SWOT ANALYSIS OF MAGGI BRAND

The SWOT analysis of Maggi brand clearly indicates the strengths of Maggi as a Brand
in Indian market. The Brand was found to be a leader in its category of Noodles, with
strong customer loyalty. Intensive distribution of Maggi as a Brand was seen in urban
areas of the country. The major threats of the brand as shown in the figure below
indicates that Maggi has made several attempts to revamp itself as a ‘Healthy Product”
but till date its perseverance towards the tag line is low by the consumers. The brand is
in the growth stage of product life cycle with a strong inclination towards the maturity
stage.

Strength:
-Market leader in their segment.
-Strong brand loyal consumer base.
-Wide range of distribution channel.
-Product according to the need of Indian consumer.
-Innovative Product.

Weakness:
– Product are dependent on each other.
– Not so much presence in rural market.

Opportunities:
– Increasing number of working youth
– Product has been acceptable in youth category
– Shift to rural market
– Changing preference of consumer towards Chinese food and fast food.
– Can foray into other food markets with its strong Brand name

Threats:
– Price war with competitors.
– Strong presence of regional competitors
– Consumers don’t perceive it as a “Healthy Product”