Development Opportunities

The world’s largest hotel group

By remaining flexible, strategic, and focused on our brands’ consumer alliances, InterContinental Hotels
Group (IHG®) has grown steadily to become the world’s largest hotel group*. We now have more than
4,400 hotels, over 645,000 rooms, and more than 300,000 people working at IHG branded hotels around
the world. Through our diverse brand offering, our abilities to drive consumer demand and provide
extensive operations support, we’re offering our hotel owners a competitive advantage. That is why IHG
has been ranked the #1 hotel company for 5 years in a row in the 2009 Entrepreneur Magazine’s 30th
Annual Franchise 500® in the Hotel & Motel Category.

A prestigious and truly global brand located in major cities and

resorts, offering high levels of comfort and excellent service.
Boston, MA

InterContinental® Hotels & Resorts was the first truly international

hotel brand in the world with locations in over 60 countries. It
Hotels Rooms Pipeline quickly became the symbol of glamour, sophistication, and success
AMER 55 18,499 6 that years later continue to define global travel. Following three
EMEA 65 20,586 23
years of aggressive development activity and brand expansion, the
brand proudly celebrated the opening of its first resort in the U.S. –
APAC 46 17,036 34
Montelucia Resort & Spa in Scottsdale, AZ.
Global 166 56,121 63

An upscale brand in major urban centers, gateway cities, and resort

destinations offering business travelers high levels of comfort,
service, and amenities.
Milwaukee, WI

Crowne Plaza® Hotels & Resorts is a dynamic hotel brand currently

located in nearly 50 countries around the world. Truly international,
the brand offers premium accommodation designed for the
Hotels Rooms Pipeline
discerning business and leisure traveler who appreciates simplified
AMER 202 55,690 33 elegance combined with the practicality of the latest features, as well
EMEA 93 22,157 24 as value for the money. The brand is particularly adept at hosting
APAC 71 23,147 72 small to medium-sized meetings and group functions, and is also the
Global 366 100,994 129 sponsor of one of the most prestigious events on the PGA Tour – the
Crowne Plaza Invitational at Colonial.

As an upscale branded boutique, Hotel Indigo® is a contemporary and

unpretentious hotel that provides guests with the best of both worlds
– the refreshing design and intimate service synonymous with a
boutique, along with the consistency and reliability of the world’s
San Diego, CA

largest hotel company.

Hotel Indigo offers a uniquely flexible design concept, Interpret
Hotels Rooms Pipeline
Indigo, where no two hotels are alike. Each Hotel Indigo property
AMER 32 3,966 47 reflects the local culture, character and geography of the surrounding
EMEA 1 64 4 area. Brand standards and hallmarks ensure a consistent DNA from
APAC - - 2 location to location. Hotel Indigo recently opened properties in
Global 33 4,030 53 London, England and Merida, Mexico and announced plans for the
first property in Asia – scheduled to open in Shanghai in 2010.
 One of the world’s most recognized hotel brands with a global
reputation for service, comfort, and value.
Holiday Inn® offers today’s business and leisure travelers
dependability, friendly service and modern attractive facilities
Dumfries, VA

at excellent value and at convenient locations throughout the

world. Since 1952 Holiday Inn Hotels and Resorts have provided
Hotels Rooms Pipeline the services business travelers need, while also offering leisure
AMER 884 158,201 216 travelers a comfortable, casual atmosphere where they can relax.
EMEA 333 53,372 45
And now, a global relaunch of the Holiday Inn brand family is
underway and expected to be complete by the end of 2010. The
APAC 102 28,995 77
relaunch will ensure consistency, an increased level of quality
Global 1,319 240,568 338 and service, and a more contemporary brand identity at all
Holiday Inn, and Holiday Inn Express hotels around the world.

A fresh, clean, uncomplicated hotel choice offering comfort,

convenience, and good value.
Latham, NY

Holiday Inn Express® offers convenient locations throughout

the world and competitive rates for both business and
Hotels Rooms Pipeline leisure travelers. All hotels feature complimentary breakfast,
AMER 1,846 158,284 486 comfortable rooms, a signature shower experience, and free
EMEA 197 23,259 49
high speed internet. Holiday Inn Express is one of the fastest
growing brands in the industry, opening an average of two
APAC 26 6,464 28
hotels a week.
Global 2,069 188,007 563

An extended-stay hotel brand offering comfortable and

stylish accommodations.
Staybridge Suites® is an innovative all-suite hotel brand
Alpharetta, GA

designed to meet the needs of upscale extended-stay guests.

It is ideal for travelers seeking a residential style hotel that is
perfect for business, relocation and leisure. Staybridge Suites
Hotels Rooms Pipeline
offers guests three suite types all with fully equipped kitchens
AMER 178 19,320 116 and other amenities targeted towards long terms guests. The
EMEA 4 565 7 brands recent accomplishments include opening its first
APAC - - - European property in Liverpool, England, celebrating its 10th
Global 182 19,885 123 anniversary, and has also won numerous Guest Satisfaction
awards from Market Metrix Hospitality Index.

A clean, uncomplicated extended-stay hotel choice offering

convenience and good value.
Candlewood Suites® is focused on comfort, space and value.
Paducah, KY

The brand offers spacious studio and one-bedroom suites each

with their own fully equipped kitchen. The prototype features a
Hotels Rooms Pipeline new exterior design, an expanded lobby, and environmentally
AMER 254 25,283 169 friendly amenities. The brand also boasts a very efficient
EMEA - - -
design and staffing model, operating with an average of only
12 full time employees per location. Candlewood Suites now
APAC - - -
has more hotels in the pipeline anyone else in the midscale-
Global 254 25,283 169 extended segment.

All figures as of December 31, 2009

 Investing In Success
At IHG, we have a lot to offer our franchisees. We’ve been a leading player in the global market for more than 50 years, with a targeted focus
on building and operating great hospitality brands. IHG support includes the benefits of our global network, with integrated distribution and
technology channels, and award winning marketing programs. We also offer personalized support and training initiatives to help maximize
your revenues and fine tune your hotel for peak performance.

Development Assistance
Our success is built upon our commitment to matching owners with the
right brands and markets. One of the most critical steps to any development
project is site selection. Our site and plan review services team will help de-
termine whether your site matches IHG distribution criteria and investigate
available brand opportunities. At IHG, we tailor our project support to each
owner and each project. Whatever type of project you’re interested in, IHG
can fit you with a fast and efficient process that matches our experience in
the global market with the personal vision you have for your hotel.
Hotel Opening Process
From the moment you become an IHG franchisee, we are with you every
step of the way. From planning to ground break to grand opening, the IHG
OnBoard™ Program navigates owners and franchisees through the entire
hotel opening process. You’ll get a dedicated team whose role is to help guide
development, as well as strategize your hotel’s debut with PR and marketing
initiatives. Our proven system tracks and communicates progress against
the projected opening date and strives to deliver on-time openings with an
accelerated ramp up to stabilization.
Operations Support
IHG delivers strong systems and field support to maintain brand consistency
and to maximize your revenues. From ramp up plans to advanced tech-
nology and training programs that keep the best talent, IHG consistently
addresses owner issues while adding bottom-line value. In addition, IHG has
award winning food and beverage programs and quality assurance tools to
keep your hotel competitive and profitable for years to come.

Driving Consumer Demand

Generating demand ensures that we are exposing our brands in relevant and compelling ways that mean your hotel gets more calls, clicks,
and visits. The IHG system uses global resources and proprietary services that can be leveraged into unmatched value and flexibility, deliver-
ing more reservations to your hotel. This system is proven to deliver a significant rate premium versus hotel direct business. Our system,
which includes our Web sites, call centers, and loyalty program, delivers almost 70% of room nights to our owners’ hotels.

Brand Marketing IHG Sales

Brand marketing utilizes IHG resources to execute brand strategy, build
firepower for national campaigns, and support hotel marketing locally.
The team’s central goals are to raise consumer awareness of each brand to
differentiate IHG hotels from the competition, and drive top line revenue to
your hotel. Brand marketing drives performance through many avenues so
messages remain consistent to the communications strategy, whether they
be local, regional, or national in scope. With expertise and an integrated role,
no other team is better able to articulate the benefits and advantages of your
hotel to audiences worldwide.
Reservations
IHG was the first to offer a computerized reservations system in 1965. We
now link to thousands of terminals worldwide, giving travel agents and
intermediaries real time access to our hotels through all major distribution
systems. IHG’s central reservation offices have 2,200 agents handling calls in
10 languages in 10 call centers worldwide.
With more than 275 segment-specific professionals in key feeder markets
across the globe, the IHG sales team generated 31.2 million room nights
worth $3.5 billion in room revenue in 2009.
Online Marketing
IHG’s online marketing channels place your hotel in front of customers to
create demand, increase conversion, and optimize revenue. IHG is an indus-
try leader on the forefront of online marketing technologies. In fact, we were
the first hotel company to offer bookings over the internet in 1995. Today
IHG’s branded Web sites offer comprehensive, customer-friendly reserva-
tion services and secure bookings in multiple languages. Online efforts are a
core component of brand marketing strategy. Through Web advertisements,
search engine marketing, email communications, social media campaigns,
prime travel agency placements, affiliate and third-party Web sites, IHG’s
online marketing platforms allow potential customers to easily find and
book your hotel.

Revenue Management Priority Club® Rewards

With the power of our advanced reservations system and the efficiencies of
our revenue optimization programs, each hotel is fully equipped to maxi-
mize profitability. IHG has scored another industry first by integrating tran-
sient demand forecasting with competitive information and customer price
sensitivity measurement, all of which is used to determine the best possible
pricing for your hotel.
The IHG loyalty program, Priority Club Rewards, is the largest in the hotel
industry, serving more than 48 million members worldwide and has proven
an extremely effective tool for driving customers to our hotels and creating
loyalty. Members are proven to stay more, spend more, and are more likely to
book through low cost channels. We are particularly proud of the fact that it
has been voted Best Hotel Loyalty Program in the World by readers of Global
Traveler Magazine, 2005-2008, and the program even received a Lifetime
Achievement Award from the Freddie Awards in 2008.

Three Ravinia Drive Suite 100, Atlanta, GA 30346 | 1.866.933.8536 | IHG.com/development

This is not an offer of a franchise or other development opportunity. For information regarding franchising with any of the IHG brands, refer to the Franchise Disclo-
sure Document for each brand, available upon request. The content of this material is confidential and proprietary to InterContinental Hotels Group and may not be
reproduced, disclosed, distributed, or used without the express permission of an authorized representative of IHG. Facts and figures are provided without representa-
tion or warranty and are subject to change without notice, but were believed to be correct at the time of printing. *IHG is the world’s largest hotel group by number of
rooms. Most hotels are independently owned and operated. © 2010 InterContinental Hotels Group. All rights reserved. Printed on recycled, SFI certified paper.