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!"  - Director of Programmes, Museum of London


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Chaired by )
 *+  ± Head of Communications, Tate

On the panel:
% ,  ± Editor, Front Row, BBC Radio 4


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± London correspondent, Associated Press
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 ± General News Reporter, The Times
" ± Arts Writer, The Financial Times

Leading arts and news journalists share their views on what makes a great news story and, just
as importantly, what doesn't. Our panel will tell you how they work, what they look for and how
best to pitch to them. You will also have a chance to ask the questions that will help you develop
strategies to increase coverage of your venue in the news media.

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Chaired by $+ 
 ± Senior Press Officer, British Council

On the panel:
4!± General Manager Burgh House & Hampstead Museum and Chair of London
Shh... Kate discusses her work with London Shh (Small historical houses).
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% ± Marketing Development Manager at the Horniman Museum. Andrew talks
about the publicity campaign for CultureLine: a group of 10 museums and galleries found along
the length of the London Overground East London extension.
c% *%. ± Freelance Arts Marketing specialist. Catharine shares her experience
working on the Creative Tourist campaign for Manchester Museums Consortium.

Sometimes it can feel impossible to make an impact in the media when you aren't considered a
"must see destination" by the journalist on the other end of the phone. Hear inspiring case
studies from colleagues in Manchester and London who have banded together in different ways
to punch above their weight. Pick up their top tips and quiz them about how they made it happen.
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Chaired by  6  ± Independent PR Consultant

On the panel: 
%$ ± Website Editor, Culture 24
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 ± Arts Editor and Features Editor, Spoonfed

- ± Deputy Online Culture Editor, The Sunday Times
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 ± Press and PR Managers at the British Museum and Museum
of London

With the expansion of online, video and viral content, how to run a creative campaign that
embraces the changing media landscape, works within your wider strategy, and delivers real
benefit for your exhibitions, performances and events? What can be achieved and what budget is
required? Find out from journalists and colleagues at the front line of online developments and
share ideas on how best to navigate this fast moving terrain.

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Refreshments. Refuel and take the opportunity to see the Museum of London¶s spectacular
Galleries of Modern London

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Chaired by 4  ± Managing Director, Bell Pottinger Business & Brand

On the panel:
3
)+ ± PR & Client Director, Central Office of Information
,%  ± Internal Communications Manager, Tate

Explore the best methods out there to sell your PR team internally, from improving internal
communication to measuring the results of PR campaigns and projects. Our panellists will share
their experiences and outline the importance of PR evaluation and the strategies and tactics
needed to implement it, from getting colleagues and partners on board to proving the value of
your hard-won PR successes.

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Chaired by c


 Press and PR Manager, Museum of London

On the panel:
4* 

± Freelance PR
4 ± Press Officer, Museum of London
c:( ± Interim Head of Press & Homepage, British Council

If you don't have a block buster opening this summer join us for a session jam-packed with ideas
for how to build and maintain your profile. Colleagues share their experiences of building
relationships and securing features, successful anniversaries and stunts, picture stories and
learning to see and sell your product in a new way. Along with a good dose of fearlessness from
Scotland, this session should send you home brimming with real-life examples to draw from.
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Chaired by )
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!. - Director of Programme Delivery, MLA

,  ±Editor at Large, The Art Newspaper and Art Market correspondent, The
Financial Times

A special and much-requested session on the impact of the current climate of cuts in public
funding. In these uncertain economic times what are the consequences of restricted institutional
budgets on PR in the arts? What will the growing pressure to secure sponsorship and
philanthropic support for cultural venues mean in reality? Will working in partnership with
sponsors and donors become the norm, even for institutions for whom this was previously not an
issue? Our panellists will discuss the future shape of our sector and the impacts on venues of all
sizes.


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Chaired by )
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On the panel:

=&% ± Acting Arts Editor, The Guardian
)$  ± Freelance Journalist
5 c ± Commissioning Editor, New Review, The Observer
! !"%  ± Deputy Editor, Museums Journal

A well-placed and intelligent feature can do wonders for the profile of your venue and staff, but
where to start and how to make it happen? A selection of features journalists talk about lead
times, editorial decision making, the commissioning and pitching process, press trips, briefings,
images, content and exclusivity and answer your questions about how to secure that sizeable
spread.

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For those with stamina and short commutes.