E-Business Assignment-1

www.carwale.com

Made By - Avnish Raheja

Course - Mba - Tech

Specialisation – Information Technology

Roll No. – 130

Campus - Shirpur
Table of Contents
Introduction:-........................................................................................................................................3
VISION:..................................................................................................................................................4
OVERVIEW:............................................................................................................................................5
Business Model:....................................................................................................................................5
Revenue Model:....................................................................................................................................6
CUSTOMER VALUE PROPOSITION:-.......................................................................................................6
MAIN COMPETITORS:-...........................................................................................................................7
ADVANTAGES OVER OTHER COMPETITORS:-........................................................................................7
MARKETING STRATEGY:-.......................................................................................................................7
CONCULSION:-.......................................................................................................................................8
APPENDIX:-............................................................................................................................................9
References:-........................................................................................................................................10
 Introduction:-

 Consumer-to-consumer (C2C) is a process which involves business between consumers

through a third party website. They are often described as Peer-to-Peer. Generally, the third
party charges a flat fee or commission. An online auction site is a very good example of C2C
e-commerce website. Here a consumer posts an item for sale and other consumers bid to
purchase it.

 CarWale.com is a leading Indian automotive portal in the country. It specializes in the sale of
both new and used cars and facilitates purchases through tieing-up with manufacturers,
dealers, financiers and insurance firms

 Carwale has been accepted as the market leader in its category from the beginning. It has
been awarded with many prestigious awards including the PC World Web Award, Business
Week’s Top 25 young entrepreneurs in Asia, Red Herring Asia Top 100 for best automotive
website.

 Automotive Exchange Pvt. Ltd. owns CarWale.com and India’s leading early stage venture
capital firm Seedfund and top tier US venture fund Sierra Ventures backs this web portal.

 CarWale is very rich in its contents. It offers around 400,000 pages of tips-advices, road-tests,
car research etc. The used car listings have been gradually increased from 500 in Oct’05 to
around 15,000 listings presently. Around 8000 used car value checks are performed everyday
and in total it has served around 2 million so far.

 There is a heavy traffic on CarWale.com. Around 1,552,900 visitors have been registered in
the last 30 days which are much more than other websites in the similar category. In a month
around 20 million page views and 1.6 million unique visitors are recorded. This figure is
generated by a popular website www.trafficestimate.com

 To facilitate the process of buying and selling second-hand cars Carwale.com has set up tie-
ups with some of the leading car manufacturers like Maruti, Hyundai, GM Motors, Tata,
Mitsubishi, Ford, Toyota and Skoda, as well as finance companies and banks like ICICI, Tata
Finance and Deutsche bank. This easy accessibility helps in bringing around 25,000 second-
hand car enquirers to the portal every month, out of which 40% actually go on to buy a car
VISION:
OVERVIEW:

Industry: Consumer Internet

Sub-Industry: Content / Information

Ownership: Subsidiary

Parent Company: Automotive Exchange Private Limited

Headquarters: Navi Mumbai

Status: Operating

Company Size: 102 employees

Inception: 2003

Estimate Visits Per Day : 151,395

Estimate Value : $341,605 USD and makes $483 USD a day

Business Model:

CarWale.com follows a simple business model of bringing buyers and sellers together on a
common platform and charging a commission for the business between them.

The business model of CarWale.com has become more professional over time, providing a
platform not only for consumers, but also for businesses.

Revenue Model:

In online consumer to consumer (C2C) business model, the website may charge the consumer
for exhibiting his product or might charge a commission when a transaction is made.

CarWale.com is continuously expanding its business to its users and customer base through
its very effective sales force and through its alliances.

CarWale.com generates its revenues from its portal by giving satisfactory services to its
customers. It has served nearly millions of people through its web portal.
There is a heavy traffic on CarWale.com (shown in figure 1 in Appendix). Nearly 151,395
people visit the site per day which in turn generates daily revenue of $483 USD.
CarWale.com‘s overall value is approximately $341,605 USD.

There are many ways of earning profits besides charging a commission on sale of every used
car. A heavy amount of money is generated from the advertisement displayed on the website.

CarWale.com also deals in selling of various new and old car accessories which adds on the
source of generating revenue.

It also deals in selling of insurance, audio systems, seat covers, alloy wheels, navigation
systems, lighting devices, after sales services and many more. All of these add up for the
generation of revenue.

CUSTOMER VALUE PROPOSITION:-

Customer value proposition of CarWale.com is generating the revenue with local commerce
and also within the community, user- generated content and also focus on social media”
according to Mr. Mohit Dubey, founder CEO of CarWale.

Around 50,000 recommendations have been given by CarWale.com. This is because CarWale
gives impartial recommendations for the car buyers.

CarWale.com offers a variety of used cars on its portal. The figure is around four thousand.
In order to avoid fake sellers on its portal CarWale charges a fee of Rs. 500 for listing a used
car. It has launched a classified magazine for used cars in Mumbai, Bangalore and New
Delhi.

Some of the benefits of customer value proposition are:

 It helps in convincing a customer to buy a product.

 It differentiates the product from competitors.
 Helps in promotion of the product by understanding customer needs.
 Helps to keep the company staff to remain focused and clear about the company goals
and objective. And also sharpens the marketing.

MAIN COMPETITORS:-

www.carsalesindia.com

www.cartradeindia.com
 www.automartindia.com

www.carazoo.com

www.autonagar.com

www.autoquake.com

ADVANTAGES OVER OTHER COMPETITORS:-

 The recommendations given by CarWale are generally impartial or unbiased. Around 50,000
recommendations have been given by CarWale to its customers.
 It provides sophisticated tools and information for buying and selling used cars as well as
new cars.
 Its car buying and selling tips and information, information about institutions providing
finance and insurance for automobiles are really appreciable.
 Seedfund acquires 30% stake in CarWale.com. Seedfund, a $10-million fund recently
launched in India, has made its first investment by taking a 30 per cent stake in Automotive
Exchange. AE owns car portal CarWale.com that lists over 10,000 cars from 200 cities in
India.
 CarWale.com conducts various workshops form time to time that educate car owners about
the basics of car care that they can do themselves to keep their car running trouble-free. 

MARKETING STRATEGY:-

CarWale has been accepted as the market leader in its category from the beginning. It has
been awarded with many prestigious awards including the PC World Web Award, Business
Week’s Top 25 young entrepreneurs in Asia & Red Herring Asia Top 100 for best
automotive website.

Some of the marketing strategy followed by CarWale.com is:-

 Survival and Dominance in the second hand Automobile Market.

 Expansion in the International Markets.
 Creation of Positive Brand and Company Recognition.
 CarWale offers the best contents and tools for marketplace information, pricing &
exhaustive research. The services provided by it are aimed at focusing on the
consumer-easiness.

CarWale.com also believes that their forward looking statements are based on expectations,
assumption, belief, estimates, forecast, about the business and the market in which they are
operating and providing services to the customer.
CONCULSION:-

CarWale.com has a very bright future in the coming years. It’s the best car portal site in its
category. It is a complete platform in which a consumer can get information on cars and there
related accessories like music systems, wheel covers, air fresheners, body covers, alloy
wheels, navigation systems and many more.

The comparison between different cars clearly differentiates the cars on the basis of technical
specifications and features which help the customers in choosing the car of their choice.

The unbiased recommendations given by CarWale.com have helped many of the customers
in choosing the best suitable car for them.

CarWale.com improves the relationship between it’s customers by accepting the positive
feedback given by them. Any complaint or suggestions given by the customers are seriously
looked in as they believe most of the innovation comes from the customers itself.
APPENDIX:-

Figure 1 - Traffic Graph:

Figure 2 - Screenshot:
Figure 3 – Audience Demographics (source: www.alexa.com)
References:-

www.carwale.com

www.wikipedia.org

www.venturebeatprofiles.com

www.alexa.com

www.dare.co.in

www.scribd.com

www.ndtvauto.carwale.com