of what has taken place. Individual act and react on the basis of their perception not on
the basis of objective reality. Thus to the marketer, consumers perception are much more
important than their knowledge of objective reality. If one thinks about it. Its not what
actually is so but what consumers think is so that affects their actions, their buying habits,
their leisure habits and so forth because individuals make decision and take action based on
what they perceive to be reality, it is important that marketers understand the whole notion if
perception its related concepts ; so they can more readily determine what factors influence
consumers to buy the consumers perception enables as the marketer to develop
advertisements that have a good chance of being seen and remembered by their target
customers.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

&&2

Perception can be described as µhow we see the world around us¶ two individuals may
be subject to the same stimuli under the same apparent conditions, but how each person
recognizes then, selects them, organizes them and interprets them is highly individuals
process based on each person¶s own needs, values and expectations.

People can emerge with different perceptions of the same object because of three
perceptional processes.

,("< ""&"%&: People are exposed to tremendous amount of daily stimuli the
averages person may be exposed to over 100 ads a day. Because a person cannot possibly
attend to all of these most stimuli will be screened out a process called selective attention.

,("< V'"%"%&5 Even noticed stimuli do not always come across in the way
senders intended. Selective distortion is tendency to twist information on into personal
meanings and interpret information in a way that will fit out pre conceptions.

,("< "&"%&5 People will forget much that they learn but will tend to retain
information that supports their attitudes and beliefs . Because of selective retention, we are
likely to remember about connection products. Selective retention explains why marketers
use drama and reputation in sending messages to their target market.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

'"% ("%&  #"'5

Every time you lose a customer, there¶s a reason why. Do you really know what your
customers think about your business, your offerings, or your service? Are they having good
or bad experiences? Are you equipped with the insight you need to improve customer
satisfaction and loyalty, and make the changes that matter? Entrepreneurs are often too busy
to really take the time to tap into what customers are really thinking. But customers hold the
key. They know what you need to do to dramatically increase the value you deliver to them.
Why keep this data a secret? Uncovering and understanding it will give you what you need to
be the best, generate higher sales and referrals and earn repeat business.

Customer Perception Audits by Coach Kevin captures information on the experiences

your customers are having, analyzes the data, and provides meaningful, actionable
recommendations on short-term and long-term improvements, with the goal of closing the
gap between the service that is delivered and the service that customers expect.

Opening of economy and liberalization in trade in the country brought a sea of change
in customer¶s perception of buyer and seller relationship. The customer today is not only very
demanding but also likes to know the relationship between thesupplier of goods and services
and its relationship with the manufacturer or principal and its antecedents. It is on this
relationship depends the guarantee and warranty terms to which the customer is entitled. A
customer expects trouble free service during the guarantee period. Thereafter it is expected
that a product will last to its full productive life with minimum down time and the vendor will
provide the required support service to ensure the customer is not put to trouble.

For adopting Japanese management or for customer oriented management we should

first have the willingness and a determination much above the petty personal gains. It needs
an attitudinal change. Looking towards present socioeconomic and political conditions such
change is not foreseen in immediate future. Market forces will have to play the game with
only customer in mind if India has to make global presence. There is little time in hand as we
are having challenges from all sides. Small nations like Korea, Taiwan, and Singapore etc.
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
have already surpassed us. These nations are working on a vision and resultant plans. It is the
right time for market players to pamper the customer.

Remember that a customer always buys a product or service with a lot of expectations
which he has derived from the promotional inputs of the company or other sources including
word-of- mouth. So a customer would be satisfied when Performance is equal to Expectation
while would not be satisfied when Performance does not match with Expectations. Now this
expectation is what has been derived from perception. Perception is not good or bad, right or
wrong, it is just the way someone judges an experience based on their value system of what
they believe should happen. Since people are unique, each of their perceptions are unique .On
the other hand each situation is a "point of contact" with an employee that will tell the
customer a "truth" about the company's idea of customer service. Each situation will create
expectations of what the next experience will probably be like.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

& %6("<' %) ". '" #$5

ëc To know whether the customer is satisfied by buying the product.

ëc To know the service performance of COTTON BALES, COTTON SEED, COTTON
OILS.
ëc To measure the impact of VIKAS INDUSTRIES.
ëc To know the importance of industries product in the customers routine activities.
ëc To know in which area industries should concentrate more on.
ëc To know what is the present status of VIKAS INDUSTRIES in the cotton market.


   V 5*

ùc The study will help the company to know their awareness among the consumers, the
perception, and brand position of the company.
ùc The company can find out where their competitors stand in the minds of the
customers.
ùc The study will help the company to make proper marketing strategy for their weaker
areas.
c

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

c
c
c
c
c

 c


c c
c
c
c
c
c
c
c


c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

 
  


V 5

Marketing research is the function which lines the consumer customer and public to the
marketer through information used to identify and define marketing opportunities and
problems, generates refine and evaluates marketing action, monitor marketing performance
and impure understanding of marketing as process.

Marketing research specifies the information required to address these issues designs the
method for collection information manages and implementing the data collection process
analyze the result and communicates the findings and their implication.

  
  V

The primary objective of the study is to know the customer perception towards
VIKAS INDUSTRIES. The research problem selected for the purpose or dissertation is
entitled. A study on customer perception towards VIKAS INDUSTRIES for the survey and to
enquiry on the opinion of the various customer in the market

".%#%,%2$

Questionnaire method was adopted for this study survey was carried out to collect the
necessary data. Respondents are asked to fill the questionnaire.

$ #"
The information thus gathered constituted primary data is total 30 customer survey
over selected to the study.

(%&#$ #"

All the required details about the company origin of industry, organization setup and sample
were collected from secondary sources.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

, 'A

A sample of 30 was taken for the survey. This is used for the analysis and interpretation.

,&2 ".%#

Random sampling method was chosen to conduct the survey. Where the samples are
selected randomly and where everybody in group has equal chance to represent the group.

V" (%,,("%& ".%#

The information required for my research was collected from both the primary and
secondary sources. The primary sources consist of the survey made interview of different
responds in the city.

V" (%,,("%& ".%#

 

V 

The secondary source consists of the data collected from the office or at plant and in
other print media or broadcast media. Interviewing the respondents through questionnaire collected
the data and this raw data was collected transferred to needed list of information. The collected data
from the respondents with the help of research instruments that is questionnaire were tabulated,
analyzed and interpreted liberal usage of bar charts and graphs have made in the study so as to make
the data illustrative.

c
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
c

,& %) &,$''

The raw data completed questionnaires were transferred into a list of needed
information by process called data collection. A number of respondent¶s categories and
classes are established for several questions on the questionnaires. The data is then stored into
various category and classes and number of respondents associated with each others are
connected tabulation is done; the results are summarized employing the summary of statistics
percentage and bar graphs.



ßc The number of respondents is only 30.

ßc The study mainly to the population of VIKAS INDUSTRIES CLIENTS, MIDDLE

MENS AND SPINNING MILLS.

ßc The study was conducted in the assumption that the information given by the
respondent would be accurate.

ßc Due to bias of non respondents the results may not be accurate.

c

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
c

c

Y Y
cY c  Y

c
c

c
c
c
c
c
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

+
%&''"&($ % x ,"$ %) %# ("

x
cc  c
c


c
c G

c 

c
 c

c 

c

 c 


 c c c c c

c



 c c c c c

c


c c c c c

c 
c c c c

c
&"""%&5
The above chart shows that the 63.3% of the respondents are satisfied for its
good quality, 10% of respondent have some problem regarding quality they are not
satisfied, and 27.7% are respondent are excellently satisfied with quality.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

- (&2 (%""<&''

c  c

c 

c
G

c 

c
 c

c 

c
c
c
 c 
c 
c c c c c

c c 
c c c c c

c  
c 
c c c c c

c 
c c c c
c
c
c
&"""%&5
The above chart shows that the 43.3% of the respondents responded it has
premium pricing, 13.3% of respondent responded it has high pricing, and 43.3% are
respondent have responded it as normal pricing.
c
c
c
c

c c
c
c
 c c
c
 c
c
 c c
c

c c
c
 
c cÊ
/
%# "% %".'7 .%8 #%'  V  %)) #<&"2' &
%)"6,"$B

Y

cc 
c



c
G

c 

c
 c

c 

c
c

 c

c
c c c c c

c
c c c c c




c c c c c

c
c c c c c

c
c c c c c


c c c c
c

c
 

c
c
c

c 
c  c 
c 
c !c 
c 
c

 c
 c 
c c 
c

c

 c !c

 c
 c 
c c 
c c 
 c !c 
c

 c
 c

cc
c



c
 c!c
c

c
 c
cc
cc
 c
 c
!c
c

 c
 c
cc
cc
cc
c
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
0 V,<$ 

 cc



c
G

c 

c
 c

c 

c

c
 c 


 c c c c c




 c c c c c

c

c c c c
c

&"""%&5

The above chart shows that the 10% of the respondents said that will not maintain
on time delivery, 90% of respondent responded that it maintains on time delivery.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
3 )"*,  %" &# %6, '%, "%&

c c



c

G

c 

c
 c

c 

c

 c 


 c c c c c




 c c c c c



c c c c c


c c c c

&"""%&5

The above chart shows that the 13.3% of the respondents said that will not give proper
solution for any problem, 73.3% of respondent responded that it gives proper solution to its
problem and 13.3% of respondents responded that it will excellently gives proper solution to
any problem.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c
 
c cÊ
o V% $% ".&1 ". 8,, 6 &$ <"%& & x &""$ % x ,"$ $%
%##B

c
c
c
c
c

ccx
c
cx
c
c


c
c
c G

c 

c
 c

c 

c
c
 c 
c
c c c c c
c
c c
c
c c c c c
c


c
c c c c c
c
c 
c c c c
c
c
&"""%&5

The above chart shows that the 70% of the respondents said that some time there will
be changes in quality and quantity ordered, 26.7% of respondent responded will not be any
change in ordered quantity and quality and 3.3% of respondents responded alwaysthere will
be change in ordered quantity and quality.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c
 
c cÊ
ü %8 8% ,# $% " $%  '"')("%& 8". %  ( '"% '<(
'&""<B

c  cc

cc c c c 
 c

c


c
c
c G

c 

c
 c

c 

c
c

 c c


 c c c c c

c
c 


 c c c c c

c
c 

c c c c c
c 
c c c c
c
c
c
c
&"""%&5

The above chart shows that the 6.7% of the respondents not satisfied with its
customer service representatives, 70% of respondent are satisfied with its customer service
representatives and 23.3% of respondents are excellently satisfied with customer service
representatives.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c
 
c cÊ
† V%  V  %)) #<&"2' & ',,&2 '" "%&'B



cccc
c

c
c 

c
c G

c 

c
 c

c 

c
c
c
 c 
c c c c c
c
c c c c c
c
c 
c c c c
c
c
c
c
c
&"""%&5
c

The above chart shows that the 86.7% of the respondents has said that they will get
full advantage in selling situation. 13.3% of respondent are not get any kind of advantage in
selling situation.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c
 
c cÊ
å <,,7 .%8 (%&)#&"  $% "."  V  8,, 2&
##"%&, 1" '. & ". (%&2 $B
c

c
 c
c
c
c


c

c G

c 

c
 c

c 

c

 c 

c c c c c
c

c

c c c c c
c

c
c c c c c
c 
c c c c

&"""%&5

The above chart shows that the 43.4% of the respondents are confident that it will get
good market share in coming years. 16.7% of respondent are very confident and they said it
will get a huge market share in coming years and 40% of the respondents are not confident
and not very confident they said they can¶t say anything.

c
c c
c
c
 c c
c
 c
c
 c c
c

c c
c
 
c cÊ
+C % 8." ?"&" #% $% ,& "% 2<  V  2"
.'' & $%  6 '&'' %< ". &?" )8 $'B

c 
c 
cc c c

c 

c
G

c 

c
 c

c 

c
c

 c 

c

c c c c c
c
"


c c c c c

c c c c c c

c 
c c c c

&"""%&5

The above chart shows that the 23.3% of the respondents gives a great extent in their
business, 53.3. % of respondent gives moderate extent, 23.3% of the respondents gives slight
extent in their business

c c

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

++. ." $% ' 22'"  V  "% (%&(&"" % %&

c
c
c
c  c
c 

c
c
G

c 

c
 c

c 

c
c
c
 c #
c c c c c
c
c 

c c c c c
c
#
c c c c c
c
c 
c c c c
c
c
c
c
&"""%&5

The above chart shows that the 23.3% of the respondents said to concentrate more on
quality and 66.6% of respondents said that they have to concentrate more on service, 10% of
respondent has suggested to concentrate more on quantity.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

+-. %8 '"')#  $% 8".  V 
%&$B



c c
cYc c

c


c
c G

c 

c
 c

c 

c

 c 


 c c c c c

c



 c c c c c

c


c c c c c
c

c c c c
c

&"""%&5

The above chart shows that the 13.3% of the respondents are not satisfied with VIKAS
INDUSTRIES, 60% of respondent are satisfied towards VIKAS INDUSTRIES, 26.7% of
the respondents excellently satisfied with VIKAS INDUSTRIES.
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
c
c
c
c

CHAPTER-IV

V   V  !

%# '."

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c
c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

c c c c c c c c c c c c

 !
 V 

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
9 
Dear Sir/ Madam

I Satish.S.Udagi student of M.B.A IInd semester from BHARTESH EDUCATION

TRUSTs GLOBAL BUSINESS SCHOOL BELGAUM conducting a research program on
³Customer Perception towards VIKAS INDUSTRIES as a part of my curriculum activity×.

So, please answer the questions as accurately as possible. Your information provided
will be purely confidential and academic purpose

5 DDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDDD

c

c
cc 
cc c



c c c 


c c c cccccccc 
c


c ccc

c
 cc c c cc
 cc c c cccccc 
 c
 c


cccccc c!"# $%& cccc

'
(c
G
c
cc c c c c
c c c ccccccccc
c c

c
c c c c
c

)
c"
c$c



c c c 


c c c cccccccc 
c

*
c+ c cc'c% c




c c c 


c c c cccccccc 
c

,
c"c
 c-ccc'c
ccc 
cc 
c
 c
(c


cc c c 
c
c cc c c cccccccc
c
c

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
c.
c/c c
 cc
 c cc c c c
(c




c c c 


c c c cccccccc 
c

0
c"c c!"# $%& ccccc (c

cccc c c c cccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccccc
cccccccccccccccccccccc

1
c2cc cc

 cc c!"# $%& ccc
c-cccc c
(c


c c c 
c

c c c ccccccccc

c c

3
c$cc4cc
 cccc  c!"# $%& ccc
c
 c' ccc4cc
(c
Ú

c

c c c "


c

c c cccccccc

c

c
c
cc

c5c
 c c c!"# $%& cc  ccc
 
c c c c 
 c c c ccccccccc cccccccc 

c


c/ccc
 cc c!"# $%& c
(c



c c c 


c c c cccccccc 
c


ccc

cc c
 ccc c!"# $%& (c
c

++++++$/!c62#c72%c62#%c!"c2+2&%$2!+++++c

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

CHAPTER-IV

&#&2'7  22'"%& &#
%&(, '%&

&#&2'

1.c It is found that 63.3% of the customer are satisfied by the quality of the product
2.c It is found that 43.3% of customers are satisfied by premium pricing and normal
pricing respectively.
3.c It is found that 90% of customers are satisfied by on time delivery.
4.c It is found that 60% of the customers are satisfied by buying the VIKAS
INDUSTRIES PRODUCTS.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c
5.c It is found that there is a better problem resolution which satisfies customer after sales
6.c It is also found that some time there will be variation in quality and quantity ordered.
7.c It is also found that customers are well satisfied with customer representatives.
8.c It is found that industry has to concentrate more on service.
9.c It is found that almost all are aware of VIKAS INDUSTRIES PRODUCTS and
almost MIDDLE MENS AND SPINNING MILS preference leads VIKAS
INDUSTRIES.
10.cMost of respondents prefer VIKAS INDUSTRIES for its good quality.
11.cIt is founded that the 73% of respondents are got solution to their problem.
12.cIt is found that there are many competitors who are giving tough competition to
VIKAS INDUSTRIES.

 22'"%&
1.c VIKAS INDUSTRIES should try to satisfy remaining 40% of customer who are not
satisfied.
2.c They should give better service to the entire customers who are satisfied and
unsatisfied.
3.c Industry should try to get well skilled and experienced workers or labors
4.c New offers must be provided to customer.
5.c VIKAS INDUSTRIES should give quick and better solution to the problem.
6.c It should check the quality and quantity before delivering the goods to the client.
7.c Industries should concentrate more on service.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c




According to conducted survey I conclude that, VIKAS INDUSTRIES has

established itself as the market and brand leader in the SOUTH PART OF INDIAN
COTTON market. The company has built a diverse product to meet the needs of different

consumer segments, ranging from every level of cotton for first time subscribers to advanced
business person
After seeing the results of survey the customer perception changes from person to
person but more average results were brought in to light. The customer perception says that
all most of them have said that using VIKAS INDUSTRIES is a symbol of status and VIKAS
INDUSTRIES is really necessary in their routine life. Most of the customer prefers VIKAS
INDUSTRIES PRODUCTS more. By this research I conclude that Industries is having a
good market status and it may get a good market share in future if it improve its services, and
keep this type of quality which the industries is maintaining now at present.

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c

Bibliography

c c
c
c
 c c
c
 c
c
 c c
c

c c
c cÊ
 
c




ORGANISATION STUDY : By P. Subharao

Marketing Research : By Tull and Hawkins

Principle of Marketing : By Kotler

c

c c
c
c
 c c
c
 c
c
 c c