COMM REVIEW:

signals are anything you can perceive, symbols there is no connection to them and whatever they are
referencing, signs have a direct physical connection to the referent

-Symbols can be distinguished from signs because symbols_____

a) are arbitrary
b) require prior agreement
c) are a form of signal
d) have a direct physical connection to their referent
e) both A and E

-Movable clay type was first invented in____

a) Germany
b) China
c) India
d) France
e) None of the above

-The first ballpoint pen to be sold to the American mass market was___
a) the biro rollerball (first one)
b) the bic (first really good one)
c) reynolds rocket
d) carlson thinline
e) none of the above

-Which is a tradebook
a) any novel
b) st. james bible
c) physicians desk reference
d) rand mcnally road atlas
e) textbook

-An unsolicited manuscript is a manuscript submitted on

a) single spaced vellum
b)double spaced parchment
c) triple spaced pulp
d) confirmation that a contract has been mailed
e) speculation

-Which US magazine contributed to an early sense of nationhood

a) Newsweek
b) Zengers weekly new york journal
c) powder school ski news
d) Saturday evening post
e) USA Today

-CPM is advertising jargon for:

a) number of audience members moving from magazines to TV
b) the cost per million readers, viewers, or listeners reached
c) the number of people that each $ of advertising will reach
d) the money it takes to reach 1000 audience members
e) the average number of people each issue of a particular magazine reaches

-With deregulation, the number of stations that a company may own has:
a) grown slightly
b) decreased
c) remained generally unchanged
d) grown rapidly everywhere except the SW
e) mushroomed

-From the beginning, US radio programming has been mostly:

a) mainly non-commercial
b) mainly educational
c) mainly entertainment
d) mainly public affairs
e) mainly literary

-What is the US funded radio service to the Cuban people?

a) radio for europe
b) voice of america
c) radio for cuba
d) radio marti
e) prarie home companion

Videos will be on the exam except for the one on Tesla. It ends at the Edison video.

9-30-10

From this point forward is for the second test:

-Up to 32 different sounds for the human ear to decode when it listens to human voice
-The human ear isn't that great of a machine, it starts to compress sounds together
when it hears too many
-Advertising, Motion pictures, public relations

What is driving Hollywoods shift away from chemical technology?

a) economic advantage of digital production
b) something about silver nitrate
c) legal pressure with artists
d)

Whatt are moviemakers called outside of major studios? Independent producers

Block booking is the idea of telling theaters, "if you take this movie you'll have to take
these products of ours too" What ended this?
A) SAG lawsuit
b) 1948 Paramount decision
c) Executive decision at random house
d) studio

Which one is not in the Big 6?

a) Columbia
b) Paramount
c) Cinemark
d) United Artists
e) 20th century Fox

The movie experience is most intense where?

a) in midnight cult screenings
B) in black and white
c) when the motion and audio are out of sync
d) when admission is free
e) in a darkened auditorium

What is persistence of vision?

a) a silver nitrate reaction
b) an optical illusion that makes movies move
c)discouraged but not illegal in NJ
d)physiogic imbalance

What preceded digital technology in movie making? Photographic Chemistry

What is the markup that a typical movie theatre charges on concessions?

3rd Test:

Media Research, Media effects, and Media Law in the book

1) in TV ratings what is the difference between a 20 rating and a 20 share?

A 20 rating would be 20/100 (assuming there are 100 million TVs in total). A share
would still be 20, but over the amount of TVs that are on.

2) Melvin deFleur blames the recent lowness in breakthrough mass communication

effect research on…
a. we don't have intellectual curiosity
b. derioration in intellectual community
c. brain drain of people leaving the field
 d. effects are too complicatied

3)What theory says mass media violence triggers real violence?

a. cathartic effect
b. catalytic effect
c.aggressive stimulation
d. desensitizing

The notion that the media makes people more passive is narcotizing dysfunction

What does information anxiety result from?

a. the widening gap between what we understand and what we think we understand

Paul lazarsfell
a. they check choices against what media recommended
b.voters actively sought out media info
c. valued media more than friends for advice
d. generally mention friends and resources
e. voters are powerfully influenced by the media

research that explores how individuals choose certain media outlets is called
a. selection and processing,
b. picking and chooising,
c. uses and gratifications
d. decisions and consequences

a statement that media content an be handled by policy makers but not by other people
a. consistency theory
b. bullet theory
c. selective exposure

if the brain records forever everything that its exposed to, why aren't we smarter?
selective recall

The first amendments protects:

a. almost all speech from any interference
b. almost all speech from govt interference
c. right to a fair trial
d. right to privacy of stuff

what was the best defense for letting the Saturday press continue to publish
a. editors were social reformers
b. racism was pervasive in the1920a
c. editors had been victims
d. first amendment even prevents obnoxious expression

how did the govt justify the pentagon papers

reckless disregard for the truth

a reporter is allowed to pursue a story in private if invited

which was a US supreme court fair trial recccomendation emerging from the sam
sheppard case
a. gag orders against the media in extraordinary circumstances
b. bar on cameras in the court room
c. sound proof room with two way mirrors
d. signing of a loyalty oath
e. pool reporting

govt agent opposed ulysses being distributed in the US because

a. they feared it would upset balance of literary imports and exports
b. thought james joyce was a commie
c. stream of consciousness was hard to follow
d.
e. disapproved of four letter words and sexual content

when work is in the public domain

a. govt collects royalties earned by work
b. copyright can be auctioned off to raise money
c. permission is not required to reproduce commecially
d. it will remain there for the lifetime of the author

the fighting words doctrine determined

a. violent acts may be justified if language is harsh enough
b.censorship can be justified against language that is likely to provoke violence