Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel.

: 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

October 2, 2007

Dear Friends,

Thank you for the kind support you have always rendered in past for Sandhyanand and Aaj Ka Anand.

Sandhyanand - A Marathi daily published simultaneoulsy from Mumbai and Pune has circulation through
out Maharashtra. Now, the circulations has reached 3,25,627 (net paid circulation for July - Dec 05).
I would like to add that Sandhyanand is the only publication which does not entertain any unsold copies
from distributors/vendors.

Similarly episode for Aaj Ka Anand - A Hindi daily published simultaneoulsy from Mumbai and Pune
selling over 1 lakh copies. In fact Aaj Ka Anand readership in Pune is 52,000 whereas Navbharat Times
is only 13,000 (source NRS 05).

Just to bring it to you kind notice that the infrastructural & news print cost has gone up by 30%. Even
though the advertising rates are uncharges.

The media credentials are enclosed for your kind persual.

For almost 4 years we have not increased our rates. We were in col/cms now we will be in sq/cms from
June 1st 06. The rates have been increased marginally. We are confident that you will find both the media
vehicles apt for most of the brands/categories you manage.

Mr. Ajit Joshi is our brand and advertising consultant and you may get in touch with him for any of your
advertising and publicity requirements.

Thanking you and assuring you of our best services at all times.

With warm regards

Anand Agarwal
Managing Director

Encl. : Rates card and media credentials.

Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

Aaj Ka Anand Sandhyanand

Average net paid circulation Average net paid circulation
for the period of Jul-Dec 05 for the period of Jul-Dec 05

 Pune 69,400  Pune 1,24,155

 Ahmednagar 2,475  Ahmednagar 13,720
 Aurangabad 2,711  Aurangabad 18,550
 Beed 368  Beed 4,360
 Dhule 415  Buldhana 970
 Kolhapur 2,465  Dhule 3,228
 Latur 435  Jalgaon 1,230
 Mumbai 19,600  Kolhapur 7,900
 Nasik 1,845  Latur 4,700
 Sangli 105  Mumbai 98,288
 Satara 720  Nagpur 1,555
 Solapur 2,325  Nanded 2,850
 Nasik 12,165
 Osmanabad 920
 Parbhani 1,345
 Raigarh 1,723
 Ratnagiri 1,591
 Satara 525
 Sindhudurga 465
 Solapur 14,660

Total 1,02,864 Total 3,25,627

Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

Advertisement Tariff
with effect from from 1st April 2008

Rates in Rupees Per Sq. cms

Particulars Sandhyanand Aaj Ka Anand Combined

Pune Mumbai All Pune Mumbai All All Editions

Black & White

Display/Financial/Tender 75 75 100 75 75 100 150
Front Page Solus 115 115 150 115 115 150 250
Front Page Semi Solus 95 95 125 95 95 125 200
Colour
Front Page 130 130 170 130 130 170 250
Back Page 115 115 150 115 115 150 230
Special Rates (BW)
Only for UFR/AFR 40 40 70 40 40 70 100
Appointments 50 50 80 50 50 80 100
Entertainment 30 20 50 30 20 50 100
Cassets & CD's 50 50 75 40 40 70 100

Mechanical Data

Size of Page 546 mm x 340 mm Column Width

Printed Area 510 mm x 320 mm 1 Column 3.6 cm

2 Column 7.6 cm
Height of Column 500 mm 3 Column 11.6 cm
Width of Column 36 mm 4 Column 15.7 cm
5 Column 19.7 cm
Size of Ear Panel 50 mm x 50 mm
6 Column 23.8 cm
Halftone Screen BW Job 75 lpi 7 Column 27.8 cm
Colour 85 lpi 8 Column 32.0 cm

Printing Process :
4 Colour offset printing on Manugraph Newsline

Advertising Material :
Artpull, BW Line Artwork, Print File (PRN File) Stored in CD
E-mail : Tiff, EPS or PRN File
Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

Most Discounted Rates for the Ear-Panel

Sandhyanand Mumbai-Pune Editions

Ear-Panels are most noticable & highly read advertisment.

Sandhyanand ear-panel sizes 5.5 x 5.5 cms

The readership is over 5 Lacs across SEC. & age group.

Circulation 3,24,000 Copies.

One Side Panel Rate Per Panel

B/W Colour
Less than 13 Panels 1600/- 3200/-
13 + Panels 1500/- 3000/-
26 + Panels 1400/- 2800/-
ble
39 + Panels 1300/- 2600/-
nb e lieva
U s
52 + Panles 1200/- 2400/- R a te
for s
a r - Panel
E

Most Discounted Rates for the Ear-Panel

Aaj Ka Anand Mumbai-Pune Editions

Ear-Panels are most noticable & highly read advertisment.

Sandhyanand ear-panel sizes 5.5 x 5.5 cms

The readership is over 3 Lacs across SEC. & age group.

Circulation 1,10,000 Copies.

One Side Panel Rate Per Panel

B/W Colour
Less than 13 Panels 1200/- 2400/-
13 + Panels 1100/- 2200/-
26 + Panels 100/- 2000/-
39 + Panels 900/- 1800/-
52 + Panles 800/- 1600/-
Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

Classified Ads.....
200/- for 20 words
10/- for extra words

Special Scheme Sand

hyan
3+1 and
6+2 Aaj K &
a An
10 + 5 and
Publ are t
he o
20 + 10
prov icati nly
ides ons
Classified Display full p
ages
- Ast artic
r
Sandhyanand 50/- per sq. cms

- Heal o lo
g
le on
th & y
Aaj Ka Anand 40/- per sq. cms
Continue in both 80/- per sq. cms

- Fin Care
Special Scheme
ance
3
6+2
65 d
20 + 5 ays.

Birthday Advt upto age 6 years

Size all most 10 x 2 colmn.
Cost Just Rs. 150/-

Birthday Advt upto age 6 to 10 years

Size all most 10 x 2 colmn.
Cost Just Rs. 200/-
Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

Performance of Regional Dailies - Marathi

Source IRS 06 R1

Figures In 000

Publication All Male Female Age 20+ Graduate MHI 10-15K SEC
AB ABC

1) Sandhyanand 447 309 138 392 89 10 117 214

2) Deshdoot 389 268 121 213 27 2 62 113

3) Gavkari 370 298 72 317 44 8 66 113

4) Sarvamat 362 274 83 262 49 8 9 13

5) Sanchar 315 272 43 243 36 - 52 96

6) Kesari 254 186 67 195 48 - 29 66

7) Prabhat 188 147 41 139 2 - 25 58

8) Navrashtra 187 160 27 153 21 3 43 76

9) Tarun Bharat, Nagpur 103 68 35 84 11 4 34 41

Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

Performance of Regional Marathi Dailies

Source IRS 05

Publication Readership in *000

R1 R2 SEC AB

Sandhyanand 485 589 100

Gavkari 509 453 98

Deshdoot 440 489 67

Tarun Bharat 386 318 90

Kesri 337 329 61

Prabhat 319 272 43

Nav Rashtra 168 231 60

Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

IRS 05-R2
Findings

 The only infotainer in the country.

 The IRS 05-R2 readership is 5.89 lakhs which has grown by 21.44% over R1.

 A highly read and widely circulated newspaper in the early morning and evening
newspaper category.

 58.9% male readership, with 41.1 female readership, highest in the category.

 Consolidated readership in age group of 20-44 years.

 Consolidated readership in SEC ABC and in SEC ABC.

 Consolidated readership in high income grouop of 10K-30K

 Highest readership in Mumbai and remarkable readership in Pune, balance in Rest of

Maharashtra's urban and semi urban areas.

 The eauation : 5.89 lakhs readership at just 100/- psq cms B/W.

You most valuable questions are eagerly invited

Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

NRS 05
Findings

 The only infotainer in the country.

 The NRS 05 readership is 4.62 lakhs which has grown by 16.37% over NRS 03

 A highly read and widely circulated newspaper in the early morning and evening news-
paper category.

 60.3% male readership, with 39.7 female readership, highest in the category.

 58.6% readership in age group of 20-44 years.

 54.1% readership in SEC ABC and 26.6% in SEC AB

 16.3% readership in high income group of 10K-30K

 Highest readership of 1.91 lakhs in Mumbai and remarkable readership of 0.85 lakhs in
Pune, balance in Rest of Maharashtra's urban and semi urban areas.

 The equation : 4.62 lakhs readership at just 100/- psq cms B/W.

You most valuable questions are eagerly invited

Mumbai : Ajit Joshi, 4 Fine Mansion, 2nd Floor, 203, Dr. D. N. Road, Fort, Mumbai 400 001. Tel. : 22625524. Cell : 98210 67971. e-mail : ajit_joshi@vsnl.net

U/R Readership in Pune

Source NRS 05

Aaj Ka Anand 52,000

Navbharat Times 13,000
Navbharat 2,000
Yeshobhumi *
* does not reflect

The Salient features

 Aaj Ka Anand, the highest read Hindi daily from Pune

acknowledged as house-hold brand.
 The readership profile matches with top of the line
publications across languages.

You most valuable questions are eagerly invited