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the same kind of thinking we
h ki d f hi ki
used when we created them
used when we created them.
We must learn to see anew.
Albert Einstein
That’s why we need
h ’ h d
That’s why we need a
h ’ h d
Our World is changing
Our World is changing
•More connected, more interdependent and more complex
•More keen to resolve cultural conflicts
•More open to experiment
I h f t i t li ti
•In search of answers to environmental imperatives
•In search of new models of development
•In search of new benchmarks for success
India is changing
is changing
India is changing
is changing
•Ambitious and confident
•Disconnected between ‘Western’ and indigenous aspirations
•Fragmented between the haves and have‐nots
O t i t
•Open to experiment
•Eager to learn, create and prosper
Design is changing
is changing
When NID was originally set up 50 years ago, it was intended to support industry
Design is no more just about industry
•Design is no more just about industry
Nor is it just about aesthetics
•Nor is it just about aesthetics
Design is changing
is changing
•Design thinking is becoming a strategic
public policy resource
•Designing with people, as opposed to
designing for people
•Design actions respect life and nurture
natural systems
•Design is solving complex problems
Design is about Change
Design is about Change
Today design is needed in every sector of
human endeavor‐ to bring relevance, dignity
human endeavor to bring relevance, dignity
and delight in how each product, service and
system serves communities
system serves communities
Design Education needs to respond to change
Design Education needs to respond to change
and reinforce its multidisciplinary form
Snapshots of the
Evolving Paradigm
Design Impacts Change
Enabling people
Enabling people’ss participation in
participation in
water management
Lightweight and corrosion resistant plastic design to
replace existing metal micro Irrigation check dams
DesignDirections, Pune
Design Impacts Change
Low cost solutions for mass consumption
Low cost solutions for mass consumption
Co‐creating innovative business models
Kiran ‐ A clean replacement for kerosene lamps
D.Light
Design Impacts Change
Innovative design for livelihood
Sandeep Sangaru
Design Impacts Change
Low cost solutions for mass consumption
Low cost solutions for mass consumption
Co‐creating innovative business models
Tata Swach – Making pure water accessible
DesignDirections,Pune
Design Impacts Change
3Nethra ‐ The world’s first prescreening device
Aravind Eyecare System
Icarus Design
Design Impacts Change
Design research on robust devices with vernacular
interfaces for farm‐related data and mobile banking
Incorporating GPS + Solar Recharge
Design Impacts Change
Bamboo Craft Development Institute, Agartala
CFBI‐NID (Centre for Bamboo Initiatives NID) 1999 ‐ 2010
Design Impacts Change
Empowering communities
Empowering communities
Capacity building ‐ Design school for traditional artisans of Kutch
Kala Raksha Vidhyalaya
Project director: Judy Frater
Design Impacts Change
Affordable healthcare
Affordable healthcare
“Doing well by doing good”
Eye Hospitals for Underserved Towns and Cities
Eye‐Q, SONG
Design Impacts Change
Ginger by the Tata group – Changing the value equation in the hospitality industry
Design Impacts Change
Visual Aids for the Health Sector ‐ sexual and reproductive
health communication for rural adolescents
Vikalp Design, Udaipur
Design Impacts Change
‘Design for Change’ Contest ‐ Small children apply design thinking to big problems
Kiran Bir Sethi – Curriculum innovation, Community driven social programmes, Inspired education
Design Impacts Change
Resource mapping
Resource mapping
Visualising new models of the human fabric
Indian Designers
Indian Designers Impact Change
•Positively transform every sector
Are trained to catalyze cross
•Are trained to catalyze cross‐fertile
fertile teams
teams
•Create magic with limited resources
•Balance the functional with the emotional
•Embody critical thinking and become the conscience of industry
•Are valuable partners in sustainable development
U d t d th ‘E l i P di ’
•Understand the ‘Evolving Paradigm’
Who we are
Who we are
•Indian Designers
Educators
•Educators
•Thought Leaders
Professionals
•Professionals
•Entrepreneurs
Who we are
Who we are
We have achieved success in
our chosen fields by leveraging
h fi ld b l i
the power of design thinking
the power of design thinking
We can contribute to the creation of the next
We can contribute to the creation of the next
generation of design practitioners....
Why are we here?
Why are we here?
•We believe the RFP process that the DIPP has initiated needs to
be re‐evaluated to respond to the ‘Evolving Paradigm’ for design
we have shared
we have shared
•The stringent financial and architectural experience requirements
on the potential consultants to qualify for the project is an area of
on the potential consultants to qualify for the project is an area of
serious concern as it excludes most NID graduates who can
contribute to making the process more relevant
•We do not want the Government to change its building plans, or
dictate who will build the infrastructure…we want to create a
vision of what ideas will transpire and what kind of space can best
accommodate them
Why are we here?
Why are we here?
Now that the Government is keen to
use design to catalyze our nation’ss
use design to catalyze our nation
growth, it would be unfortunate if it did
not plug into the community and use its
not plug into the community and use its
collective wisdom to guide the new way
design should be learnt.
design should be learnt.
It will be a disservice to the nation if we do not create a design
education infrastructure that is contemporary, globally
connected but also richly informed by the local context
How we can contribute
How we can contribute
•We can tap into the wisdom and experience of a vibrant network
of design practitioners, teachers, thinkers worldwide
•Stimulate fresh inquiry and bring clarity to the models of design
learning in India – From primary school to vocation
•Evaluate inclusive models that help create jobs with dignity but
without loss of skills and tacit knowledge
•Organise workshops and roundtables with groups of educators,
practitioners and other stakeholders such as policy makers, design
schools, design students, entrepreneurs, representatives from
i d t
industry, academics, professionals, NGOs and crafts‐persons
d i f i l NGO d ft
How we can contribute
How we can contribute
•Organise an international conference to share the insights and emerging
directions in design education from around the world
•Form working groups to translate the consultations into a focussed vision
Enable discussions at the highest level of Government to explore the
•Enable discussions at the highest level of Government to explore the
interface between design thinking and Ministries of the Government so
that all sectors of development needs in India are addressed in a
comprehensive manner
The Government is probably the largest potential user of design
What we will deliver
What we will deliver
•A Vision Document for implementing public policies for improving
the quality of life through invention, innovation and entrepreneurship
•A framework for compiling research, learning and action resources
p p
•The Vision Document will inspire prospective students and their parents
p p
to find satisfying employment that connects their individual career
pursuits with national / global and humanitarian goals
•The Vision Document will become the administration’s template for
monitoring the institutes’ progress against national priorities and
objectives and assign available resources for building specific
competencies to meet evolving needs
i l i d
As we embark on the quest to
create more effective design
create more effective design
competencies for the next fifty
p y
years...let us reflect before we act
Let’s engage...
g g