Tourism New South Wales

Australian Tourism Exchange

(ATE) 2011
AHA Briefing 23 March 2011
 Overview
¾ ATE Team
¾ What is ATE & who attends?
¾ TNSW at ATE
¾ Business Opportunities for TNSW
¾ Viva Sydney Card
¾ Banners and Badges
¾ Volunteers
¾ Sponsor Hotels
¾ Hotel Opportunities
¾ Questions
 ATE team
¾ Louise McAlpine – Manager, Trade Services
¾ Lidia Marcelino – ATE Project Coordinator
¾ Estrellitta Boskovic – ATE Familiarisation officer
¾ Aida Hijazi – ATE Support Officer
¾ Jenny Gerada – Volunteer Coordinator
¾ Margaret Oates – ATE Famils Support officer
 What is ATE?
¾ ATE – Australian Tourism Exchange, 2 – 8 April 2011
¾ Annual event organised by Tourism Australia in
partnership with Qantas and host State Partner
¾ Largest international trade show in Southern
Hemisphere
¾ Business-to-business event for Australian tourism
businesses (Sellers) to meet with key international
tourism trade industry (Buyers)
¾ An opportunity for hosting State to showcase its products
 Who attends ATE?
¾ International Buyers & Australian Sellers
¾ ATE is divided into two modules
- Eastern Module – 2nd April – 4th April
- Western Module – 5th April – 8th April
¾ Approximately 600 Australian companies
¾ Almost 700 overseas buyers
¾ Approximately 40 international & 25 Australian media
¾ Over 100,000 appointments held
 TNSW Stand

¾ Central Location
¾ Designed to accommodate media/meetings/VIP visitors/functions
¾ Open to encourage visitation
¾ Investment made in unified shell structure for NSW area
¾ Multiple meeting areas
¾ Tourism NSW Executive and International Managers available
¾ Dedicated Information/Famils Desk
¾ NSW food and beverage all day!
 TNSW Area

NSW seller companies

¾ 44 East

¾ 74 West

¾ 51 NSW Based National Sellers

 Business Opportunities for
TNSW

¾ Showcase NSW product

¾ International & domestic media

¾ TNSW staff will conduct over 1,600 appointments

¾ Over 100,000 appointments held over ATE

ATE11 Floor Plan
VIVA ATE CARD

The Viva Sydney card will be used as the

exclusive delegate discount card during
ATE Sydney 2011.

4,000 cards and accompanying flyers will

be printed and distributed in welcome
satchels to both buyers, sellers and media
attending ATE.

Confirmed ATE Sellers have been

approached to provide Viva Sydney offers.

There are currently 60 offers in the Viva

Sydney promotion, and we are in the
process of recruiting additional partners
Street Banners
ATE 2011 street banners to be
displayed at Circular Quay and
Darling Harbour
 Airport & Hotel
Banners
ATE 2011 freestanding banners to
be displayed at the 28 sponsor
hotels and Sydney Airport

Banners will be couriered to hotels

on 23rd and 24th March

Badges
10 ATE 2011 badges will be
delivered with each banner for
hotel staff to display from 2 April to
8 April 2011.
 Student Volunteers

Escorting Sydney/NSW Famils Directional meet & greet

 Volunteers
¾ 66 Students from The International College of Management have been
selected to participate in various roles during ATE 2011

¾ 22 students will escort small groups of ATE delegates on organised

famils around NSW

¾ 44 students will provide directional support:

• Meeting and greeting delegates at sponsor hotels
• Ensuring smooth operation of traffic
• People movement logistics

¾ Key dates for hotel meet and greet:

• Saturday 2 April 2011 – 8:00 am to 9:30 am
• Tuesday 5 April 2011 – 9:00 am to 10:30 am
Volunteers Uniform
 Sponsor Hotels
• Novotel Rockford Darling Harbour
• Sofitel Sydney Wentworth
• The Menzies Sydney
• Mercure Sydney
• Holiday Inn Old Sydney
• Holiday Inn Potts Point
• InterContinental Sydney
• Vibe Hotel Rushcutters Bay
• Travelodge Wynyard
• Vibe Hotel Sydney
• Rydges World Square
• Four Points by Sheraton
• Sheraton on the Park
• The Westin Sydney
•The Sebel Pier One Sydney
•The Sebel Surry Hills Sydney
•Medina Grand Sydney
•Novotel Sydney on Darling Harbour
•Citigate Central Sydney
•Amora Hotel Jamison Sydney
•Four Seasons Hotel Sydney
•Hilton Hotel Sydney
•Star City Hotel and Apartments
•The Grace Hotel Sydney
•The Observatory Hotel
•Shangri-La Hotel Sydney
•Radisson Plaza Hotel
•Parkroyal Darling Harbour Hotel
 Hotel Opportunities
• This is your opportunity to showcase your hotel
to select ATE delegates
• Enhance their experience by offering a special
deal eg: special ATE breakfast offer
• Ensure hotel bars are open til late
• Communicate the importance of ATE to all staff
to ensure delegates have a positive experience
from the time they check in to the moment they
leave