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For Immediate Release

Marisabel Muñoz, MLS Communications, +1-212-450-1262 / marisabel.munoz@MLSsoccer.com
Beth McClinton, CAA Sports, +1-424-288-2000 / bmcclinton@caa.com


CAA Sports and Major League Soccer Join Forces for the
Return of the World Class Soccer Club Competition

NEW YORK/LOS ANGELES (March 25, 2011) – This summer, the world’s top
international clubs will come to North America to compete in the 2011 World Football
Challenge, one of the largest soccer events ever staged in the region. Major League
Soccer (MLS), the top-flight professional soccer league in the U.S. and Canada, and
CAA Sports, a division of Creative Artists Agency, the world’s leading entertainment and
sports agency, have partnered to host the club challenge. The World Football
Challenge, which will be played July 14 through August 6, includes teams from MLS for
the first time. The competing teams, schedule, format, event sponsors, and ticket
information will be announced in the coming weeks. Televisa, a founding partner of the
inaugural World Football Challenge, will remain involved in 2011.

“By all measures, the inaugural World Football Challenge was a big success:
introducing some of the top international clubs and players to existing and new
American fans of soccer, multiple sold-out matches, blue-chip sponsors, and a world-
class broadcast partner in ESPN,” said Michael Levine, co-head of CAA Sports. “We
are thrilled to team up with our friends at Major League Soccer, who have done an
incredible job elevating awareness and building enthusiasm for soccer in the U.S., to
amplify the fan experience and bring some of the brightest stars and biggest teams
together in the World Football Challenge.”

“We are pleased to have MLS clubs compete in this summer’s World Football
Challenge, and our teams embrace the challenge of competing against top international
opponents,” said Will Wilson, MLS executive vice president. “We have worked closely
The World Football Challenge Announcement
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with CAA Sports in the past and are proud to partner with them to produce this
innovative event for soccer fans throughout the region.”

In 2009, CAA Sports unveiled the first-ever World Football Challenge, which brought
four of the best soccer teams in the world – Chelsea Football Club, AC Milan, FC
Internazionale Milano and Club America – to the U.S. to compete in the six-city, round-
robin tournament at some of the most recognized stadiums, including the Rose Bowl,
the Georgia Dome, MT&T Bank Stadium, Gillette Stadium, Stanford Stadium, and
Cowboys Stadium. The tournament, which played to sold-out crowds in several cities,
gave soccer fans the unprecedented opportunity to see global superstars play live in the
U.S. and experience first-hand the fast-paced, skillful competition that has made soccer
the most popular sport in the world.

For further information, please visit www.MLSsoccer.com and


About Major League Soccer

Headquartered in New York City, Major League Soccer is the top-flight professional
soccer league in the United States and Canada. MLS features many stars from the
U.S., Canada, and around the world. Major League Soccer’s 16 th season will feature 18
clubs each playing 34 regular season matches. Those clubs include Chicago Fire;
Chivas USA; 2010 MLS Cup champion Colorado Rapids; Columbus Crew; D.C. United;
FC Dallas; Houston Dynamo; LA Galaxy; New York Red Bulls; New England
Revolution; Philadelphia Union; Real Salt Lake; San Jose Earthquakes; Seattle
Sounders FC; Sporting Kansas City; Toronto FC; and, in their inaugural seasons,
Portland Timbers and Vancouver Whitecaps FC. An expansion team in Montreal will
debut in 2012. For more information about MLS, log on to the League’s official website
at www.MLSsoccer.com.

About CAA Sports

CAA Sports represents more than 650 of the world's best athletes in such sports as
baseball, football, hockey, basketball, soccer, tennis, and golf, in addition to coaches,
on-air broadcasters, and sports personalities. Beyond traditional athlete representation,
CAA Sports provides unique opportunities for clients off the field, in areas including
licensing, endorsements, speaking, philanthropy, and video games. CAA Sports also
works in the areas of broadcast rights, corporate marketing initiatives, and sports
properties for sales/sponsorships. CAA Sports is a division of Creative Artists Agency
(CAA), the world’s leading full-service agency. CAA represents the most creative and
successful artists working in film, television, music, theatre, and video games, and
provides a range of strategic marketing services to corporate clients. For more
information about CAA Sports, visit www.sports.caa.com.