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Retail forms the core business activity at Future Group and most of its businesses in the
consumption space are built around retail. Future Group’s retail network touches the lives of more
than 200 million Indians in 73 cities and 65 rural locations across the country. The group
currently operates around 1,000 stores spread over 16 million square feet of retail space.
Present in the value and lifestyle segments, the group’s retail formats cater to almost the entire
consumption expenditure of a wide cross-section of Indian consumers.

Led by Pantaloon Retail, the group’s flagship company, the group manages some of India’s most
popular retail chains like Pantaloons - a chain of fashion destinations, Big Bazaar - a uniquely Indian
hypermarket chain,Food Bazaar - a supermarket chain that blends the look, touch and feel of
Indian bazaars with aspects of modern retail like choice, convenience and quality and Central - a
chain of seamless destination malls. Some of its other formats include Ethnicity - India's first
concept store, which recreates the experience of a traditional ethnic market in a modern retail
format, Brand Factory, Planet Sports, aLL, Top 10 and Star and Sitara. The group also
operates India’s most popular online shopping portal

Retailing of products and services related to home building and home improvement is led through
the group’s formats, Home Town, a large-format home solutions store, along with specialized
formats for home furniture and home furnishing through, Collection i and Furniture Bazaar and
consumer electronics through eZone and Electronics Bazaar.

The group also operates India’s leading rural retailing chain, Aadhaar that is present in over 65
locations in rural India. Aadhaar, an agri-service cum rural retail initiative, provides a complete
solution provider for the Indian farmer.

Mall management
Agre Developers Limited is a Future Group company that will provide a comprehensive mall/property
management and services in India including positioning, finance management and mall advisory

Agre Developers currently operates six shopping malls: Orchid City Centre and Milan Mall in Mumbai;
Cosmos and Lido Malls in Bengaluru; Ahmedabad City Centre in Ahmedabad and Cosmos Mall in

In addition Agre Developers is engaged in setting up of over two dozen shopping malls and
consumption centres, all of which will be operational by 2011.

The Future Group has built a strong portfolio of some of the fastest growing consumer brands in
India. This activity is led through Future Brands India Limited, a specialized subsidiary company
that was set up to create and build powerful brands that address the aspirations of the new Indian

Some of the key brands in this portfolio include, John

Miller, Lombard,Bare, DJ&C, Buffalo and RIG in the fashion and apparel space.Dreamline,
present in the home segment, offers a wide range of products in kitchenware, bed & bath linen, and
Home Décor categories.

In the food and home care segment brands include Tasty Treat,Premium Harvest, Fresh &
Pure, Care Mate and Clean Mate.

In consumer durables and electronics space, the group’s brands include Koryo and Sensei.
A business division of Future Capital Holdings (FCH), Future Money aims to set a new standard in
the organized retailing for financial services and products by creating a differentiated retail brand
that will make retail finance ‘Simple, Easy and Convenient’. These ‘financial supermarkets’ provide a
range of innovative financial products and services
Future Money proposes to leverage its reach and captive customer base to offer a one-stop solution
for financial products and services. Key product and service lines include consumer durable loans,
personal loans, home equity loans, credit cards, life and non-life insurance, mutual funds, foreign
exchange and money transfer.

The group has also launched Future Card, a unique credit card cum loyalty card that offers loyalty
benefits to card holders in over 24 Future Group retail chains as well as other retail outlets.

Future Generali

Future Group’s foray into life and non life insurance services and products is led through Future
Generali India Life Insurance Company and Future Generali India Insurance Company, respectively.

Future Group’s partner, Generali Group was established in 1831 in Italy and is now amongst the
three largest insurance companies in Europe and is ranked 30th on the Fortune 500 list. It has more
than 3,50,000 shareholders, 70,000 employees and is present in 40 countries across the globe.

The joint venture company - between Pantaloon Retail and Generali Group - Future Generali brings
in a new wave of innovation in the insurance space. Apart from retailing insurance products in the
exciting environment of shopping malls and consumption centres the companies are also setting up
a robust pan-India footprint in over 100 cities and towns across the country.

Future Ventures, seeks to promote and participate in innovative and emerging business ventures in
India. The company intends to play a role in powering entrepreneurship, by promoting or
participating in diverse business activities, primarily in “consumption-led” sectors in the country,
which it defines as sectors whose growth and development will be determined primarily by the
growing purchasing power of Indian consumers and their changing tastes, lifestyle and spending

The company will also participate in businesses where it exercises control or influence, and can add
value as active shareholders, by utilizing the experience and knowledge of the Future Group, and
specifically its parent, Pantaloon Retail.

E-tailing, is the group’s foray into the consumer e-commerce business in India. The
website is owned and operated by Future Bazaar India Limited, a subsidiary of Pantaloon Retail
(India) Limited.

The company through its website,, provides customers with a

streamlined, efficient and world class personalized shopping experience, which is supported with the
best technology platform.

Popular Indian computer magazine PC World named Future Bazaar as theBest Indian Website
2007 in the Shopping category.

We share the vision and belief that our customers and stakeholders shall be served only by creating
and executing future scenarios in the consumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption
affordable for all customer segments – for classes and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united determination shall be the
driving force to make us successful.

What is a pricing strategy

Supply and Demand, Want and Need, and the Cost to Produce.
(cost to make)(demand, who will buy it)(want, who needs it)(supply amount you could
I did GCSE's last year, and while i was revising wrote down some notes on pricing strategies
and all the different ones.. this could be useufl to you..

1. Cost - Plus Pricing - The company will work out how much it costs them to make of
buy in a product then add on an amount for the profit.
2. Our Base Pricing - Some companies offer services and they need to set prices for
those services. It is normal for service companies to set a price per-hour. E.g.
Solicitors, plumbers, gardeners, electricians.
3. Skimming - Some times when a product is launched, a high price is set, but as more
customers buy it, the price may need to be lowered, to maintain sales, e.g. PSP's,
DVD's, games, game consoles etc.
4. Penetrating Pricing - A low price, maybe used at the start to attract customers to an
introductory price. As people become more familiar with the product the price is raised
to a normal level

1. Lost Leaders - Shops often set low prices on certain products to attract customers in,
they hope that when customers are in they will buy other normal price products, e.g.
Iceland's Roast Dinner, Special Offers.
2. Destroyer Pricing - This happens when a large company deliberately sets very low
prices hoping the competition cannot match them. They hope to put the competition
out of business.

A* Extra
A products price has strong connections with its point in the life cycle. In the introduction
phase, a skimming or a penetration price might be used; in the maturity phase, promotional
and discount prices may be used; and in the decline phase, sale, or mark-down prices may be
used to get rid of unwanted stock.