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Welcome to We Love Leith calls upon everybody in Leith to join the movement
by making a We Love Leith ‘pledge’. All householders in Leith will
the movement!
receive the pledge postcard through the post and additionally the
pledge can be made electronically on the project website. People
are asked to make the following pledges:
www.weloveleith.com/pledge
Many of us have taken steps to try to ‘do our bit for Use my local shops more often, getting
the environment’. Recycling more and fitting energy discounts with my ‘We Love Leith’ Bonus Bag.
efficient light bulbs in our homes are great first steps,
but we can all do much more. In Scotland, our carbon Save time by getting more of my shopping
footprint is still growing - and the way we travel is the delivered to my door.
fastest growing impact on our carbon legacy. Therefore
we need to take action to change the way we travel Work from home at least once every two
if we’re serious about tackling climate change. The weeks, instead of driving there every day.
best way to do this is to reduce our reliance on cars by
walking, cycling or increasing our public transport use. Increase the number of times I walk,
cycle or travel by bus.
The ‘We Love Leith’ Campaign aims to inspire Leithers
to travel about their neighbourhood in a way that Increase the number of times I walk or cycle
impacts less on their environment. We Love Leith hopes with my kids to school.
to convince Leithers that walking, cycling and public
transport are the best ways to get around and if more Join the City Car Club using my We Love
people chose these methods then Leith would be a Leith discount.
richer, happier and less polluted place to live. We Love
Leith will teach residents about the physical and mental Cut the pollution my car produces by
benefits of active travel choices so they are less likely to adopting ‘eco-driving’ techniques.
use their cars inefficiently.
We Love Leith also highlights the benefits to Leith as a This booklet is designed to support the active travel coaches and health professionals
whole. Studies have shown that in neighbourhoods where to communicate with members of the public and to encourage them to make this
traffic is reduced because lots of people walk, cycle, or pledge. The Campaign has already surveyed hundreds of Leithers to find out how
take public transport, there are fewer road accidents and why they make their travel choices and this booklet is based on its key findings.
and neighbourhoods benefit from reduced levels of
noise and air pollution and enjoy better relationships This resource will help you answer queries and convince Leithers to take active
between neighbours. We Love Leith is also lobbying for modes of transport and keep their pledges to contribute to a more sustainable
the investment required to create good quality streets to lifestyle. Additionally it will cover clever car use and give you websites and
encourage people to walk and cycle more. phone numbers for finding out further information.
of 6% since 1999 (SHS, 2008). In Leith, 45% liked journeys we make are walk rather than jumping in
oughly a quarter of the journeys
R
we make are within a mile, which
can easily be walked in under 20
within a mile, which can the car for short trips.
walking for the health benefits achieved by some easily be walked in under
minutes
THE BENEFITS
exercise, 19% for relaxation and the opportunity 20 minutes. Car traffic levels Cleaner air he benefits from 30 minutes
T
would decrease by at least There are immediate walking, five times a week include
to meet other people and 11% valued the 10% if everybody opted environmental benefits
reduced risk of developing heart
disease, diabetes, obesity, stroke
and forms of cancer
opportunity to catch some fresh air. Pedestrians in to substitute only one car
journey per week with
from reduced traffic levels.
Local air quality is improved
Leith dislike its slow nature (24%), litter and dog walking. In the meantime, and carbon emissions are
mess (23%) and the behaviour of other people the money saved on fuel
and possibly parking goes
reduced.
(9%) along their way. straight into the pedestrian’s Vibrant street life
pocket (or to a well deserved Reduced traffic levels result
cup of coffee in a local café.) in quieter, hence safer roads
Walking is the only means of and streets for pedestrians
travel that is truly free – we and cyclists to enjoy. Walking
can all do it instantly and increases trade in local shops
do not need any special boosting the local economy
equipment to start. and possibly food miles.
Every pound spent in a local
Health independent shop is worth
Starting to walk on a regular £1.76 to the local economy,
basis is one of the easiest whereas every pound spent
ways to immediately improve in a chain store is only 36p.1
health. The benefits from 30 Leithers mentioned they like
minutes walking, five times meeting people along the
a week include reduced risk way when travelling by foot.
of developing heart disease,
diabetes, obesity, stroke You are free!
and forms of cancer. Also, Walking is incredibly flexible
reduced blood pressure, – pedestrians can come and
cholesterol, increased go whenever they want.
flexibility, coordination and
self-esteem are all possible
there are cars. People in Leith like cycling capital outlay on a bicycle can be as much exercise
In comparison to the average
£273 spent on car maintenance
per year, £75 is spent on
is typically much lower than as a person needs. When
for health benefits (33%), convenience that spend on a car, while no compared with gym
maintaining a bicycle
THE BENEFITS
and independence (9%) and relative additional fees for parking, membership, cycling is a lot ycling on a regular basis can
C
MOT, insurance and fuel are more cost effective, and can be as much exercise as a person
speedy way of getting around (8%). necessary. In comparison to result in the same aerobic
needs. When compared with gym
membership, cycling is a lot more
cost effective, and can result in
the average £273 spent on benefits. You can get all the the same aerobic benefits
car maintenance per year, exercise you need just by
£75 is spent on maintaining going to work! Associated
a bicycle. Cycling saves on health statistics:
the £1 in every £6 spent Time
on travel in the average UK omeone who cycles at
S Cycling is the quickest
household. least half an hour a day can way to get around town. It
be as fit as someone ten takes you direct from A to
Ask how much they years younger B, no waiting for the bus,
usually spend on travel no getting stuck in traffic.
J ust one hour of cycling
each week (or even going Ask how long their journey
per week can cut your
to the gym!). risk of getting cancer normally takes.
by a third, as well as
Ask your pledgers how reducing your chances of Cleaner air and more space
much regular exercise developing diabetes or Substituting a short car
they get, and whether heart problems journey with a bicycle
they think this is enough. ride saves the release
It also adds many years of 2kg carbon into the
onto your life expectancy atmosphere, while being 70
times more energy efficient
ycling can firm and tone
C
and consuming only 0.03MJ
the leg muscles whilst
of energy per kilometre.
aiding weight loss due to
increased metabolic rate Bicycles require very little
parking space (10 bicycles
Aerobic fitness is increased occupying the same area as
a single car) allowing more
yclists inhale less traffic
C space for pedestrians and
pollutants than car drivers cyclists to get around safely.
The main issue Leithers Traffic, dangerous cycling month of the proper gears makes hills Advice for ‘We Love Keep a spare jumper or
dislike about cycling junctions year. The driest months easier, especially the fitter Leith’ pledgers: ask coat at work – you need
is the behaviour of Plan your route carefully are February – April. It is you get. Remind them: pledgers what’s wrong a lot less clothes cycling
other road users (20%), and see if you can go therefore not likely that if it is uphill on the way, with their bike. Is it really than walking, so will still
which makes them feel along quieter roads. Get you will get soaked when it will be downhill on the as bad as they think? need a warm jacket to go
vulnerable on the roads a cycle map of Edinburgh cycling – but plan ahead way back! Point them in the right to the shops at lunchtime.
(13%). Poor weather or visit www.cyclestreets. and follow the weather direction to get it fixed.
conditions (8%) and net to plan the journey forecast. If it really is Broken or no bike Advice for ‘We Love Leith’
cycle infrastructure (8%) for you. This website going to pour down, get Getting a second hand Getting sweaty pledgers: Ask pledgers
are two other aspects also allows you to select the bus or a taxi. Invest in bike could not be easier. Some people (2% in our what they wear to work,
that make cycling less a quiet route. If you some waterproof trousers Look out for classifieds survey) think they will end and what lightweight
appealing. want to start cycling a and top and have a spare in local newspapers, up hot and sweaty if they clothes they already have.
regular route, identify any set of clothes at work. advertisement spaces in cycle to work. This depends How far is their work, and
Safety dangerous junctions such shops, online on www. on how fast you cycle and are they really going to
In Leith 33% are as roundabouts or traffic Advice for ‘We Love Leith’ gumtree.com or www. what you are wearing. Try get that sweaty?
concerned for their safety lights and learn how to pledgers: ask pledgers if ebay.co.uk, in the paper not to speed your way to
and cycling is perceived as navigate them on days they can remember the or go to the Bike Station. work but take it nice and
dangerous (13%) and the when you are not in a last time it rained on their Or buy a new one from a slow. Wear lightweight
behaviour of other road rush. Failing that, get off way to work. local bike shop. Nearest clothing. If it is cold, don’t
users. Yet, cycling is far your bike and push it to shops can be found on wrap up too much as you
safer than many people the other side! Try cycling Hills the Active Travel Map. may start off chilly but will
think, and there is a lot a on a Sunday when there is Edinburgh has a If your bike is broken, soon warm up.
cyclist can do to make it less traffic. reputation for being hilly try fixing it yourself. This
even safer. – but is it really? With the is easier than you might
Advice for ‘We Love exception of Broughton think and there are plenty
Advice for ‘We Love Leith’ pledgers: ask your Street, Dundas Street and of books and websites
Leith’ pledgers: ask when pledgers where they the Mound, most of Leith to show you how. The
they last cycled and might cycle, and see if and North Edinburgh is Bike Station opens its
suggest they take some you can suggest an easier pretty flat with hills being workshop to the public
cycle lessons, available route using the Active short and sharp. twice a week (Wednesday
from the Bike Station. (As Travel Map of Leith. 4pm - 8pm and Saturday
an active travel coach you Advice for ‘We Love Leith’ 12 - 4pm) or else take it
can receive training in Weather pledgers: ask pledgers your local bike shop for a
becoming a cycle buddy/ It doesn’t actually rain to look at the route, is it service. Regular oiling and
trainer which means you that often in Edinburgh, really that hilly? Can they cleaning makes cycling a
can offer your own tips & and in fact the wettest plan the journey to avoid lot easier and makes your
hints too.) month is July – the busiest hills? A decent bike with bike last longer.
It is expensive Advice for ‘We Love transport. Simply enter Look at what Adventure Speak to your
In contrast to a large number Leith’ pledgers: ask your the postcodes or address is out there Children are fascinated by neighbours
of people stating public pledgers how much it details of your location Look at the Leith Travel buses, trains and trams. Find out who has signed
transport as cheap, 11% costs to feed the parking and destination and they Map and locate the Why not treat them to an up to the pledge by
think it is too expensive. meter or how much they give you the best way of nearest bus stops and adventure as part of your checking out
spend on fuel per week getting there. Some even where buses addressing household shopping duties? www.weloveleith.com/
If you drive a second-hand and compare this with map out quick walking these stops can lead you. Prams can carry a lot of pledge-map in your
car 5,000 miles per year, prices above. routes to the nearest the shopping; alternatively neighbourhood. Talk to
it will cost you around bus stop, along with shopping trolleys are handy your neighbours, local
£2,500 per year, or £7 per Not sure when and timetables of the buses. for taking heavier and family and friends and
day.2 Contrast this with where to get on bulkier items. ask them about their
the costs of bus fares and A common barrier for Example sites are: experience with public
passes to challenge this people to start using www.travelinescotland.com transport and what
belief. For example, a public transport is lack www.transportdirect.info works best for them.
single ticket costs £1.20 of information on the www.lothianbuses.com
for an adult and £0.70 for location of bus stops,
children (5 to 15 years services and routes.
of age) on Lothian Bus Irregular service puts
services. Just getting two people off (20%).
single tickets per day for There are some great INFORMATION
a week adds up to £16.80, websites that provide common barrier for people
A
to start using public transport
whereas a weekly pass is you with detailed is lack of information on
location of bus stops,
priced at £15 (adult), £13 descriptions of how to get services and routes
(young) and £10 (child). from A to B using public here are some great websites
T
that provide you with detailed
descriptions of how to get from
A to B using public transport
www.weloveleith.com 2. Cutting Your Car Use – Save money, Be healthy, Be green! Anna Semlyen, 2003 volunteer training pack
Pledge Your Love For Leith 18 | 19
in Leith, however there is still a significant be cut by about 15% just 10% at a stroke. effort for the engine
may reflect that the car is also being used Top tips for eco-driving:
Shift to a higher gear as
to think about what their
requirements really are
for other purposes. soon as possible. Driving and consider the size of
at lower engine speeds the car they need. For
reduces fuel consumption; example, if their children
change up between 2,000 have left home do they
and 2,500 rpm. really need a large family
car? Why not aim for the
Anticipate road conditions car with the lowest CO2
and drive more smoothly. emissions that meets their
Rather than last minute requirements? Generally
braking, decelerate smaller cars tend to be
smoothly by releasing the more fuel efficient.
throttle as early as possible.
With the car in gear and the What type of fuel is best?
throttle released, a modern Diesel cars usually produce
car uses almost no fuel at all. less CO2 than petrol
equivalents but produce
Maintain a steady speed in more of the emissions
as high a gear as possible. that cause pollution
Driving at a steady speed and affect our health. A
requires little effort for Diesel Particulate Filter
the engine. Avoiding (DPF) reduces these
unnecessary acceleration harmful emissions from
and heavy braking diesel engines. Most
helps reduce your fuel manufacturers now sell cars
LOCAL SHOPPING
ave fuel by shopping locally by
S
bike, foot or public transport,
negating the need to use a car
ONLINE SHOPPING
nline shopping means one van
O
can deliver a larger number of
peoples’ shopping, rather than
each person driving to get their
shopping
with DPFs, but you may new concept. The idea Tripshare Local shopping Online shopping
have to request this as an is that the club owns There is another way Save fuel by shopping Advice for ‘We Love Leith’
extra. Modern petrol cars and maintains a fleet of to reduce the cost and locally by bike, foot or pledgers: join an organic
are increasingly efficient. cars which members can Booking a car environmental impact of public transport, negating fruit and vegetable box
book by the hour, day or couldn’t be easier: driving and that is to see the need to use a car. scheme or order your
For more information on for however long they Book – Once you join it whether there is anyone supermarket to deliver
purchasing a low CO2 car want. The club pays for all takes just seconds to log else nearby who you could Advice for ‘We Love Leith’ your weekly shop.
or more eco-driving tips tax, insurance, servicing, in to the booking area and share your journeys with. pledgers: take a jute ‘We
contact the Energy Saving cleaning and even fuel – reserve your car. Or you can TripshareEdinburgh.com is Love Leith’ shopping bag Online shopping means
Scotland advice centre on members aren’t liable for book over the phone for a a free online database that with you when you go one van can deliver a
0800 512 012. any running costs (more on small charge. You can even allows members to find travel shopping and you benefit larger number of peoples’
www.citycarclub.co.uk). book directly from the car companions to share all types from discounts in local shopping, rather than each
Join a Car Club itself. of journeys – by car, foot or businesses. You’ll be able person driving to get their
Lots of people in the city Advice for ‘We Love bike. You can even use it to to buy a ‘We Love Leith’ shopping.
have a car, but only use it Leith’ pledgers: tell your Jump in – Hold your share a taxi. Benefits include: shopping bag direct from
for odd trips. If this sounds pledgers the Edinburgh membership card over reduced cost of petrol and the We Love Leith website
familiar, it would be less City Car Club offers a 50% the card reader on the vehicle wear & tear of up or from participating shops.
hassle, and cheaper, to join discount for people living windscreen to unlock the to £1,000 a year by car
the City Car Club. This is in Leith. Simply join car. Once you’re inside the sharing; reduced congestion;
because every Car Club car on line at www.citycarclub. car, tap your PIN into the reduced emissions; increased
on the road takes about 20 co.uk and complete the on-board computer, and fitness by sharing journeys
private cars off the road – joining form using the grab the keys. through Walk and Bike
helping to free up space on promotional code WLL347 Budi teams; improved and
our streets for things that and they will even get Drive away – It’s all yours; quicker journeys by learning
encourage more people to their first £25.00 worth care-free driving, courtesy from shared journeys; and
walk and bike, like proper of driving free! of City Car Club. reduced taxi costs of up to
cycle lanes, or street trees. 80% by using the Taxi Budi
Car clubs are a relatively option.
our street
Dirty streets that show signs of vandalism or anti- You can contact your area representatives
social behaviour put people off from walking and (Councillors, MP, MSPs, MEPs) by using
cycling. You can help to encourage more people www.writetothem.com
to walk and cycle by reporting vandalism, graffiti,
litter and dog fouling to the City of Edinburgh To report graffiti, litter, dumping and dog
fouling by telephone call 0131 529 3030
Council. The best way to report things to the
council is by using the Fix My Street website
To report roads, lighting and walkway
at www.fixmystreet.com
problems call 0800 232 323
Acknowledgements
This booklet was written by SISTech on behalf of the We Love Leith
project team. The We Love Leith project is sponsored by the Climate
Challenge Fund. Special thanks for contributions go to Lisa Black
(SEStran), Michael Cosford (Energy Saving Scotland), Keith Stark (City
Car Club) and Mark Sydenham (The Bike Station).