information@veetee.com, hr-gpi@modi.com, dalmiahealth@vsnl.

net ,
COMMON MARKETING QUESTIONS

1. What is marketing?
Answer: - marketing is the distinct set of activity and task which constitute marketing
planning and decision making.
2. How to increase the sales volume of any product in the market?

3. Difference between Sales & Marketing?

Sales and marketing are closely interlinked and are aimed at increasing revenue. As sales
and marketing are closely intertwined, it becomes hard to realise the difference between
the two. In small firms, one cannot come across much difference between sales and
marketing. But bigger firms have made clear distinction between marketing and sales and
they have specialized people handling them independently.
Well, how is that sales and marketing are different? In very simple words, sales can be
termed as a process which focuses or targets on individuals or small groups. Marketing
on the other hand targets a larger group or the general public.

4. Why are sales required?

Answer:- Sales is required for both new and existing Organization, sales helps
in creating better relationship With the client by delivering them good quality
in products And timely delivery in such a way that is benefit for Organization
and their client.

5. What are primary and secondary sales?

Answer: - the entire direct sale from the organization to the Business partner
like SD, RDS etc is Primary sales. All sales done by this business partner to the
retailer or to the end consumer is Secondary sales.

6. Which products require B2B sales?

7. What is channel sales management, how does it work and what is the role of
channel partner?

8. What type of sales cycle is most rewarding, a long cycle for a big ticket item or a
series of smaller more frequent sales?

9. What is the market share formula?

10. What can we expect from you?

11. Describe types of customers you often contact at work?

12. What is the relation between HR and Marketing?

13. What is your understanding of Consumer Protection Regulations 2000 and how
might this affect your work?

14. How would you go about persuading a customer that our product was better than
any other?

15. Describe your sales technique and tell me about a time when this was successful.

16. Tell me about a time when you had to communicate complex information. What
was the situation, what approach did you take and what was the result?

17. Describe a time when you used your skills to persuade a manager or colleague to
accept your recommendations.

18. What steps would you take to nurture commercial awareness and a sales focus in
a customer service team?

19. What is advance and decline line in technical marketing?

20. What do you mean by ‘Head and Shoulders’ in technical marketing?

21. What do you mean by ‘Moving Average’ in technical marketing?

22. Tell me about your dream job.

23. Do you know what the expected growth rate of the industry is.

24. What would you consider before opening a new brewery? Now we have decided to open
the brewery, what are further considerations?

25. What are the differences between custom/primary marketing research and secondary
marketing research?

26. Walk me through the process of launching a new product.

27. Tell me about a current ad campaign that you believe is effective. How would you
measure the success of the campaign?

28. What is your favorite tagline and why?

29. Describe a new product that you believe is particularly innovative.

30. For the new product mentioned above, pretend you are the brand manager. Who is your
target market? What challenges do you face?

31. For the new product mentioned above, pretend you are the brand manager. Who is your
target market? What challenges do you face?

32. What do you do to keep current on the latest happenings in marketing? Tell me about
something you read recently about marketing.
33. Describe the biggest challenges facing marketers/brand managers today.

34. Describe the biggest challenges facing marketers/brand managers today.

35. Give me an example of a product that has recently changed its packaging. Is it better or
worse than before?

36. What are some ways you can breathe new life into a tired brand?

37. As you know, our company holds a very strong market position, what are the pros and
cons to this?

38. Marketing Terms

1) Accordion Insert
2) Ad Copy
3) Advertising Allowance
4) Advertising Budget
5) Advertising Elasticity
6) Advertising Plan
7) Advertising Research
8) Ad Specialty
9) Advertorial
10) Affiliate
11) Affiliate Marketing
12) Affiliate Directory
13) Affiliate Network
14) Agency Commission
15) Banner Ad
16) Brand
17) Brand Identity
18) Brand Image
19) Brand Manager
20) Business-to-Business Advertising
21) Caption
22) Car Card
23) Card Rate
24) Channel Distribution
25) Circulation
26) Classified Advertising
27) Comparative Advertising
28) Competition-Oriented Pricing
29) Cooperative Advertising
30) Copyright
31) Corrective Advertising
32) Cost Efficiency
33) Cost Per Inquiry
34) Cost Per Rating Point (CPP)
35) Cost Per Thousand (CPM)
36) Counter Advertising
37) Creative Strategy
38) Creatives
39) DAGMAR
40) Day-After Recall Test
41) Deceptive Advertising
42) Demographics
43) Direct Mail
44) Direct Marketing
45) Direct Response
46) Earned Rate
47) Eighty-Twenty Rule
48) End-User
49) Equal Time
50) Exposure
51) Eye Tracking
52) FCC
53) Fixed-Sum-Per-Unit Method
54) Flat Rate
55) Flighting
56) Focus Group Interview
57) Four Ps
58) FTC
59) Full Position
60) Full-Service Agency
61) Galvanometer Test
62) Generic Brand
63) Gross Audience
64) Gross Impressions
65) Gross Rating Points (GRPs)
66) Hierarchy-Of-Effects Theory
67) Holding Power
68) Holdover Audience
69) Horizontal Discount
70) Horizontal Publications
71) House Agency
72) Image Advertising
73) In-Pack Premium
74) Industrial Advertising
75) Infomercial
76) Integrated Marketing Communication (IMC)
77) Jingle
78) Jumble Display
79) Keeper
80) Key Success Factors
81) Leave-Behind
82) Lifestyle Segmentation
83) List Broker
84) Loss Leader
85) Loyalty Index
86) Macromarketing
87) Marginal Analysis
88) Market Profile
89) Market Segmentation
90) Market Share
91) Marketing Firm
92) Marketing Mix
93) Marketing Research
94) Materiality
95) Media Strategy
96) Motivation Research
97) NAD
98) Narrowcasting
99) National Brand
100) Net Unduplicated Audience
101) Nominal Scale
102) Nonprofit Marketing
103) Norms
104) Objectives
105) Observation
106) On-pack (On-pack Premium)
107) Parity Products
108) Patronage Motives
109) Payment Threshold
110) Penetrated Market
111) Per Inquiry
112) Perceived Risk
113) Percent-of-Sales Method
114) Persuasion Process
115) Potential Market
116) Product Differentiation
117) Product Life Cycle
118) Product Positioning
119) Promotion
120) Promotional Mix
121) Psychological Segmentation
122) Psychographics
123) Publicity
124) Pupilometrics
125) Qualitative Research
 126) Quality Control
127) Quantitative Research
128) Questionnaire
129) Range
130) Rate Card
131) Reach
132) Reference Group
133) Referral Premium
134) Selling Orientation
135) Slogan
136) Strategic Market Planning
137) Subliminal Perception
138) Tag line
139) Target Audience
140) Target Market
141) Target Market Identification
142) Unique Selling Proposition
143) Values and Lifestyles (VALS) Research
144) Vehicle
145) Vertical Publications
146) Vision
147) Word of Mouth Advertising
148) Wear Out
149) Word Painting
150) Green Marketing

Why sales

What are Power brands?

Brand Canabalisation

Market dynamics

Sell a particular product

Word of mouth marketing

Different negotiation styles

4 P’s ; Marketing mix

7 P’s Services

Different types of territories

Distributor vs CFA

Above & below the line marketing

Product line, Product length and width

Types of goods – white brown pink blue

Where do you see yourself after five year?

In 5 years, I see myself in a senior position (a team leader? high level executive?), having more
responsibilities, coaching other employees and managing more people.
I am interested in pursuing my career based on (this company’s) goals.
Io believe that being able to learn the company’s environment and investing in further business
education will be in the company’s and my own interest.

Why you want to join event Management Company?

Event management is a multi million dollar industry which is growing at the rate of 150%
per annum with events being hosted almost daily. So making a career in event
management is a good choice

Shop No - 465, Udyog Vihar Phase-V, Gurgaon

Behind India Bulls Phone No : 0124-4338915 Mobile No : 9910569312