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FOR IMMEDIATE RELEASE:

BIRTH OF AN ICON:
HL23, NEIL DENARI NEW YORK LANDMARK BUILDING,
COMES TO COMPLETION JUNE 1, 2011

Photo credit: Lux Productions Photo credit: Douglas Friedman

New York, NY, March 2, 2011– Alf Naman, Developer, and Erin Boisson Aries, SVP
and Director at Brown Harris Stevens, announced today that HL23, the eagerly
awaited residential tower by acclaimed Los Angeles architect Neil Denari, will be
ready to welcome its first occupants on June 1st. Just as the High Line has
reinvigorated West Chelsea, HL23 has participated in the radical transformation
of the cityscape. HL23 now stands as a new beacon for the district that has firmly
established itself as a major cultural hub. All interiors are scheduled to be
complete to coincide with the opening of Section 2 of the High Line.

With a striking silhouette of patterned, brushed steel panels and glass, which is
unmistakable from the High Line, the fourteen-storey building elegantly
integrates itself into the public space. The reverse tapering design allowed the
architect to realize larger spaces on particular floors, making them close to 40%
larger than the street-level footprint, while the low-iron glass gives its façade a
more open and fluid appearance. Sustainably built, HL23 expects to receive
Gold LEED Certification.

“I can’t tell you how satisfying it is to pursue a challenging, formal project,” says
Neil Denari. “It is rare that a building is built as it was designed - without
compromise.”

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The unconventional shape of the building influences each units’ unique interior
layout which have been designed by Thomas Juul-Hansen. Juul-Hansen’s
precise plans focus on clean, welcoming and simple designs that articulate
moments throughout the spaces. The units combine grandness with livability:
floor-to-ceiling low-iron glass windows constitute two of the three exterior walls
and an open central loft-like living space is paired with more traditional domestic
spaces that provide privacy. The building contains eleven homes, including nine
full-floor residencies and two duplexes. The first duplex on floors two and three
includes a living room with 18 foot ceilings and a 700-square foot private outdoor
space. The penthouse duplex includes a modernist glass cube living room
featuring oversized sliding doors that open onto the 1,100-square foot wrap-
around private terrace.

According to Naman, “HL23’s airy interiors were inspired by elegant modernist


environments and the aesthetics and openness of traditional artist’s spaces.
Exposed structural elements highlight the overall sculptural quality of these
stunning interiors.”

Strategically placed windows frame dramatic vistas of both the city and the
river, while others frame unique architectural angles and draw the sculptural
elements of the exterior inside. Carefully chosen interior details include hand-
selected, book-matched slab marble in the bathrooms, hardwood floors
throughout all residences, either rift-sawn or Dinesen wide plank, and hand-
forged, Nanz hardware.

To introduce the buildings interiors and to complement their meticulous design,


artist / designer Ryan Lawson is curating a selection of vintage and mid-century
furniture from two highly-respected dealers, Magen H Gallery and Sebastian +
Barquet. Collaborating with Lawson for the ninth floor home, April Magen of
Magen H Gallery selected mid-century furniture and decorative elements to
accentuate the modernist influenced interiors. An array of museum-quality works
from Sebastian + Barquet chosen for the eleventh floor apartment were
designed by internationally recognized masters who have left an indelible mark
on the design field.

Beginning in March, HL23 will also host Off Modern, a curated collection of
contemporary art that enhances the furnished two floors. The evolving selection
of artwork includes some of the most influential artists exhibiting in the
neighboring galleries. The ongoing selection includes works by prominent artists
such as Ed Ruscha, Jack Pierson, Jason Rhoades, Tracey Emin, and Kate
Shepherd, among others. Off Modern is organized and curated by Sandra
Antelo-Suarez of TRANS> and Sara Meltzer of Sara Meltzer Gallery/projects and
will also include a dynamic program of events including performances, dining
experiences and conversations.

Additionally, visitors and residents will be welcomed by a specially commissioned


artwork by acclaimed conceptual artist Joseph Kosuth located in the lobby.

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A passionate team of professionals dedicated to the vision of Denari’s innovative
ideas, have tirelessly supervised the most intricate details to bring this project to
fruition. As a result, the building has won several awards including The SARA NY
2010 Visionary Architecture Award, the Honor Award from the Los Angeles
Chapter AIA Next LA Awards Program and has been included in several
exhibitions including Manhattan in Fast Forward: Neil Denari Builds on the High
Line, Museum of the City of New York; and Skin + Bones: Parallel Practices in
Fashion and Architecture, Museum of Contemporary Art, Los Angeles, CA.

About NEIL DENARI:


Neil Denari is the founding principal of Neil M. Denari Architects, Inc. (NMDA.
Inc.), a Los Angeles based firm dedicated to the exploration of contemporary life
through the mediums of architecture, urban planning and industrial design.
Commissions have included the groundbreaking Gallery MA in Tokyo; a series of
banks in Japan for the Mitsubishi United Financial Group and other forthcoming
international projects. Denari received his B.Arch at the University of Houston and
his M.Arch at Harvard University. He is the author of Interrupted Projections (TOTO
1996) and Gyroscopic Horizons (Princeton 1999), and has held teaching positions
at Columbia University, the Bartlett in London, UC Berkeley, Princeton University
and Harvard University. From 1997 to 2002, Denari was the director of SCI-Arc (the
Southern California Institute of Architecture) in Los Angeles. Currently, he is a
tenured professor at the UCLA Department of Architecture and Urban Design.

About MARC ROSENBAUM:


New York-based architect Marc Rosenbaum has been Neil Denari’s
collaborating architect on HL23 since the inception in all aspects of planning,
design and construction. Rosenbaum has been in practice since 1996, and has
designed a number of residential and commercial spaces in Manhattan. Prior to
that, he played both a design role and technical role at Richard Meier &
Partners.

About THOMAS JUUL-HANSEN:


Thomas Juul-Hansen is a New York-based architect and designer known for
bringing a refined, rigorous and modern sensibility to his residential, commercial
and hospitality interiors. Along with Richard Meier & Partners, he oversaw
commissions such as Jean George Vongerichten’s 66 Restaurant in Manhattan’s
Tribeca neighborhood. He founded his firm, Thomas Juul-Hansen, LLC. in 2003,
and since then has completed such high-profile projects as homes for multi-
media mogul Damon Dash, advertising guru David Lipman and Vongerichten;
interiors for Perry St. and Jean-George restaurants; and the New York
headquarters of jeweler David Yurman. Born and raised in Copenhagen,
Denmark, Juul-Hansen received his B.Arch from the University of Miami and his
M.Arch from Harvard University.

About ALF NAMAN:


Alf Naman, co-developer of HL23, is founder and principal of Alf Naman Real
Estate Advisors, a real estate development and consulting company that is

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currently involved in several of New York's highest-profile condominium initiatives.
Known especially for its work in the West Chelsea district of Manhattan, the firm
participates in the creation of challenging and innovative architecture that will
transform New York's skyline, all the while stressing sustainable practices by
implementing green technologies and obtaining LEED certification for every new
project. The company is creative partner and key investor of 100 11th Avenue, a
130,000 square foot residential project designed by renowned architect Jean
Nouvel.

About GARRETT HEHER:


Garrett Heher, co-developer of HL23, is a principal of West Chelsea Partners, a
real estate and consulting company. He has been in the commercial
construction and real estate industry for 25 years. He received his B.Arch from
Princeton University and his M.Arch from Columbia University. He has been a
Project Manager on numerous commercial construction projects, including
various health care facilities, The ESPN Network, and Foxwoods Resort and
Casino. He currently develops single family and multi-family luxury residential
properties in New York, Connecticut and Massachusetts.

About ERIN BOISSON ARIES:


Erin Boisson Aries is a senior vice president and director at Brown Harris Stevens,
and is widely recognized as one of the top real estate brokers and residential
development specialists in New York. Erin was recognized as the 2010 Brown
Harris Stevens Broker of the Year and Listing Broker of the Year in the Village
office. As an integral member of the development teams responsible for
significant buildings by acclaimed architects including Jean Nouvel and Neil
Denari, Erin’s dedication to service and refined expertise extends to residential
development where her vision for a greater standard of ground-up and
conversion projects has taken form.

To learn more about HL23, visit
http://www.HL23.com


To make an appointment to see Off Modern contact:


Sandra Antelo-Suarez or Sara Meltzer
E: sandra@transmag.org or sara@sarameltzergallery.com

# # #
For further information or images:

Media Contacts:
Jeffrey Walkowiak or Ozgur Gungor
Blue Medium
E: Jeffrey@bluemedium.com
or Ozgur@bluemedium.com
T: +1 212 675 1800

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