A

Project Synopsis
On

“ EVENT MANAGEMENT ”

Guided By
Mr.Praveen Dongre

Submitted By

Mr. Mayur M. Wadhwani

Ms. Monali Chaudhary
Mr. Makrand Mankar
Mr. Manojkumar R. Sahu
Mr.Mayur R.Chandore
 Contents

Sr.No. Topics

1. Introduction
2. Objectives
3. Definition
4. Services
5. History
6. Top 10 Management Companies
7. MM ACTIV IN NAGPUR
8. References
9. Methodology
 1. Introduction :

Event management is the application of project management to the

creation and development of festivals, events and conferences.Event management
involves studying the intricacies of the brand, identifying the target audience,
devising the event concept, planning the logistics and coordinating the technical
aspects before actually executing the modalities of the proposed event. Post-event
analysis and ensuring a return on investment have become significant drivers for
the event industry

2. Objectives :

The goal of Event Management is to provide the capability to detect events,

make sense of them and determine the appropriate control action. Event Management
is therefore the basis for Operational Monitoring and Control. Event Management
should be utilized to detect and communicate operational information as well as
warnings and exceptions, so that input can be provided for reporting the service
achievements and quality levels provided. It may be used for automating routine
activities such as backups and batch processing, or dynamic roles for balancing
demand for services across multiple infrastructure items/sources to improve
performance.

3. Definition :
Event management is the process by which an event is planned, prepared,
and produced. As with any other form of management, it encompasses the
assessment, definition, acquisition, allocation, direction, control, and analysis of time,
finances, people, products, services, and other resources to achieve objectives. An
event manager’s job is to oversee and arrange every aspect of an event, including
researching, planning, organizing, implementing, controlling, and evaluating an
event’s design, activities, and production

4. Services :

Event management companies and organizations service a variety of areas

including corporate events (product launches, press conferences, corporate meetings
and conferences), marketing programs (road shows, grand opening events), and
special corporate hospitality events like concerts, award ceremonies, film premieres,
launch/release parties, fashion shows, commercial events, private (personal) events
such as weddings and bar mitzvahs

Clients hire event management companies to handle a specific scope of

services for the given event, which at its maximum may include all creative, technical
and logistical elements of the event. (Or just a subset of these, depending on the
client's needs, expertise and budget).

5. History :

6. Top 10 Event management companies :

1) 360 degrees

(Launch events, Conferences & Seminars, Conventions, Trade (B2B) Events , TV

Events, Film Entertainment & Award Nights , Press Events , Brand Promotions ,
Sales Promotions, Consumer Promotions , Retail Promotions , Rural Promotions ,
Road shows)
2) Percept D Mark

(Celebrity management, Stage shows, Fashion shows, Wedding management,

Conferences, brand promotion, Product launches, Mrs. India World, Mrs. world pea
gent, Golf Event Management. Provides complete movie and entertainment related
solutions to film production houses and corporates.)
3) Wizcraft International Entertainment Pvt Ltd

(High profile events, entertainment, sports, wedding, Film Awards, Artist Concerts,
TV Events, Exhibitions, Productions, Response management, Contact management,
Consumer Insight, Retail Visibility, Promotions, Lead Generations etc)
4) DNA Networks Pvt Ltd.

(international and domestic concerts, event production, Creative integration of

sponsor branding, Production of television specials, Co-ordinate advertising, publicity
and public relation activity for events, Design, development and manufacture of
quality merchandising)
5) Cineyug Entertainment

6) Cox and King

(Meetings, Incentives, Conferences and Exhibitions)

7) Sita Conferences

(International Conferences and Exhibitions)

8) E-Factor

(weddings, concerts, International Conferences, Seminars, Television Based Events,

Exhibitions, special occasions, corporate events, Road Shows)
9) Sercon

(Exhibitions, Conventions, Conferences, seminars, Golf Events, Hospitality Events,

Road Shows, Brand Promotion, Product launches, Incentives. Special Event: Swarn
Sambandh)
10) Tafcon Group

(Trade fair and conference organizers. Development of publicity & promotional

activities. Marketing Trade Fairs organized by other Agencies.)

7. MM ACTIV IN NAGPUR :

MM Activ the Sci-Tech Communication Company is engaged in creating,

planning, development and implementation of the fully integrated national &
international trade shows on frontier technology.

MM Activ creates and nurtures a platform for effective interaction amongst

industry, scientific fraternity, policy makers, opinion leaders and academia in the
events. These events facilitate networking, technology transfers, collaborations,
business development and joint ventures. Moreover, they provide excellent platform
for scientific knowledge dissemination and make all stakeholders future ready.

MISSION :

In our journey, our mission has been to provide sharply focused communication
& networking platforms to build better brands, services and to provide business
opportunities for our clients ".

SERVICES :

MM Activ offers the complete package from concept to completion to ensure

that your event achieves the desired results, cost effectively and efficiently. MM
Activ takes full responsibility for all aspects of the successful planning, promotion
and organisation of exhibitions and conferences.
8. References :

Sr.No. Name of Books Author

Website :

 www.google.com