Scheme of Examination

&

Syllabus

Of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)

For

Academic Session 2009 – 2011

MAHARISHI MARKANDESHWAR UNIVERSITY

MULLANA, AMBALA (INDIA).
www.mmumullana.org
Course Name: - MBA (Industry Integrated) Regular

The MBA Regular program is divided into 6 trimesters. The course is designed to enhance the
students and develop analytical, organizational and interpersonal skills and reflecting the
management reality.

The world has become increasingly information sensitive with a need for all managers to be able to
incorporate vast amount of information into their decision making. The programme also envisages
this corporate reality. The course is designed also to offer a balanced perspective that leads to an
understanding of the interrelationships of all the management functions.

In addition to the academic schedule, the students will be exposed to co-curricular and extra
curricular activities like Seminars, Group Discussions, Debates, Quiz, Role Play, Case Study and
interaction with the corporate community.

Eligibility
Candidates for admission to the first year of M.B.A. (Industry Integrated) course shall be required to
have passed any under-graduate degree from a recognized university / institute or any other
examination accepted as equivalent thereto by the Syndicate of MAHARISHI MARKANDESHWAR
UNIVERSITY, MULLANA..

Duration of the Course

The course shall extend over a period of two years (trimester pattern) Examinations shall be
conducted at end of every trimester.

Course of Study

The course of study for the MBA (Industry Integrated) shall consist of core as well as elective
subjects.

Medium of Instruction

The medium of instruction and examination for all the subjects shall be in English only.

Passing Requirement

a) A candidate shall be declared to have passed the examination in a subject if he/ she secured
more than 40% in the university examination.

b) A candidate who successfully completes the course and passes the examinations prescribed in
all the subjects of study shall be declared to have qualified for MBA (Industry Integrated).

C) If a candidate does not complete the course successfully within a period of 4 years from the date
of his/her joining he/she will not be eligible to receive the MBA (Industry Integrated) Degree.
Classification of Successful Candidates

a) All candidates securing 60% or more of the aggregate marks shall be declared to have
passed in FIRST CLASS.

b) Other successful candidates shall be declared to have passed the examination in SECOND
CLASS.

List of Specializations

All Candidates need to choose the specialization in the fourth trimester. Following are the
specializations:-

a. Marketing Management
b. Human Resource Management
c. Financial Management
d. Production & Operations Management
e. Retail Management
f. Information Technology

In 4, 5 & 6 trimester two elective subjects will be taken with the core subjects.

Teaching Methodology

As this is an Industry Integrated Course hence tutorials are supplemented with the case studies,
role plays, group discussions, simulation exercises as well as corporate interaction.

Scheme of Examination

The Theory examination duration will be 3 hrs. For practical & viva –voce it will be as per the
stipulated time given by the MAHARISHI MARKANDESHWAR UNIVERSITY, MULLANA.. All the
exams will be for 100 marks in which 40 will be the internal marks & 60 external.

On The Job Training (OJT)

All candidates who enrolled in MBA (Industry Integrated) are required to join OJT from the 4th
trimester. In 4th, 5th & 6th trimester they need to spend at least 3- 4 days per week in the Industry to
get the real hands-on experience. Along with this they need to spend 2-3 days per week in the
institute to build the theoretical foundation.
 MAHARISHI MARKANDESHWAR UNIVERSITY, MULLANA.
MASTERS OF BUSINESS ADMINISTRATION
COURSE CURRICULUM
TRIMESTER - I
 SUBJECT `CREDITCODE
MBA-
101SUBJE
CT
`CREDIT Perspective Management. 3 MBL-101 Communicative English 2
MBA-102 Leadership & Organizational Behaviour 3
MBA-103 Quantitative Methods 3
MBA-104 Financial Accounting 3
MBA-105 Managerial Economics 3
MBA-106 Communicative English 3
MBA-107 Entrepreneurship-I 3
Total 23
TRIMESTE
R - II
SUBJECT `CREDITCODE
MBA-
201SUBJE
CT ` Marketing Management-I 3 MBL-201 Managerial Computing Lab 2
MBA-202 Human Resource Management 3 MBL-202 Business Communication Lab 2
MBA-203 Operations Management 3
MBA-204 Managerial Accounting 3
MBA-205 Entrepreneurship-II 3
MBA-206 Managerial Computing 2
MBA-207 Business Communication 2
Total 23
TRIMESTE
R - III
SUBJECT `CREDITCODE
MBA-
301SUBJE
CT
`CREDIT Marketing Management-II 3 MBL-301 Mgt. Information System Lab 2
MBA-302 Business Environment 3 MBL-302 Personality Growth Lab 3
MBA-303 Legal Regulatory Framework 3
MBA-304 Financial Management 3
MBA-305 Management Information System 3
MBA-306 Business Research 3
Total 23
TRIMESTE
R - IV
SUBJECT `CREDITCODE
MBA-401:
SUBJECT
`CREDIT E - Commerce 3 MBL-401 Training Report 3
MBA-402: Operations Research 3 MBL-402 Dissertation 3
Optional –I 3
Optional –II 3
Total 18

TRIMESTER - V
CODE SUBJECT ` CREDIT SUBJECT ` CREDIT
Business Ethics & Corporate
MBA-501: Governance 3 MBL-501 Training Report 3
MBA-502: Enterprise Resource Planning 3 MBL-502 Dissertation 3
Optional –I 3
Optional –II 3
Total 18
TRIMESTER - VI
CODE SUBJECT ` CREDIT SUBJECT ` CREDIT
MBA-601: Strategic Management 3 MBL-601 Training Report 3
Optional –I 3 MBL-602 Dissertation 3
Optional –II 3
Total 15
Grand Total 120

OPTIONAL PAPERS TRIMESTER -IV

CODE Option -I CODE Option -II
MBA-411 Consumer Behavior MBA-412 Advertisement Management
MBA-421 Security Analysis and Portfolio MBA-422 Financial Services
MBA-431 Strategic HRM MBA-432 Compensation Management
MBA-441 Materials Management MBA-442 Supply Chain Management
MBA-451 Retail Marketing MBA-452 Supply Chain Management
MBA-461 RDBMS MBA-462 E-Commerce
OPTIONAL PAPERS TRIMESTER -V
CODE Option -I CODE Option -II
MBA-511 Sale & Distribution Mgt. MBA-512 Services Marketing
MBA-521 Financial Derivatives MBA-522 Project Appraisals
Human Resource
MBA-531 Development MBA-532 Organisation change & intervention Strategy
Service operations
MBA-541 Management MBA-542 Quality Management
MBA-551 Merchandise Management MBA-552 Retail Store Management
MBA-561 Web development MBA-562 Software Engineering
OPTIONAL PAPERS TRIMESTER - VI
CODE Option -I CODE Option –II
Product and Brand
MBA-611 Management MBA-612 International Marketing
Strategic Financial
MBA-621 Management MBA-622 Foreign Exchange Management
MBA-631 Human Relations Legislations MBA-632 Performance Management
MBA-641 Project Planning and Control MBA-642 Logistics Management
MBA-651 Customer Service & CRM MBA-652 Retail Strategy and Planning
Information Security & Cyber
MBA-661 Law MBA-662 System Analysis & Design
 FIRST
TRIMESTER
 MBA 101 – PERSPECTIVE MANAGEMENT

MODULE -I DEVELOPMENT OF MANAGEMENT THOUGHTS

Introduction, Contributions from Classical, Behavioral, Quantitative, Contingency & Systems

Approach. Neo- classical theory, Modern Management theories. Managerial roles & skills,
Management as a science, Art or Profession.

MODULE -II FORMS OF ORGANIZATION AND STRUCTURE

Nature of Organization-Proprietorship, Partnership, Cooperatives and Statutory

Corporations, Features of International Organizations and MNC’s .Formal &
Informal Organization, Functional, Divisional, Matrix, Network, Virtual &
Learning Organization.

MODULE -III ORGANIZATIONAL PROCESS

Management Process –Fundamental of Planning, Organizing, Staffing, Directing,

Coordination, Controlling.

MODULE -IV CHALLENGES FOR AN ORGANIZATION

Management of change, Conflict Management and Job stress, managing in

Global environment, Creative and Lateral thinking Management.

Reference Books
1. Samuel C. Certo - Modern Management, Tenth Edition , Pearson
2. Koontz and Weihrich – Essentials of Management, TMH
3. Hellriegel, Jackson & Slochm - Management – A competency based approach,
Thomson
4. Sharma and Gupta,Organisation Structure and System, Kalyani Publishers
5. Ricky W. Griffin – Management, Biztantra, New Delhi
6. VSP Rao – Management Text & Cases, Excel Books, New Delhi
7. Robbins- Fundamentals of Management, 5th Edition, Pearson Education, Delhi.
8. Mary Jo Hatch – Organisation Theory – Oxford
9. Jones – Organisational Theory, Design and change- Pearson Education
10. Hall, Richard – Organizations: Structure, Processes and Outcomes, 8th Edn, PHI.
11. Giuseppe Bonazzi- How to study an Organization, S. Chand.
12. R. Daft, Understanding the Theory & Design of Organization, Cengage Learning/Thomson
 MBA 102 – LEADERSHIP AND ORGANIZATIONAL BEHAVIOUR

MODULE -I UNDERSTANDING AND MANAGING INDIVIDUAL BEHAVIOUR

Organizational Behaviour Concept, Nature and Scope, S-O-B-C Model. Attitude:

Formation, Components, Characteristics & Measurement .Perception Meaning &
Process, Learning Process. Personality: Determinants & Theories.

MODULE -II INTERPERSONAL, GROUP BEHAVIOUR & MOTIVATION

Formation of Groups, Theory and stages of group development, Type of groups,

Group cohesiveness, group effectiveness, Team Building. Motivation Concept
& Process, Needs & Theories.

MODULE -III ORGANIZATIONAL CLIMATE AND CULTURE

Organizational culture, concept, Types of Culture, Organizational Climate Vs.

Organizational Culture, creating & sustaining culture.

MODULE -IV LEADERSHIP

Meaning, Leadership Pattern, Leadership Styles, Leadership effectiveness,

Theories-Trait theory, Managerial Grid theory, contingency theories.
Contemporary leadership roles, challenges to the leadership construct .How to
create effective Leadership.

References
1. Robins & Sanghii – Organisational Behaviour, Pearson Education, New Delhi.
2. Aswathapa.K, Organisational Behavior, Himalaya. Publishing house.
3. Mcshane and Sharma, Organisational Behavior, TMH
4. Udai Pareek – Understanding Organisational Behaviour, Oxford
5. Gupta and Joshi,OrganisationalBbehaviour, Kalyani Publishers
6. Rao & Narayan – Organisational Theory & Behaviour – Konark
7. P.G. Aquinas, Organisation Behaviour, Excel Books.
8. Kinicki & Kreither – Organisational Behaviour, TMH.
9. Hellriegel – Organisational Behaviour – Thomson Learning
10. Lawrence – Applied Management Science - John Wiley
11. Luthans - Organisational Behaviour – TMH
12. Heresy & Blanchard – Management of Organization Behaviour, PHI
13. Uma Sekharan – Organisational Behaviour – TMH
14. Fincham & Rhodes – Principles of Organisational Behaviour- Oxford
15. Greenberg – Behaviour in Organisations– Pearson Education
16. R. S. Dwivedy – Human Relations and Organizational Behaviour – Macmillan
17. Slocum, Fundamentals of Organizational Behaviour, Cengage/Thomson
18. M.Gregory, Managing People & Organization, Biztantra

MBA 103 – QUANTITATIVE METHODS

MODULE -I DIFFERENT DATA TYPES & COLLECTION PROCESS

Source of data, Distinguish between alternative measurement Scales

(Nominal, Ordinal, Interval and Ratio scales) Sampling and its methods,
Sampling, errors and bias, Questionnaire design.

MODULE -II BASIC STATISTICAL METHODS

Measures of Central tendency and Dispersion.

MODULE -III STATISTICAL TOOL & TECHNIQUES

Correlation & Regression Analysis, Forecasting – Subjective and Quantitative –

Time Series Analysis.

MODULE -IV PROBABILITY

Probability-Definition & its rules, marginal conditional and joint

Probability, Baye’s Theorem. Probability Distribution-Binomial, Poisson &
Nominal.

Reference Books.
1. Gupta C.B. & Gupta, Vijay-Business Statistics
2. Sancheti D.C. and Kapoor V.K.,Business Mathematics Sultan Chand & Sons.
3. Kothari C.R., Quantitative Techniques, Vikas Publishing House, New Delhi
4. Hooda.R.P., Statistics for Business & Economics, McMillan India Ltd.
5. Sc Gupta, Vk Kapoor Statistical Methods, Vol 1.
6. Statistical Inference CR Rao
7. Statistical Inference Gupta Das Gupta
8. Probability Theory Pl Mayer
9. Probability Theory Hogg And Kraig
10. Quantitative Methods NP Bali
11. Sharma J.K., Business Statistics, Pearson
12. Srivastav and Rego, Statistics for Management, TMH
13. Kothari,C.R, Operations Research, Vikas
14. P.N. Arora, Comprehensive Statistical Methods, S. Chand
15. Levin & Rubin, Statics for Business, Prentice Hall of India, N.Delhi
16. Anderson, Quantitative Methods in Business, Thomson Learning, Bombay.
17. Monga, G S., Maths for Management & Economics, Vikas Publishing House, New Delhi.
18. Chandan, J.S. An Introduction to Statistical Methods, Vikas Publishing House, New Delhi
 MBA 104-FINANCIAL ACCOUNTING

MODULE -I BASICS OF ACCOUNTING

Meaning & Nature of Accounting, Its objectives and functions, Advantages &
Limitations, Accounting cycle, Accounting events & transactions, classification
Of Transactions and their effects on Accounting Equation Statements, showing
The effect of transactions on assets, liabilities and capital. Accounting concepts
As applicable to Balance Sheet and Income statements. The Rules of Debit and
Credit.

MODULE -II RECORDING TRANSACTIONS

The Journal, Ledger Posting, Subsidiary Books of Accounts capital & Revenue
Transactions, fixed Assets & Depreciation Policy.

MODULE -III PREPARATION OF FINANCIAL STATEMENTS

Trial Balance, Trading Account, Manufacturing Account, Profit & Loss

Account and Balance sheet.

MODULE -IV COMPANY ACCOUNTS

Authorized share capital, Types of share capital – subscribed, Issued & paid up
Share capital .Format of Income statement and Balance sheet, Issue of share
Capital, Preference share capital and Debentures also journal entries for the
Same.

Reference Books
1. Financial Accounting: By P. C. Tulsian (Tata McGraw-Hill Publishing Co.Ltd. New Delhi)
2. Financial Accounting: By A.Mukharji & M.Hanif (Tata McGraw-Hill Publishing Co.Ltd. New Delhi)
3. Financial Accounting: By S.N. Maheshwari & S.K. Maheshwari (Vikas PublishingHouse Pvt. Ltd)
4. Advanced Accounts: By M.C.Shukla & S.P. Grewal (S.Chand & Co. Ltd. New Delhi)
5. Advanced Accountancy: By S.P. Jain & K.N. Narang ( Kalyani Publishers, New Delhi)
6. Advanced Accountancy: By R.L.Gupta & M. Radhaswamy (Sultan Chand & Sons, New Delhi)
7. The Chartered Accountant: Journal of the Institute of Chartered Accountants of India.
8. The Accounting World : ICFAI Hyderabad
 MBA 105 MANAGERIAL ECONOMICS
MODULE -I FUNDAMENTALS OF MANAGERIAL ECONOMICS

Nature of Managerial economics, its significance in decision making. Role &

Responsibilities of managerial economist. New Economic Policy – LPG and
Stabilization.

MODULE -II DEMAND AND SUPPLY ANALYSIS

Demand Analysis- Meaning, determinants, Law of Demand, Law of supply,

Elasticity of demand, demand Forecasting. Production Analysis & Law of
Return to scale.

MODULE -III COST AND PRICE ANALYSIS

Cost and Managerial Decision Making, Types of costs, short run and long
Run cost functions Price and output decision under Perfect. Monopoly
Monopolistic & Oligopoly markets.

MODULE -IV BUSINESS CYCLE

Causes of Inflation and Deflation, Business cycle, consequences and

Measures to solve the problems of Business cycle, Role of Government in
Market economy. Economic Basis of International Trade. WTO and its
Agreements .Basics of Foreign Exchange.

References

1. P.L.Mehta - Managerial Economics, Sultan Chand

2. H.L. Ahuja, Managerial Economics, S. Chand
3. Keat, P.G., P K Young and S.Banerjee,- Managerial Economics, Pearson
4. Goyal, Ghosh, Ray Chowdhary, Managerial Economics, TMH
5. Salvatore, Managerial Economics – Worldwide Applications, Oxford
6. D.N. Dwivedi, Managerial Economics, Vikas Publishing House
4. Maheswari, Y. – Managerial Economics, PHI.
5. Samuelson- Economics, Tata-McGraw Hill.
6. Shappiro - Macro Economics, Tata McGraw Hill.
7. Suma Damodaran - Managerial Economics, Oxford Publication.
8. Dominic Salvatore, Managerial Economics, Oxford
9. Mithani.D.M – Managerial Economics: Theory and Application, Himalaya
10. Varshney and Maheswari - Managerial Economics, Sultan Chand
11. Sumitra Pal - Managerial Economics – Macmillan.
12. Atmanand ,Managerial Economics, Excel Books
13. William Boyes, The New Managerial Economics, Biztantra.
 14. Hirschey, Economics for Managers, Cengage/Thomson
15. Thomas and Maurice, Managerial Economics, TMH

MBA 106 COMMUNICATIVE ENGLISH

MODULE -I THE ELEMENTS OF COMMUNICATION

The fundamentals of English, The importance of communication, Factors

That influence communication: sender, receiver, channel, code, topic, message,
Context, feedback. The importance of audience and purpose, the information gap
Principle: given and new information, information overload, Barriers to
Communication, dealing with communication barriers, Types of communication –
Verbal and Non verbal (characteristics, components of different types of
Communication), Space language, Time language, Paralanguage.

MODULE -II THE ENGLISH PHONETICS

The International Phonetic Alphabet (IPA), phonemic transaction, Generation

Tree and language pyramid, ten tips of accent reduction, Types of Phonetic
Sounds, Difference between Consonant Sounds and Vowel sounds, Anatomy of
Vowel sounds, Anatomy of consonant.

MODULE -III PRONUNCIATION, STRESS AND INTONATION

Introduction to syllables, different types of syllables, Syllable stress within a

Word and in a sentence, commonly mispronounced words, Received
Pronunciation.
Speech Rate Control: Rate of speech model for conversational speech
Recognition, ROS measure with in words and sentences, Reading for effect
Using stress techniques, Muscle relaxing techniques fir clarity of speech
Voice Contours: Introduction to voice, Introduction to Voice contours, three
Pre-requisites of voice modulation, Intonation, importance of intonation
Techniques of intonation in linguistics

MODULE -IV REVIEW OF ENGLISH GRAMMER

Stative and dynamic, the auxiliary system, finite and non-finite, tense and time,
Subject verb agreement and rules of the game, voice, Prepositions and commonly
Used conjunctions in oral comm., interrogation and phrases, Articles,
Vernacular and Colloquial English

Reference Books
1. Effective English Communication by Mohan, TMH
2. Effective Technical Communication by M.Ashraf Rizvi (Tata McGraw Hill)
3. Business Communication Today by Bovee et al ( Pearson)
4. “Ship or Sheep” by Ann Baker (Cambridge)
5. “Tree or Three” by Ann Baker (Cambridge)
6. A University Grammar of English by Quirk et al (Pearson)
7. Business Communication by Meenakshi Raman and Prakash Singh (Oxford)

MBA 107 - ENTREPRENEURSHIP -I

MODULE -I INTRODUCTION TO ENTREPRENEURSHIP

Concepts of Entrepreneurship Development, Evolution of the concept of Entrepreneur

Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur vs.
Manager. Attributes and Characteristics of a successful Entrepreneur, Role of Entrepreneur in
Indian economy and developing economies with reference to Self-Employment Development
Entrepreneurial Culture.

MODULE -II CREATING & STARTING THE ENTREPRENEURIAL VENTURE

Business Planning Process, Environmental Analysis - Search and Scanning, Identifying problems
and opportunities, Defining Business Idea - Sources of new ideas, methods of generating ideas,
creating problem solving, product planning and development process.

MODULE - III FINANCING AND MANAGING THE NEW VENTURE

Sources of capital, Record keeping, recruitment, motivating and leading teams, financial controls.
Marketing and sales controls. E-commerce and entrepreneurship, Internet advertising.

MODULE- IV ENTREPRENEURSHIP CASES

Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls (Peter Drucker)

Case studies of Successful Entrepreneurial Ventures, Failed Entrepreneurial Ventures and
Turnaround Ventures. Women Entrepreneurs: - Reasons for Low / No Women entrepreneurs.

Reference Books:-

1. Robert Hisrich, & Michael Peters: Entrepreneurship, TMH, 5thEdition.

2. Dollinger: Entrepreneurship,4/e,Pearson.
3. Vasant Desai, Dynamics of Entrepreneurial Development and Management, Himalaya Publishing House
4.Harvard Business Review on Entrepreneurship, HBR Paper Back,.
5.Robert J.Calvin: Entrepreneurial Management, TMH.
6.Gurmeet Naroola: The entrepreneurial Connection.
7. Bolton & Thompson: Entrepreneurs —Talent, Temperament, Technique, Butterworth Heinemann, 2001.
8. Agarwal: Indian Economy, Wishwa Prakashan 2005.
9. Dutt & Sundaram: Indian Economy, S.Chand, 2005
10. Srivastava: Industrial Relations & Labour Laws, Vikas, 2005.
11. Aruna Kaulgud: Entrepreneurship Management by, Vikas publishing house, 2003.
12.Essential of entrepreneurship and small business management by Thomas W.Zimmerer & Norman
M.Searborough, PHI-2005
13.ND Kapoor: Industrial Law, Sultan Chand& Sons, 2005.

MBL-101-COMMUNICATIVE ENGLISH LAB

Lab sessions will be used to provide communication practice, particularly in Listening
and Speaking. Practice should be conducted in groups of 6-8 students.

The emphasis will be on developing correctness in speech as well as writing.

Communication practice will mainly focus on the common grammatical errors made by
students, which can conveniently be identified through the writing which they produce
for the Lab sessions. Points of grammar should be explained by highlighting these errors,
instead of presenting grammar in isolation.

In speech practice, there will be an additional focus on correct pronunciation. Training

students to speak English with a neutral accent is an important objective.

a. Phonemic transcription using IPA symbols

The objective in introducing phonemic transcription is to enable students to find out the
correct pronunciation of words with the help of a dictionary, which will help them to
monitor and correct their own pronunciation.

i transcription of words and short sentences in normal English orthography (writing)

into their IPA equivalents ;
ii transcription of words presented orally ;
iii conversion of words presented through IPA symbols into normal orthography
iv syllable division and stress marking (in words presented in IPA form)

b. Listening
i listening with a focus on pronunciation (ear-training) : segmental sounds, stress,
weak forms, intonation
ii listening for meaning (oral comprehension) : listening to talks, lectures,
conversations, discussions, jokes, riddles etc.
Students should be exposed to several varieties of English during listening practice – e.g.
Standard Indian, British and American.
c. Speaking
i pronunciation practice (for accent neutralization), particularly of problem sounds, in
isolated words as well as sentences
ii practising word stress, rhythm in sentences, weak forms, intonation
iii reading aloud of dialogues, poems, excerpts from plays, speeches etc. for practice
in pronunciation
iv practice in the production of scripted as well as unscripted conversation ; speaking
briefly (for 2-3 minutes) on topics of interest ; taking part in debates and group
discussions

SECOND
TRIMESTER
 MBA 201 MARKETING MANAGEMENT –I

MODULE -I UNDERSTANDING MARKETING AND ITS PROCESS

Marketing Management-Meaning, scope and importance .Concepts of Marketing,

Marketing Process, Marketing environment, Extending Marketing- creating
Competitive advantages, marketing in the digital age, Global Market Place,
Marketing Mix

MODULE -II MARKETING PLANNING AND CONTROL

Marketing Planning –Meaning and its process. Marketing strategy and the
Marketing Mix, Managing the Marketing efforts, Marketing control.

MODULE -III PARTNER TO BUILD CUSTOMER RELATIONSHIP

Consumer Behaviour: Nature and Scope. Factors of influencing consumer

Behavior, consumer decision making process. Managing Marketing
Information, conducting Marketing Research and demand forecasting. .

MODULE -IV CUSTOMER DRIVEN MARKETING STRATEGY

Building the Right Relationship with the Right customers: Market

Segmentation Targeting and Positioning, Branding and its strategies.

Reference Books
1. Kotler Philip and Armstrong, Gary: Marketing : An Introduction,Pearson Education,New
Delhi,2001.
2. Kotler Philip, Marketing Management: The Millennium Edition, Prentice Hall of
India Pvt. Ltd,New Delhi.,2000
3. Saxena, Rajan, Marketing Management,Tata McGraw Hill Publishing Co. Ltd. New Delhi.
4. Stanton, William J .et al. Fundamentals of Marketing,McGraw Hill Publishing Co.Ltd., New
Delhi.
5. Varshney R.L. & Gupta S.L,Marketing Management: An Indian Perspective,2nd Ed., Sultan
Chand & Sons,New Delhi, 2000.
6. Neelamegham S., Marketing in India, Vikas Publishing House, N.Delhi
7. Czinkota & Kotabe, Marketing Management, Vikas Publishing House, N.Delhi
8. Perreault, William & McCarthy, E.Jerome, Basic Marketing : A global Managerial Approach,
TMH, N.Delhi.
9. Kotler, Philip, A Framework for Marketing Management,,Pearson Education, N. Delhi.
10. Ramaswamy, V.S. & Namakumari. S., Marketing Management-Planning, Implementation &
Control in the Indian Context, McMillam India Ltd. N. Delhi.
11. Zikmund, Marketing, Thomson Learning, Bombay.
12. Srinivas, Case Studies inMarketing, Prentice Hall of India, N.Delhi.

MBA 202 HUMAN RESOURCE MANAGEMENT

MODULE -I INTRODUCTION TO HRM AND EMERGING TRENDS

Meaning, Nature and scope of Human Resource Management, Strategic Human

Resource Management, Integrating HR Strategy with Business Strategy, Growth and
Development of HRM in India.

MODULE -II ACQUIRING HUMAN RESOURCES

Human Resource Planning, Job analysis & Job design, Recruitment and selection.
Selection procedure- Tests, Orientation, Promotion, Transfer, Separation, Outplacements
Career Management.

MODULE -III DEVELOPING HUMAN RESOURCES

Training –Meaning, Importance, Process (Five steps Training & Development), Learning
Principle –On the Job, Off the Job, In basket Training, Transactional analysis, sensitivity
Training, Grid Training, Apprenticeship training .Evaluation of training, HR Scorecard.

MODULE -IV MANAGING PERFORMANCE AND COMPENSATION

Performance Management –Performance Appraisal-Objectives, uses, methods, BARS,

MBO, Compensation-Meaning, components and objectives, Incentives compensation.

Reference Books
1. Garry Dessler – Human Resource Management, Pearson / PHI
2. Rao, P.S.-Essentials of Human Resource Management and IR, HPH
3. Aswathapa, - Human Resource & Personnel Management, TMH
4. Gupta & Jhoshi, Human Resource Management, Kalyani Publishers
5. C.S. Venket Ratnam & B.K.Srivastav – Personnel Management, TMH.
6. Bohlander, Human Resource Management, Cengage/Thomso
7. Mamoria ,Gankar – Personnel Management, Himalaya .
8. Gomez-Mejia, Balkin & Cardy-Managing Human Resources, Pearson
9. VSP Rao, Human Resource Management,Excel
10. Bhatacharya, Human Resource Management, Excel
11. W.F.Cascio – Managing Human Resources, TMH
12. Jyothi Venkatesh. – Human Resource Management – Oxford
13. Mathies and Jackson – Human Resource Management, Thomson
14. A.M. Sheikh, Human Resource Development & Management, S. Chand.
15. Fisher & Shaw, Human Resource Management, Biztantra.
 MBA 203 OPERATIONS MANAGEMENT
MODULE -I FUNDAMENTALS OF OPERATIONS MANAGEMENT

Meaning, Nature and scope, Relationship with other functional areas, Types
Of Production system, recent trends in operation Management, JIT and Lean
System.

MODULE -II PRODUCT DESIGNING AND CONVERSATION SYSTEM-I

Product Design Process, value analysis, Facility location Planning, Layout

Concept, developing the process layout. Advantages and disadvantages, Job
Design and work measurement.

MODULE -III PRODUCT DESIGNING AND CONVERSATION SYSTEM-II

Forecasting: Meaning, Methods, Production Planning and its Strategies, capacity

Planning, MRP, scheduling, Purchase Management, Inventory Management and
Supply chain Management.

MODULE -IV QUALITY MANAGEMENT

Quality: Concept, Design, conformance and performance. Cost of Quality,

Kaizen, ISO (9000& 14000 series), Process control (X, R&P chart), Acceptance
Sampling, TQM and ERP.

Reference Books
1. Chase, Jacobs, Aquilano, Agarwal, - “Operations Management”, TMH
2. Mahadevan, B.,Operations Management- Theory and Practice, Pearson
3. Aswathappa & Sridhar Bhat, - “Production and Operations Management”, HPH
4. Finch, Operations Now, TMH
5. Buffa & Sarin, - “Modern Production / Operations Management”, J.Wiley & Sons
6. Schroeder, - “Operations Management”, McGraw Hill.
7. Chunawalla & Patel,- Production & Operations Management, Himalaya
8. Paneerselvam, - Production Operations Research , PHI
9. Kanti Swarup- Operations Research- Sultan Chand
 MBA 204 MANAGERIAL ACCOUNTING
MODULE -I COST ACCOUNTING

Introduction to cost accounting, Cost Accounting Vs Financial Accounting,

Methods and types of costing, classification of costs.

MODULE -II COSTING PRACTICES

Formulation of cost sheet, Process costing, Calculation of Break even point.

MODULE -III MANAGEMENT ACCOUNTING AND ITS APPLICATION

Introduction to Management Accounting, Management Accounting V/s other

Accounting fields, Marginal costing and practical application. (Key factor
Analysis, Optimizing product mix, makes or buys Decision).

MODULE -IV BUDGETARY CONTROL AND STANDARD COSTING

Standard costing and variance Analysis (Material and Labour).Budgetary Control

And preparation of different types of Budget.

Reference Books

1. M Y Khan-Management Accounting- The MC Grew –Hill companies

2. Dr. H.J Gosh Roy & Dr. A.K. Singhal – Accounting for Managers – JBC Publishers.
3. Shashi K.Gupta & R.K. Sharma –Management Accounting by Kalyani Publishres
4. Anthony & Ruce –Manaement Accounting Principle
5. I.M. Pandey – Manangemnet Accounting-Vikas Publishing House Pvt. Ltd.
 MBA 205 - ENTREPRENEURSHIP -II

MODULE –I NEW VENTURE EXPANSION STRATEGIES AND ISSUES

Features and evaluation of Joint ventures, acquisitions, mergers, franchising. Public issues, rights
issues, bonus issues and stock splits.

MODULE -II PROJECT MANAGEMENT

Technical, Financial, Marketing, Personnel and Management Feasibility. Estimating and Financing
funds requirement - Schemes offered by various commercial banks and financial institutions like
IDBI, ICICI, SIDBI, SFCs, Venture Capital Funding.

MODULE - III INSTITUTIONAL SUPPORT TO ENREPRENEURS

Role of Central & State Government. Directorate of Industries, District Industries Centers (DICs),
Industrial Development Corporation (IDC), State Financial Corporation (SFCs), Small Scale
Industries Development Corporations (SSIDCs), Khadi and Village Industries Commission (KVIC),
Technical Consultancy Organisation (TCO), Small Industries Service Institute (SISI), National Small
Industries Corporation (NSIC), Small Industries Development Bank of India (SIDBI)

MODULE- IV ENTREPRENEURSHIP PROJECT

Preparing a Business Plan:- a business plan will consists of seven key components: Executive
summary, Business description, Market strategies, Competitive analysis, Design and development plan,
Operations and management plan, financial fact.

Reference Books

1. Entrepreneurship: New Venture Creation - David H. Holt

2. Entrepreneurship - Hisrich Peters
3. The Culture of Entrepreneurship - Brigitte Berger
4. Project Management - K. Nagarajan
5. Dynamics of Entrepreneurship Development - Vasant Desai
6. Entrepreneurship Development - Dr. P.C.Shejwalkar
7. Thought Leaders - Shrinivas Pandit
8. Entrepreneurship, 3rd Ed. - Steven Brandt
9. Business Gurus Speak - S.N.Chary
10 The Entrepreneurial Connection – by Gurmit Narula
 MBA 206 MANAGERIAL COMPUTING
MODULE -I FUNDAMENTALS OF COMPUTERS

Basics concepts, Evolution components, classification of computers its

applications & limitations. Operating systems: Functions, Types, Multi
Programming, Multicasting, Multithreading, Real time OS. Role of computers
In corporate and in various functions areas.

MODULE -II COMPUTER SOFTWARE

Application and system software, Programming language and their classification,

Assemblers, compliers and Interpreters.
DBMS: Concepts, Data Models, ER Modeling, constraints.

MODULE -III NETWORKS & INTERNET

Introduction to Networks: LAN, WAN, Data communication, Transmission

Media & Network devices.
Communication Protocol: TCP/IP, OSI MODEL.
Internet- Evolution, Email, Telnet, FTP, WWW.

MODULE -IV FUNCTIONAL AND ENTERPRISE SYSTEMS

MIS, Transaction Processing Information systems, Accounting & Finance

Systems, Marketing & Sale Systems, Production & Operation Management
Systems, Human Resources Management Systems.

Reference Books
Introduction to Computers, Peter Norton, TMH Publication.
Introduction to Computer Science. ITL Education Solutions Ltd, Pearson Education.
D. Morley, Understanding Computing, Cengage/Thomson
Basundhara B. S., Computers Today, Galgotia Publication.
Fundamentals of Computers, V. Rajaraman, PHI Publication.
Introduction to Information Technology, ITL Education solutions Ltd., Pearson Education
D.P. Nagpal, Computer Fundamentals, S. Chand.
White, Data Communications & Computer Network, Thomson Learning, Bombay.
Shelly, Business Data Communication, Thomson Learning, Bombay.
B.Ram, Computer Fundamentals, New Age Int.
Miller, Understanding Data Communication & Networks, Vikas Publishing House, New Delhi.
Leon & Leon, Introduction to Computers, Vikas Publishing House, New Delhi.
Shay, Understanding Communication and Networks, Vikas Publishing House, New Delhi.
Leon and Leon, Computers for Everyone, Vikas Publishing House, New Delhi.
Douglas E Comer, Computer Networks & Internet, Pearson Education
A.S.Tannenbaum , Computer Networks, PHI, N.Delhi.
Forouzan , Data Communications & Networking , TMH, N.Delhi.
 MBA 207 BUSINESS COMMUNICATIONS
MODULE -I INTERPERSONAL AND INTER-CULTURAL ELEMENTS OF
COMMUNICATION

Pattern of communication in the business world: upward, downward, horizontal,

Grapevine etc, Cross –cultural communication, Formal and informal language
Use, Building positive Relationships, Dealing with Criticism, Conflict
Management, Negotiations and Conducting Negotiation, Working in a team.

MODULE -II ORAL COMMUNICATION (LISTENING AND SPEAKING)

Importance of listening, Barriers to listening, Approaches to listening, Skills and

Techniques to be good listener, Importance of Oral Communication,
Characteristics, components of effective speech, Strategies for effective speaking:
Establishing rapport, security the audience’s attention and sympathy telephonic
Skills, making and receiving calls

MODULE -III WRITTEN COMMUNICATION (READING AND WRITING)

How to be a good reader: developing reading skills and strategies skimming and
Scanning, predicting, guessing, inferring, reading critically, making notes for
One’s own use etc, how to become a good writer: the characteristics of effective
Writing: clear organization and structuring of ideas, clarity of language, stylistic
Variation etc, Strategies for effective writing: planning and structuring of
Content, anticipating reader response, establishing rapport, using the process of
Writing to discover what you want to say, writing reports, and memos.

MODULE -IV SOFT SKILLS DEVELOPMENT

Differentiation between soft skills and hard skills, relation between soft skills and
Communication skills, Concept of leadership, skills and qualities of a good leader,
Functions of leadership, Concept of Creativity, Characteristics and creative
Methods) Evolution, Synthesis, Revolution, Reapplication, and changing
Directions.
Reference Books
1. Business Communication Today by Bovee et al ( Pearson)
2. Young, Foundation of Business Communication, TMH
3. Lesiker, Basic Business communication, TMH
4. Business Communication by Meenakshi Raman and Prakash Singh (Oxford)
5. Personality: Classic Theories and Modern Research by H.S.Friedman and M.W. Schustack,Pearson
6. Personality Theories by Barbara Engler (Houghton Mifflin Company)
7. Crash Course in Personal Development by Brian Clegg ( Kogan Page)
8. Activities for Developing Emotional Intelligence by Adele B.Lynn (HRD Press)
9. Lateral Thinking by Edward De Bono (Penguin)
10. Technical Communication, Pfeiffer and Padmaja, Pearson
11. Technical Writing,Gerson and Gerson, Pearson
12. Dutta, Rajeevan & Prakash, A course in Communication Skills, Foundation Books
13. Madhukar, RK,Business Communication, Vikas

MBL 201 MANAGERIAL COMPUTING LAB

Operating System Commands

MS Office: MS Word-Fundamentals, Mail merge etc, MS Excel,
MS Power point.
SPSS (Simple frequency Analysis)
Email, Telnet, FTP, WWW and Newsgroup.
MBL - 202: BUSINESS COMMUNICATION LAB

a. Lab sessions should be used to provide practice in all the communication skills, and should take the form of
role-play activities, simulating communication in different social/work-related situations. These actives can
be designed around various ‘speech acts’ or ‘language functions’, a sample list of which is given below.
(Students can first be given model dialogues, to be used for role-play, and then asked to prepare and present
their own dialogues.)

i establishing and maintaining social relationships : greeting an acquaintance/ friend, making a new social
contact, introducing oneself, introducing a friend to another or to a group, developing and extending a
conversation, breaking off a conversation politely,leave-taking ; extending an invitation and accepting or
declining aninvitation.
ii.eliciting and providing information ; making and responding to inquiries ; expressing
an opinion
iii asking for clarification / repetition (e.g. when one is unable to hear or uncertain of the
intended meaning)
iv expressing different emotions : pleasure, sorrow, regret, anger, surprise, wonder,
admiration, disappointment etc.
v expressing agreement/ disagreement, contradicting/ refuting an argument
vi narrating or reporting an event (using different principles of organization, e.g. chronological, spatial etc.) ;
vii describing people, objects, places, processes etc.
viii ordering / directing someone to do something
ix making requests ; accepting / refusing a request
x expressing gratitude ; responding to expressions of gratitude
xi asking for or offering help ; responding to a request for help
xii asking for directions (e.g. how to reach a place etc, how to operate a device etc.) and giving directions
xiii asking for and granting/ refusing permission
xiv prohibiting someone from doing something
xv suggesting, advising, persuading, dissuading
xvi praising, complimenting, felicitating
xvii expressing sympathy (e.g. condolence etc.)
xviii complaining, criticizing, reprimanding

b. Reading

Short passages dealing with the problems of cross-cultural communication should be used
to provide practice in reading. Students should be expected to read at least 5 such passages, about 300-600
words in length.

c. Writing

Practice should be provided in functional writing (writing letters, reports, memos, summaries, scientific and
technical papers.) The focus should mainly be on the development of paragraphs and sequences of
paragraphs.
 i. paragraph structure : topic sentences ; variations in their placement
ii developing coherent paragraphs from topic sentences ; different patterns of
logical development in paragraphs
iii re-arranging the sentences in a paragraph to improve coherence
iv. producing sequences of related paragraphs

The principles of ‘Process Writing’ should be used to teach writing skills.

i pre-writing : generating ideas, brain-storming, idea mapping, outlining

ii writing : generating a first draft ; reviewing, redrafting, editing
iii post-writing : making a presentation ; discussion and feedback, preparing
the final draft.
 THIRD
TRIMESTER
 MBA 301 MARKETING MANAGEMENT-II

MODULE -I PRODUCT

Product – Meaning, classification, Product Life cycle, Product Planning, New

Product Development, Product Mix, Branding, Packaging and labeling decision.

MODULE -II PRICE

Price – Meaning, Factors to consider when setting Price, Pricing

Approaches, New Pricing strategies

MODULE -III PLACE

Place – Nature and importance of marketing channels, channel Design

And management decisions, supply chain Management, Marketing
Logistics, Retailing.

MODULE -IV PROMOTION

Marketing communication mix – Advertisement, Sales Promotion, Public

Relation, Personal selling and Direct Marketing, Green Marketing and Web
Marketing.
Reference Books
1. Kotler Philip and Armstrong, Gary: Marketing: An Introduction, Pearson Education, and New Delhi.
2. Kotler Philip, Marketing Management: The Millennium Edition, Prentice Hall of India Pvt. Ltd, New
Delhi..
3. Saxena, Rajan, Marketing Management, Tata McGraw Hill Publishing Co. Ltd. New Delhi.
4. Stanton, William J .et al. Fundamentals of Marketing, McGraw Hill Publishing Co.Ltd. New Delhi.
5. Varshney R.L. & Gupta S.L, Marketing Management: An Indian Perspective, 2nd Ed., Sultan Chand
& Sons, New Delhi,
6. Neelamegham S., Marketing in India, Vikas Publishing House, N.Delhi
7. Czinkota & Kotabe, Marketing Management, Vikas Publishing House, N.Delhi
8. Perreault, William & McCarthy, E.Jerome, Basic Marketing: A global Managerial Approach, TMH,
N.Delhi.
9. Kotler, Philip, a Framework for Marketing Management, Pearson Education, N. Delhi.
10. Ramaswamy, V.S. & Namakumari. S., Marketing Management-Planning, Implementation &
Control in the Indian Context, McMillam India Ltd. N. Delhi.
11. Zikmund, Marketing, Thomson Learning, Bombay.
12. Srinivas, Case Studies inMarketing, Prentice Hall of India, N.Delhi.
 MBA 302 BUSINESS ENVIRONMENT

MODULE -I INDUSTRIAL AND FISCAL POLICIES

Pre Independence Industrial Policy, Industrial Policy of 1991 and recent

Development, Policy on Foreign Direct Investment in Indian Industry.

MODULE -II MONETARY POLICY

Demand for and supply of money, objectives of monetary and credit policy,
Recent trends-Role of finance commission. Balance of Payments, causes for
Disequilibrium in BOP, Recent Trends.

MODULE –III INDIA’S TRADE POLICY

Magnitude and direction of Indian International Trade, Exam Policy, Role of

Exim Bank.
WTO-Nature and scope, Organisation structure, role and functions, Dumping and
Anti dumping measures, Critical review of WTO functioning.

MODULE –IV MONEY AND CAPITAL MARKET

Features and components of Indian financial System, Objectives, features and

Structure of Money market and Capital market, recent developments-Stock
Exchanges and Role of SEBI.

Reference Books:
1. Dutt and Sundaram , Indian Economy, S. Chand, New Delhi, 2007.
2. K.Aswathappa, Essentials of Business Environment, 9/e Himalaya, 2007.
3. Justin Paul: Business Environment, 1e 2006, Tata MH
4. Misra and Puri: Indian Economy,, Himalaya, 2007.
5. Francis Cherunilam: Business Environment: Text and Cases, 17/e, Himalaya
6. Recent Economic Survey Report of Government of India.
7. Suresh Bedi: Business Environment, Excel, 2007.
8. Palle Krishna Rao: WTO--Text & Cases, 1/e, PSG Excel Series, 2005.
9. Misra & Puri, Indian Economy, Himalaya Publishing House, Delhi, 2003
10. Feransis Cherunilam, Business Environment, Himalaya Publishing House,
11 Feransis Cherunilam, International Business Environment, Himalaya Publishing House,
 MBA 303 LEGAL REGULATORY FRAMEWORK

MODULE -I LAW OF CONTRACT-I

Law of Contract-Indian contract Act-1872, Definition, essentials of a valid

Contract, classes of contract, offer or proposal, Acceptance & Termination of
Offer, Contractual Capacity, Lawful object, free consent

MODULE -II LAW OF CONTRACT-II

Performance and Discharge of contract, quasi contract, contact of

Guarantee, Bailment, and Agency.

MODULE -III ECONOMIC LAWS

Competition Act 2002: Definition, Prohibition and regulation of combinations,

Duties, Powers and functions of competition commission. Penalties, Unfair Trade
Practices.
Consumer Protection Act: 1986

MODULE -IV COMPANY LAW

Companies Act 1956- Definition, characteristics of company, Types of

Companies, Formation for a company, Share capital, Company Management
Meetings.

Reference Books
1. P.K. Goel, Business Law for Managers, Biztantra
2. Rohini Aggarawal, Mercantile & Commercial Laws, Taxman
3. S.S.Gulshan, Marcantile Law, Excel Books.
4. M.C. Kuchhal - Business Law, Vikas Publishing House Pvt. Ltd
5 .Bulchandani - Business Law for Management, Himalaya Publishing House
6. A. Pathak - Legal Aspects of Business, Tata-McGraw Hill Co. Ltd
7. Pillai and Bhagabati- Business Law, S.Chand & Co.
8. ND Kapoor, Business Law, Sultan Chand
 MBA 304 FINANCIAL MANAGEMENT
MODULE -I FUNDAMENTALS OF FINANCIAL MANAGEMENT

Introduction, Scope, Financial Process objectives, Profit Maximization Vs Wealth

Maximization.

MODULE -II FINANCIAL DECISION

Money Markets, Capital Markets, Shares, Types of share capital, Debentures,

Sensex, Nifty.

MODULE -III INVESTMENT DECISION

Time value of money, Present value & future value, concept of Return and Risk,
CAPM Model, Concept of value. Investment evaluation criteria- NPV, IRR,
Payback ,Discounted Payback. Cost of capital, Equity share capital, Preference
Share capital, cost of Retained earnings.

MODULE -IV FINANCING AND DIVIDEND DECISIONS

Leverage-Meaning & Types, working capital- Internal financing, Dividend-

Policies, Forms, Factors determine dividend policy. Theories (Traditional,
Walters Model, Gordon, M&M Model)

Reference Books
1. Van Horne, Bhaduri – Fundamentals of Financial Management- Pearson
2. I.M. Pandey, Financial Management, Vikash Publications.
3. Khan & Jain, Financial Management, Tata McGraw Hill
4. E.F. Brigham, Corporate Finance, Cengage/Thomson
5 I.M. Pandey, - Cases on Financial Management,
6. R.P. Rastogi - Cases on Financial Management.
7. Keown - Financial Management: Principles and Applications –Pearson
8. P. C. Chandra – Financial Management- Tata McGrawhill.
9. Sharan - Fundamentals of Financial Management- Pearson
10. Paresh P.Shah, Financial Management, Biztantra.
11. Rajesh Kothari & Bobby Dutta, Contemporary Financial Management, MacMillan.
12. Gupta & Sharma, Financial Management, Kalyani Publishers.
 MBA 305- MANAGEMENT INFORMATION SYSTEM

MODULE -I MANAGEMENT INFORMATION SYSTEM

MIS- Meaning, objectives, Role, Impact, Design and Implementation

.Approaches to MIS development. Strategic MIS – Success and failure of MIS

MODULE -II DATABASE MANAGEMENT

Meaning of Information, its characteristics and Information resources

Management.
Information System – TPS, MIS, ISS, OAS.
DBMS – Objectives, Models and Relationship with in a data model.

MODULE -III DECISION SUPPORT SYSTEMS.

Decision Making: Meaning, types, .decision support system, characteristics,

Types, components, functions and Models.

MODULE -IV SYSTEM ANALYSIS AND DESIGN

System, Types, Need, System Development Life Cycle (SDLC), System

Maintenance, Limitations of SDLC.

Reference Books
1. Brien, James, Management Information System, Tata McGraw Hill, N.Delhi.
2. Stair, Principles of Management System, Thomson Learning, Bombay.
3. Mckeown, Information Technology and the Networked Economy, Thomson Learning
Bombay.
4. Brady, Cases in MIS, Thomson Learning, Bombay.
5. Muneesh Kumar, Business Information Systems, Vikas Publishing House,New Delhi.
6. Parker, Charles, Management Information System, Tata McGraw Hill, N.Delhi.
7. Mudrick & Ross, Management Information System, PHI, N.Delhi.
8. Kanter, J., Management Information System, PHI, N.Delhi.
9. Basandra,S.K. Computers for Managers, Professional Managers’ Librarey, Global
Business Press, N.Delhi.
10. Laudon & Laudon, Management Information System, Pearson Education, N.Delhi.
 MBA 306 -BUSINESS RESEARCH

MODULE -I INTRODUCTION TO BUSINESS RESEARCH

Definition, Nature and Scope, the Research Process, Problem identification and
Definition, Determination of Information needs, Hypothesis formulation,
Exploratory, Descriptive, Experimental, Observational studies and surveys.

MODULE –II DATA COLLECTION AND ANALYSIS

Research Tools- Questionnaire, checklist, Interview Schedule, Measurement and

Scaling-Attitude Measurement, Sampling Methods -Probilistic Sampling Design
And Procedure.

MODULE –III DATA ANALYSIS

Data Analysis and Interpretation: Frequency Distribution, cross Tabulation and

Hypothesis testing, Descriptive statistics and Multi Dimensional scaling.

MODULE –IV RESEARCH DOCUMENTATION

Purpose and Types of Research Project, Structure of Research Report, Report

writing ,Use of Tables and Figures.

References
1. C.A.Moser & G.Kalton, Survey Methods in Social Investigation, Heinemann Educational
Books Ltd.,
2. C.R.Kothari, Research Methodology-Methods and Techniques, Wiley International Ltd.
3. Cooper, Business Research Methods, TMH, N.Delhi.
4. McBurny, Research Methods, Thomson Learning, Bombay.
5. P.L.BhandarKar & T.S.Wilkinson, Methodology and Techniques of Social Research,
Himalaya Published House, Delhi
6. S.R. Bajpai, Methods of Social Survey and Research, Kitab Ghar, Kanpur.
7. Sharma, Shenoy and Srivastava, Quantitative Analysis for Managerial Decision Making,
TMH.
8. William J.Goode & Paul K.Hatt, Methods in Social Research McGraw Hill, N. Delhi
MBL - 301: MANAGEMENT INFORMATION SYSTEMS LAB
MIS Project:

(i) Getting Started with Microsoft Project:

Managing your Projects with Microsoft Project, Starting Microsoft Project,
Exploring Views, Exploring Reports, Creating a New Project Plan, Setting
Networking Days, Entering Project Properties.

(ii) Getting a Task List:

Entering Tasks, Project Management Focus; Defining the Right Tasks for the Right
Deliverable, Estimating Durations, Project Management Focus; How do you come
up with Accurate Task Durations, Entering a Milestone, Organizing Tasks into
Phases, Project Management Focus: Top-Down and Bottom-up Planning, Linking
Tasks, Documenting Tasks

(iii) Setting up Resources:

Setting Up people Resources, Setting up equipment Resources, Setting up Material
Resources, Entering Resource Pay Rates, Project management Focus: Getting
Resource Cost Information, Adjustment Working Time for Individual Resources,
Documenting Resources.

(iv) . Assigning Resources to Tasks:

Assigning Resources to Tasks, Assigning Additional Resources to a Task, Project
management Focus: When should Effort Driven Scheduling Apply, Assigning
Material Resources to Tasks.

(v) Formatting and Printing Your Plan:

Creating a Custom Gantt Chart View, Drawing on a Gantt Chart, Formatting Text in
a view, Formatting and Printing Reports.

(vi)Tracking Progress on Tasks:

Saving a Project Baseline, Tracking a Project as Scheduled, Entering a Task’s
Completion Percentage, Entering Actual Values for Tasks, Project management
Focus: is the Project on Track?
MBL -302: PERSONALITY GROWTH LAB
A. Communication skills:

Communication practice activities for all four language skills can be planned around the
following situations.
1. Gaining entry into an organization
i. Preparing job-applications and CVs
ii. Facing an interview
iii. Participating in group discussion (as part of the recruitment process)

2 In-house communication
a. superior/ senior  subordinate / junior (individual  individual / group)

i. welcoming new entrants to the organization, introducing the workplace culture etc.
ii. briefing subordinates / juniors : explaining duties and responsibilities etc.
iii. motivating subordinates / juniors (‘pep talk’)
iv. instructing/ directing subordinates/ juniors
v. expressing / recording appreciation, praising / rewarding a subordinate or junior
vi reprimanding / correcting / disciplining a subordinate/junior (for a lapse) ; asking for an explanation

b. subordinate / junior  superior / senior

responding to instructions / expressions of appreciation / reprimands etc. reporting problems / difficulties /

deficiencies offering suggestions

c. peer interaction
I brainstorming (in-house peer-group discussion to generate ideas, review
work in progress, carry out self-assessment etc.)
ii asking a colleague for assistance, advice, suggestions etc.
iii making presentations (on-going or new projects, products etc.)
iv preparing reports, abstracts, summaries etc. for in-house consumption

d. Business meetings
preparing agendas, conducting proceedings (chairing) and preparing minutes

3 External communication

a. interacting with clients / customers

producing promotional literature (for the company, a new product etc.), responding to inquiries, determining
the client’s requirements etc. making a presentation, making a sale : soliciting an order, negotiating a deal,
bargaining responding to a complaint

b. interacting with a collaborating / competing organization

B. Soft skills:

Awareness of the importance of soft skills should be created through Lab activities such as self-
assessment of attitudes and personality traits, quizzes, case-studies etc.
 FORTH
TRIMESTER
 MBA 401- E-COMMERCE

MODULE -I INTRODUCTION TO E-COMMERCE

Introduction, Traditional commerce, overview, Electronic commerce, Issues

associated with electronic commerce, comparison Traditional vs. E-Commerce,
Broad view of e-commerce.

MODULE -II NETWORK INFRASTRUCTURE AND SECURITY OF

E-COMMERCE

Introduction, Internet hierarchy, Network layers and TCP/IP Protocols.

Advantages of Internet and World Wide Web.
Security threats to e-commerce and the solutions. How encryption works?
Shielding the network using “Firewall”. Role of Virtual Private Network,
Network Security.

MODULE -III EPS and EDI

EPS-Introduction, view of Internet Payment Process, Understanding of credit

card payment schemes on Internet, cyber cash. Electronic checking.
EDI- Introduction, Implementation, working concept, EDI and Internet.

MODULE -IV THE FUTURE DIRECTION

Introduction, the Internet Vs. Private Nets, Security, Infrastructure, Smart Cards,
Online Catalogs, Electronic Mail, Software Agents, Final Market Forecast.

Reference Books
1. Bhaskar, Electronic Commerce, TMH.
2. David Whitely e-Commerce McGraw Hill.
3. Frontiers of Electronic Commerce, Kalakota, Whinston, Pearson Education.
4. E-Commerce Management, S. Krishnamurty, Thomson Publication.
5. E-commerce – An Indian Perspective – Joseph, PHI.
6. Brahm Canzer, E-Business & Commerce-Strategic Thinking & Practice, Biztantra.
7. Schneider, Electronic Commerce, Cengage/Thomson
8. E-Commerce K. K. Bajaj, Debjani Nag, TMH.
9. Global Electronic Commerce – Theories and Case studies; J. Christopher Westland,
10. Theodore HK Clark – University Press
 MBA 402 -OPERATIONS RESEARCH

MODULE -I BASIC CONCEPTS AND LINEAR PROGRAMMING

Basic concept and its role in decision making, Linear Programming, Formulation
Of Problem and its solution by Graphical and Simplex Methods. Infeasibility,
Degeneracy, Duality.

MODULE -II TRANSPORATION PROBLEMS

Transportation Problems including Trans- shipment problems, Special cases in

Transportation problems, unbalanced problems, Degeneracy, Maximization
objective and Multiple optimal solutions.
Assignment Problem.

MODULE -III PERT/CPM

Difference between PERT & CPM, Network Construction, Calculation, EST,

EET, LST, LFT, and Floats. Decision Theory, decision making under
uncertainty, Baye’s theorem. Decision Trees.

MODULE -IV GAME THEORY

Pure and Mixed strategy games, Principle of dominance, two person zero sum
game, Queuing theory, Analysis of Queue system.
Simulation: Meaning, Process, advantages, Limitations and Applications.

Reference Books
1.Anderson, Quantitative Methods for Business, Thomson Learning, Bombay. India Ltd New Delhi.
2.Kalavathy, Operations Research, Vikas Publishing House, New Delhi.
3.Kapoor, V.K., Operations Research, Sultan Chand & Sons, New Delhi.
4.N. G Nair, Resource Management, Vikas Publishing House, New Delhi.
5. Panneer Selvam., Operation Research, Prentice Hall of India Pvt. Ltd., New Delhi.
6.Sharma, J.K., Operations Research: Theory and Applications, Macmillan
7.Taha, Operations Research: An Introduction, Prentice Hall of India, N.Delhi.
8.Vohra, N.D.,Quantitative Techniques in Management Tata McGraw Hill
Publishing Company Ltd., New Delhi.
9.Gupta, P K and Manmohan, Problems in Operation Research , Sultan Chand &
Sons, New Delhi.
 MBA 411 - CONSUMER BEHAVIOUR

MODULE -I BASICS OF CONSUMER BEHAVIOUR

Consumer Behaviour – Meaning, importance, customer loyalty and retention

strategies, consumer decision process Model.

MODULE -II INDIVIDUAL DETERMINANTS OF CONSUMER BEHAVIOUR

Demographics, Psychographics, Personality, Motivation, Belief, Feeling and

Attitude.

MODULE -III ENVIROMENTAL INLFUENCES ON CONSUMER BEAHVIOUR

Culture, Social class, family, Group and Personal Influences, Shaping consumer
opinion and helping consumer to remember.

MODULE -IV CONSUMER RESEARCH

Consumer Research, Diffusion of Innovation, Diffusion Process, Adoption

Process, Profile of Consumer Innovator .Consumer Behaviour applications for
Profit and Non –Profit Organisation.

Reference Books
1. Loudon, David. J & Della Bitta, Albert J.; Consumer Behaviour; 4th ed; Tata McGraw Hill Publishing
Company Ltd., New Delhi; 2002
2. Sheth, Customer Behaviour, Thomson Learning, Bombay.
3. Roger Blackwell, Consumer Behaviour, Vikas Publishing House, New Delhi.
4. Schiffman, Leon G & Kanuk, Laslie Lazar; Consumer Behaviour; 6 th ed; Prentice Hall of India Pvt. Ltd.,
New Delhi;1997.
5. Gupta S.L and Sumitra Pal, Consumer Behaviour: An Indian Perspective; Sultan Chand & Sons; New
Delhi.
6. Nair, Suja R; Consumer Behaviour in Indian Perspective Ist ed; Himalaya Publishing House; New Delhi;
2001.
7. Assael, Henry, Consumer Behaviour, Asian Books Pvt. Ltd., N.Delhi.
8. Hawkins, Delbeet, Best, Roger J. & Coney, Kenneth A., Consumer Behaviour : Building Marketing
Strategy, TMH, N.Delhi.
 MBA 412 ADVERTISING MANAGEMNT

MODULE -I ADVERTISING & AGENY FUNCTION

Introduction: Definition, objectives, Functions and classification of advertising, Advertising

Agency, Function & structure of modern agency, functions of the advertising department and
advertising, Client –Agency Relationship (CAR), Selection of agency.

MODULE –II TOOL OF MASS COMMUNICATION

Advertising as Mass Communication: the communication mix, building of advertising

program, creative strategy –Copy, message, advertising appeals, AIDA concept Creation
and production in advertising, TV commercials , Radio Jingles ,Print ads.

MODULE –III ADVERTISING MEDIA

Advertising media, General and special characteristics of different media, Media planning ,
scheduling, selection and evaluation, Measuring advertising effectiveness (DAGMAR):The
rationale of testing: pretesting, concurrent testing & post testing , recall and recognition.

MODULE -IV ADVERTISING BUDGET

Advertising Budget: Approach and procedures foe determining the size of the budget,
Administration and control of budget. Regulation of Advertising: Self Regulation by
advertising Media(ASCI), Ethics & Social Responsibility in Advertising , E-advertising.

Reference Books
Shrimp, Advertising Promotion, Thomson Learning, Bombay.
Belch, George E & Belch, Michael A, Advertising And Promotion: An Integrated Marketing
Communication Perspective., Tata McGraw Hill Publishing Co.Ltd., New Delhi.
Wells, William D., Burnett, John, And Moriarty Sandra, Advertising: Principles And Practice,
Pearson Education; New Delhi.
D.A. Aaker, R. Batra And J.G. Myers, Advertising Management, Prentice Hall of India, New
Delhi.
Kazmi S.M.H. & Batra, Satish K., Advertising & Sales Promotion, Excel Books, N.Delhi.
Samnik, Promotion and Integrated Market Communication, Thomson Learning, Bombay.
. G.E. Belch and M.A. Belch, Introduction to Advertising and Promotion, Irwin, Chicago.
. H.F. Holtze, Theory and Problems of Advertising, McGraw-Hill, NY.
. W. Wells, J. Burnett and S. Moriarty, Advertising: Principles and Practice, Prentice
Hall, London
 MBA 421 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT

MODULE -I FUNDAMENTAL ANALYSIS

Economics analysis, Industry analysis, company analysis, financial and Technical

analysis, Dow Theory, Predicting individual and general stock market movement.

MODULE -II INTRODUCTION TO INVESTMENT AND SECURITIES

Portfolio Analysis, Analyzing risk and return, Approaches of Portfolio

construction, Determination of Objectives, selection of Portfolio, Markowitz and
Sharpe Index model.

MODULE -III BOND PORTFOLIO MANAGEMENT

Bond Portfolio management, CAPM theory, Arbitrage Pricing theory.

MODULE -IV EFFICIENT MARKET THEORY

Basic concept, The Random Walk Theory, weak form of EMH, Semi strong
form, strong form, Portfolio evaluation and revision.

Reference Books
1. Alexander, Sharpe & Bailey, Fundamentals of Investment, Pearson
2. P.Chandra, Security Analysis and Portfolio Management, TMH
3. S. Kevin, Portfolio Management, PHI
4. Gupta and Joshi, Security Analysis and Portfolio Management, Kalyani Publishers
5. V.K. Bhalla, Investment Management, S. Chand.
6. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson
7. Jones- Investments: Analysis and Management-John Wiley
8. Ranganathan- Investments: Analysis and Portfolio Management-Pearson
9. Bodie, Kane, Marcus and Mohanty, Investments, TMH
10. Hirschey & John , Investments: Analysis & Behavior, McGraw Hill
11. D. K. Khatri- Investment Management and Security Analysis(Text and cases)-Macmillan
12. Reilly, Investment Analysis & Portfolio Management, Cengage/Thomson
13. Pandian, P; Security Analysis and Investment Management, Vikas
 MBA 422 FINANCIAL SERVICES
MODULE –I FINANCIAL MARKETS

Financial system, Financial Markets, Meaning, Classification, Capital Market,

Capital Market intermediaries, Primary Market, Secondary Market, Stock
Exchange, Constitution, Control, Functions of Stock Exchange, SEBI
Guidelines, Investor protection, Grievance, redressal measures, money market
Characteristics, Intermediaries.

MODULE –II FINANCIAL INSTRUMENTS

Call Money Market, Commercial Papers, Treasury Bills, Certificate of Deposits,

Commercial Bills, Gilt-edged securities, Equity Shares, Preferences
Shares, Debentures, Warrants and Convertibles, ADRs and GDRs, Derivatives-
Options and future.

MODULE –III MERCHANT BANKING AND LEASE FINANCING

Merchant Banking –Nature, Scope, Regulation of Merchant Banking activity,

Structure of Merchant Banking Industry-Primary markets, SEBI Guidelines for
public issues. Leasing –Origin, Development of banking in India, Classification
Financial lease and operating lease, Advantage and disadvantage of basing Hire
Purchase Vs Lease.

MODULE –IV NBFC AND CONSUMER FINANCE

NBFS-Origin, Scope, Functions, Role of NBFCs in rendering financial services,

RBI regulations, Categories of NBFC, Venture Capital finance by NBFC-Venture
Capital-Origin, Development, Venture Capital Institutions.

Credit rating-Concept, Importance of Credit rating, Credit rating agencies and

their activities ,Emerging avenues of rating services.

Reference Books
1. Machiraju, H.R., Indian Financial System, Vikas Publishing House, N.Delhi.
2. Gordan, E and K.Natrajan Emerging Scenario of Financial Services, Himalaya Publishing House.
3. Meidan, Arthur Brennet, M Option Pricing: Theory & Applications. Toronto, Lexington Books.
4. Khan M.Y., Financial Services, TMH, N.Delhi.
5. Batra, G.S., Financial Services and Markets, Deep & Deep Publications, N.Delhi.
Avadhani, V.A., Marketing of Financial Services, Himalaya Publishing House, N.Delhi.
 MBA -431 STRATEGIC HUMAN RESOURCE MANAGEMENT

MODULE -I THE BASIS OF STRATEGIC HUMAN RESOURCE MANAGEMENT

The Concept of Human Resource Management, The Concept of Strategy, The Concept of
Strategic HRM, The Process of Strategic HRM.
.
MODULE -II THE PRACTICE OF STRATEGIC HUMAN RESOURCE MANAGEMENT

Formulating and Implementing HR Strategy, Strategic HRM in Action, The Strategic

Contribution of HRM to Organizational Success, The Strategic role of the HR Function

MODULE -III ORGANIZATIONAL STRATEGIES

Strategies for Organizational Development, Strategies for Culture Management, Change

Management Strategies, Strategies for Developing the Employment Relationship

MODULE -IV FUNCTIONAL STRATEGIES

Employee Resourcing Strategic, Strategies for Managing Performance, Strategies

Human Resource Development, Reward Strategy, Employee Relations Strategy,
Conclusions: Getting into Action.

Reference Books
1.Strategic HRM – Jeffery Mello, Thompson publication, New Delhi
2. Strategic HRM- Charles Greer, Pearson education Asia , New Delhi
3. Strategic HRM-Michael Armstrong, Kogan page , London
4. Strategic HRM- Agarwal, Oxford University Press, New Delhi
5. Human Resource Management Garry Dessler, PHI, New Delhi
 MBA 432 COMPENSATION MANAGEMENT

MODULE-I COMPENSATION MANAGEMENT

Conceptual Framework of Compensation Management, Theories of wages,

Subsistence theory, Wage Fund Theory, Marginal Productivity theory,
Bargaining theory, Criteria of wage fixation.

MODULE –II WAGE DETERMINATION

Principles of wages and salary administration, Job Evaluation: Concept, Scope,

Methods, and techniques, Performance based pay systems, Knowledge based pay
system & market based pay system.

MODULE –III WAGE ADMINISTRATION IN INDIA

Wage Policy in India, Methods of wage determination in India, Wage Boards:

Structure, Scope and functions, Role of Collective bargaining in wage
determination, The minimum wages Act, The Pay Commission, and Methods of
payment. Payment of Wages Act & Payment of Bonus Act.

MODULE –IV EMPLOYEE BENEFITS

Incentive Payment and types of incentive plans. Compensation practices of

multinational and global organizations. Incentive based pay systems, Executive
compensation Practices of MNCs.

Reference Books
1. Milkovich, George T and Newman J.M., Compensation, Irwin, USA.
2. Henderson, R.O., Compensation Management, Englewood Cliffs, Prentice Hall Inc.
3. Martocchio, J.J., Strategic Compensation, Englewood Cliffs, Prentice Hall Inc.
4. Armstrong, M and Murlis H, Reward Management, Kogan Page, UK.
5. Cascio, Costing Human Resource, Thomson Learning, Bombay.
6. Sinha P.R.N. – Wage Determination in India
 MBA 441 MATERIAL MANAGEMENT

MODULE-I MATERIALS MANAGEMENT

An overview, Objectives, Evolution, Strategies, Functions, Profit Making, Potential,

Costs.

MODULE-II INVENTORY MANAGEMENT

Stages: Selective Control, Demand Forecasting, Lead –time, Safety Stock, Fixed
Quantity Reorder System, Fixed

MODULE-III PURCHASING

Objectives, Types of Materials, Important Aspects, Procedures, Quality, Quantity,

Time, Price and source, Standardization and Codification, Vendor development,
Value Analysis, Make or Buy Decisions, Negotiations, Institutional, Government &
International Buying, Capital Equipment Purchases, Warehousing and Transportation,
Warehouse Location, Transportation, Receiving, Issuing and Store Keeping.

MODULE- IV SPARE PARTS PLANNING AND CONTROL

Material Logistics and Supply Chain Management.

Reference Books
1. Gopalakrishna and Sundaresan: “Materials Management”, Tata McGraw Hill.
2. Arnold, Ramakrishnan, Introduction to Materials Management, Pearson.
3. Menon K. S., “Purchasing and Inventory Control”, Wheeler
4. Sridhar K. Bhat, “Production and Materials Management”, Himalaya PublishingHouse.
5. Lee and Dobler: “Materials and Purchasing Management” Christopher Martin: “Logistics
Management”,
6. P Gopalakrishnan, “Handbook of Materials Management”, PHI
7. Gupta & Chital – Materials Management; Text & Cases, PHI.
 MBA 442 SUPPLY CHAIN MANAGEMENT

MODULE -I SUPPLY CHAIN FOUNDATIONS

Supply Chain as a network of entities: Role and interactions between the entities. Value
Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost Profit,
Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability.
Centralized and Decentralized Supply Chains: their coordination and aligning business
activities.

MODULE -II CUSTOMER ORIENTATION

Customer Satisfaction oriented Supply Chain Management Strategy, Customer segmentation,

Customer requirements analysis, Aligning supply chain to customer needs: Quick response
logistics, Vendor Managed Inventory, Cross docking, Packaging Innovations, Third Party
Logistic and Service concepts and applications.
Procurement Logistics:
Source Identification: Global vs. Domestic Sourcing, Landed Cost Computation, Vendor
Rating, Contract Negotiation, Consolidation, Self Certified Vendor Management, Individual
component Vs. Module Purchases. Vendor Development and Vendor Relationship
Management, Vendor Performance Monitoring.

MODULE -III MANUFACTURING LOGISTICS MANAGEMENT

Lean and Agile Manufacturing, Virtual Manufacturing, Just –in- time Manufacturing, Lead-
time Components and their Compression, Lot Streaming.
Distribution Management:
Distribution Channels: Structure and Operation, Distribution Cost Components, Pipe Line
Inventory and Response Considerations, Hub and Spoke Models, Cross docking, Carrier
Selection, Vendor Consolidation, Vehicle Loading and Vehicle Routing Methods.

MODULE -IV IMPORTANT ISSUES IN SCM

Reverse Logistics, Green Logistics, Global Logistics, Competitive Cooperation, Bull-Whip
Effect and its Management.
Technology Driven SCM:
Information sharing amongst Channel Partners, Point of Sales Information Sharing, Inventory
and Production Information Sharing, Technology, Partnership, Global Positioning, Systems
and its uses, Managing Inventory in Transit.

Reference Books
DK Agarwal-Text Book of Logistics and Supply Chain Management-Macmillan
Simchi - Levi, “Designing & Managing the Supply Chain,TMH
Ballou,., “Business Logistics/ Supply Chain Management”, Pearson
Bowersox D, Closs D, and Mixby Copper, M., “Supply Chain Logistics Management”,McGraw
Hill, 2002.
Bozarth-Introduction to operations and Supply Chain Management-Pearson
Bowersox, D.J., “Logistical Management”, McGraw Hill, 2000.
Wisner, Principles of Supply Chain
 MBA 451 RETAIL MARKETING

MODULE-I RETAILING

Definition & Importance – Indian Vs Global Scenario – Types of Retailing –store

Retailing –Non store Retailing - Types of retail formats-franchising in retailing.

MODULE-II RETAIL MARKETING MIX

Retail consumer buying behaviour-types-factors influencing –buying behaviour-

Segmentation-positioning .Retail organization structure-Major functional areas-careers in
retailing ,Retail communication mix-Sales promotion-Advertising –public relation-
Personal Selling-steps in planning retail communication.

MODULE-III RETAIL LOCATION

Factors affecting retail location decision – site selection – Factors affecting site selection-
affecting site selection-steps in selecting site-Location based retail strategies. Store
design-interiors & exteriors-store layout-types of layouts-Factors affecting store layout-
Retailing image mix –Store Facade.

MODULE-IV RETAIL STRATEGIES

Differentiation strategies-Growth strategies-Expansion strategies-Pricing strategies.

Role of IT in retailing –Electronic data exchange-bar coding –RFID-Electronic payment
systems.

Reference Books
1. Retailing Management – Swapna Pradhan
2. Retail Marketing Management – Swapna Pradhan
3. Retail Management Gibson Vedamani
4. Retail Management – Levy & Weitz
5. Channel Management & Retail Management – Meenal Dhotre
6. Retail Marketing Management – David Gilbert
7. Retail Management – Ron Hasty & James Reardon
8. The Art of Retailing – A.J. Lamba
9. Retail Management – W. Steward
10. Retail Management – Analysis, Planning & Control – David Walters

MBA 452 SUPPLY CHAIN MANAGEMENT

MODULE -I SUPPLY CHAIN FOUNDATIONS

Supply Chain as a network of entities: Role and interactions between the entities. Value
Chain Focus of Supply Chain. Impact of Supply Chain Management on Sales, Cost Profit,
Profitability, Balance Sheet, Profit and Loss Account, and Customer Accounts Profitability.
Centralized and Decentralized Supply Chains: their coordination and aligning business
activities.

MODULE -II CUSTOMER ORIENTATION

Customer Satisfaction oriented Supply Chain Management Strategy, Customer segmentation,

Customer requirements analysis, Aligning supply chain to customer needs: Quick response
logistics, Vendor Managed Inventory, Cross docking, Packaging Innovations, Third Party
Logistic and Service concepts and applications.
Procurement Logistics:
Source Identification: Global vs. Domestic Sourcing, Landed Cost Computation, Vendor
Rating, Contract Negotiation, Consolidation, Self Certified Vendor Management, Individual
component Vs. Module Purchases. Vendor Development and Vendor Relationship
Management, Vendor Performance Monitoring.

MODULE -III MANUFACTURING LOGISTICS MANAGEMENT

Lean and Agile Manufacturing, Virtual Manufacturing, Just –in- time Manufacturing, Lead-
time Components and their Compression, Lot Streaming.
Distribution Management:
Distribution Channels: Structure and Operation, Distribution Cost Components, Pipe Line
Inventory and Response Considerations, Hub and Spoke Models, Cross docking, Carrier
Selection, Vendor Consolidation, Vehicle Loading and Vehicle Routing Methods.

MODULE -IV IMPORTANCE ISSUES IN SCM

Reverse Logistics, Green Logistics, Global Logistics, Competitive Cooperation, Bull-Whip

Effect and its Management.
Technology Driven SCM:
Information sharing amongst Channel Partners, Point of Sales Information Sharing, Inventory
and Production Information Sharing, Technology, Partnership, Global Positioning, Systems
and its uses, Managing Inventory in Transit.
Reference Books
1. DK Agarwal-Text Book of Logistics and Supply Chain Management-Macmillan
2. Simchi - Levi, “Designing & Managing the Supply Chain,TMH
3. Ballou,., “Business Logistics/ Supply Chain Management”, Pearson
4. Bowersox D, Closs D, and Mixby Copper, M., “Supply Chain Logistics Management”,McGraw Hill,
2002.
5. Bozarth-Introduction to operations and Supply Chain Management-Pearson
6. Bowersox, D.J., “Logistical Management”, McGraw Hill, 2000.
7. Wisner, Principles of Supply Chain

MBA 461 RDBMS

MODULE I Introduction

History: Advantages and limitations of RDBMS; Users of RDBMS, Software Modules in RDBMS;
Architecture of RDBMS.

MODULE II . Modeling Techniques

Different Types of Models, ERD, Hierarchical Database , Network Database

MODULE III. Relational Database

Introduction; Codd's Rules; Concept of Domain, Tuple, Cardinality; Comparison between HDB-NDB-RDB
SQL commands. Basic Structure, Set Operations, Aggregate Functions, Null Values,
Nested Sub queries, Views, Complex Queries, Modification of the Database, Joined Relations, Data-
Definition Language, Embedded SQL, Dynamic SQL,

MODULE IV Normalization & Extended Relational Model & Object Oriented Database System

Advantages and disadvantages of Normalization; 1NF-2NF-3NFruleswith examples; Anomalies. Extended

Relational Model & Object Oriented Database System, New Data Types, User defined abstract data types,
structured types, object identity, containment, class hierarchy, Logic Based data Model, Data log, Nested
Relational Model and Expert Database System.

Reference Books:
1. Database System Concepts, Silberschatz , Korth, Sudarshan
2. SQL by Scott Urman

MBA 462 E- COMMERCE

MODULE –I ELECTRONIC COMMERCE

Electronic Communication PCs and Networking, E-Mail, Internet, Intranet, Extranet.

MODULE –II TYPES OF E-COMMERCE

Introduction to E-Commerce, Types of E-Commerce - B2B, B2C,C2C, G2C,G2E,G2C,

E-Business Models & Markets, Techniques and Tools, E-Commerce, Providers and
Vendors.

MODULE –III BUILDING BLOCKS OF E-COMMERCE

Building Blocks for E-Commerce: Electronic Data Interchange, Business Processes

Reengineering, Management of change, Mobile Electronic Commerce.

MODULE –IV THE FUTURE DIRECTIONS

Introduction, The Internet Vs Private Nets, Security , Infrastructure, Digital Cash, Smart
cards, online catalogs, final Market forecast.

Reference Books
1. Bhaskar, Electronic Commerce, TMH.
2. David Whitely e-Commerce McGraw Hill.
3. Frontiers of Electronic Commerce, Kalakota, Whinston, Pearson Education.
4. E-Commerce Management, S. Krishnamurty, Thomson Publication.
5. E-commerce – An Indian Perspective – Joseph, PHI.
6. Brahm Canzer, E-Business & Commerce-Strategic Thinking & Practice, Biztantra.
7. Schneider, Electronic Commerce, Cengage/Thomson
8. E-Commerce K. K. Bajaj, Debjani Nag, TMH.
9. Global Electronic Commerce – Theories and Case studies; J. Christopher Westland,
10. Theodore HK Clark – University Press
 FIFTH
TRIMESTER
 MBA 501 BUSINESS ETHICS AND CORPORATE GOVERNANCE
MODULE -I ETHICS IN BUSINESS

Meaning of Ethics and Business Ethics. Introduction to Business

Ethics, Need, Nature, Scope, Objectives of Business Ethics, Factors influencing
Business Ethics, Characteristics of Business, Ethical aspects in Marketing, Ethical
decision making.

MODULE -II CORPORATE GOVERNANCE

What is Corporate Governance, OECD emphasis, Issues in Corporate

Governance, Need and importance for Corporate Governance, and benefits of
good governance to companies and to the society. Corporate Governance
Mechanism, Anglo-American Model, German Model, Japanese Model and Indian
Model. Obligation to society. Investors, employees, customers, managerial
Obligations.

MODULE -III ROLE PLAYERS

Role of Board of Directors, Auditors, SEBI and Government .Growth of

Corporate Governance in India.

MODULE -IV BUSINESS ETHICS & CORPORATE GOVERNANCE

Introduction , Importance and need for Business ethics in Indian Context, roots of
unethical behaviour and Issues, Corporate Governance Ethics, How ethics can
make corporate governance more meaningful.

Reference Books
1. A.C. Fernando, Corporate Governance, Pearson ( Also Refer for Cases)
2. C.S.V. Murthy, Business Ethics, Text and Cases, HPH
3. Hartman, Perspectives in Business Ethics, TMH
4. Crane, Business Ethics, Oxford
5. Mallin, Corporate Governance, Oxford.
6. Kesho Prasad, Corporate Governance, PHI
7. Dr S. Singh –Corporate Governance, Global Concept, Excel Books.
8. Swami Parthasarathy, Corporate Governance, Biztantra
 MBA 502 ENTERPRISE RESOURCE PLANNING
MODULE -I INTRODUCTION OF ENTERPRISE RESOURCE PLANNING

Evolution of ERP, Benefits of ERP.ERP Vs Traditional Information systems.

Business Process Reengineering need & challenges, Management concerns about
BPR. BPR to build Business Model for ERP.

MODULE –II ERP SELECTION

ERP and competitive advantage, basic constituents of ERP, selection criteria for
ERP Packages .Procurement process of ERP Packages.

MODULE -III ERP PACKAGES

Overview of ERP Packages-people soft, SAP-R/3, BAAN IV, MFG, PRO,

ORACLE- financial. Overview of Indian ERP Packages regarding their coverage,
performance and cost.

MODULE –IV ERP IMPLEMENTATION

Issues, Role of Consultants, Vendors Users, Need for training, customization,

ERP implementation methodology and post implementation issues and options.

Reference Books
1. Enterprise Resource Planning – Concepts and Practices by Vinod Kumar Garg & N K
Venkatakrishna, PHI
2. Enterprise Resource Planning by S Sadagopan – PHI
3. Enterprise Resource Planning – Alexis Leon Tata McGrew Hill,
 MBA 511 SALES & DISTRIBUTION MANAGEMENT

MODULE -I INTRODUCTION TO SALES MANAGEMENT:

The Sales Management Function – Scope and Importance, Personal Selling

Process and Approaches, The Evolving Face of Personal Selling, Sales
Organization Structure, Sales Forecasting, Sales Territory Design.

MODULE -II SALES FORCE MANAGEMENT:

Sales Force Job Analysis and Description, Recruiting and Selecting Sales
Personnel, Training Sales Personnel, Motivating the Sales Force, Sales Force,
Sales Force Compensation, Evaluating Sales Performance, Ethical and Legal
Issues in Sales Management,

MODULE -III DISTRIBUTION PLANNING AND CONTROL:

Role and Function of Intermediaries, Selection and Motivation of Intermediaries,

Distribution Analysis, Control and Management, Channel Dynamics –Vertical
Marketing Systems, Horizontal Marketing Systems, Multi channel Marketing
Systems, Channel and Management.

MODULE -IV DISTRIBUTION SYSTEM AND LOGISTICS:

Physical Distribution System – Decision Areas, Different Modes of Transport in

India, their Characteristics, Logistics Introduction – Functional Areas of
Logistics, Logistics Integration for Customer Satisfaction, Distribution Costs,
Control and Customer Service, Supply Chain Management (SCM), Integration of
Sales and Distribution Strategy, Cases Studies.

Reference Books
1. Coughlan A.T., Anderson E., Stern L.W and Ansary A.E. (2001), Marketing Channels,
Pearson Education
2. Anderson, Rolph E, Professional sales Management, TMH Publishing Co. Ltd.
3. Futsell, Sales Management, Thomson Learning, Bombay.
4. Gupta, S. L, Sales and Distribution Management, Excel Books, NewDelhi.
5. Rosenbollen, Bert, Marketing Channels: A Management View, The Dryden Press,
Thomson Learning, Bombay
6. Stern, Louis W, El-Ansary Adel J and Coughlan Anne, Marketing Channels, PHI,
New Delhi
7. Still Richard, Cundiff Edward and Govon Norman, Sales Management; Decisions,
Strategies and Cases, PHI Pvt. Ltd. New Delhi.
 MBA 512 SERVICES MARKETING

MODULE -I INTRODUCTION TO SERVICES MARKETING:

Growing Importance of Services Sector, Meaning and Nature of Services,

Classification of Services and Marketing Implications, Services Marketing
Process.

MODULE -II UNDERSTANDING CUSTOMERS BUYING CONSIDERATIONS AND

BEHAVIOR

Customer Expectations and Perceptions, Defining and Measuring Services

Quality (Servequal and Servepref), GAPs Model, Defining and Measuring
Customer Satisfaction, Service Recovery.

MODULE -III SERVICES MARKETING MIX

Services Design and Development, Service Blueprinting, Service Process,

Physical Evidence and Services cape, Pricing of services, Services Distribution
Management, Managing the Integral Services Communication Mix, Managing
Service Personnel, Employee and Customer Role in Service Delivery.

MODULE -IV MARKETING APPLICATIONS IN SELECT SERVICE INDUSTRIES

Hospitality Services, Tourism Services, Banking Services, Health and Insurance

Services.

Reference Books
1. K Ram Mohan Rao, Services Marketing, Pearson Education
2. Zeithaml, V. A and Bitner, M. J. Services Marketing. New York, McGraw Hill,
3. Nimit & Monika Chowdhary, Text book of Marketing of Services: The Indian Experience
MacMillan India Limited.
4. Payne, The Essence of Service Marketing, Prentice Hall of India, N.Delhi.
5. Christopher Lovelock, Service Marketing: People, Technology, Strategy, Pearson Education,
N.Delhi.
6. Hoffman & Bateson, Essentials of Service Marketing, Thomson Learning, Bombay.
7. Valarie A. Zeithaml and Mary Jo Bitner, Service Marketing: Integrating Customer Focus
Across the Firm, Tata McGraw Hill, N.Delhi.
8. Rampal, M.K. and Gupta, S.L., Service Marketing, Galgotia Publishing Co, N.Delhi.
9. Ravi Shanker, Services Marketing : The Indian Perspective, Excel Books, N.Delhi.
10. Jha, S.M., Services Marketing, Himalaya Publishing House, N.Delhi.
 MBA 521 FINANCIAL DERIVATIVES

MODULE -I INTRODUCTION

Introduction: Meaning and Purpose of derivatives, Forward contracts, future

contracts, options swaps and other derivatives, types of traders, Trading future
contracts, Specification of the future contracts, Operation of margins, Settlement
and regulations, Sources of Financial Risk, Credit vs. Market, default risk,
Foreign exchange risk, interest rate risk, Purchasing power risk etc, Systematic
and non- Systematic risk.

MODULE -II OPTIONS

Options: Types of options, option trading, Margins, Valuation of options, Binomial
option Pricing Model, Black- Scholes model for call options, Valuation of put options,
Index option markets-exchange traded options, over the counter options, quotes, trading,
margins, clearing, regulation and taxation, Warrants and convertibles.

MODULE -III FUTURES

Futures, Hedgers And Speculator, Future contracts, Future markets – Cleaning house,
margins, trading, future positions and taxation, Future prices and spot prices, Forward
prices vs. future prices, Future vs. options.

MODULE -IV MANAGING MARKET RISK

Managing Market Risk, Hedging Schemes- delta hedging, theta, gamma Relationship
in delta, theta and gamma, Vega, Portfolio insurance.
Derivatives Market in India: Present Position in India- Regulation working and trading
activity.

Reference Books
1. Chance, Don M: An Introduction to Derivatives, Dryden Press, International Edition.
2. Chew, Lillian: Managing Derivative Risk, John Wiley, New Jersey.
3. Das, Satyajit: Swap & Derivative financing, Probus.
4. Hull, J.: Options: Futures and other Derivatives, Prentice Hall, New Delhi.
5. Kolb, Robert W: Understanding Futures Markets, Prentice Hall Inc., New Delhi.
 MBA 522 PROJECT APPRAISALS

MODULE I Planning & Analysis Overview

Phases of capital budgeting, Levels of decision making, objective. Resource Allocation Framework: Key
criteria for allocation of resource elementary investment strategies , portfolio planning tools , strategic
position and action evaluation , aspects relating to conglomerate diversification , interface between strategic
planning and capital budgeting.

MODULE II Generation and screening of project ideas

Generation of ideas , monitoring the environment , regulatory framework for projects , corporate appraisal
preliminary screening , project rating index , sources of positive NPV –qualities of a successful entrepreneur ,
the porter model for estimation of profit potential of industries. Situational analysis and specification of
objectives, collection of secondary information, conduct of market survey, characterization of the market,
demand forecasting, and market lanning. Technical analysis: Study of material inputs and utilities,
manufacturing process and technology , product mixes, plant capacity, location and site –machinery and
equipment, structures and civil works, project charts and layouts, work schedule

MODULE III Financial Analysis

Estimation of cost of project and means of financing –estimates of sales and production , cost of production ,
working capital requirement and its financing , estimates of working results , breakeven points , projected
cash flow statement , projected balance sheet. Project cash flows: Basic principles
of measurement of cash flows –components of the cash flow streams , viewing a project from different
points of view , definition of cash flows by financial institutions and planning commission , biases in cash
flow estimation. Appraisal criteria: Net Present Value, benefit cost ratio , internal rate of returns urgency ,
payback period , accounting rate of returns , investment appraisal in practice.

MODULE IV Analysis of Risk .&Project Management

Types and measure of risk , simple estimation of risk , sensitivity analysis –scenario analysis , Monte Carlo
simulation , decision tree analysis , selection of project , risk analysis in practice.
Special decision situations: Choice between mutually exclusive projects of unequal life , optimal timing
decision , determination of economic life –inter-relationships between investment and financing aspects ,
inflation and capital budgeting. Analysis of firm and market risk: Portfolio theory and capital budgeting –
capital asset pricing model , estimation of key factors – Forms of project organization , project planning –
project control , human aspects of project management , prerequisites for successful project implementation.
Network techniques for project management , development of project network , time estimation ,
determination of critical path , scheduling when resources are limit , PERT and CPM models , Network cost
system (Only problems on resources allocation and resources leveling)Project review and administrative
aspects: Initial review , performance evaluation , abandonment analysis, administrative aspects of capital
budgeting , evaluating the capital budgeting system of an organization.

Reference Books:
1. Nicholas , Project Management for Business and Technology :Principles and Practice , Pearson / PHI
2. Gray & Larson , Project Management: The Managerial Process –TMH, 3/e , 2005
3. Vasant Desai , Project Management , HPH
 MBA 531 HUMAN RESOURCE DEVELOPMENT

MODULE -I EVOLUTION & CONCEPTS OF HRD

System concept, Role of HRD Professionals, HRD climate & its elements, HRD
Matrix, HRD Process, Role of line Managers & supervisors in HRD.

MODULE -II ASSESSING HRD NEEDS

Task analysis, Persons Analysis, Organizational Analysis, and Assessing HRD needs,
implementing HRD Programme.

MODULE -III IMPLEMENTING HRD PROGRAMMES

On the job, IT, Job designing ,job rotation ,job enrichment, job enlargement,
coaching, mentoring & empowerment, Creating HRD environment Evaluation
frame work, collecting data for evaluation, research design, issues concerning
evaluation, assessing impact of HRD.

MODULE -IV ORGANIZATIONAL CULTURE & HRD.

Work force diversity & HRD, Labour Market changes, adapting demographic
changes & gender issues, HRD practices in manufacturing and services sector.

Reference Books
1. Desimone & Harries – Human Resource Development – Thomson Learning
2. T.V. Rao Human Resource Development Oxford IBH Publication
3. Pareek & TV Rao – Designing & Managing HR System – Oxford IBH
4. Rao, Verma, Khandelwal and Abraham (ed)- Alternative Approaches and Strategies
of human Resource Development, Rawat Publication.
5. Kohli and Goutam (ed)- HRD and Planning Process in India, Vikash Publishing.
6. Pareek. U- Training Instruments in HRD and OD, TMH.
7. Biswanath Ghosh , HRD & Mgt, Vikash .
8. Srinivas R. Kandula – Strategic Human Resource Development, PHI .
9. Mangaraj, S.-Human Resource Development Practices, Himalaya Publishing.
10. Sheikh – Human Resource Development and management , S.Chand
11. Werner, Human Resource Development, Cengage/Thomson
MBA 532 ORGNIZATIONAL CHANGE & INTERVENTION STRATEGY
MODULE –I ORGANIZATION DEVELOPMENT

Introduction, History of OD, values, Assumptions & Beliefs in OD, Theory and
Management of OD, Managing the OD process, Action research & OD.

MODULE –II ORGANIZATIONAL CHANGE AND DEVELOPMENT

Challenges of change, Process of change, Transformational change, Managing

Organisational Transformation. Overview of Organisation Development Interventions,
Resistance to Organisational change.

MODULE –III ORGANIZATION – CULTURE & CHANGE

Culture & change process, Power & politics and Organisation Development, Cultural
change strategies ,Corporate reorganization & sub culture management, .Behavioral
implications of change, The manifest, latent & paradoxical consequences of change,
Resigned behavioral compliance, Reaction to Downsizing. Managing
uncertainty & ambiguity

MODULE –IV INTERVENTION STRATEGIES

Structural, Technological & Process factors in intervention, Advantages & limitations of

change technologies, Associated leadership & change process, Leadership & emotional
knowledge strategies, Achieving congruence of personal , structure & culture.

Reference Books
1. Zawackic, Organisation Development & Transformation, TMH,
2. Wendell.L.French and Cecil.H.Bell,Jr”, Organisation Development, Prentice Hall
of India,
3. Dr.Bhupen and Srivastava, Organisation Design and Development, Biztantra,
2007.
4. Edward.D.Hess, The Road to Organic Growth”, TMH,.
5. Dr.B.Rathan Reddy, Team Development & Leadership, Jaico Book,
6. Nimit Chowdhary and Bhagwati.P.Sarawat, Organisation Culture & Human
Talent, Macmillan,
7. V,S,Muralidharan, Intelligent Manager, anew books ,
8. Kavita Singh, Organisation change & Development, Excel books,
9. Richard.Daft, Organisation Theory & Design, Thomson,
10. Gareth.R.Janes, Organisational Theory, Design & Change, Pearson Education,
 MBA 541 SERVICE OPERATIONS MANAGEMENT

MODULE-I SERVICE OPERATIONS CONCEPTS

Difference between Manufacturing and Service Operations, Service Operations

Characteristics, Different Pure Service Organizations and their peculiarities, Field Service
and its impact on manufacturing organizations, Field Service and Customer satisfaction.

Service Operation Strategy: Service objectives and goal formulation, Service

organization: In house Vs. Outsourcing, Centralized Vs. Decentralized, Creating
Customer Connection, Enhancing customer satisfaction, Service Operations as Profit
Centre.

MODULE-II FIELD SERVICE MANAGEMENT:

Field Service Organization, Field Service Inventory Management, Field Technical Support
Service, Integrating Field Service with information Technology, Field Service Effectiveness
Evaluation, Field Service and Customer Relations Management.

MODULE-III SERVICE MANPOWER PLANNING AND SCHEDULING:

Uncertainty in Manpower Requirements, Cyclical and Seasonal nature of demand, Queuing

effect, Service Level Considerations and Cost Considerations in Manning, Linear
Programming and other models of planning and scheduling.

MODULE-IV CUSTOMER RELATIONSHIP MANAGEMENT:

Customer requirement assessment, Customer satisfaction parameters and indices, Manpower

recruitment and training, Customer feedback collection and analysis, Customer service
evaluation.

IT enabled Customer Service: Call Centre Operations and Management, Web-enabled

Services, ERP enabled Field and Technical Support Services, Tele marketing and Service.

Reference Books
1.Fitzsimons, A.J., Fitzsimmons M.J., “Service Management Operations, Strategy and Information
Technology”, Tata McGraw Hill, 2006.
2.Haksever C., Render, Russell R S., Murdick R G., “Service Management and Operations” Pearson
Hill,
3. A.V., “Field Service Management : An Integrated Approach to Increasing Customer Satisfaction”,
4. Business One Irwin/ APICSHeskett J., “The Service Profit Chain”,
5.Simon and SchusterDavis M and Heinke, J., “Managing Services”, McGraw Hill, 2003.
6.Schemenner, R, “Service Operations Management”, Prentice Hall
7.Kalakota R. & Whinston A. B., “Electronic Commerce – A Manager’s Guide”, Pearson
8.Brown S.A., “Breakthrough Customer Services : Best Practice of Leaders in Customer Support”,
John Wiley
9.Metters, Service Operations Management, Cengage/Thomson
 MBA 542 QUALITY MANAGEMENT

MODULE -1 QUALITY AND PRODUCT DESIGN

Concept of Quality and its relevance to business competitiveness, product design

Services, Profitability and cost.
Product Design: customer requirement Assessment, Quality Function Deployment,
House of Quality, Offline Design of Parameters and Specifications. Production Design,
Online and Offline testing.

MODULE -1I STATISTICAL QUALITY CONTROL

Principles of Control Charts: control Charts for attributes and variables, Acceptance
Sampling Techniques, Seven basic tools of quality.

MODULE -1II TOTAL QUALITY CONTROL

Juran’s and Deming’s Principles, Small group activities: Quality Circle, Suggestion
Scheme, Continuous Improvement, Project Team approach, Total Productive
Maintenance, Design and monitoring o small group activities.

MODULE -1V QUALITY SYSTEMS

ISO Systems, ISO Certification Schemes, Preparing an Organization for ISO

Certification, Baldridge, Deming, Tata Excellence and JIPM Award systems, Role of
Consultants.

Reference Books
1. Pete Pande and Larry Holpp, “What is Six Sigma?”, Tata McGraw Hill.
2. Gittow, H, Openheim A and Oppenheim R., “Quality Management”, McGraw Hill,
3. Zaidi, A., “SPC: Concepts, Methodologies and Tools”, Pearson
4. Kanishka Bedi, “Quality Management”, Oxford
5. Montgomery, D.C, “Introduction to Statistical Quality Control”, John Wiley and Sons
6. Dale H. Besterfield, Carol Besterfield-Michna, Glen H. Besterfield, MaryBesterfield-Sacre, “Total
Quality Management”, Pearson
7. Mukherjee, Total Quality Management, PHI.
8. B.Wakhlu, Total Quality, S. Chand.
9. Martin K Starr, Production & Operation Management, Biztantra.
10. Evans, The Management and Control of Quality, Cengage/Thomson
 MBA 551 MERCHANDISE MANAGEMENT

MODULE -I BASICS OF RETAIL MERCHANDISING

What is merchandising- The evolution of Merchandising –Factors affecting Merchandising

Function-Role and Responsibilities of Merchandiser and Buyer Function of Buying for
different types of Organizations-The concept of Life style Merchandising.

MODULE -II THE PROCESS OF MERCHANDISE PLANNING

The concept and Implications of Merchandise planning – The process of

Merchandise planning – Tools used for Merchandise Planning.

MODULE -III METHODS OF MERCHANDISE PROCUREMENT

Merchandise Sourcing- Method of procuring Merchandise – The concept of Private Label-

Category Management: a method of Merchandise Management.

MODULE -IV RETAIL PRICING AND EVALUATING MERCHANDISE PERFORMANCE

The concept of Retail Price-Elements of Retail Price-Determining the Price-Retail pricing

policies/strategies – Adjustments to Retail price –Merchandise allocation-Evaluating
Merchandise Performance- Margin Return on investment.

Reference Books
1. Swapna Pradhan; Retailing Management McGraw Hill
2. Easterling, Flottman et al; Merchandising Mathematics for Retailing, Pearson
3. Levy Michael, Barton A Weitz, Retailing Management, TMH.
4. Barry Berman & Joel R. Evans, Retail Management – A Strategic Approach,Pearson.
5. James Ogden & Denise Ogden, Integrated Retail Management, Biztantra
6. Suja Nair, Retail Management, Himalaya Publishing House.
7. Chopra, Meindl, Kalra, Supply Chain Management, Pearson.
8. Bajaj, Tuli, Srivastava, Retail Management, OXFORD
 MBA 552 RETAIL STORE MANAGEMENT

MODULE -I MANAGING THE STORE: THE HRM IN RETAILING

Store Management Responsibilities- Recruiting and selecting store employees-

Socializing and training the new store employees-motivating and managing store
employees-Evaluating and providing feedback-Compensating and rewarding store
employees-controlling costs-Reducing inventory loss.

MODULE -II RETAIL STORE DESIGN AND VISUAL MERCHANDISING:

Objectives of a good store design- Store layout –Space planning –Merchandise presentation
techniques-Atmospherics.

MODULE –III STORE ADMINISTRATION AND CONTROL:

Operating procedure, integration, transparency and standardization, merchandise, mgt.,

integrated POS, central administration & supervision, store opening & closing, retail
shelf mgt, order mgt, Store performance: Income sensitivity of retailers, MIS, analyzing
performance, profitable store operations, business continuity plan. Store
security and loss Prevention: In store loss prevention, shoplifting, employee theft,
inventory shrinkage, credit card fraud, crises management.

MODULE -IV SUPPLY CHAIN MANAGEMENT IN RETAIL:

The concept, need and evolution of Supply chain management-issues in developing the
supply chain framework-Supply chain integration –innovations in supply chain
management-the food and grocery supply chain – Retail logistics.

Reference Books
1. Swapna Pradhan, Retailing Management,Tata Mcgraw Hill
2. Levy and Weitz, Retailing Management, TMH
3. Dunne,Lusch,Griffin- Retailing, Thomson
4. Bajaj, Tuli, Srivastava, Retail Management, OXFORD.
5. A. J. Lamba ;The art of retailing -.
6. Gibson Vedamani ;Retail Management
7. Retailing Environment & Operations- Newman & Cullen
8. Berman & Evans, Retail Management – A Strategic Approach, Pearson.
9. Cullen, Retailing: Environment & Operation, Cengage/Thomson
 MBA 561 WEB DEVELOPMENT
MODULE –I INTRODUCTION TO WEB DEVELOPMENT

Data compression ,JPEG standard , MPEG standard, DVI Technology, MIDI , brief
survey of speech recognition an degeneration.

MODULE –II INTRODUCTION TO WEB DESIGN

Introduction to Web design: Web development process, site types and architectures,
navigation theory and practice.

MODULE –III INTRODUCTION TO PAGE

Introduction to Page: Page size , page types, web design tools, introduction to text, Fonts
and text layout, formatting tags, text design for the web.

MODULE –IV INTRODUCTION TO MULTIMEDIA

Introduction to Multimedia: Multimedia drivers, authoring tools, creating multimedia,

video-capturing, video on demand.

Reference Books
1. Villamil and Molina, Multimedia: An Introduction, Prentice-Hall of India
2. Shuman, Multimedia in Action, Vikas Publishing House, New Delhi
3. Senclair, Multimedia on the PC, BPB Publications.
4. Bufford, Multimedia Systems, Addison Wesley
5. Rosch, Multimedia Bible, Sams Publishing
6. Powell, Web Design The Complete Reference, Tata McGraw Hill, N.Delhi.
7. Vaughan, Multimedia Making IT Work, Tata McGraw Hill, 2001.
 MBA 562 SOFTWARE ENGINEERING

MODULE –I INTRODUCTION TO SOFTWARE ENGINEERING

Program vs. software products, high – level programming, Control flow-based design ,
Data structure-oriented design, Data flow- oriented design ,Software life cycle models,
Iterative waterfall model, Prototyping model, Evolutionary model, Spiral Model.

MODULE –II SOFTWARE PROJECT MANAGEMENT

Management of software workflows, Project management concepts, Project Planning ,

Project metrics, Project estimation, Staffing, Scheduling, Risk Management,
Software Quality Assurance, Software Configuration Management.

MODULE –III OBJECT ORIENTED METHODS OF SOFTWARE ENGINEERING

Use case diagram, class diagram, Activity diagram, Sequence diagram, Collaboration
diagram, State –transition diagram.

MODULE –IV TESTING FOR SOFTWARE QUALITY, RELIABLITY & UTILITY

MANAGEMENT

Unit testing, Black – box and White box testing, Integration Testing and system testing,
Software Reliability, Software Quality: ISO9000, ISO9002, SEI CMM, CASE
environment.

Reference Books
1. Rajib Mali, Fundamentals of Software Engineering, Prentice Hall of India, N.Delhi.
2. Ghezzi, Fundamentals of Software Engineering, Prentice Hall of India, N.Delhi.
3. Pressman , Software Engineering: A Practitioner’s Approach, Mc Graw Hill
4. Jalote, An Integrated Approach to Software Engineering, IMH.
5. Leon & Leon, Software Engineering, Vikas Publishing House, New Delhi
6. Menachem, Software Quality, Vikas Publishing House, New Delhi
7. Sommervile, Software Engineering, Addison Wesley.
8. Fenton & Pfleger, Software Metrics, Thomson Learning, Bombay
 SIXTH
TRIMESTER
 MBA 601 STRATEGIC MANAGEMENT
MODULE -I INTRODUCTION OF STRATEGIC MANAGEMENT

Definition and applications of purpose, Vision, Mission, Objectives, Goals,

Concept and process of Strategic Management, Strategic Business unit.

MODULE -II ROLE OF TOP MANAGEMENT

Top management, consultant of Top Management-Board of Directors, Sub-

Committee, chief Executive officer, the Task, Responsibilities and skills of the
Top Management, Role and Skills of CEO.

MODULE -III COMPANY RESOURCES AND CAPABILITIES

Environment Scanning, SWOT Analysis, Internal and External environmental

Analysis, Competition Analysis, Porter’s Approach to Generic Strategies, Five
force theory, competitive Advantage, Value chain Analysis.

MODULE –IV STRATEGY CHOICE, FORMULATION AND CONTROL

Business strategy, corporate strategy, diversification, Mergers, Acquisitions, Joint

Ventures, Divestment, BCG, GE Matrix, Overview of strategic evaluation and
control.

Reference Books
1. Johnson & Scholes, Exploring Corporate Strategy, Prentice Hall of India, N.Delhi.
2. John & Pearce II and Richard B Robinson Jr., Strategic Management, Strategic Formulation and
Implementation, AITBS Publishers and Distributors (Regd.), Delhi.
3. Thomson Stricttand, Strategic Management , Tata McGraw Hill, New Delhi.
4. Sukul Lomash, Strategic Management, Vikas Publishing House, New Delhi.
5. Cuno Pumpin , The Essence of Corporate strategy, Gower Publishing Company Ltd., England.
6. C.Roland Christenson, Et., Business Policy Text and Cases, IRWIN Homewook Illions.
7. P.K.Ghosh, Business Policy, Strategic Planning and Management, Sultan Chand and Sons, New Delhi.
8. Wheelen, T.L and Hunger J.D., Strategic Management and Business Policy, N.Delhi, Pearson Education.
9. Ramaswamy, V.S and Namakumari, S., Strategic Planning – Formulation of Corporate Strategy, New Delhi,
Macmillan India Ltd.
10. Kazmi Ahzar, Business Policy and Strategic Management, TMH, N.Delhi.
11. S.B. Budhiraja and M.B. Athreya, Cases in Strategic Management, Tata Mac Graw Hills Publishing
Company, New Delhi.
 MBA 611 PRODUCTS AND BRAND MANAGEMENT
MODULE -I BASIC CONCEPT OF PRODUCT

Product: Basic concept, New Product Development process, Research techniques

used in the process, Product development strategies: Idea generation, Concept
testing, Pre-test Marketing and Test Marketing, Launching strategies for new
product.

MODULE -II PRODUCT ANALYSIS

Product lifestyle Management, Product Portfolio Analysis and Management,

Product line and mis-management, Industrial Products and services ,Consumer
Products & Services (Durables & FMCG)

MODULE -III BRANDING

Branding: Concepts, functions, branding decisions, brand positioning &

extension brand hierarchy.

MODULE -IV BRAND EXTENSION

Brand leveraging strategies, Brand identity system, Brand valuation and equity,
Building strong brands in Indian and International contexts, Importance of
Branding in terms of Product success.

Reference Books
1. Varma Harsh. V, Brand Management, Excel Books.
2. Lehman Donald, Russell, Product Management, TMH
3. Kurtz and Boone, Principles of Marketing, Thomson
4. YLR Moorthi, Brand Management, Vikas Publishing House Pvt. Ltd
5. David Aakers, Managing Brand Equity, New York; Free press.
6. Jean Noel Kapferer, Strategic Brand Management, New York: Free press.
7. Lynn B. Upshaw, Building Brand Identity.
8. David Aaker, Building Strong Brand.
9. Wheelwright, Steven C. and Clark, Kim B, Revolutionizing Product Development
10. Kahn, New product planning, Sage
11. Keller Kevin, Strategic Brand Management, Pearson Education.
12. Sengupta Subroto, Brand Positioning, TM
13. Chunawalla S.A., Product Management, Himalaya Publishing House
14. Gupta S.L - Brand Management, Himalaya
15. Mazumdar, Ramanuj, Product Management in India., PHI
16. R.K.Srivastav, product Management & New Product Development, Excel Books.
17. Debasis Pati- Branding concept and process- Macmillan
 MBA 612 INTERNATIONAL MARKETING
MODULE –I INTERNATIONAL MARKETING

Meaning, Nature and Importance, International Marketing Orientation:

E.P.R.G. - Approach, An overview of the International Marketing Management
Positioning, Screening and Selection of Markets, International Market Entry
strategies, Exporting ,licensing, Contract Manufacturing ,Joint Venture M & A,
Setting –up of wholly Owned Subsidiaries Abroad, Strategies Alliances.

MODULE -II INTERNTIONAL PRODUCT AND PRICING STRATEGIES

Product Designing, Product Standardization Vs. Adaptation, Managing Product

Line, International Trade Product Life Cycle, New Product Determination, Price
Quotation, Price Quotations and Terms of Sale.

MODULE-III MANAGING INTERNATIONAL DISTRIBUTION AND PROMOTION

Distribution Channel Strategy – International Distribution Channels, their Roles

and Functions, Selection and Management of Overseas Agents, International
Distribution Logistics, Planning for Trade Fairs and Exhibitions, International
Promotion Mix-Advertising and other Modes of Communication.

MODULE -IV EMERGING TRENDS IN INTERNATIONAL MARKETING

Regionalism v/s Multilaterals, Trade locks, Important Grouping in the world,

Legal Dimensions in International Marketing (Role of WTO), Marketing
Research for Identifying Opportunities in International Markets.

Reference Books
1. Oak On visit And J.J. Shaw, International Marketing, Prentice Hall of India, and New Delhi.
2. Jain, International Marketing, Thomson Learning, Asian Books, Bombay.
3. P.R. Eateora, International Marketing, Irwin, Chicago.
4. S.J. Paliwoda And M.J. Thomas, International Marketing, Butter Worth-Heinemann, Oxford.
5. S. Majaro, International Marketing, A Strategic Approach To World Markets, George Allen And Unwin,
London.
6. Tarpestra, International Marketing, Thomson Learning, Bombay.
 MBA 621 STRATEGIC FINANCIAL MANAGEMENT
MODULE – I Financial Policy and Strategic Planning

Components of financial strategy; Objectives and goals; Strategic planning process Investments Decisions
under Risk and Uncertainty: Techniques of investment decision- risk adjusted discount rate, certainty
equivalent factor, statistical method, sensitivity analysis and simulation method; Corporate strategy and high
technology investments.

MODULE – II Expansion and Financial Restructuring

Mergers and amalgamations - corporate restructuring, reasons for merger, legal procedure for merger,
benefits and cost of merger; Determination of swap ratios; Evaluation of merger proposal; Corporate
and distress restructuring.

MODULE – III Leasing

Meaning, importance, types, tax considerations, and accounting considerations. Evaluation of lease
from the point of view of lessor and lessee; Lease versus buy decision; Venture capital: Concept and
developments in India; Process and methods of financing, fiscal incentives.

MODULE – IV Financing strategy

Hybrid securities namely convertible and non-convertible debentures, deep discount bonds, secured
premium notes, convertible preference shares; Option financing, warrants, convertibles and exchangeable.

Reference Books:
1. Allen D: An Introduction to strategic Financial Management, CIMA/Kogan Page, London.
2. Chandra, Prasanna: Financial Management, Tata McGraw Hill, Delhi.
3. Copeland, T., T Koller and J Murrin: Valuation: Measuring and Managing the value of Companies, John
Wiley, International Edition, New York.
4. Copeland, T.E. and J.F Weston: Financial Theory and Corporate Policy, Addison-Wesley,
New York..
5. Hampton, Jone: Financial Decision Making, PHI, New Delhi.
 MBA 622 FOREIGN EXCHANGE MANAGEMENT

MODULE I Introduction

Management of Foreign Exchange with special reference to India: Meaning of the Term “Foreign Exchange”,
Exchange Market, Statutory basis of Foreign Exchange, Evolution of Exchange Control, Outline of Exchange
Rate and Types, Import Export Overview. India’s Forex Scenario: BOP crisis of 1990, LOERMS,
Convertibility. Introduction to International Monetary Developments: Gold standard, Bretton Woods system,
Fixed-Flexible Exchange Rate Systems, Euro market.

MODULE II Financial Institutions in International Trade.

5 Non resident Accounts: Repatriable and Non Repatriable, Significance for the Economy and Bank., a
Methods of IN Trade Settlement Open Account, Clean Advance, Documentary Credit, Documentary
Collection. Documentary Credits (Letter of Credit), Types of LC – Parties, Mechanism with illustration.

MODULE III Documents involved in International trade

Statutory Documents, Financial Documents, Transport Documents, Risk Bearing Documents. INCOTERMS:
C.I.F., F.O.B., C.I.P. , Financing of Imports by Opening of Letter of Credit: Documents required, Trade and
Exchange Control Formalities, Sanction of LC Limit. Export Finance: Financing of Export/ Deemed Export:
Pre ship, and Post Ship Finance, Export Methods how to start export, E.C.G.C. and other formalities Uniform
Custom Practices of Document Credits – 93 Revisions, I.C.C. Paris Publication 500Clauses 1 to 49 with case
studies / illustration. Uniform Rules Collection – 97 Revision: Clauses 1 to 22 with case studies/illustration.

MODULE IV Introduction to Exchange Rate Mechanism

Spot- Forward Rate, Exchange Arithmetic. Deriving the Actual Exchange Rate: Forwards, Swap[s, Futures
and Options. Guarantees in Trade: Performance, Bid Bond etc. External commercial Borrowings: Buyers
Credit, Suppliers Credit, Forfeiting /Factoring, Country Risk Monitoring Model

Reference Books
1. “M.VY.Phansalkar”, All about Foreign Exchange & Foreign Trade, English edition, 2005.
2. “Walter.OCHYMSKI”, Foreign Exchange Management, Book sorge Publication,2006.
3. “Julian Walmsley”, Foreign Exchange & Money Markets Guide, John wiley, 2006.
4. “Bimitris and N.Shyrafos”, New Technology of Financial Management, Johnwiley, 2006.
5. “Surendra.s.Yadav, P.K.Jain and Max peyrard”, Foreign Exchange Marketsunderstanding
derivatives & other instruments, Macmillan.
 MBA 631 – HUMAN RELATIONS LEGISLATIONS

MODULE -I LABOUR LEGISLATIONS

Need, objectives, scope, growth of Labour legislation in India .Legislations on working

conditions- Factories Act,1948,Mines Act 1952, Contract Labour (Regulation and
Abolition) Act, Implications for management, workmen, economy and industry.

MODULE -II LEGISLATIONS CONCERNING WAGE

Minimum Wages Act, 1948, Payment of wages Act, 1936, Payment of Bonus Act
1965.

MODULE -III SOCIAL SECURTY LEGISLATIONS

The Workmen’s Compensation Act, 1923,Employees state Insurance Act, 1948,The

Employees Provident Fund Act , 1952, Payment of Gratuity Act 1972, EPF Act 1952
& 1995.

MODULE -IV INDUSTRIAL RELATIONS LEGISLATIONS

Indian Trade Union Act 1926, Industrial Employment Standing Order Act
1946, Industrial Dispute Act 1947

Reference Books
Malhotra O.P. – The law of Industrial Disputes – Vol –I and II,
Mallik P.L. – Hanbook of Industrial Law, Eastern Book .
Ratna Sen - Industrial Relation in India – Macmillan.
Saini, Debi S- Redressal of Labour Grievances Claims and Disputes, Oxford& IBH.
A.M. Sharma – Industrial Jurisprudence & Labour Legislation, Himalaya
Mamoria and Mamoria – Dynamics of Industrial relation Himalaya.
S.C. Srivastava – Industrial Relation and Labour Laws- Vikash Pubs.
P.K.Padhi – Labour and Industrial Law, PHI.
Sinha, Sinha, & Shekar – Industrial Relations, Trade union and Labour legislation, Pearson
Kapoor N.D – Labour Laws, Sultan Chand
 MBA 632 – PERFORMANCE MANAGEMENT

MODULE –I INTRODUCTION TO PERFORMANCE MANAGEMENT

Introduction : Definition of performance Management, the performance

management contribution, danger of poorly implemented PM systems,
performance management process, performance management and strategic
planning.

MODULE –II PERFORMANCE APPRAISAL SYSTEM

Performance appraisal system implementation: Defining performance

determinants of performance, performance dimensions, approaches to
measuring performance, diagnosing the causes of poor performance,
differentiating task from contextual performance, choosing a performance
measurement approaches.

MODULE –IIII PERFORMANCE MANAGEMENT & DEVELOPMENT

Performance management & employee development: Personal Development

plans, 360 degree feed back as a development tool, performance management
& reward systems: performance linked remuneration system, performance
linked career planning & promotion policy.

MODULE – IV PERFORMANCE CONSULTING

Performance consulting: Concept, the need for performance consulting, role of

the performance consulting, designing and using performance relationships
maps, consulting for performance consulting services, organizing performance
improvement department.

Reference Books
1. Performance Management, Herman Aguinis, Pearson Education.
2. The Talent Management Hand Book, Lance A. Berger & DorothyR. Berger, Tata Mc-Graw Hill
3. Appraising & Developing Managerial Performance-.T. V. Rao,Excel Books
4. 360 degree feedback & assessment & development Centers, Volume, II and III, TV Rao, Excel Books
5. Performance Management, Dixit Varsha, Ist edition, Vrinda Publications Ltd.
 MBA 641- PROJECT PLANNING & CONTROL

MODULE-I BASIC CONCEPTS

Concept of a project, Categories of projects, Project Life cycle Phases, Role and
responsibility of project managers ,Contract organization, Team building ,Contract
tendering and Selection of Contractors.

MODULE-II PROJECT FORMUALTION

Feasibility report-areas of study, project selection models- Non-numeric and Numeric,

preparation of cost estimate, time estimation, Project evaluation under high uncertainty –
preliminary ideas.

MODULE-III PROJECT PLANNING AND SCHEDULING

Design of project management system, project work system, work breakdown

manual, project scheduling, bar charts, line of balance(LOB) and Network Techniques
(PERT/CPM), Resource allocation.

MODULE-IV PROJECT MONITORING AND CONTROL

Planning, Monitoring and Control, Design of monitoring system, Computerized

PMIS (Project Management Information System), Coordination, Procedures, Meetings,
Control, Scope, Progress control, Performance control, Schedule control, Cost control.

Project Performance: Performance Indicators, Project Audit, Project Audit Life Cycle,
Responsibilities of Evaluator/Auditor.

Reference Books
1. Chandra, Prasanna, Projects : Planning Analysis, Selection, Implementation and Review, Tata
McGraw Hill, New Delhi, 2002.
2. Bhavesh, M Patel, Project Management, Vikas Publishing House, New Delhi.
3. Machiraju, H. R., Project Finance, Vikas Publishing House, New Delhi.
4. Rao, P.C.K., Project Management and Control, Sultan Chand & Sons, N.Delhi.
 MBA 642 – LOGISTICS MANAGEMENT

MODULE –I

Introduction logistics and its interface with production and marketing, logistical
mission: service & total cost, logistical operations integration, customer service,
supply chain relationship, logistical resource, information.

MODULE –II

Logistical resource, information, forecasting, inventory strategy & management,

transportation infrastructure & management.

MODULE –III

Warehouse management & material handling, packaging, logistics, positioning,

integration theory.

MODULE –IV

Planning & design & methodology, planning & design techniques, planning, costing
& pricing performance measurement & reporting.

Reference Books
1. Bowersox, Donald J. & Closs David J, Logistical Management : The Integrated Supply Chain Process,
Tata McGraw Hill Publishing Company Ltd., New Delhi.
2. David Taylor, Manufacturing Operations & Supply Chain Management, Vikas Publishing House, New
Delhi.
3. Weele, Purchasing and Supply Chain Management, Vikas Publishing House, New Delhi.
4. Khanna K.K., Physical Distribution Management : Logistical Approach, Himalaya Publishing House,
N.Delhi.
5. Christopher, Martin, Logistics & Supply Chain Management ; Strategies for Reducing Cost and
Improving Service, Addison Wesley Longman, New Delhi.
6. Chopra, Sunil & Meindl Peter, Supply Chain Management: Strategy, Planning & Operation, Pearson
Education, New Delhi
 MBA 651 CUSTOMER SERVICE &CRM

MODULE- I CUSTOMER SERVICE

The concept of customer service-Importance of service in Retail – Quality in Customer

service –Service quality dimensions; Perceived service quality; Measuring the Gaps in
service – Gathering Customer information and enhancing loyalty-Service Recovery.
Communicating effectively with customers: Behavioral styles of co-workers and customers;
distinct communication styles; Effective Listening and Interpersonal Skills; Etiquettes;
Effective communication tools; involving customers and facilitating dialogue; customer
support; keeping customers interested and delighted.

MODULE- II TRANSACTION PHASE

Managing effective Customer interface: Service encounter; The RATER model; Self-service
research; Customer values and expectations; managing troublesome customers; customer
education; Help desk redesign.

MODULE -III POST-TRANSACTION PHASE

Recovery management; Reasons of service failure and effective service recovery;

Reconciliation problem areas; resolving issues that impact customers; Customer complaint
process; Listening and Problem solving; Product return process and refund policy. Measuring
Customer Satisfaction; retention strategy: Customer’s cues and levels of satisfaction;
Customer follow up strategies and learning from feedback; Check out process and interaction
cycle; Drivers of loyalty; retention strategies; Partnering with Customer.

MODULE -IV STRATEGY ON CRM

The CRM Process- collecting customer data-Analysis customer data and identifying target
customer- Developing and implementing CRM program. Transaction Marketing vs.
Relationship Marketing, Concepts of CRM, Building Customer Relationship, CRM
framework, Zero Customer defections.

Reference Books
1. Shainesh G, Sheth Jagdish N; Customer Relationship Management, MacMillan.
2. Shahajahan, Relationship Marketing, TMH
3. Dyche, The CRM Handbook. Pearson
4. Shainesh G, Sheth Jagdish N; Customer Relationship Management, MacMillan.
5. Shahajahan, Relationship Marketing, TMH
6. Dyche, The CRM Handbook. Pearson
7. Mohamed, P.H; Customer Relationship Management, Vikas
8. Berman & Evans, Retail Management- A Strategic Approach, Pearson.
9. Adrian Payne: Relationship Marketing for Competitive Advantage: winning and keeping Customers.
 MBA 652 RETAIL STRATEGY AND PLANNING

MODULE –I RETAIL DEVELOPMENT

Drivers of Retail change in India – the size of Retail India –FDI in Retail-Challenges to
Retail Development in India- The evolution of Retail Formats-theories Retail Development-
Life cycle in Retail – Business Model in Retail

MODULE –II RETAIL MARKET STRATEGY

Factors influencing the retail shopper-The customer decision making process-Market

Research-The retail perspective of Strategy-The concept of Branding –The concept of retail
Brand-The retail value chain-Building a sustainable competitive advantage-Growth strategy.

MODULE –III RETAIL FRANCHISING

The concept of Franchising –Evolution of Franchising –types of Franchising-Advantages and

disadvantages-The International franchising scene vis-à-vis India

MODULE –IV RETAIL STORE LOCATION

Types of Retail Locations-Steps involved in choosing a retail location-Methods evaluating a

Trading Area-Factors affecting the attractiveness of site.

Reference Books
1. Swapna Pradhan; Retailing Management McGraw Hill
2. Levy Michael, Barton A Weitz, Retailing Management, TMH.
3. Barry Berman & Joel R. Evans, Retail Management – A Strategic Approach, Pearson.
4. James Ogden & Denise Ogden, Integrated Retail Management, Biztantra
5. Suja Nair, Retail Management, Himalaya Publishing House.
6. Chopra, Meindl, Kalra, Supply Chain Management, Pearson.
7. Bajaj, Tuli, Srivastava, Retail Management, OXFORD
 MBA 661 INFORMATION SECURITY & CYBER LAW

MODULE –I FOUNDATIONS OF CRYPTOGRAPHY AND SECURITY

Ciphers and Secret Messages, Security Attacks and Services, Mathematical Tools for
Cryptography: Substitutions and Permutations, Modular Arithmetic, Euclid’s Algorithm,
Finite fields, Polynomial Arithmetic, Discrete Logarithms .Conventional Symmetric
Encryption algorithms: theory of Blocks Cipher Design, Feistel Cipher Network structure,
DES and Triple DES.

MODULE –II PUBLIC KEY CRYPTOGRAPHY

Prime Numbers and testing for Primality, Factoring, Large Numbers, RSA, Diffle-Hellman ,
EIGamal, Key, Exchange Algorithms, Public-key Cryptography Standards , Hashes and
Messages Digests Authentication, MID5, SHA , RIPEMD, HMAC.

MODULE –III DIGITAL SIGNATURES

Certificates, User Authentication: Digital Signature Standard ( DSS and DSA) Security
Handshake Pitfalls, Elliptical Curve Cryptosystems, Authentication of Systems :Kerberos V4,
and V5,Electronic mail Security: Pretty Good privacy(PGP)

MODULE –IV SECURITY PLANNING

Risk Analysis, Organisational Security Policies, physical Security, Legal Privacy and Ethical
issues in Computer Security :Protecting Programs and data Information and the law , Rights
of Employees and Employers, Software failures, Computer crime, Praia issues in Computer
Security , Case studies of Ethics.

Reference Books
1. Forouzan, Cryptography Security And Network Security, TMH
2. Kahate, Cryptography Security And Network Security, TMH
3. Charies P. Pfleeger, Shari Lawrence Pfleeger, PHI.
4. Cryptography & Network Security: William Stalling.
5. Whitman, Principles of Information Security, Cengage/Thomson
 MBA 662 SYSTEM ANALYSIS AND DESIGN

MODULE –I INTRODUCTION TO SAD

Overview of system analysis and design business systems concepts, system development life
cycle, project selection: source of project requests, managing project review and selection ,
preliminary investigation.

MODULE –II FEASIBILITY STUDY

Feasibility study: different types of feasibility, investigative study, cost, benefit analysis, fact
findings.

MODULE –III SPECIFICATIONS & ANALYSIS

System requirement specifications and analysis: data flow diagrams, data dictionaries, hipo,
decision tables, decision trees, Warnier – diagram and Nassi- Shneidermen charts, system
controls and audit trail, system administration and training , conversion and operational plan.

MODULE –IV ORGANIZATIONAL ISSUES

Organizational issues: attributes of a good analysis, the system analysis and law,
communicating with computers: ergonomics, human problems in the automated office,
designing human – machine systems.

Reference Books
1. Awad, Elias M. Systems Analysis and Design, Prentice Hall of India, New Delhi.
2. Sharma A.K. Analysis, Design & Implementation of Information System, Vikas Publishing House,
New Delhi
3. Satzinger, System Analysis and Design, Thomson Learning, Bombay.
4. Coad, Peter and Edward, Yourdon. Object-Oriented Analysis. 2nd ed., Englewood Cliff, New Jersey,
Yourdon Press.
5. Hawryszkiewyez, I T. Introduction to Systems Analysis and Design. 2nd ed., New Delhi, Prentice Hall
Of India.
6. Marco, T.d. Structured Analysis & System Specification, New Delhi. Yourdon Press.
7. Rajaraman, V.Analysis and Design of Information Systems. New Delhi, Prentice Hall of India.
8. Van Over, David. Foundations of Business Systems. Fort Worth, Dryden Press.
9. Whitten, J L. System Analysis and Design Methods. New Delhi, Galgotia