Executive MBA

Business School São Paulo

BSP – Business School São Paulo – is a modern and dynamic
business school, part of Laureate International Universities, ranked
amongst the best schools in Brazil and Latin America by major
international ranking organizations such as QS TOP MBA, América
Economia and Eduniversal.
For 15 years, BSP has been educating and developing innovative
leaders, with an international vision, due to its partnerships with
well known foreign institutions and a faculty whose members
have sound academic and professional backgrounds. During this
period, BSP has contributed to the development of over 8,000
active professionals in leadership positions.
BSP has partnerships with business schools in North America,
Europe, Latin America and Asia, offering students the opportunity
to expand their networks and develop a broad and international
understanding of business.
BSP’s rigorous selection processes allows the school to select
highly qualified students, which creates a dynamic learning
environment and valuable networking community. Our students
are active professionals, working in companies such as AMBEV,
Avon, Microsoft, Nestlé, NET, Pfizer, Santander, Suzano and Vivo.

BSP postgraduate courses offer the possibility of an update which

is immediately applicable of the tools and knowledge which will
facilitate the acquisition of a macro and strategic view of the
market. As such, students develop their professional potential and
are prepared to assume new challenges.

Member:

2

LAUREATE
INTERNATIONAL
UNIVERSITIES
BSP is an innovative business school, with international and strategic
partnerships that provides its students with a unique experience in
the increasingly globalized and competitive business environment.
In 2008, BSP became part of Laureate International Universities,
which has over 40 educational institutions worldwide, thus enabling
the exchange of experiences, knowledge and best practices in the
educational field.
The entry of BSP into the Laureate network is another milestone
in the school’s history of innovation, and reinforces its mission of
developing individuals and organizations to be effective business
leaders in Brazil and abroad. BSP’s focus on business strategy allows
United Kingdom
United States
Spain
Mexico
Peru
Brazil
Chile
BSP is part of the largest group of higher education
institutions worldwide, with universities and busines schools
in 20 countries.
Laureate brings to its institutions and students a global
perspective, combined with a local viewpoint, creating a
learning experience that is truly multicultural and focused on
career development.
its students to better understand and manage the complexity of
the global market and new business environment.
During its 15 years of tradition, BSP has become known for
its commitment to internationalization, increasing the learning
opportunities for its students as well as creating a valuable exchange
between students and faculty locally and abroad. As part of an
international group of universities and business schools, BSP is able
to offer its students a truly international experience.
To learn more about Laureate International Universities, please visit
www.laureate-inc.com
Germany
Turkey
China
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 BSP Credentials

1995 Full Academic Membership of the Executive MBA Council - USA – an entity that recognizes schools with the best
Executive MBA worldwide.

1999 Ranked for the first time among the 10 best business administration schools in Latin America, by the magazine
“América Economia”.

2000 Recognized by the magazine “The Economist” as one of the three most respected business schools in Brazil.

2003 BSP was the first private independent business school providing postgraduate courses to be accredited by the Brazilian
Ministry of Education (MEC).

2004 Joined AACSB International – The Association to Advance Collegiate Schools of Business as a member.

2006 Received accreditation from ANAMBA (Associação Nacional de MBA – Brazilian MBA Association).

2007 Ranked 3rd best MBA in Brazil, according to survey conducted with 200 Human Resource professionals in
Latin America, by the magazine “América Economia”.

2008 Joined Laureate International Universities.

2009 Widely recognized by national and international ranking organizations

QS TOP MBA - Ranked BSP as the 2nd best MBA in Brazil and 6th in Latin America.

Eduniversal – BSP was the first Brazilian private school to receive 4 Palms in the Top Business Schools category.

América Economia – BSP was ranked as the 5th best MBA in Brazil.

Você S/A – Ranked BSP among top 10 MBAs in Brazil.

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Letter from the EMBA
Program Director
This is a complex world. “Complexity – as my colleague and
BSP Professor Humberto Mariotti wrote, – is the endless
interaction of the endless systems that make up the natural
world and human societies”. This means that there are many
uncertainties around.
As an executive, business owner or entrepreneur you have to
deal with unclear situations, moreover, they are antagonistic
and contradictory. You are responsible for both long term and
short term results, which, often times, go in opposite directions.
You are responsible for the satisfaction of various and diverse
interests, such as the interests of suppliers and customers,
banks and shareholders, employees and investors, and local
and global institutions. How can one balance the demands of
all these stakeholders?
And how about changes? We have to deal with the
accelerated pace of new products and services. In the
past, the threat came from well known competitors. This
is no longer the case… The limits between industries and
segments are increasingly flimsy. A mobile phone competes
with a photographic camera or with a fashion accessory.
A local bookshop may be replaced by a distantly located
e-commerce company. Companies appear overnight and
other companies, with which we are used to seeing every
day, suddenly disappear. The use of e-mails is associated to
an “older” generation, the new generations “twitter” (a new
verb) and use social networks.
In addition, businesses must be sustainable. This does
not mean to be green only. Communities are demanding
companies that are socially responsible with regards to their
employees, customers, and other communities around them,
and that they behave based on sound values, and balance
the interests of all stakeholders. The Board of Directors and
other responsible executives must protect the business for the
future, not only for tomorrow.
BSP´s EMBA will help you in all these challenges. The Program,
resulting from a thorough analysis of the new environment and
its trends, combines modern management tools that cover
and integrate various business areas with the development of
skills required to become a leader, crucial to reach the desired
results. We reinforced analytical areas, especially Marketing,
Finance and Strategy, as well as critical thinking, including,
among other disciplines, Ethics in Business, Business Design
and Complex Thinking, the latter, an exclusive subject of BSP
among Brazilian Business Schools.
In spite of the importance of analytical tools, the leadership
skills have become essential in this complex environment.
Thus, the EMBA offers a special module, the Leadership
Development Program, which includes individual coaching,
as well as workshops that will work on the competences and
skills required of a contemporary leader, such as effective
communications and team work.
The Program is bold and dynamic, with sessions that include
theory and practice, professors that combine academic
background with a sound experience in the business world.
We foster learning using several types of methodologies,
such as case discussions, games and simulations, workshops
and debates, always demanding the most from your skills.
As part of the course, you will attend classes at Rotman
School of Management, ranked among the 40 best global
MBAs by the Financial Times. During 2 weeks in Canada, this
module, designed especially for our students, will give you an
international perspective on special subjects that are currently
a challenge for professionals.
We invite you to come to the modern world of business and
its challenges, here at BSP.
Thomas Brull
Executive MBA Program Director
5
 WHY STUDY THE
EMBA AT BSP?

Faculty members with Professional Careers and International Academic Background

BSP EMBA professors have a high level of academic background combined with professional careers, in both Brazilian and international
companies. The high quality of the faculty is often praised by BSP students. This combination of real life experience with sound theoretical
concepts, results in dynamic sessions and effective transfer of applicable knowledge during the classes.

Syllabus Focused on Managerial and Leadership Skills

BSP Executive MBA was redesigned to ensure that students master the various managerial and leadership skills required of an innovative
and modern leader. Through the integration of the leadership concepts, strategic business management, class lectures, case studies,
workshops and business games, students enrich their knowledge and abilities in a dynamic and multidisciplinary manner.

International Module at Rotman School of Management – Toronto (Canada)

At The Rotman School of Management students gain exposure to some of the world´s leading business thinkers. This special and
exclusive course gives students access to the latest trends of the world of business creating a truly international and integrative business
perspective. The course will to sharpen the ability to think globally and maximize the potential impact that an executive can have as a
strategic decision-maker.

Leadership Development Program (LDP)
The LDP offers students a combination of individual & team coaching, and workshops with the purpose of developing communication
and leadership skills. This program will enable students to reach a higher level performance, as they advance in positions of greater
responsibility within their companies. The program is based on four pillars: effective communications, people development, leadership
styles and execution.

Complexity Management
A BSP specialty, this science deals with complex phenomena, and works with new tools and concepts to improve the students´ analytical
capacity. The intent is to encourage creativity and the design of new business and processes going far beyond the examination of
existing best practices.

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International Module at
Rotman School of
Management

Managing in the Global Economy is a two-week program at the
Rotman School of Management, designed to provide a broad
understanding of the key strategic imperatives of managing in the
global economy of the 21st century. Participants are exposed to the
theories and concepts of effective management and to a number of
successful practical examples of the use of these concepts through
case studies.
Benefits
The participants can expect to be exposed to the latest thinking in the
development of strategic responses in a wide variety of industries and
functional areas of management.
• Exposure to some of the world´s leading business thinkers.
• First access to the latest trends of the world of business business transcend functional boundaries. The relevance of this
developing a truly international and integrative business perspective.
The Rotman School of Management, University of
Toronto, Canada
The University of Toronto´s Joseph L. Rotman School of Management
is one of the world´s premiere business schools. It has received
consistently high rankings in global surveys conducted by the Wall
Street Journal, Business Week and the Financial Times. Business
Week recently rated its program in executive education as among the
20 best in the world.
The Rotman School is committed to revolutionizing business
education. Its vision for 21st century business studies involves
replacing the traditional emphasis on discrete business functions with
an integrative approach recognizing that the new challenges facing
approach has made the Rotman School a rapidly growing institution.

• Sharpen your ability to think globally and maximize your impact

as a strategic decision-maker. The Rotman School offers an extensive range of graduate and
postgraduate degree programs. It is fully accredited by the
Association to Advance Collegiate Schools of Business (AACSB).
Methodology
A variety of case discussions, lectures, business games and role playing
situations will be used throughout the program. The University of Toronto, Canada, was established in 1827.
One of the oldest universities in North America, it has a worldwide
reputation for excellence. Eight of Canada´s Nobel Prizes are
Program Topics associated with the university.
• Multinational Strategy Game
• Strategic Innovation For more information, visit rotman.utoronto.ca
• Global Environment & Competitiveness
• North America’s Integration with the Global Economy
• Financial Analysis: A Strategic and Global Perspective
• Ethics & Governance for the Global Business
• Global Marketing
• Competitive Dynamics

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 Program Structure

The EMBA program content is supported by four basic pillars: rigor, relevance, integration and a strategic sequence of the various disciplines.
All these aspects were considered and analyzed from the perspective of a business professional who is currently active in the marketplace
and is searching for an academic / conceptual education based on a relevant and contemporary structure.

The program development is systematically monitored by BSP, since the structure of the program is what differentiates BSP, enabling it to
offer a superior managerial program to its students.

The program duration is 20 months, including traditional disciplines; all day intensive workshops focused on specific subjects; business
games that integrate various types of knowledge, lectures with market experts and a special leadership module – the Leadership
Development Program. The International Module, with classes at the Rotman School of Management, offers a broader, integrative and
global view of the major opportunities and challenges of the globalized world.

FORMATION CONSOLIDATION

Introduction Kick-off / Opening Day

Strategy Complexity management Negotiations

Leading through Leadership and Team

Leadership Ethics & Business
the business cycle Development

Strategic Human Resources

Organization
Management

Accounting and Financial Managerial Planning

Economy and Finance Global Economic Environment
Statements Analysis and Control

Marketing Fundamentals of Marketing Advanced Marketing Tools

Business Mathematics Operations and Supply Quantitative

Operations
and Statistics Chain Management Decision-Making Models

Business Games Planning Conquest

Workshops Sales Clinic Research Methodology

Development & Successful Brazilian

Executive Meetings
Competitiveness in Brazil Cases

International Imersion
Program

Final Project

Leadership
Development Program

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 INTEGRATION / APLICATION

Corporate & Competitive Entrepreneurship

Corporate Risk Management
Strategy & Innovation

Change Management

Corporate and
Corporate Governance
International Law

Corporate Finance Advanced Finance Strategies

Strategic Marketing Planning

IT Strategic Management

Market Conquest

Social Responsibility and

Business Design Research Methodology II
Corporate Sustainability

Family Business Value Creation Career Management

Rotman School of
Management (Canada)

FINAL PROJECT

DIRECTIVE COMPETENCIES AND LEADERSHIP

COACHING

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 Courses Description
Strategy
Complexity Management
This discipline integrates linear-cartesian and systemic thinking. This
integration is only the first step of a broader process, whose goal is
to develop a vision that will allow a more realistic and less theoretical
handling of the business reality. Through these ideas, methods and
techniques, professionals can deal more productively with diversity,
instability, error, uncertainty, illusion and continuous change in
business management.
Negotiations
Negotiation is a skill of fundamental importance in an executive’s
career. This discipline provides the methodological tools and concepts
required to strengthen an effective negotiation capacity. It combines
theory, case studies and practical exercises with simulations.
Corporate & Competitive Strategy
Students will be exposed to the concepts and tools required to
develop corporate planning processes; to understand and assess
strategic planning and follow-up with results. Among various
topics, students analyze and discuss strategy formulation,
environment analysis, competitive advantage achievement and
performance metrics.
Entrepreneurship & Innovation
An entrepreneur is able to see and take advantage of new
opportunities, revitalize existing businesses, and innovate products
and processes. This discipline focuses on concepts and tools that
enable students to be entrepreneurial and innovative individuals
in a systematic and focused manner. Also, included is the practical
development of a business plan.
Corporate Risk Management
To learn and handle the risks that threaten the company´s survival
is essential for all organizations. This discipline presents some of the
methodologies capable of identifying these risks in an integrated
manner, for their assessment, monitoring and mitigation.
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Leadership
Ethics & Business
The goal of this course is to encourage discussions and
debates, create awareness of the importance of values and
offer a rare opportunity of focusing on the crucial aspects
of the relationship between businesses, individuals, the
community and the greater society.
Leading Through the Business Cycle
Products and services become obsolete, but companies that are able
to evolve and change continuously, do not. Students will reflect on
successful and unsuccessful real world business cases to analyze
successful elements in the creation of long-lasting businesses.
Leadership and Team Development
In this course, students will understand the role of leaders and their
responsibility in the process of forming and maintaining effective
teams, where the members are motivated and committed to the
attainment of expected results. A relevant subject is the diversity of
cultures, values and choices that are part of organizations today. If
well understood and managed,diversity can be transformed into
significant competitive advantage.
Change Management
This course searches to understand the change process in an
organization and supply the required tools for management to be
effective during this process, and to assist in deal with the various
individual and organizational effects and thus minimize the negative
impact on team members.
Organization
Strategic Human Resources Management
Every leader must undertake as one of his/her priorities the
management of people and their competences. This course has the
objective of making students familiar with the most modern human
resources management techniques, including recruitment and
selection, performance assessment, and training and development,
among others.
Corporate and International Law Managerial Planning and Control
This course examines the fundamentals of the following Law This discipline studies the development and follow-up of cost
segmentss: corporate, tax, and international law. In corporate law, estimates, integrated projections of financial statements and cash-
rules and practical effects of its application in the incorporation, flows, and cost analysis for decision-making. It examines tools that
dissolution and amendments of companies are examined. The support analysis and decision-making such as Balanced Scorecard
required analysis for the preparation of agreements, both of internal and ABC Costing.
law and others, such as the international legal system, are also
studied. In Tax Law, the tax liability of the partners and managers,
Corporate Finance
provided for in the Bankruptcy and Recovery Law. In International
Financial theory discusses the major investment and financing
Law, the focus is comprised of three areas: Public Law, Private Law
decisions with the goal of maximizing the company´s value.
and Trade Law.
Every manager has to understand and master the fundamentals
of financial corporate management including, the time value of
Corporate Governance money, the financial and capital markets, the relationship between
Corporate Governance is the study of the processes existing to risk and return, assets pricing, policies that involve the working
manage the relationship between the corporate managerial bodies capital of companies and methodologies for capital investment
and between them and its stakeholders. This discipline also examines decision-making.
the potencial conflicts with minority shareholders, managers and
owners and the functions of the Board of Directors. Also, the role of
Advanced Finance Strategies
these management entities and the governance of family companies
This course build on the topics in Corporate Finance, advancing to
will be addressed.
more strategic issues including the optimal capital structure, the
weighted average cost of capital, the capture of long-term resources,
mergers and acquisitions and corporate valuation.
Economy and Finance
Global Economic Environment Marketing
This course will discuss and examine the principal economic
processes monetary and fiscal policies and their impact on economic
Fundamentals of Marketing
cycles; relations between inflation, exchange rate, interest rates,
This course develops the crucial concepts for a strategic focus on
employment level, public debt and country risk, as well as market
the market, covering topics such as the marketing mix, sectoral
structures and their regulation.
analysis, value chain analysis, strategic and collaborative alliances;
market research; marketing intelligence; competitive positioning
Accounting and Financial Statements Analysis and marketing strategies.
This discipline supplies the knowledge of several types of accounting
and finance information available to managers in the decision-
making process enabling an accurate interpretation of the company´s
economic-financial status, to best understand what decisions must
be made to improve performance indicators.

11
 Disciplines Description
Advanced Marketing Tools
Advanced marketing concepts and tools will be presented and
analyzed, within the B2B and B2C contexts. Some topics, which
will be analyzed and discussed include: decision-making and the
buying behavior of the corporation and the individual, Integrated
Marketing Communications, Sales team strategies, Distribution
Strategies and the importance of Supply Chain Management and
Digital Communications Strategies.
Strategic Marketing Planning
In this course, students are invited to apply marketing
concepts, and new tools to analyze the internal and external
environments of a company. Through case studies and
practical application in a comprehensive project, students will
identify how marketing and strategy converge, a fundamental
role in contemporary management.
Operations
Business Mathematics and Statistics
The goal of this course is to develop practitioners´ reasoning and
modeling capacity, by changing day-to-day problems in companies
into essentially mathematical questions. Major items approached
are: descriptive statistics, random variables, assumption tests and
regression analysis.
Operations and Supply Chain Management
This course’s purpose is to systematically analyze the operations
connected to manufacturing and services with a practical view of
solutions and an emphasis on strategic supply chain management.
Supply Chain Management will be introduced as a tool that creates
value for customers. Some of the included subjects will be: Total
Quality, Just-in-Time, Lean Production, marketing and operations
integration, logistics services and capacity strategy.
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Quantitative Decision-Making Models
This course investigates how modeling performs a key role in
the understanding of crucial issues connected to organizational
structures and policies, and how this understanding leads to
better performance. The content includes cognitive aspects of
the decision-making process, linear programming, decision trees,
simulation and risk analysis, modeling and dynamic simulation,
forecasting and regression.
IT Strategic Management
In order to have an efficient management of information, one must
understand the dynamic and transforming role of IT systems, the
functionalities of the main operational and strategic applications
(ERPs, CRMs, Bis, etc), the concept of a digital company, and the
impact of the internet on businesses. Also, the course discusses the
development, implementation and management of information
systems, their alignment with the corporate strategy, and the use of
outsourcing and the inherent risk.
Business Games
Planning Conquest
All participants will negotiate in the classroom with each other,
selling, buying, planning and managing soccer players. Who will be
the winner?
Market Conquest
Each team will be the supplier of a service whose main input is
the production capacity of the hired labor. All will compete in the
market, where the major differential for the customer is the delivery
time for the service. Which team will prevail in the market?
Workshops
Sales Clinic
This workshop is a highly practical, hands-on program where
participants will discuss and analyze, the relevant information and
concepts for effective sales management. They will discuss case
studies, where external variables and internal goals are combined,
making the environment uncertain, difficult to control and with a
high level of instability.
Research Methodology
In this workshop students will get guidance to complete the
Final Project, in several modes (case study, monograph, business
plans, and marketing plans) with emphasis on writing, field
research, bibliographic and webgraphic methodology, relevance
and innovation. At this stage the student must choose his/her
theme and advisor.
Business Design
This workshop was inspired by complexity management, industrial
design, and arts and sciences. The goal is to bring the concept
of design to business managers, encouraging creativity, and
experimental and intuitive behaviors.
Social Responsibility and Corporate Sustainability
The purpose of this course is to analyze and discuss Corporate
Social Responsibility and Sustainable Development, in terms of
their definitions, paradigms, myths and realities. Students will learn
though case discussion and current business literature the theory
and practice that will support the inclusion of sustainable practices
and social responsibility programs in organizations.

Miguel Ferreira
Planning Manager – Microsoft Corporation
Executive MBA BSP Student - 2009

“I enrolled in BSP´s Executive MBA for the diverse perspectives it

presents. This allows me to leave my zone of comfort and look for
wider knowledge in business areas. This initiative was very well
accepted by my immediate superior in the USA and my studies are
being sponsored by the company.”

13
 Leadership
Development
Program (LDP)

Organizations, immersed in complex and dynamic environments, have searched for leaders that know how to communicate
effectively, delegate power, foster team work, make accurate decisions, and in addition be able to control their own emotions.

To meet this challenge, BSP created the Leadership Development Program, which has the purpose of developing leadership skills
and behaviors, not only by understanding concepts, but also by practical activities and dynamic excercises. The program offers
individual and group coaching for self-knowledge and the development of leadership competences.

The program offers:

• Assessment of each participant’s behavioral profile identification, by utilizing an individual diagnosis instrument.
• Three individual coaching sessions.
• Two team coaching sessions.
• Four workshops.

Workshops
Effective Communication
Clear and objective communications are crucial for effective
leadership. In this workshop, you will have the opportunity to
improve the main skills required for effective communications,
regarding clarity, objectiveness, focus and the capacity to attract
and maintain the enthusiasm and commitment of people.
Adaptability and Leadership Styles
The main goal of this workshop is to study leadership and
fully understand the features that distinguish a traditional
manager from a leader. Should the leader be democratic or
authoritarian and centralizing? When should one use one or
the other style of leadership?

Developing People Execution

People development depends on the utilization of a variety of skills
and behaviors and represents a powerful motivational tool. In this
workshop, participants will discuss and practice the coaching and
feedback techniques to increase personal and team efficacy.
Most strategies, even if well designed, do not happen because
of failures in their implementation process. By creating this
workshop, BSP offers the participant the opportunity to identify
and analyze the critical variables for success in the implementation
of strategies, maximizing the capacity to “make things happen”
in the day-to-day life of organizations.

Leadership Development Program

Competitive Effective Adaptability and

Developing People Execution
Leadership Communication Leadership Styles

Individual Meeting: Individual

Individual Meeting:
Individual Coaching Assessment Feedback Action Meeting:Integral
Follow-up
Plan Results

Team Coaching Team Meeting Team Meeting

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Empowerment

BSP is the school that makes feasible the “empowerment” of the professional
regarding his/her career.
We understand that people are the underlying force that generates value and competitive advantage for companies. Thus, we believe
that we can contribute to the development of leaders with a long-term vision, knowledge of best practices and ethics, who are
prepared to lead sustainable and profitable projects for companies and society at large.

At BSP we help you to increase your power over your career by means of:

Acquisition of New Knowledge

Professors with a high level of professional experience and academics trained in both national and international institutions lead their
students to understanding the impact of companies´ activities on society; the complexity of modern management is studied extensively
through workshops, games and simulations; lectures from leading professionals in the market reveal cutting edge information and
perspectives; the study of complexity management; special programs for leadership development and an updated and relevant program
with content for every professional in the marketplace.

Open and Transparent Environment

We believe that experiences and best practices should be shared during the entire program. Our students work in groups formed at
the beginning of the course and are encouraged to share their experiences in the classroom. BSP is committed to transparency in its
relations with students.

Real Internationality
BSP´s MBA and Master courses offer immersion programs and double certification with outstanding international schools. In addition,
every semester the school receives international students who take their courses at BSP, an opportunity to expand knowledge, hear
different viewpoints and expand the students´ network.

Access to Relevant Information

Students have online Access to EBSCO and Gartner files, business newspapers and journals from several parts of the world, in addition
to the use of the only physical library certified to ISO 9001 in Brazil. Our classes also use case studies that present the best practices of
contemporary management, including the use of cases from Harvard Business School and leading Brazilian companies.

15
 Students´ Profile

EMBA´s students are strong-minded and within high level professional aspirations. They chase cutting edge concepts and case studies in
order to reach new levels in their careers.

You can find below a little more about our current EMBA´s students profile.

Genre Professional Area

15%
30%
26%

15%
74%

15%
25%

• Male • Female • Sales • Logistics & Supply Chain

• IT • Others

• Finance

Age Professional Experience

19% 7%
7%

62%
19%

86%

• 31 to 40 years • More than 40 years • More than 10 years • From 5 to 7 years

• Up to 30 years • From 8 to 10 years

Position Companies´ Size

7% 4%

22%
30%

63% 74%

• Manager
• Big
• Medium
• Small

• Supervisor and Analyst

• Director and President

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Networking
BSP EMBA students are professionals that are active in several sectors of the market, in companies with different sizes and diverse
industries. Therefore, one of the main benefits is to establish a relationship network that will enrich their experience along the program in
a valuable way. Additional major benefits are as follows:

• Share experiences with innovative leaders, who are rising in the Professional market.
• Rich case discussions with the opportunity to share and analyze different viewpoints, according to the industry
where each student works.
• Valuable networking and the development of friendships that will offer both professional and personal opportunities.

Our students work in companies such as follows:

Amcham Deloitte Hospital Albert Einstein Microsoft Sodexo

Atlas Schindler Delphi IBM Nestlé Swisscam
Avon Dow Química Icec Net Syngenta
BPI Ecorodovias Infor Netshoes Tecban
BT Fepaf JBS Nokia Teleatlantic
Cadbury Fundação CESP Johnson Controls Nossa Caixa Telefônica
Colbras Geoklock Consultoria e Kimberly-Clark Pharmalink Tortuga
CRF - SP Egenharia Ambiental Knorr-Bremse Roche Tozzini Freire
Cummins Grupo Rothenberg Liberty Sanofi-Aventis Trinity
Cushman & Wakefield Honda Makro Scania Vivo
Cyrela Horiba Brasil McCann Erickson Soc. Benef. Israelita

Hamilton Ibanes
General Manager – Horiba Brasil
Executive MBA Student - 2001

“Studying at BSP´s Executive MBA for someone with more than twenty-five
years of experience like me, consolidated my experience through updating
and sharing knowledge with specialists and professionals from diverse areas
from all over the world”.

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 Faculty

BSP´s Faculty consists of professors with a high academic level and professional background
developed in leading companies in their segments of activity. These factors, combined with a
dynamic learning environment, the application of case studies and the sharing of real experiences
permit the transfer of knowledge between students and teachers to be rich, and dynamic, based
on practical experiences, adopted solutions and achieved results.

Prof. Armando Dal Colletto Prof. César Augusto Costa

MBA from EAESP/FGV, with specialization
courses from MIT. Undergraduate degree
in Metallurgical Engineering from Escola
Politécnica of USP. Prior IT working experience
at IBM, Banco Safra, Group Abril / CLC and
SABESP. Winner of various awards as an Executive of Information
Technology. Academic Dean at BSP.
MBA from University of Michigan, USA,
post-graduation courses in Computer
Science Engineering from USP and Business
Management from University of Berkley,
USA. Vast experience in the market of
Telecommunications and Information Technology, having worked in
companies such as ITXC, Teleglobe, Global Crossing, Yahoo!Brasil
and Lucent Technologies. Currently Chief Executive Officer of
Go2Call for Latin America.

Profª Beatriz Garcia

Bachelor degree in Business Administration
from Universidad Comercial de Deusto,
Spain, and MBA from Manchester Business
School, UK - Honors Distinction. Over 15
years of experience in business consulting
for companies such as Accenture, Alexander Mann and Nicholson
International, working on international projects (Spain, England,
China, Turkey, Argentina, Mexico and Brazil). Currently partner of
Hazi Consultoria, a company specialized in executing Organizational
Alignment and Development projects.
Profª Christiane Bedini Santorsula
Post-graduate studies from Universidade
Mackenzie. Academic studies focused on
Corporate Law and Political and Economic
Law. Partner of law firm “Advocacia Attila
de Souza Leão Andrade Júnior”, focused
on International and Corporate Law, Trade and Tax Law, and
Foreign Investments. Member of the Commission of International
Law of the Brazilian Bar Association.

Prof. Bill Rasmussen Prof. Dirk Thomaz Schwenkow

PhD and MBA from UCLA, University
of California Los Angeles, USA and
bachelor degrees in Law, Accounting
and Economics from Chicago University,
USA. Partner at Rasmussen Auditores e
Assessores Tributários.
Masters Degree in Economics, MBA
from INSEAD, postgraduate course with
major in production by EAESP/FGV and
an undergraduate degree in business
administration from Fontainebleau, France.
CEO of Mercuri Urval Latin America. Speaker and member of the
Board of Directors of several companies.

18
 Prof. Edison Henriques Jr.
Master of Science in Business Administration
from SDSU (San Diego State University)
with specialization in Entrepreneurship with
a Thesis in “Cross-cultural Leadership”.
He was advised by Dr. Ken Blanchard,
author of the Model of Situational Leadership. In the USA, acted
as Business Developer of “The Ken Blanchard Companies” for
Brazil. Professional certification in Corporate Governance by
SDSU-USA and Bachelor´s degree in Information Technology from
Universidade Mackenzie (Brazil). Instructor certified by Blanchard
Training & Development.
Prof. Evaldo Alves
Doctorate in Economics from Universidade
de São Paulo, Master of Science in
Economics and Bachelor´s degree in Business
Administration from Fundação Getúlio
Vargas. Former Executive Secretary of the
Board of Financial Coordination and Coordinator of Decentralized
Entities of the Secretariat of Treasury of the State of São Paulo, and
Assessor for International Affairs of the Dean’s Office of Universidade
de São Paulo. Former Secretary of International Affairs of the
Ministry of Science and Technology on two occasions, Chairman
of Financiadora de Estudos e Projetos - FINEP and Executive Vice-
President of the Board of Technical-Scientific and Technological
Cooperation of the Secretariat of Science and Technology of the
State of São Paulo. Currently working as Counselor for the United
Nations - PNUD (United Nations Program for Development) and
Counselor for the Inter-American Development Bank - IDB.
Prof. Evandro Paes dos Reis
Master of Business Administration
from Fuqua School of Business of
Duke University, USA. Author of book
“Empreendedorismo”, together with
Prof. Álvaro Armond. Chief Executive
Officer of arvos|LABS, a company specialized in supporting other
companies to increase their sales and/or establish presence in
Brazil. Former Software Development Officer for Latin America
of Convergys, Executive Vice-President for Interactive Services
and CRM for Latin America of Young & Rubicam - Wunderman,
Vice-President for Interactive Services, Chief Executive Officer of
Ogilvy Interactive, Ogilvy & Mather Brasil, Partner and Technology
Officer of Hipermídia Agência Digital and Marketing Director
and Manufacture Sales Manager of Sun Microsystems do Brasil.
Expert in technological ventures, interactive media, technology
management, and start-ups of technology companies.
Prof. Fernando Arbache
PhD in Information Systems - COPPE/
UFRJ. PhD from ITA in Market intelligence.
Masters Degree in Industrial Engineering
from PUC/Rio, Undergraduate degree
in Civil Engineering by UFJF. Director of
Arbache Tecnologia, performing consulting and training in logistics
and technology. Books written:“Logística Empresarial” (Corporate
Logistics) and “Gestão da Logística, Distribuição e Trade Marketing”
(Management of Logistics, Distribution and Trade Marketing).
Prof. Fernando Curado
PhD from North Carolina State University,
Masters´Degree from Purdue University
and Undergraduate degree in Industrial
Mechanical Engineering from the Catholic
University of Rio de Janeiro (PUC-RJ).
Partner of msci Consultoria, specialized
in Governance and Strategy, focused on
Brazilian family - owned companies.
Prof. Leonardo M. Reis
Various specialization courses in the United States
(MIT and Dartmouth), Brazil (FGV) and England
(London Business School) and Bachelor´s
Degrees in Engineering and Administration.
Worked as a consultant for many large
companies, such as Caterpillar, Coca-Cola, DuPont, Natura, Porto Seguro
Seguros, Rede Globo, Sebrae, and Petrobras, developing decision-making
tools and corporate games. Managing Partner of Aennova.
Prof. Herbert Steinberg
Undergraduate degree in Business
Administration, with post-graduation
studies at EAESP-FGV. Studies in Corporate
Governance at the Directors Consortium
of Universities of Chicago, Washington
and Stanford. Former HR Vice-President of group Santander and
HR Director of Citibank and McDonald’s, and Managing-Partner
of DBM - Drake Beam Morin in Brazil. Founder of Mesa-Mirror
Executive Support Associados, a consulting firm for corporate
governance and human development. He is also a counselor of
independent administration, currently working on five boards.
Author of books “Sabático - Um Tempo para Crescer”, “Um
Executivo no Caminho - da Razão ao Coração” and “A Dimensão
Humana da Governança Corporativa”.
19
 Prof. Humberto Mariotti
Psychiatriast with Surgical Fellowship
from Washington Adventist Hospital and
psychotherapist. Consultant in personal
and organizational development, Author
of “As paixões do ego: complexidade,
política e solidariedade (Ego passions, complexity, politics and
solidarity)” and “Pensamento complexo: suas aplicações à
liderança, à aprendizagem e ao desenvolvimento sustentável
(Complex thinking: applications to leadership, learning and
sustainable development)”, among other books. Research
Director at BSP and Coordinator of the school´s Complexity
Management Studies Center.
Profª Tanya Keshavjee Macedo
Bachelors degree in Biology from McGill
University in Montreal (Canada) in 1997.
MBA from Goizueta Business School
- Emory University at Atlanta (USA). In
12 years of career, she worked in Sales,
Merchandising and Marketing in the consumer products industry
and in the pharmaceutical industry in the USA and Canada.
In Brazil, she has worked in several positions in New Businesses
development, using market analysis, marketing planning and sales
strategy tools. She has taught Corporate Social Responsibility and
Ethics in the Executive MBA and International MBA programs at
Business School São Paulo since 2004.

Prof. Odair Abate Prof. Thomas Brull

Undergraduate degree and Post-graduate
course ain Economics from the University
of São Paulo. Continuing Education course
in Capital Markets - Euromoney/Oxford-
UK. Former director of the Regional
Council of Economics/ SP, author of several articles in trade
publications, university professor, Chief Economist of Lloyds TSB
in Brazil, between 1994 and 2003; Chief Strategist of onshore
and offshore investments for BankBoston Brazil, between 2004
and 2006; and currently Chief Economist of Private Banking -
Banco Santander in Brazil.
Master of Sciences from USP, MBA from
Indiana University, USA, and Undergraduate
degree in Business Administration from
EAESP/FGV. Co-author of the book
Laboratório de Finanças (Ed. Nobel).
Executive, with a focus on controlling, corporate finance, and
investor relations. He sits on the Board of Directors in several
companies. Assistant Dean at BSP.

Prof. Peter Jancso

MBA in Finance and Accounting graduated
cum laude from the University of Rochester.
Undergraduate degree in Naval Engineering
from the Polytechnical School of the
University of São Paulo and completed
the course of Continued Education for
Graduates in Administration (CEAG), from the Getúlio Vargas
Foundation. Partner of Jardim Botânico Partners since October/07,
where he is the manager of the Venture Capital fund and Private
Equity JBVC I. Between May/06 and March/07, he was responsible
for the financial, human resources and IT departments of Gold
Nutrition Ind. e Com. Between 1998 and 06, Peter worked as
Senior Vice President of Stern Stewart, where he worked in
consulting projects for companies in Brazil, Argentina, Peru and
Costa Rica. Prior to Stern Stewart, Peter worked for the Deutsche
Bank in the area of Project Finance and Privatization, in New York
and São Paulo.

20
Application
Process

Our admittance process is specific for each program. Please find below the requirements and stages
to enroll for the Executive MBA.

Requirements
• Undergraduate education degree.
• Five years of management or leadership experience.
• Proficiency in English language.

Application steps for the Executive MBA:

1. Feel out the online Admission Form.
2. Present the following documents:
Simple or scanned copy of ans identification card – RG/RNE - , CPF and a proof of residency.
Notarized copy of the undergraduate diploma or a notarized copy of the Completion Certificate if the diploma is not yet available.
Two recommendation letters in accordance with the BSP model (included in the online Admission Form), in Portuguese or English.
Certificate of proficiency in the English language.
3. Write an essay on a subject defined by BSP, in English (included in the online Admission Form).
4. Take the Logical and Quantitative skills test.
5. Interview (in English) with a member of the Admission Committee.

BSP informs candidate about the Admission Committee decision and next steps.

Rubens Batista Jr.

CEO - Makro Atacadista
Executive MBA Student - 2000

“The Executive MBA BSP marked my return to an academic knowledge environment and it
was an opportunity for personal update and development. It was a period of intense work
and devotion, but it prepared me for the challenges that came afterwards.”

21
 Interviews:
Where we are located Morumbi Offices
Rua Jaceru, 247 – 8º andar – São Paulo – SP.
BSP has two locations in the major regions of São
Paulo, offering classes at the Morumbi Campus, close
to Av. Berrini, and at Av. Paulista, the main financial
Center of São Paulo.

Facilities:
Our classrooms are computerized and fully equipped
with multimedia projectors and wireless internet.
The school also offers IT laboratory, study areas and
libraries, with access to EBSCO and Gartner databases
for students.

Paulista Offices
Av. Paulista, 2000

For more information, please visit

www.bsp.edu.br
or contact
relacionamento@bsp.edu.br
+ 55 (11) 5095-5650

Interviews:
Morumbi Offices
Rua Jaceru, 247 – 8º andar – São Paulo – SP.
Visit our Website.
Visit our School.
Attend a Class.

BSP: 2nd best MBA in Brazil and 6th in Latin America.

Ranking QS Top MBA 2009.
www.topmba.com

Relationship Center
+55 (11) 5095-5650

www.bsp.edu.br