Questionnaire

CUSTOMER PERCEPTION & SATISFACTION IN BIG BAZAR

Dear Customer,
I am a student of BIT, NOIDA conducting a study on the customer perception and
Satisfaction in retail outlet in Noida, (GIP) viz., Big Bazaar. Please spare some time to
help me in my survey.
Questions-
1. Do you visit Retail outlets?
Yes □
No □
2. How often do you shop?
Once a week □
Fortnightly □
Once a month □
Unplanned Basis □
3. Which of the following stores do you shop at?
Big bazaar □
Spencer’s □
Easy Day □
Sabka Bazaar □
4. What are the factors that influence your visit to the store?
Location □
Variety □
Price □
Brand □
Other please specify _________________
5. What are your preferences other than Big Bazaar?
Spencer’s □
Easy Day □
Sabka Bazaar □
Other please specify _________________
6. What is the product you often tend to buy from Big Bazaar?
Clothing □
Accessories □
Groceries □
Others please specify_______________
7. Rank your preferences for shopping:
(Rank 1 highest preference and Rank 6 as lowest preference)
Proximity □
Brand □
Quality □
Price □
Store Layout □
One-stop shop □
8. What is the expenditure pattern you follow while shopping in big bazaar?
> = 500 □
500-1000 □
1000-2000 □
< = 2000 □
9. Do you find specific brand at big bazaar?
Yes □ No □
10. Does advertising and promotion influence your shopping decisions?
Yes □ No □
11. Which form of promotion do you think is most effective?
Television □
Print □
Radio □
Hoardings □
Others please specify______________

12. What attracts you in Big Bazaar?

Product range
Variety across all age group
Multiple brands
Store Ambiance
Visual display
Deals and offers

13. Indicate your satisfaction level based on the following parameters for the Big Bazaar:
(1: highly satisfied, 5: Highly dissatisfied)?
1 2 3 4 5
□ □ □ □ □

14. Does hygiene and cleanliness is maintained at big bazaar stores?

Yes □ No □

15. What affects your buying decision at big bazaar?

Crowd □
Sales Force □
Display □
Ambience □
Cleanliness □
16. Which timings do you prefer for buying at the big bazaar?
10 am - 1 pm □
1 pm - 4pm □
4 pm- 8pm □
8pm - 11pm □

17. What according to you is the best promotional offer at big bazaar?
Bachat Budhwar □
Commodity Exchange Offer □
Month End super sale □
Monthly 3rd day Super Bazaar □

18. Which mode of payment do you prefer?

Cheque □
Cash □
Debit card □
Credit card □
 PERSONAL INFORMATION

NAME _____________________

GENDER Male □ Female □

AGE
18-28 □
28-38 □
38-48 □
48-58 □
58 and above □

OCCUPATION
Student □
Businessman □
Service personnel □
Housewife □
Others please specify___________

MONTHLY INCOME ___________

EMAIL ID - ____________________________________________

CONTACT NUMBER -