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Term-1st MBA Course Outlines 1

Course Title: ACCOUNTING

Course Objectives:

This course is designed to introduce basic Principles and practices of accounting


system. It aims at equipping the students to understand the knowledge &
mechanism and design of accounting system use in sole proprietor business.

Course Contents:

Accounting, Nature & purpose of Accounting, the accounting equation. Journal,

Ledger, Trial Balance. Measuring business Income, Financial Statements,


Adjusting and closing entries, work sheet. Accounting for purchases and sales,
Manual Accounting system, controlling accounts and subsidiary ledgers. The
control of cash transaction and preparation of bank reconciliation statement.

Recommended Books:

1. Meigs, Walter B., Accounting, the Basis for Business Decisions, New York, Mc
Graw-Hill.

2. Heronanson, Roger H., Accounting Principles, Special Edition, Texas, Business


Publication.

3. Larson, Kermit D., Fundamental Accounting Principles, Homewood IL, Irwin.

4. Fees, Philip E and Niswonger, C. Rollin, Accounting Principles, Chicago, South-


Western Publishing co.

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Term-1st MBA Course Outlines 2

Course Title: PRINCIPLES OF MANAGEMENT


Course Objectives:
The Main objective of this course is to apprise the students about the management
functions and different schools of thoughts of Management. This knowledge
would form a basis for other advance courses of management.
Contents:
Evolution & Schools of thought in management, Conceptual understanding of
Functions, Processes, Goal, Planning, Decision making, Leading, Motivation.
Recommended Books:
1. Ricky W. Griffin, Management, Houghton Mifflin Company.
2. Harold Knootz & Heins Weihrich, 1994, New York, Management, McGraw Hill.
3. Morehead, Organization Behavior (Theory & Practice), Houghton Mifflin.
4. Principle & Practice of Management: Terry.
5. Drucker, 1989, P.F, The Practice of Management. Oxford, Heineman
professional.
6. Stephen P. Robbins and Mary Coultar, Management, Prentice Hall.
7. Judith R. Gordon, 1987, Organizational Behavior, Prentice Hall.
8. Davis and Newstrom, Human Behavior at ‘Work: Organizational Behavior,
McGraw Hill.
9. Robert Kreitner & Angelo Kinicki Organizational Behavior, IRWIN

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Term-1st MBA Course Outlines 3

Course Title: MARKETING


Course Objectives:
Main objective of the course is to develop the students’ understanding of basic
marketing concepts. To appreciate the importance of the separate marketing
functions, the management of these functions, and how each function affects
other functions within the marketing structure? The major functions are
marketing management, new product development, marketing mix and consumer
and business buying behavior. The course will emphasize on to change the
traditional concept of marketing from selling or advertising to customer
satisfaction and value providing system. The course will also emphasize on how
to maximize customer satisfaction and practice marketing ethically and morally.
Contents:
Marketing: Managing Profitable Customer Relationship
What is marketing?
Understanding the marketplace and consumer needs
Designing a customer driven marketing strategy

Building customer relationship


Capturing value from customers
The new marketing landscape
Company and Marketing Strategy:
Partnering to Build Customer Relationships
 Companywide strategic planning: Defining marketing role
 Planning marketing: parenting to build customer relationships
 Marketing strategy and marketing mix
 Managing the marketing efforts
Marketing Environment
 The company’s microenvironment
 The company’s microenvironment
 Responding to the marketing environment

Managing Marketing Information


 Assessing marketing information needs
 Developing marketing information
Term-1st MBA Course Outlines 4

 Marketing research
 Analyzing marketing information

Consumer Markets and Consumer Buyer Behavior


 Model of consumer behavior
 Characteristics affecting consumer behavior
 The buyer decision process
 The buyer decision process of a new product
Business markets and Business Buyer Behavior
 Business markets
 Business buyer behavior
 Institutional and government markets
Segmentation, Targeting and Positioning: Building the Right Relationship
with the Right Customers
 Market segmentation
 Target marketing
 Positioning for competitive advantage

Product, Services and Branding Strategy


 What is a product?
 Product and service decisions
 Positioning fro competitive advantage
New Product Development and Product Life Cycle Strategies
 New product development strategy
 Product life cycle strategies
Pricing Products: Pricing Considerations and Approaches
 What is a price?
 Factors to consider when setting prices
Pricing Products: pricing Strategies
 New product pricing strategies
 Product mix pricing strategies
 Price adjustment strategies

Marketing Channels and Supply Chain Management


 Supply chain and value delivery network
 Channel behavior and organization
Retailing and Wholesaling
 Retailing
 Wholesaling
Term-1st MBA Course Outlines 5

Integrated Marketing Communication Strategy


 The marketing communication mix
 Integrated marketing communication
Advertising, Sales Promotion, Public Relations
 Advertising
 Sales promotion
 Public relations
Personal Selling, and Direct Marketing
 Personal selling
 Managing the sales force
 The personal selling process
 Direct marketing
Creating Competitive Advantage
 Competitor analysis
 Competitive strategies
Marketing in the Digital Age
 Digitalization and connectivity
 Marketing strategy in the digital age

Recommended Book(s):
• Principles of Marketing 11th Edition by Philip Kotler and Gary Armstrong

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Term-1st MBA Course Outlines 6

Course Title: PRINCIPLES OF ECONOMICS

Course Objectives:

The objectives of this course are to introduce students to the basic principles of
economics and develop their ability to think about “real world” problems in terms
of an economic framework.

Contents:

The course is divided into two parts.

Part one:- Production possibilities, demand and supply, consumer theory and the
determinates of forces on the standard classical model and modern approach and
includes the following topics: Fundamental of Economics with introduction, basic
concepts, definition, methods used, Micro, Macro, basic economic problems,
limitation, assumption demand, production theory and the determinants of supply,
factor markets, saving, and competitive equilibrium. Part B examines some of the
consequences of relaxing the assumptions of the model and therefore focuses on
monopoly. imperfect compel it ion, and risk and in formation

Reading List:

1. David N. Hayman, Economics Homewood, Irwin New York

2. Smelson, Paul, A& Nordlhaus, Willaim D., Economic (International Edition)


McGraw Hill Inc.

3. Dewett, K.K., Modern Economic Theory, New Delhi: S. Chand & Co. Ltd.

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Term-1st MBA Course Outlines 7

Course Title: BUSINESS COMMUNICATION


Objectives:
The course enables the students to understand the concept, principles, forms &
techniques of communication in business. It also aims at enabling them to write
precisely & speak correctly after searching thoroughly and also to listen carefully.
Contents:
1. The concept & Scope of communication.
Definition & Forms
Importance for organization and Individual
Directional Flow
2. Non-Verbal communication
Appearance
Body language
Silence, Time & Space
3. Components of Communication
Context
Sender
Message
Medium
Receiver
Feedback Barriers to Communication
4. Barriers to Communication
Conventions of Meaning
Perceptions of Reality
Values, attitudes & Opinions
5. The Principles of Communication
Completeness
Conciseness
Consideration
Concreteness
Clarity
Courtesy
Correctness
Term-1st MBA Course Outlines 8

6. The Process of preparing Effective Business Messages


Planning steps
Organizational plans
Composing the Message
7. Business Letters & Memorandums Standard Parts
Styles: Block, Full Block & semi Block
8. Letter Writing:
Goodwill Messages & Direct Requests
Good news Messages
Bad news Messages
9. Persuasive Requests
Sales Letters and other Persuasive Messages
10. Job-related communications
Resume
Cover letter
Interviews
11. Oral Presentations
Importance
Preparing
Delivering
12. Listening Skills:
13. Meetings
Calling Meetings: Agenda & Notice
Conducting Meetings
Minutes
14. Report Writing
Definition & Importance
Types
The Process of Report Writing
Parts of Business Reports
Term-1st MBA Course Outlines 9

Suggested Text Books:

1. Murphy, Herta A, (1998), Effective Business Communications, 7th Edition. The

McGraw-Hill companies

2. Rehman, Ataur Sh. (1999), Elective B ness Communications And Report writing,

Revised Edition, Lahore Farrukh & Brother,

Reference Books/Magazines etc.:

1. Ober, Scot (1992) Go, o Business Communications 1st Edition, Houghton Mifflin

Company Boston, Toronto Course

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Term-1st MBA Course Outlines 10

Course Title: BUSINESS STATISTICS


Course Objectives:
The course is intended for students, in all areas of business and management.
Statistical method and techniques for research and effective decision-making are
discuned.
Course contents:
Introduction to statistics descriptive and inferential statistics population and
sample data collection methods data organizing measures of control tendency and
dispersion various approaches to probability sample space experiment event
complement rule, normal

probability distribution, sampling techniques, sampling distribution, central limit


theorem, point and interval estimation, sample size, chi-square test, simple
regression and correlation, index numbers.

Recommended book:
1. Anderson, D. R. Sweeney, D. J. and W. Williams, T.A. (1991) “introduction to
statistics; concepts and applications” west publishing company, New York.
2. Levin. R. I “statistics for management”, Englewood cliffs, prentice-Hall, New
York, 1993.
3. GM Clarke and Arnold (1992), “A Basic course in statistics”.
Reference Books (Suggested Readings):
1. Manified, E. “statistics for Business and Economics; Meshid, and Applications,”
New York, W.W. Norton and Co.
2. Daniel, W. W. Terrel, J. C, “Business statistics; book concept, and
methodology”, boton, Houghton Mifflin Co.
3. Bowen, E. K., Jessen, R. J, “Basic statistics for business and Economics”
Auckland, McGraw-Hill

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Term-2nd MBA Course Outlines 11

Course Title: MONEY BANKING AND FINANCE


Course Objectives:
• Familiarize the student with the basic concept of money, banking and financial market.
• To equip the student with appropriate tools for applying theory into practice.
• To enable the student to understand he complex working for financial markets with reference
to close integration of market under globalization.

Course Contents:
MONEY AND ITS EVALUATION
• Definition function and characteristics of money.
• Classification and evolution of money

MONETARY STANDARDS
• The gold standard and its types
• Bimetallism
• Gresham’s law
• Paper currency standard

THEORIES OF DEMAND FOR MONEY


• Quantity theory of demand by Irving Fisher.
• Quantity theory of demand by Cambridge version

• Quantity theory of demand by Milton Freidman


• Liquidity preference theory by J. M. Keynes

MONEY SUPPLY
• Definition of money supply
• Determinants of money supply

INFLATION
• Definition and measurement of inflation
• Theories of inflation:
• Demand pull inflation
• Cost push inflation
• Structural inflation
• Philips curve
• Effect and control of inflation

MONETARY POLICY
• Meaning and objectives of monetary policy
• Tools and instruments of monetary policy
• Effectiveness of monetary policy in boom and recession
• Effectiveness of monetary and fiscal policy in the IS-LM framework
Term-2nd MBA Course Outlines 12

COMMERCIAL BANKING
• Meaning and evolution of commercial banking
• Functions of commercial banks
• Essential of sound commercial banking
• Portfolio management theories
• Credit creation
• Role of commercial banks in developing countries

CENTRAL BANKING
• Meaning and characteristics of central banks
• Functions of central banks
• Role of central bank in economic development

UNDERSTANDING OF INTEREST RATE


• Meaning and measuring of interest rate
• Distinction between nominal and real interest rate
• The loan able find theory of interest rate

• The liquidity preference theory of interest rate


• Risk structure of interest rate
• Term structure of interest rate

THE OVERVIEW OF FINANCIAL SYSTEM


• The function of financial market
• The structure of financial market

Financial market instruments:


• Money market instruments
• Capital market instruments

INTERNATIONAL MONETARY ARRANGEMENTS


• Exchange rate
• Euro-market
• IMF and its recent developments
• Euro and its significance for the global economy

VIVA, PRESENTATIONS
Term-2nd MBA Course Outlines 13

Recommended Books:

1. Frederic S. Mishkin: The Economics of Money, Banking and Financial Market,

5th Edition.

2. M.L. Jhingan: Monetary economics, 6th Edition.

Reference Book/s:

1. Stephen G. Cecchetti: Money, Banking and Financial Market.


Term-2nd MBA Course Outlines 14

Course Title: MARKETING MANAGEMENT

Course Objectives:

To introduce the students of multi-disciplinary academic backgrounds, with the


introductory concepts of marketing and to prepare them for taking relatively
advance courses in the future.

Course Contents:

1. An Overview of Marketing

2. Defining & Delivering Customer Value & Satisfaction. (Philip Kotler)

3. Consumer Markets & Buying Behaviour

4. Market Segmentation, Targeting & Positioning

5. Product Planning & Development.

6. Brands, Packaging & other Product Features

7. Price Determination

8. Channels of Distribution

9. Integrated Marketing Communications

Recommended Books

Text Book:

1. Stanton J. Williams, 2001, Marketing Management, New York, McGraw Hill Inc.

Supplemental Readings:

1. Kotler Philip, 2000., Marketing Management, New Jersey, Prentice Hall

2. Kotler Philip, Armstrong Gary, 1997, Principles of Marketing, New Jersey,


Prentice Hall
Term-2nd MBA Course Outlines 15

Course Title: COST ACCOUNTING

Course Objectives:

The Course is designed to impart knowledge about record maintain specially in


manufacturing field and provide cost data to the Management for prompt decision
making.

Course Contents:

The nature of cost accounting, scope and importance of cost accounting,


Preparation of income statement and balance sheet, The concept of cost,
classification of cost, the cost accounting system, cost accounting cycle, the
factory ledger and general ledger., Job orders costing and process costing
including the preparation cost of production report and the treatment of beginning
inventory, By-products and Joint Products, Methods of allocation of joint cost.

Recommended Books:

1. Matz, Adolph and Usry, Milton F., Cost Accounting, Planning and Control,
Chicago, South-Western Publishing Co.

2. Jain, S.P. and Narang, K. L., Practical Problems in Cost Accounting, New Delhi,
Kalyani Publishers.

3. Horngren, Charles T., Cost Accounting, A Managerial Emphasis, New Delhi,


Prentice Hall of India, Private Limited
Term-2nd MBA Course Outlines 16

Course Title: HUMAN RESOURCE MANAGEMENT


Objectives:
The Management of human resource has changed significantly during the past
decades. New approaches are applied to handle the diversified human resource in
modern organization. Organizations are made up of “man (human)” and
“material” that need a knowledge and skill to put them in the best possible
formation for higher productivity and employees’ satisfaction. This course is
designed to focus more on the management of human (employees) side of the
organization in term of their recruitment, maintenance, and development for
higher productivity and satisfaction. Topics are chosen to introduce the students to
general management whose job inevitably will involve responsibility for
managing people along with organizational assets.
Contents:
 Basic concepts of Human Resource Management
 New issues and Challenges in Human Resource Management
 Human Resource Functions
 Human Resource Management in Transition
 Job Analysis and Human Resource Planning
 Recruiting and selection
 Staffing
 Training and development
 Performance appraisal
 Career Management
 Compensation: Direct and Indirect
 Motivational strategies
 Managerial Ethics
 Safety and Health programs
 Collective Bargaining and Unions
 International dimensions of Human Resource Management
Recommended Books:
1. Wayene F. Cascio, Managing Human Resources, fourth International
Edition, 1996.
2. William B. Werther & Keith Davis, Human Resource & Personnel,
McGraw Hill Boston. 1997
Term-2nd MBA Course Outlines 17

3. Bernardin & Russell, Human Resource Management 2nd edition, McGraw


Hill
4. Fred Luthans, 1996. Organizational Behavior, 8th edition, McGraw Hill.

5. Decenzo- P. Robins, 1999, New York. Personnel Mgt:


Term-2nd MBA Course Outlines 18

Course Title: COMPUTER FOR EXECUTIVES

Course Objectives:
 To familiarize students with the basics concepts of Word processing and spread Sheets.

Course Contents

MS-Word:
Introduction to interface, Basic concepts & features: Creating, Saving, Editing & Printing
Documents, Text Formatting: Working with Fonts, Pragraphs, Bullets & Numbering, Columns,
Spelling Checking, Inserting Page Nos., Date, Time, Comments, Break, Picture, Text Box,
Hyperlink, Working with Tables: Draw, Insert, Delete, Changing Text to Tables and Vice Versa,
Merging, Splitting Cells, Foot Note, End Note, Bookmarks, Text Box, Changing the Direction of
Texts, Formula, Auto Text, Toolbar and its Types, Headers and Footers, etc.
MS-Excel:

123

Introduction To Interface, Basic Concepts & Features: Creating, Saving, Editing &
Printing Sheets, Lists: Auto List, Custom List, Formatting: Row, Columns, Sheets, Cells,
Conditional Formatting, Inserting: Cells, Rows, Columns, Comments, Functions, Picture,
Hyperlinks, Chart, Data Manipulation: Goal Seek, Scenarios, Auditing, Macro, Sharing, Sorting,
Filtering, Form, Subtotals, Validation, Table.
Power Point:

Creating Presentation Slides, Slides Transitions, Applying visual and sound Effects on
Presentation Slides, Inserting new Slide, Applying different Design Templates on Slides,
Running Slide Show, Implementing time Intervals. Using Mouse events in slides.
Recommended books:

Stephen L. Nelson, 1999, Office 2000 The Complete Reference, Osborne/McGraw-Hill,


Berkeley, California 94170 USA.
Gini Courter, 1999, Annette Marquis, Microsoft Office 2000, BPB Publications, New Dehli,
India.
Ed Bott, 2000, Woody Leonhard, Using Microsoft Office 2000, QUE Series Special Edition,
Prentice Hall, India.
Term-2nd MBA Course Outlines 19
Term-3rd MBA Course Outlines 20

Course Title: FINANCIAL MANAGEMENT

Course Objectives:

The objective of this course is to develop among students an understanding of the


pervasive nature of finance in the overall management and policy formulation of
an organization.

Course Contents:

Nature and scope of Financial Management, Time value of Money, Cost of


capital, Determining incremental cash flows, Capital budgeting Techniques,
Managerial options in Capital Budgeting, Valuation of a firms shares in an
effectual Market frame work based on portfolio analysis and CAPM, Capital
structure planning, Dividend policy, Working capital Management, Short term,
Intermediate term & Long term Financing.

Recommended Books:

1. Schall, Lawrence D. and Haley, Chales W., Introduction to Financial


Management, New York, McGraw Hill.

2. Van Home, James C., Financial Management and Policy, Englewood Cliffs, N.J.,
Prentice Hall.

3. Viscione, Jerry A, and Roherts Gordon S., Contemporary Financial Management,


New York, Maxwell Macmillan.
Term-3rd MBA Course Outlines 21

Course Title: BUSINESS RESEARCH METHODS


Course Objectives:
 To familiarize students with basic research process.
 To familiarize students with application of research in business at each step.
 To train students so that they can conduct a small research themselves.
 To familiarize students with internship process and to train them to write
internship report.
Course Contents:
Introduction to Research
What is Research? Type, need and usefulness of business Research.
Need of Research for Managers
Hallmarks of Scientific Research
Research Process
 Broad Problem Area
 Preliminary data collocation
 Problem definition
 Theoretical Framework
 Hypotheses development
Elements of Research design and type of Research design. Qualitative Research,
Quantitative Research. Case study Research, action Research, survey Research.
Measurement of variables
Data collection Methods
 Observation
 Interviews
 Overbomarse
Data Analysis and interpretation
Research Report Writing
Internship Process and Internship Report Writing
Course Text Books:
1. Sekran, Uma (1999) Research Methods for Business. A skill building approach,
third edition. New York: John Wiley E Sons, Inc.
2. Ziauddin (2003) Management Internship Manual. Peshawar: Institute of
Management Studies, University of Peshawar.
Term-3rd MBA Course Outlines 22

Reference Books:

1. Zirmud, Willian G.L Business Research Methods, Seconds Edition. New York:

The Dryden Press

2. Shahnaz Arifullah, K. M. Bhath. 1998 Research Process Simplified, Peshawar,

Shaheen Books.
Term-3rd MBA Course Outlines 23

Course Title: BUSINESS LAW


Objectives:
 To develop an insight about the business laws & regulations as practiced in
Pakistan.
 To educate the course participants about the business culture & corporate culture
in Pakistan.
 To give the students an exposure of the principles of Contract act, & the
interpretation of contracts.
 To study the principles underlying the sales of goods.
 To teach the students about the principles of the companies Ord. 1984
 To study the Principles of Negotiable instruments.
Contents:
1) The importance of business sector in any economy with special reference to
Pakistan.
2) The business sector in the wake of internationally developing market economy.
3) Business Laws & Regulations as practiced in Pakistan.
4) The Contract act.
The importance of contracts, its ingredients, interpretation, enforceability,
novation, substitution.
5) Sales of Goods Act.
The principles underlying the sales of goods, the concept of agency, the rights &
duties of the principal & agent.
6) Companies Ord. 1984.
The meaning scope & subject matter, formation of company, election of directors,
memorandum & Articles of association of company, special resolution, working
of a company, winding up of a company.
7) Negotiable instruments Act.
A brief analysis of the negotiable instruments types of instruments, honouring &
dishonoring of negotiable instruments.
Text books:
a. The Corporate Culture in Pakistan
b. The Companies Ord. 1984.
c. The Sales of Goods Act.
d. Negotiable Instruments ACT.
e. The Contract Act ___________________ Farani
Term-3rd MBA Course Outlines 24

f. The Principles of Contract Act ___________ Shaukat Mehmood.

Journals/Magazine:

CLD (Corporate Law Digest) Annual


Term-3rd MBA Course Outlines 25

Course Title: ORGANIZATION THEORY AND BEHAVIOR (OTB)

Course Objectives:
This course is designed to introduce the students to basic mechanics and dynamics
of organizations which mainly emphasize the relationship between organizations
and people in term of their perception, motivation, back ground differences and
the ways they behave in organization. This course, in a way, is a multidisciplinary
approach in which topics like culture and modern management issues are
discussed.
Course Contents:
 Introduction to the nature and study of organization
 Contemporary issues of modern organizations in the fast changing world.
 Employees Perceptions and its impacts on organizational efficiency.
 Group discussions on related case studies
 Personality and attitude
 Motivation in organization
 Group dynamics
 Leadership
 Group discussions on related case studies
 Decision Making
 Stress
 Interpersonal and intra-organizational conflicts
 Communication
 Group discussions on related case studies
 Organizational Change and Development
 Work force diversity and Modern organizations
Recommended Books:
1. Jit S. Chandan (2001) Organizational Behavior, Vikan Publishing House
New Delhi.
2. Stephen P. Robbins (1998) Organizational Behavior, New Jersay,
Prentice-Hall.
3. Fred Lothan (1998) Organizational Behavior, (10th Edition), New York,
McGraw-Hill.
4. Marshall Sashkin, (1984) Organization Behavior, Restor Publishing
Company Virginia.
Term-4th MBA Course Outlines 26

Course Title: STRATEGIC MANAGEMENT

Course Objectives:

To gain an awareness of the need for business directional co-ordination of the


business functions, also the context within which business strategy management is
based, to become familiar with the theoretical modules of strategic management;
to gain an appreciation of the process of business strategy management and the
relevant techniques for strategy formulation and implementation.

Course Contents:

Strategic Management (an overview concepts and techniques), Strategy


Formulation, stages of industry maturity and strategy options, strategies for
diversified companies Mission, Vision, and Objectives, Industry and company
analysis: tools and techniques, competitive advantage, Implementation, Strategic
Control, Case Analysis.

Recommended Books:

1. Certo and Peter, 1990, Strategic Management: Concepts and Applications. New
York, McGraw Hill.

2. Gluck and Jauch, Business Policy and Strategic Management, McGraw Hill.

3. Syed Amjad Khwaja, Managerial Policy, Institute of Management Sciences.


Term-4th MBA Course Outlines 27

Course Title: MANAGERIAL ECONOMICS


Objectives:
 To familiarize students with the principles of economic theory.
 To equip the students with appropriate tools of analysis of decision science.
 To enable the students to understand and solve decision making problems faced
by management.
Contents:
i. Introduction to Managerial Economics
ii. Economic Optimization
iii. Demand Analysis
iv. Demand Estimation
v. Demand Forecasting
vi. Production Theory and Estimation
vii. Cost Theory and Estimation
viii. Linear Programming
ix. Market Structure
x. Pricing Practices
- Cost-Plus Pricing
- Incremental Analysis in Pricing
- Price Discrimination
- Profit Maximization under Price Discrimination
- Multiple-Product Pricing
- Case Studies
xi. Decision Making under Uncertainty
- Risk in Economic Analysis
- Utility Theory and Risk Aversion
- Adjusting the Valuation Model for Risk
- Further Techniques for Decision Making under Uncertainty
- Case Studies
xii. Capital Budgeting
- The Capital Budgeting Process
- Net present Value Analysis
- Other Issues in project Evaluation
Term-4th MBA Course Outlines 28

- Steps in the Capital Budgeting Process

Case Studies
Recommended Books:
 Dominic Silvator: Managerial Economics in a Global Economy, 3rd Edition.
 William F. Samuelson, Stephen G. Marks, 5th Edition.
Term-4th MBA Course Outlines 29

Course Title: ENTREPRENEURSHIP


Course Objectives:
Entrepreneurship is an important component in the process of economic
development. The purpose of this course is to analyse the theories of
entrepreneurship and to go for case studies of successful entrepreneurs.
Course Contents:
 Introduction: The concept of entrepreneurship, The economist view of
entrepreneurship, The sociologist view, Behavioral approach,
Entrepreneurship and Management
 The Practice of Entrepreneurship: The process of entrepreneurship,
Entrepreneurial Management, The entrepreneurial business,
Entrepreneurship in service institutions, The new venture
 Entrepreneurship and Innovation: The Innovation concepts, Importance
of innovation for entrepreneurship, Sources of Innovative opportunities, The
innovation process, Risks involved in Innovation
 Developing Entrepreneur: Entrepreneurial profile, Trait approach to
understanding entrepreneurship, Factors influencing entrepreneurship, The
environment, Socio cultural factors, Support systems
 Entrepreneurship organization: Team work, Networking organization,
Motivation and Compensation, Value system
 Entrepreneurship and SMES: Defining SMEs, Scope of SMEs,
Entrepreneurial, managers of SME, Financial and marketing problems of
SMEs
 Entrepreneurial Marketing: Framework for developing entrepreneurial
marketing, Devising entrepreneurial marketing plan, Entrepreneurial
marketing strategies, Product quality and design
 Entrepreneurship and Economic Development: Role of entrepreneur in
the economic development generation of services, Employment creation and
training, Ideas, Knowledge and skill development, The Japanese experience
Recommended Books:
• Paul Burns and Jim Dew Hurst: Small Business and Entrepreneurship
• P.N. Singh: Entrepreneurship for Economic Growth
• Peter F. Drucker: Innovation and Entrepreneurship Peter F. Drucker
• John B. Miner: Entrepreneurial Success
Term-4th MBA Course Outlines 30

Course Title: PROJECT MANAGEMENT

Course Contents:
1. Overview
 Introduction
 Understanding Project Management
 Defining Project Success.
 The Project Manager’s Role (Defining)
 The Functional Manager’s Role (Defining)
 Classification of Projects.
 Differing Views of Project Management
 Systems, Programs, and Projects (Defining)
 Product Vs Project Management (Defining)
 Project life Cycles.
2. Organizational Structures
 Introduction
 Organizational Work Flow
 Pure Project Organization
 Matrix Organization form
 Modification of Matrix structures
 Selecting the) Organizational Form
3. Organizing & Stalling
 Introduction
 The staffing Environment
 Selecting the Project Management
 Skill Requirements for Program Management
 Selecting the Wrong Project Management
 Duties & Job Descriptions
4. Time Management
 Introduction
 Understanding Time Management
 Time Management Forms
Term-4th MBA Course Outlines 31

 Introduction to Stress & Burnt


 Stress in Project Management
 Project Communications
5. Conflicts
 Introduction and Objectives
 The Conflict Environment
 Managing Conflict
 Conflict Resolution
 Management of Conflicts superior, subordinate & Functional Conflicts
6. Net Work Scheduling Techniques
 Introduction
 Network Fundamentals
 Slack Time
 Network Re-planning
 Estimating Activity Time
 Estimating Total Program Time
 Total PERT/CPM Planning
 Crash Costs & Time
7. Estimating
 Estimating High Risk Projects
 Project Risks
 Pay back Period
 The Time Value of Money
 Net Present Value (NPV)
 Internal Rate of Return (IRR)
 Comparing IRR, NPV & Pay back
 Risk Analysis
8. Quality Management
 Definition of Quality
 Quality Movement
 Taguchi Approach
Term-4th MBA Course Outlines 32

 The Malcolm Baldridge National Q. Award


 ISO 9000
 Quality Management Concepts
 Cost of Quality

 Responsibility for Quality

 Just-In Time Manufacturing, (JII)

 Total Quality Management (TQM)

Book Recommended:

1. Kerzner Harold (Ph.D). Project Management, van Nostrand Peinhold.


N.Y.

2. Young Trevor, L., the Hand book of Project Management. Kogan Page. U.
K.

3. Goel B. B. Project Management, Principle & Technique. Deep Deep


Publications New Delhi. India.

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