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REPORT
ON
“AD n AD” Agency
Presented by:
ADITYA TRIPATHI
AKANSHA SHARMA
SHRUTI AGARWAL
SWATEE SHUKLA
ANKIT SINGH
SHILPI AGARWAL
MANI GUPTA
1
HEENA SAXENA
Index
CONTENT PAGENO.
EXECUTIVE SUMMARY
RATES OF ADVERTISEMENTS.............................................22
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CHAPTER 1
3
INTRODUCTION
planning and handling advertising (and sometimes other forms of promotion) for
its clients. An ad agency is independent from the client and provides an outside
point of view to the effort of selling the client's products or services. An agency
can also handle overall marketing and branding strategies and sales promotion for
its clients.
Some advertising agencies limit the amount and kind of service they offer. Such
agencies usually offer only one or two of the basic services. For example, although
some agencies that specialize in "creative" also offer strategic advertising planning
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"media-buying services" offer media planning service but concentrate on media
Some advertisers believe that they can provide such advertising services to
Interactive agencies
the traditional advertising agencies fully embraced the Internet. Offering a wide
range of services, some of the interactive agencies grew very rapidly, although
5
some have downsized just as rapidly due to changing market conditions. Today,
the most successful interactive agencies are defined as companies that provide
specialized advertising and marketing services for the digital space. The digital
message can be seen or heard from. The 'digital space' translates to the Internet,
kiosks, CD-ROMs, DVDs, and lifestyle devices (iPod, PSP, and mobile).
experiences, Web 2.0 website design and development, e-learning Tools, email
services, web application development, and overall data mining & ROI assessment.
Lately, pay per click (PPC) and (SEO) search engine optimization firms have been
classified by some as 'agencies' because they create media and implement media
purchases of text based (or image based, in some instances of search marketing)
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ads. This relatively young industry has been slow to adopt the term 'agency',
however with the creation of ads (either text or image) and media purchases, they
media platforms like blogs, social networking sites, Q&A sites, discussion forums,
microblogs etc. The two key services of social media agencies are:
marketing services for the Healthcare and Life Science industries. These agencies
marketing guidelines mandated by the U.S. Food and Drug Administration (FDA)
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Medical education agencies
Healthcare and Life Science industries. These agencies typically specialize in one
of two areas:
creative ads in the text form and video form at lower price than any other
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ADVANTAGES AND BENEFITS
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EXECUTIVE SUMMARY
LOCATION
Rastogi complex 1st floor, SAI mandir road, Moradabad
CONTACT NO.
8957692001, 9532669033
EMAIL ID:
ad.n.ad@gmail.com
NATURE OF BUSINESS
Providing best service to the customers by creating value added advertisements.
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KEY STRENGHTS
An Advertisement created by us :
Our cost effective advertisement will make you aware of our capabilities and our
excellent customer service standards will attract you to be in touch with us.
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CHAPTER 2
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OBJECTIVES AND SCOPE
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MISSION AND VISION
OUR VISION
OUR MISSION
criteria mutually agreed upon between the agency and the clients.
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PROMOTERS BACKGROUND AND THEIR
QUALIFICATIONS
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PARTNERSHIP DEED
1 Name of the company is “Ad n Ad agency”
2 There are 8 partners and their name and address are mentioned as below:-
III/3, Bulandshehr
Shilpi Agarwal 1 Krishna Puri,
Mathura
Shruti Agarwal MIG B-57 DDN MDA
colony, Moradabad
Swatee Shukla D-1/167, Sector-F,
Jankipuram, Lucknow
Ankit Singh 64, Mall Avenue Road,
Cantt, Lucknow
Heena Saxena
Mani Gupta
address of this firm is “ Rastogi Complex 1st floor SAI Mandir road ,
Moradabad.
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4 Business will be commenced from
5 Total fund which we need for this business firm is 30 lakhs out of equity
capital is 20 lakhs, 2.5 lakhs contributed by each partner and for rest 10
collateral security. At the time of emergency we may make a call from the
partners and they each have to bring 1 lakh in the operation of the business.
8 Whenever there will be any admission of new partner and if there will be
retirement of any existing partner then all the partners should be informed
9 There will be no provision of salary for the partners in first year after one
10 If the firm is dissolve due to any reason then whole loss will be beard by all
SERVICES
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We will deal with following areas:
Hoardings
Audio-visual advertisements
Hand Bills
Wall paintings
Banners
Posters
outsourcing)
Advertisement publishing
For newspapers :-
Local newspapers
City edition
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District edition
Supplements
National newspapers
In accordance with the demand of the clients according to its size. Its
location
Residential area
Commercial area
At railway stations
At roadways
For Television
Local channel
Entertainment channels
News channels
Business channels
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Religious channels
Kids channels
Agency providing time slots (morning time, afternoon time & prime
Handbills:
Outside Schools
Colleges
On traffic signals
Main markets
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TECHNICAL ASPECTS
TELEPHONE:
It is very important equipment required in the business ad help in keeping regular
contacts with our customers and also helps in building social relation.
FAX:
We require a fax machine to distribute our quotation and other documents to our
other members when they are outside.
COMPUTERS:
This is also very important technical equipment. All the accounting procedures,
graphic designing of the passes and for advertisement purposes are done on a
computer
MARKET ANALYSIS
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CUSTOMERS
We mostly target high class people because they are ready to pay a good amount of
money looking forward for a successful advertisements.
DEMAND
Every firm requires unique advertisement and Demand of our service will fluctuate
with time.
In festival seasons it will be at high demand.
For a new session like July–August educational institutes will demand more of it.
Some regular customers like Hospitals will demand it for whole year because of
intense competition.
Individual like lawyer, Doctor, architecture, palmist etc will prefer it more.
This is our demand and we have to cope up with this demand.
MARKETING PLAN
PRICE
We the members of “AD n AD” agency have done a proper market survey to
know about different price and expenses that we have incurred in this business.
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(Rates as per bottom most corner of the front page)
Government clients
Moradabad Development authority ( M.D.A.)
SCOOTER INDIA
Northern Railway
Jila Naitra Chikitsalya
Life Insurance Corporation Of India etc.
Non Government clients
Moradabad Institute of Technology
Hindu College
Institute of Foreign Trade and Management
Tirthankar Mahaveer University
Westend Mall
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T.D.I. City
Parshvanath Builders
Home Residency
Drive in 24 Hotel
Red Sapphire
SAI Hospital
Vivekanand
PLACE
PROMOTION
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MANPOWER PLANNING
BOARD OF
DIRECTORS
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MANAGERIAL JOBS:-
Creative department
Creative Manager:-
Job Description:-
Job specification:-
Salary Rs.14000 pm
Technical Editor:
Job description:-
Job specification:-
Expert in handling the various soft-wares which are commonly used for
editing.
Salary Rs.20000 pm
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Cameraman:-
Job description:-
Job specification:-
Experience is preferable
Salary Rs.8000 pm
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Personnel Department
HR manager
Job description:-
agency.
Job specification:-
communication skills
Salary Rs.15000 pm
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Advertisement handling Department
Manager
Job description:-
of posters.
Job specification:-
software.
Salary Rs.15000 pm
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Finance Department
• Finance Manager
Job description:-
Job specification:-
Experience is preferable
Salary Rs.18000pm
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Marketing Department
Marketing Manager
Job description:-
Job specification:-
MBA/PGDM in Marketing
Salary Rs.18000 pm
Marketing Executive
Job specification:-
Experience is preferable
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NON MANAGERIAL JOBS
Telephone Operator
Job description:-
Job specification:-
Good listener
Salary Rs.3500 pm
Receptionist
Job description:-
Job specification:-
Salary Rs.4000 pm
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Painter
Job description:-
To make any type of design and for writing the text matter on the
hoardings.
Job specification:-
Office Boy
Salary Rs.2500 pm
Watchman
5 workman
Salary Rs.1500 pm
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FINANCIAL PLAN
SOURCES OF FUNDS
USES OF FUNDS
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WORKING CAPITAL
Rent 25000
Electricity bill 10000
Telephone bill 3500
Salary 141000
Maintenance and repairs 5000
Stationery 20000
Advertisement 500000
Administrative expenses 10000
Legal expenses 8000
TOTAL 722500
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SWOT ANALYSIS
SWOT Analysis is necessary for the smooth functioning of every business. In the
case of this business :
STRENGTHS
1. Strong Funding
2. Passionable working team
3. Huge Profit Margin
WEAKNESS
OPPORTUNITIES
THREATS
1. Local competitors
2. Existence being a new venture
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1. Excellent communication system
2. Proper and systematic advertisement
3. Good social contact
CONCLUSION
After collecting all the necessary information and analysing the impact of our
advertisement on business. we the members of our AD agency have planned our
strategy to make this business successful in the period of at least three years
from now.
We believe that the profits in the financial plan will show an improvement or
increase every year and we are sure that there will be no looking back from the
stage.
Thus we are confident that the business will be successful due to our sincere
efforts.
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Canon EOS 7D
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PRICE: 21000
TOTAL PRICE:
SAMSUNG SCX-6555N
PRICE: 143750
FURNITURE
5 office tables…………………………………….25000
1 reception table…………………………………. 9000
12 simple chairs…………………………………..10500
6 special office chairs……………………………..9000
4 sofa sets………………………………………… 60000
1 standard hall table……………………………….18000
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TOTAL 1,31,500
PHONES
AIR-CONDITIONS
40
QUESTIONAIRE
Name:.................................................................Age:.....................
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6. Which ad influences you most?
a. print b. electronic
7. If the product is endorsed by a celebrity, does it make any affect on its sales?
9. Do you think that language used in any ad also affects the sale of a product?
10. Does the name of any advertisement company affects the promotion of a
product?
11. Do you think that word of mouth publicity of a product is more effective than
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12. Emotional advertisements like LIC, cadbury celebrations etc. really affects the
emotions?
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