Apr 10

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com
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{cover story | saddads
}
4 | More | April 2010 www.apnatime.com

{ saddads | cover story}
www.apnatime.com April 2010 | More | 5

CONTENT {April 2010 | Volume 2 | Issue 9}
cover story
Disclaimer: Where opinion is expressed it is that of the author’s and does not necessarily coincide with the editorial views of the publisher or MORE. All information in
nadra data shared With

us, british eMbassies
For the purpose of giving police the access to
08
this magazine is verified to the best of author’s and publisher’s ability. However, MORE does not accept responsibility for any loss arising from reliance on it.
the data of mobile phone users,...
telecoM
Offering electronic payment can also help businesses
improve customer retention. A customer is more likely
P18 cell Phone directory
access vs Privacy 10
to return to the same e-commerce site where his or her To start with, being listed in the cell-phone
information has already been entered and stored. directory may be voluntary for the customers...
telePresence: increase your

groWth oPPortunities
The Government needs to reinforce the impor-
12
tance of telepresence through specific market...
Mobile eMail and sMs, next

Mega advertising MediuM
Worldwide, location-based advertising is con-
14
sidered an extremely accountable medium...
Wi-tribe and nokia

sieMens Join hands
Pakistan will soon enjoy enhanced coverage
16
for superior online freedom with wi-tribe,...
event
solar energy, our
ultiMate need
At the end of March, Jang Group organized an
24
expo on alternative energy solutions...
Pta acknoWledged best

research ProJects on it &
telecoM
26
Pakistan Telecommunication Authority (PTA)
has awarded gold medals with cash prizes...
Warid organized a
Magnificent event
Warid Telecom (Pvt.) Ltd hosted a magnificent
28
corporate event for its valuable business...
career guide 22
tiPs for “triMMing your
Workday” 29 20
If your workday is anything like mine these
days, multi-tasking has taken on a whole...
revieW
hP: Wireless all in one
Printer
Clutter free spaces are desired by all, at homes
30
or offices where there are less wires and...
Pakistani Professionals
Pakistani Professionals
have enorMous Potential
The MORE team has started a new segment for
31
the talented Pakistani professionals working... 28
More rePort
Pakistan railWays: it’s
tiMe to cash in on Public
confidence
32
Pakistan Railway is at a point where the gen-
eral public has confidence in it...
Month in focus
Mobilink Pays back to
society 34 38
aPns aWard 36
kingston among people
39 42
agri tech
seedless kinnoW Produc-
tion: a great success
The collaborative efforts for the production of
40
seedless kinnows will bear fruit as Pakistan...
lAtESt IN tECh 41
MobIlE PhoNE-GADGEtS 47 46
MORE Magazine printed at Banquet Printing Press 28-A, Nisbat Road, Lahore and
published by Mudassar Jehangir Mufti at 2nd Floor, Ali Mansion, 41-A, Lower Mall,
Lahore Tel: 042 7321920, 2106737 Email: info@apnatime.com
Editor-in-Chief Mudassar Jehangir Mufti | Group Editor Sumaira Mudassar | Editor Halima Qureshi | Sub-Editor W. Khaliqdad
Advertising Manager Ahmed Malik (Lahore), Amir Malik (Karachi) Designer Assad Chughtai | Marketing Executive Syed Faisal
Ahmed, Zain Zahid | International Correspondent Ireland: Alina Amir |US: Ovais Qureshi | Contributor Fahad Chishty
Registration No. PCPB 286
{cover story | More Reprot
}
n The Government of Pakistan has ity (NADRA), under the instructions of the France, Denmark, Australia, Canada etc. If
not been able to tackle the issue of secu- Ministry of Interior, has provided its data this is true, then it is a matter of great con-
rity and, at the same time, ensure that the along with that from the mobile tele- cern for any ordinary Pakistani as this
privacy of the citizens is not compro- phone operators to the American and would let very personal and specific data
mised. Though law and order situation in British embassies in Pakistan, which to fall in the hands of very unreliable or-
the country has been continuously wors- means that they have now access to per- ganizations, especially the intelligence
ening, the Government while going for sonal information of the people of Pak- agencies of these countries.
strict security measures has forgotten to istan as well as records of telephone SIMs NADRA has, however, rejected the
take care of peoples’ privacy. registered to their names. news report. An official spokesperson
According to press reports, the Na- It has been learnt that such a demand said that NADRA database is highly se-
tional Database and Registration Author- has also been made by the embassies of cure and the Authority has designed a

{cover story}
special system to ensure the database’s One thing must not be forgotten that comes much more important in the con-
security. “Even the local and provincial the sharing of users’ information must be text of the war on terrorism.
governments do not have access to the done in the most secured way because a Our neighboring country China, the
database and NADRA is strictly following mobile phone is a complete bank now, most populous country in the world with
rules regarding the provision of limited and anyone having access to the system more than 1.3 billion citizens, has set up a
information to the Federal Government can commit massive frauds. special Ministry of Public Security for col-
and the security agencies,” he said. Similarly, if the data of the law-abid- lecting and organizing information about
But some people believe that a simi- ing citizens of Pakistan is available with its populace and is the main domestic se-
lar case in point is the requirement of offi- the foreign missions and agencies, who curity agency. It makes the information, it
cial SIM verification before people can would guarantee that it does not run the collects, available only to the authorized
use their new cell phone connections. risk of it falling into unscrupulous hands. users. Although with over a billion
Aimed at checking the use of modern And more importantly, do the people of records, the task is enormous but the Min-
technology for criminal and terrorist pur- Pakistan even trust the governments of istry is performing an excellent job. Like-
poses, it is neither clear whether it can these countries. The issue needs immedi- wise, the countries worldwide have
achieve the stated purpose, and whether ate and serious attention. It must be developed special mechanisms to secure
adequate safeguards have been put in voiced at every platform, especially on personal information of their citizens.
place to prevent the misuse of data. Last the floor of the National Assembly and Securing public information is not a
simple endeavor, as information can leak
If the personal information of the law-abiding citizens of Pakistan is available at any point in the communication
with the foreign missions and agencies, who would guarantee that it does process, from receipt, through storage,
not run the risk of it falling into unscrupulous hands. And more importantly, retrieval, transmission and so on. Further-
do the people of Pakistan even trust the governments of these countries. more, each information system element
is vulnerable to loss, including hardware,
year, the Government ordered the cell the Senate. How come the Government software, and personnel. All relevant or-
phone companies not to issue pre-acti- of Pakistan provide so sensitive data to ganizations need to recognize the value
vated SIM cards. They can only sell inac- the “agents” of the other countries. Can of the public information they possess,
tive SIM cards which are activated after our embassies in these countries ask for and take pains to protect it accordingly.
NADRA confirms that the user is a bona data of their citizens? They would never Our Government must realize that to ac-
fide applicant. The registration process is do that, come what may. cept each and every demand of the US
meant to make it easier to trace suspects By using the data of the mobile Government, without analyzing its possi-
who use mobiles for criminal activities. phone companies, the exact location of a ble repercussions, will totally compro-
But there are serious question marks re- mobile phone user, his/her call history, mise our sovereignty.
garding the efficacy of the registration SMS and voice messages may be easily On the pretext of terrorism, the world
system. And there is no evidence that all traced. The agencies of these foreign powers are treating the Pakistani nation
SIMs sold on fake information have been countries will be able to keep an eye on in a way as all of us are terrorists. Like
blocked or even traced. the movements of Pakistani people and many other institutions, the system of
An important thing to mention here is there is every possibility that the informa- gathering, securing and using public in-
that our police does not have access to the tion is misused. There will be significant formation needs to be strengthened and
data of mobile phone users. Just recently, negative consequences to individuals if any foreign agency needs any sort of
CCPO Lahore was quoted as saying at a when the data containing personally public information, it should be a body of
public forum that “if mobile companies or identifiable information is available to the Pakistan Government that verifies the
security agencies give us the access to mo- other countries. The crime of identity request and then provide the requisite in-
bile phone data, we can decrease the theft and other types of fraud will be fu- formation in a most secured manner. Let
crime rate drastically.” So if our govern- eled. We are already seeing the growing us not become so weak that we as a na-
ment does not believe in our own police, problem of individuals who are wrong- tion have to play in the hands of foreign
how can they trust someone else who is fully linked to crimes they did not commit powers, the only thing that will help is
not even a part of this country. because of identity theft, and this be- strengthening of our institutions. n

{telecoM | W. Khaliqdad
}
n It is a controversial issue whether the cellular

mobile operators should have a cell phone directory
Sooner or later, cell phone directo-
or not, since both proponents and opponents have ries have to be a part of the whole
different points of view. While there are many
against a free cell phone directory, there are many
system, therefore it’s better to start
others who support this idea. the process now. For this purpose,
With the exponential growth and popularity of
cell phones it is going to become more and more
the regulator and all the operators
difficult to keep track of cell phone numbers. Of may sit together and devise a
course, most cell phones have built-in phonebooks strategy to roll out the plan. A
to store and find personal cell numbers but there
comes a time or situation when a cell phone direc- large-scale random survey will
tory is much easier to trace any number. help a lot in this regard.
The supporters of the idea argue that if there can

{telecoM}
be directories of landline phones, why is it hazardous to have a
cell phone directory. A cell phone directory may have a huge, To start with, being listed in the
accurate and updated database of cell phone numbers, includ-
ing all necessary particulars. cell-phone directory may be volun-
However, the opponents do not want the public to have ac- tary for the customers. The permis-
cess to their numbers. For them maintaining privacy is the main
issue and the idea of having cell numbers easily accessible to sion-based directory may be
the public is bothersome for a lot of users. It may be a way of incomplete and less valuable, but
getting hold of a particular person first-hand without having
the need to call a common phone in the office or a residential once our society is used to it, the
landline. Another concern is that a free cell phone directory number of people opting for direc-
makes it easy for telemarketers to contact the people, many of
whom hate the idea of being bothered by telemarketers from tory may grow.
time to time. Besides, free directories also increase the chance
of anyone to receive crank calls.
ing to everyday wireless users and business users. Cell phones,
of course, remain personal communication devices but are
When we look at the websites of often used as business tools. Many small businesses rely on cell
other countries, they proudly invite phones alone. Professionals such as real estate agents and fre-
quent business travelers heavily depend on wireless phones.
new users, asking them to check They take most of their important client calls on the move. A
their subscriber base before mak- cell phone is their lifeline for their businesses.
They want their clients to be able to find them easily. So the
ing any decision to use their serv- significance of cell phone directory cannot be out rightly re-
ices. With the rapid growth in jected, although looking at the general trend of mobile phone
users, initially a smaller number of people would like to have
mobile phone subscribers and low their numbers listed. To start with, being listed in the cell-phone
call rates, most calls we receive are directory may be voluntary for the customers. The permission-
based directory may be incomplete and less valuable, but once
from mobiles. our society is used to it, the number of people opting for direc-
tory may grow.
In the world, right now, there are about three billion internet
Sometime back, the Pakistan Telecommunications Authority users daily, which is a pretty impressive number but when you
(PTA) had asked all the cellular mobile companies to either print compare it to the cell phone, the comparison is worthless. There
a directory or upload details of both post-and pre-paid sub- are around 4.5 billion cell phone users worldwide and are grow-
scribers on their websites but the suggestion was turned down. ing on a daily basis. That is an astounding number and a bit
When we look at the websites of other countries, they proudly scary when you think of the capabilities of a cell phone user
invite new users, asking them to check their subscriber base be- both good and bad, while landline telephone service is drop-
fore making any decision to use their services. With the rapid ping worldwide. In developed countries, the governments are
growth in mobile phone subscribers and low call rates, most seriously working to develop a reliable and comprehensive
calls we receive are from mobiles. database of the cellular customers while keeping in view the
At the same time, to cater to increasing customer-base, the privacy risks.
operators come up with new series which makes it difficult to Sooner or later, cell phone directories have to be a part of
remember cell numbers. Also, sometime we just want to trace the whole system, therefore it’s better to start the process now.
a mobile number for reasons like unknown number in missed For this purpose, the regulator and all the operators may sit to-
call list, to get hint of caller’s permanent location. gether and devise a strategy to roll out the plan. A large-scale
The availability of a directory service is particularly appeal- random survey will help a lot in this regard. n

{telecoM | MORE Team
}
n Pakistan Telecommunication Com-

pany Ltd (PTCL) has added another feather The Government needs to reinforce the importance of telepresence
in its cap by launching telepresence, the through specific marketing initiatives as it is the next big wave in con-
first of its kind in the country. A new tech- ferencing. Customized efforts targeting sectors like education, govern-
nology, which combines rich audio with ment, banks/financial institutions and even small and medium
high-definition video to deliver a true ‘in enterprises can significantly increase telepresence in the country.
person’ virtual meeting experience, is
aimed to reduce costs, improve corporate less travel. The service will provide high- conferencing studios, a Managed Service
social responsibility credentials through re- quality video that enables access to anyone, offering is also available for high usage cus-
duced environmental impact and improve anywhere around the world. tomers, whereby enterprises could opt for
responses to business challenges and op- The telepresence conferencing studios PTCL to build and equip a studio at their
portunities. are for hire currently in Lahore, Karachi and premises.
It has been argued that telepresence Islamabad. Aside from this, these confer- Looking at the significance of the tech-
will ensure efficient end-to-end life size encing centers will be able to connect to nology, it may be assumed that telepres-
meeting experience by providing fully Middle East, Europe, and North America ence market in Pakistan is estimated to
managed and scalable services over PTCL’s and to any other telepresence suites grow rapidly over the next few years. The
global network. The customers are allowed around the world. These studios with the conferencing market is expected to un-
to come in and rent its telepresence studio special conference table can seat up to six dergo a paradigm shift with the emergence
on hourly basis, without having to invest in people per location and incorporates video of telepresence as the business solution for
the expensive technology, thus increase monitors to create a ‘virtual table’ of up to real time communication. The conferencing
productivity through more interactions and 30 participants. In addition, PTCL operated market in Pakistan will evolve a great deal

{telecoM}
Looking at the significance of the technology, it may

be assumed that telepresence market in Pakistan is
estimated to grow rapidly over the next few years.
The conferencing market is expected to undergo a
paradigm shift with the emergence of telepresence
as the business solution for real time communica-
tion. The conferencing market in Pakistan will evolve
from audio conferencing (PSTN/ISDN) to audio con-
ferencing (VOIP), followed by video conferencing
(VPN/Leased line) and finally telepresence. SEVP Commercial, PTCL Naveed
Saeed demonstrating Telepresence
from audio conferencing (PSTN/ISDN) to audio conferencing speed up the market entry of their new products as it enables
(VOIP), followed by video conferencing (VPN/Leased line) and fi- the design and marketing teams who are spreading in different
nally telepresence. locations of the country or even across the globe to be in touch
Key factors that would take the industry to the next level are all the time.
improvement in broadband infrastructure, increase in travel cost, Telepresence systems come in three basic formats in terms
going green initiatives and globalization. While sectors like IT and of suitability for different sizes of business.
ITES (Information Technology Enabled Services) would become 1) Desktop models are best suited to smaller offices, ad-hoc
early adopters of telepresence in Pakistan, other sectors where it use and one-to-many communication.
can truly make strong inroads are education, government as well 2) Meeting-room systems are better suited to companies
as banking and financial services. with a large, distributed network of sites that need to hold regu-
In future, leading professional institutes could migrate to lar, formal meetings that involve a number of people.
telepresence for guest lectures and classroom discussions. The 3) Boardroom suites have the biggest high definition screens,
Government will definitely invest in conferencing solutions for in purpose-built suites that are designed to replicate the look,
efficient administration and reduced travel cost while large banks feel and even sound of a live meeting.
have plans to invest in conferencing to manage their widespread SEVP Commercial Naveed Saeed said, “PTCL Tele Presence is
operations across multiple branches. a giant leap ahead in Multi-media conferencing technology. Our
The Government needs to reinforce the importance of telep- aim is to provide our customers with the most updated and so-
resence through specific marketing initiatives as it is the next big phisticated communication technology and also provide them
wave in conferencing. Customized efforts targeting sectors like with the best solutions possible which serves all their business
education, government, banks/financial institutions and even needs by increasing productivity through more interactions and
small and medium enterprises can significantly increase telep- less travel.”
resence in the country. Today’s high-priced telepresence systems At international level, there have been huge investments in
may be out of reach for most but it won’t be long before this rev- telepresence, and the awareness and demand of this technology
olutionary visual conferencing tool is as much a part of our lives. is increasing day by day. An analysis finds that the European
Establishing a virtual meeting place is not the only applica- telepresence market for products and services is expected to
tion of telepresence technology. With its high definition cameras reach $409.6 million by 2013, growing at a compound annual
and huge projection screens, systems are also able to illustrate growth rate of 56.5 per cent by 2013.
physical characteristics and cues, which make telepresence an In Pakistan, the success and growth of telepresence will rely
ideal vehicle for business negotiations and sales pitches. Then on a continued focus and investment by major vendors in broad-
there is telepresence’s potential for allowing human resource ex- ening buyer awareness, as well as their maintaining an adherence
ecutives to interview job candidates from afar while still getting to the principle of a tight, reliable integration of technologies and
a feeling for an applicant’s personality. In the not-so-far future, service components in order to preserve its premium-command-
it’s likely that telepresence will aid geographically scattered ening differentiation. It is hoped that the government would make
gineers and product managers in the product development every effort to unleash the potential of this updated and sophis-
process. Moreover, the technology will also help companies to ticated communication technology. n

{telecoM | Mudassar J. Mufti
}
n Is mobile email gaining more im- In the preceding years, emailing was vancement in mobile technology has
portance than the text messages and is limited only to the PC and for its access one brought such email solutions to our
there any need of regulating the mobile had to depend on a computer system that’s doorstep, which provides free email access
phone advertising whether it is through why the short messaging service gained on ordinary mobile phones. The best part
email or short text messages? Here we shall much popularity and the best thing about about mobile email is that the phone mem-
compare the pros and cons of mobile email SMS is its incredible speed and is available ory is absolutely free and unaffected from
and SMS, and discuss the rising significance in every mobile device without exception. unnecessary storage of messages, as the
of mobile phone advertising and how to According to a survey, there has been a de- emails along with the attachments do not
regularize it. cline in the use of SMS in the developed get stored in the phone memory. The user
world, which has been linked to re- only gets a mobile view of them and the
vision in SMS tariffs by several GSM emails remain in mailbox at the server.
service providers and, more impor- Whenever someone wants to access
tantly, easy availability of free mo- his/her email on the mobile phone, he/she
bile emails on the basic mobile simply has to point the mobile browser to
handset. Now the mobile the URL like https://mail.ovi.com/, and the
browser works the same way mails are pulled from the mail server to the
as the web browser, allowing user’s phone. Above all, for accessing emails
users to read, reply, com- on mobile, the user is not dependent on
pose, forward, sent and his/her personal phone as mails may be
delete emails from their easily accessed from any mobile phone that
mobile phone. Another is capable of internet browsing, whereas
edge that mobile the SMS is limited to user’s own handset,
email has over SMS is and if handset is lost the entire information
the amount and size of will be lost but with mobile email the infor-
text message that can be mation is absolutely secured.
sent. Also, the text mes- It is evident from the statistics and con-
sages also occupy a major sumer researches that emerging markets
part of our phone memory possess a great potential and scope in the
stuffing it with unwanted mes- telecommunication sector and a majority
sages, very few of which are im- of population in these developing markets
portant. is ready for the technology shift. According
Where SMS is often used for to a research, each day 1.8 million people
personal short messages with a globally become mobile phone users, with
small size of the text, email service the majority of these people being from
can be utilized for sending short as countries like Nigeria, Egypt, Indonesia,
well as long descriptive emails with at- Bangladesh, India and Pakistan. From a
tachment of pictures, sound, technological point of view, these markets
text/doc/pdf file. Though viewing of at- also represent a broad spectrum of technol-
tachments is not supported by many of ogy development. Today, a personal com-
the ordinary handsets but the rapid ad- puter is more expensive than a mobile

{telecoM}
device. Most of the people in the develop- other form of advertising. confidentiality while insuring that they only
ing countries like Pakistan, particularly in But the thing is that the experience has receive relevant information.
the rural areas, can not afford to buy an up- shown that if there is no proper regulation Taking an example from the outside
graded computer system with the internet of mobile phone advertising, it becomes a world, America Movil, a well known wireless
connection. On the other hand, a huge seg- nuisance for customers because if mar- service provider in Latin America, has
ment of rural and urban population owns a keters get hold of any customer’s number, joined hands with MyScreen, a Canada
mobile phone. Due to ease of use, mobile the cell phone is flooded with a number of based mobile advertising company, to
phone consumption is much higher as unnecessary and irrelevant messages thus launch an interactive mobile advertising
compared to PC. It may be safely assumed causing a lot of irritation. So there must be service across Latin American and the
that over the coming years, emails on mo- opt-in services whereby the user can opt for Caribbean. This is an opt-in service which is
bile will become increasingly popular with personal favorites and may allow only them available only to those who subscribe to
million of business and individual users will to reach the inbox. For example, someone the service voluntarily. Customers are deliv-
have access to wireless email. may love to know when a favourite band ered interactive full screen ads at the end of
every call. Banner ads are served when cus-
tomers are browsing the net on their mo-
Worldwide, location-based advertising is considered an extremely accountable medium.
It helps marketers to gain better understanding of their customers with real-time market bile phone. The subscribers who opt in to
research, resulting in higher advertising impact and greater customer satisfaction. But the service get special discounts, offers, and
still many consumers are concerned about LBA invasion of privacy and risk of being free services which are not available to the
monitored. Therefore, in order to ensure continue success and long-term longevity of regular subscribers. The ads delivered are
LBA, consumer trust must be established and maintained. highly targeted based on the preferences
of each subscriber. The subscribers can get
But whether it is mobile email or SMS, goes live and when his/her favourite sports ads from different categories like health, en-
mobile phone advertising is considered the team is playing. These kinds of advertise- tertainment, lifestyle, and sports.
next big thing, and the advertisers are ments should be meant for specific viewers Although the mobile advertising in
closely watching the mobile phone user who would certainly respond and make use Pakistan is still in its nascent stage but is ex-
segment. Everyday, a common man is of the ads. pected to grow significantly in the coming
flooded by lots of advertisers screaming to Location-based advertising (LBA) is an- years. Dell Pakistan has launched its Mobile
get customer attention. We watch TV, listen other possibility with mobile phones. Phone advertising very recently. The service
to radio, check our emails, gaze through Though LBA provides marketers fantastic is unique in a sense that customers will be
billboards, and yet, we hardly remember reach, it must give customers control on able to know current information about
the flurry of ads that we go through. This how they receive ads, more relevant infor- Dell on their mobile phones. They will just
happens because we have a choice to skip mation, personalized message, and tar- have to SMS “Dell” on “6969” and they will
or flee when it comes to these media. But, geted offers. Worldwide, LBA is considered get information about latest Dell offering,
the one thing that is always on and always an extremely accountable medium; it helps availability of original Dell products. The
with you, the mobile phone, is now the marketers to gain better understanding of complete information in total 3 SMSes will
prime target of the advertisers. The differ- their customers with real-time market re- cost the user Rs. 5 per SMS.
ence is that the mobile phone never goes search, which results in higher advertising Undoubtedly, cell phone advertising
unnoticed. The users check every text mes- impact and greater customer satisfaction. has a clear edge over other forms of adver-
sage that comes in, responds, makes calls, But still many consumers are concerned tising and is expected to have excellent
and do a lot of other things in their phones. about LBA invasion of privacy and risk of growth down the line. Mobile advertising is
This serves as a big advantage, as other being monitored. Therefore, in order to en- a marketer’s dream. If done right, it will be
media like TV and print have high chances sure continue success and long-term incredibly successful. However, if abused, it
of viewers just skipping the channel or longevity of LBA, consumer trust must be could turn a lot of people off very quickly.
skimming through the material. There is no established and maintained. The best way Thus, for mobile advertising to be success-
doubt that advertisement through mobiles for marketers to exploit the opportunities ful it needs to be permission based, rele-
is most likely to get a response than any is to give consumers choice, control, and vant, and timely. n

{telecoM | MORE Team
}
n Pakistan will soon enjoy en-

hanced coverage for superior online
freedom with wi-tribe, the country’s
fastest growing wireless broadband
operator, as it moves into the second
phase of network expansion. wi-tribe
has awarded the services contract to
Nokia Siemens Networks who will pro-
vide a unique solution comprising of
site delivery services and project man-
agement.
“Our aim is simple – to make wire-
less broadband a way of life in Pakistan,”
said Sami Hinedi, CEO of the wi-tribe
Group. “This means expanding our cov-
erage to facilitate reliable wireless access
anywhere and everywhere. Nokia
Siemens Networks’ rich local expertise
coupled with strong capabilities in site
acquisition and project management
Mohammad Sadiq, Board Member, Wi-tribe (Left) & Saad M. Waraich Country Director Pakistan & Afghanistan
NSN exchanging documents at the signing ceremony held recently makes them an ideal partner for our am-
bitious build out plans.”
“Wireless broadband has huge po-
tential in Pakistan to significantly enhance
the country’s overall broadband penetra-
tion rates,” said Saad M. Waraich, Country
Director, Pakistan & Afghanistan, Nokia
Siemens Networks. “Our end-to-end de-
ployment contract with wi-tribe will en-
sure the operator’s network is up and
running on schedule and that too with a
lower Total Cost of Ownership (TCO).”
Under the services contract, Nokia
Siemens Networks will provide compre-
hensive site build out services including
project management, site acquisition,
Nokia Siemens Networks has regained the Number 2 position in vendor rankings for mobile network infrastructure civil works, and logistics for wi-tribe’s
market, according to research firm Dell'Oro in its Q4 Mobility Report 2009.
Industry analyst Dell’Oro is well trusted industry analyst and source for market information about the networking Phase 2 sites. In addition, Nokia Siemens
and telecommunications industries. Networks will assume the complete de-
Nokia Siemens Networks reclaimed the position backed by 10 new 3G contracts won in Q4 2009. livery responsibility for the construction
The overall picture in the mobile network gear market:
1. Ericsson (35% market share) helped by an acquisition of assets of bankrupt Nortel of the sites in order to ensure a faster
2. Nokia Siemens Networks (21% market share) roll-out of wi-tribe’s network and deliver
3. Huawei (20% market share) a quick return on investment. n


{banking | Kamran Abbas
}

{banking}
Machines (ATM) during the second quarter reached 4,217 reg-
Offering electronic payment istering a growth of four per cent as compared to 1.4 per cent
can also help businesses increase in the previous quarter.
Electronic payment is very convenient for the consumer. In
improve customer reten- most cases, we only need to enter the account information.
tion. A customer is more Electronic payment lowers costs for businesses as the more pay-
ments they can process electronically, the less they spend on
likely to return to the same paper and postage. Offering electronic payment can also help
businesses improve customer retention. A customer is more
e-commerce site where his likely to return to the same e-commerce site where his or her
or her information has information has already been entered and stored.
The main drawbacks to electronic payments are concerns
already been entered and over privacy and the possibility of identity theft. However, there
stored. are many safeguards available to protect the personal informa-

tion from falling into the wrong hands. One can prevent the
identity theft by using virus protection software and a firewall
on his/her computer. It should also be made sure that credit
n When it comes to payment options, nothing is more con- card information is sent over a secure server. Some people may
venient than the electronic payment. There is no need to write dislike making electronic payments as they may think that the
a check, swipe a credit card or handle any paper money; one setup is too time-consuming and don't want passwords to re-
has to do is enter some information into the web browser and member. But as the trend shows, more and more people would
click the mouse. More and more people are turning to electronic definitely prefer electronic payments instead of writing checks
payment or e-payment as an alternative to other forms of pay- and dropping envelopes in the mail.
ment, because it does not involve a
paper check. Methods of electronic
payments used worldwide include
Through the collaboration between the banks and the payments indus-
credit cards, debit cards and the
try, the Government should give more focus to improve and widen the
ACH (Automated Clearing House)
access to the payments infrastructure, identify and remove barriers to
network. The ACH system com-
greater adoption of electronic payments, and provide the necessary sup-
prises direct deposit, direct debit
port to ensure the smooth transition to electronic payments.
and electronic checks.
According to a report of the State Bank of Pakistan, transac- Through the collaboration between the banks and the pay-
tions in electronic payment have been growing in the country ments industry, the Government should give more focus to im-
with rapid speed as these grew to Rs 4.1 trillion in second quar- prove and widen the access to the payments infrastructure,
ter of the current financial year. The report says that the elec- identify and remove barriers to greater adoption of electronic
tronic payments continued to show a rising trend as both the payments, and provide the necessary support to ensure the
number and value of such transactions increased in the second smooth transition to electronic payments.
quarter (October-December) of the fiscal year. Whilst steps have been taken to increase the offering and
The volume and value of E-payments transactions during acceptance of all electronic payment services, particular focus
the second quarter reached 46.4 million and Rs 4.1 trillion, re- should be given to improve the infrastructure to promote
spectively, showing an increase of 0.2 per cent in number and greater use of Internet banking services, positioning the debit
6.1 per cent in value. In terms of value, the electronic channel’s card as a convenient substitute for cash and as a more cost-effi-
composition was recorded at 10.90 per cent against 10.1 per cient payment instrument. For this purpose, the Government
cent share. Whereas, the volume and value of online banking will have to play a lead role in the migration to electronic pay-
transactions in the country reached 14.2 million and Rs3.9 tril- ments and a proper strategy will be needed for raising aware-
lion, respectively, an increase of 8.8 per cent in number and 6.4 ness about significance and use of electronic payment methods,
per cent in value. Similarly, total number of Automated Teller with more initiatives to be undertaken in the years to come. n

{intervieW | More Team
}
by day because of the increase in awareness among the con-

Hasan Jameel, Dawlance
sumers. I would say that media has played a vital role in increasing
the consumer awareness. Now people focus a lot on aesthetics
which was not the case when I look back at the time when we had
only one TV channel. The consumer has become more knowledge-
able about the functionality of the product.
Dawlance has responded to such challenges very well by bring-
ing in relevant products that fulfills Pakistani consumer’s needs.
What percentage of the market share in home

appliances do local manufacturers have and
how much of it belongs to dawlance?
Pakistan is a different market when we compare it with India
and Bangladesh, though the consumer habits are similar but in
terms of market share the international players have a high market
share in other countries unlike Pakistan. Whereas if you look at our
tell us about yourself and your professional country it’s all together different, as local manufacturers are dom-
experience? inating and the international players have less than seven per cent
My name is Hasan Jameel and I completed my B.E. in Electrical of the market share. Dawlance is by far the market leader in refrig-
Engineering in 1991 from NED University, and afterwards did my erators, microwave ovens and split ACs.
MBA from the Institute of Business Administration with majors in
Marketing. My overall work experience comprises 18 years and I What factors would you attribute to the large
have been associated with Dawlance for the last nine years and the market share?
experience has been really wonderful. I would say there are lots of factors associated with it, the first
and the foremost being the product differentiation which gives us
how would you describe dawlance? What is the an edge over the competition. Besides that we focus on consumer
core business philosophy of dawlance? insight researches, which provide us guidelines to meet our con-
Dawlance is a 30 years old company, which started its oper- sumer expectation when developing the product.
ations in 1980 by manufacturing refrigerators, and today we are
the largest and No.1 home appliances brand of Pakistan in terms What is the role of research and development
of volume and revenue with products like refrigerators, freezers, in dawlance?
split ACs, microwave ovens and washing machines. Dawlance is focusing a lot on R&D, the split AC that we launched
Our core business philosophy revolves around reliability and last year had a filter clean technology which tells the user when
this is not just a marketing statement but it is our commitment to its time to clean the filter. This was something that came up while
our valued customers. Through our in-depth consumer re- we conducted the in-depth researches as people have the ten-
searches, we have always opted for relevant solutions that the con- dency to forget when to clean the filter hence living in an envi-
sumer requires hence giving them relevant and a reliable solution. ronment which produces unclean air which affects the health,
especially of the asthmatic patients.
how is the marketing environment for the home Similarly, launch of Dawlance fully automatic washing ma-
appliances industry transforming with the chine with tilt drum is another example of how we incorporate
passage of time? and how are you responding? our consumer’s expectation in our product development
Overall the home appliance industry is getting challenges day through R&D.


{event | More Report
}
Mr. Ahmed Fazal, Mr. Steve Han,

Director Marketing, General Manager Samsung
ORIENT Pakistan
n Samsung Electronics Co. Ltd, is

known to be the global leader in household Samsung side-by-side refrigerator comes with a powerful Twin-Cooling
electronics and Mobile phones Samsung feature, while the “Virus-Doctor” technology in the New Air-Conditioner
Pakistan has appointed “Orient Group of protects your home from Swine-Flu and other infectious viruses
Companies.” as the new official distributor
for Home-Appliances across Pakistan. A potential for growth in Home electronics ing countries. It considers Pakistan as a
press conference and media lunch was re- market of Pakistan, which has attracted promising market, with a vast population
cently held in this regards in Lahore. many players from the international elec- and sustainable economic growth Thus, the
The General Manager Samsung Pak- tronics industry Samsung has a firm resolve demand and competition in Pakistan is in-
istan, Mr. Steve Han said, “There is a huge and robust plans for investing in develop- creasing as the customers seek to reduce

{event}
domestic work-pressure by using more inno-
vative appliances.
Mr. Ahmed Fazal, Director Marketing, ORI-
ENT Group of Companies expressed his views
and stated, “We are confident to partner with
Samsung Electronics feel that these Home Ap-
pliances’ are brilliantly manufactured and will
fulfill the needs of our consumers. We thank
Mr. Steve for having trust in our company and
together we will gain success”. A separate Sam-
sung Dealer event will be arranged on the next
day product introductions.
Orient Group of Companies has a team of
General Manager Samsung Pakistan, Mr. Steve Han, Senior Manager-Samsung Elec-
qualified and experienced professionals for tronics, Mr. Injae Lee, Mr. Baber Ali Kazmi, Home Appliances Category Head, Mr.
promoting innovative electronic products, Ahmed Fazal, Director Marketing, ORIENT Group of Companies are sitting on stage
through a swift dealer network across Pak-
istan. This collaboration will enable Samsung
to proactively enhance its services and stream-
line distribution all over the country. This intro-
ductory press-conference was chaired by the
General Manager-Samsung Pakistan, Mr. Steve
Han along with the Senior Manager-Samsung
Electronics, Mr. Injae Lee, while the Home Ap-
pliances Category Head, Mr. Baber Ali Kazmi
also addressed the media.
Baber Ali Kazmi, Home appliance category
Head Samsung Electronics also stared, ‘Sam-
sung Home Appliances are very economical
and affordable for our consumer, at the same
A group photo of Mr. Baber Ali Kazmi, Home Appliances Category Head, Miss Rabiya
time maintain a level of quality and style we Siddique, Manager PR Samsung, Mr. Fawad Raza Sayeed, Asst. Marketing Manager
believe that Orient Group of Companies will HA and Mr. Sheraz Saeed, Marketing Manager Orient Group of Companies.
surpass our expectations when they will be
handling Samsung products in the market”.
He added further that ‘Samsung has
launched a new range of Air-conditioner, Re-
frigerator, Vacumm Cleaner, Washing Machine
and Microwave ovens. These new products
have already proved to be among the best on
a global scale and have been customized as
per local needs Samsung side-by-side refrig-
erator comes with a powerful Twin-Cooling
feature, while the “Virus-Doctor” technology in
the New Air-Conditioner protects your home
from Swine-Flu and other infectious viruses.
Moreover, the new automatic washing ma-
chine, features and especially precise Voltage
control. n New range of Samsung products are on display

{event | Faisal Ahmed
}
n At the end of March, Jang Group organized
an expo on alternative energy solutions. Govern-
ment departments and private companies partic-
ipated in expo and presented their solar energy
based solution. A large number of people visited
the expo and took interest in alternative energy
solutions as a remedy to prolonged power fail-
ures, which are adversely affecting their lives.
Speakers at the event talked about the bene-
fits of Solar based energy. Managing Director Mar-
keting Jang Group Sarmad Ali in his address of
welcome said frequent and prolonged power out-
ages had become a routine in Pakistan. The coun-
try faced 4,500 megawatt electricity shortage and
rising circular debt, he said adding that hy-
dropower generation could also meet the energy
needs of the country.
To meet the country’s energy requirements
through rental power plants is a question mark,
Sarmad said. He further said thermal power gen-
eration would take much long time. He said solar
power could be generated in a short span of time.
“Europe is exploiting solar energy and India
also has started work on it as well,” he said, citing
Spain where one area had been generating 60
per cent of energy through solar power genera-
tion. He said Pakistan could generate solar
power at a broader spectrum. Below were the
Electric Motorcycle items on display;
A Chinese manufactured Electric Mo-

torcycle based on German Technology
run on electrical power which it stores in
the battery. The bike can attain a speed of
60 KM and if the battery gets exhausted
during the travel, it can be fully recharged
by using paddles for 30 minutes. The mo-
torcycle is available for Rs. 45,000. Com-
pany also plans to introduce a Solar
Energy based motorcycle next year.

{event}
Solar Shower “Solar Shower” is a water heating solution using solar energy through its glass
made cylinders. These cylinders can raise the temperature of water up to boiling point.
Solar Water Turbine
This solar panel is capable of running a water turbine

Solar Stoves
A similar Solar Stove made of special alu-
Event reporting The News & More

minum foil can boil the water very easily.
This arc shaped solar stove is made of glass cubes placed

on an iron frame. Each glass piece capture the solar light
Solar Lights
and shift on a single focal point (a frame) placed in the
LED based solar lights
middle of arc. Anything can be cooked easily on the
on display. Government
frame with in minutes.
can save billions by in-
stalling such solar lights
Cooking Box across Pakistan.
The box is ideal

for baking cake,
cookies or any
other food ex-
cept for boiling
water

{event | } PR
Winners of Gold Medals along with the dignitaries
n Pakistan Telecommunication Authority (PTA) has awarded previous growth patterns. This step can be helpful in creating a
gold medals with cash prizes to 12 students of various distinguished strong industry-academia linkage which would enable us to under-
educational institutes of the country for the best research projects stand the views of researchers regarding pertinent issues faced by
on IT & telecom for the year 2009. Secretary Cabinet Division, Abdul the industry. He said that we can evaluate the practicability and level
Rauf Chaudhry presented gold medals to the winners of the com- of implementation of these research projects at our levels and can
petition during a ceremony held at PTA Headquarters, Islamabad.
Chairman PTA, Dr. Mohammed Yaseen, Member (Finance) PTA,
Syed Nasrul Karim Ghaznavi, Member (Technical) PTA, Dr. Khawar
Siddique Khokhar were also present on the occasion. The event was
attended by faculty members of the universities, parents of the
awardees and representatives of the industry.
These gold medals have been awarded on the basis of a com-
petition among accredited national universities called by PTA in
April 2009 for the best research projects on IT & telecom. Various ed-
ucational institutes responded to this call and nominated their stu-
dents for the competition. Total 18 research projects were received Chairman PTA, Dr. Mohammed Yaseen presenting momento to Secretary Cabinet Di-
vision Abdul Rauf Chaudary during ceremony for award at PTA Gold Medals on best
from different universities which were later on scrutinized and eval-
research project on IT and Telecom. Member Finance PTA, Syed Nasrul Karim Ghaznavi
uated by a PTA committee through a transparent procedure of and Member Technical PTA, Dr. Khawar Siddique Khokhar are also presentt
marking. On the basis of highest obtained marks four research proj-
ects were selected for the award of Rs.50,000/- each and gold bring improvements which could help us in achieving our goals.
medals for the 12 participants of these projects. Chairman said that PTA introduced the Industry Academia Link-
In his welcoming address, Chairman PTA said that as reflected age in 2008 to fill the gap between sector development and re-
from the telecom indicators, growth in the telecom sector has been search requirements of the industry. Gold medals to first batch of
immense in recent past years. Similarly education sector has also students were awarded by the Prime Minister of Pakistan, Syed
shown tremendous growth in terms of adding an increased number Yousuf Raza Gillani on World Telecom & Information Society Day,
of educational and professional institutions, development of faculty May 17, 2008. He said that this is the second batch of students re-
and students’ enrolments whereas growth in research on IT & tele- ceiving these awards. The prime objective of these awards is to en-
com in Pakistan has not been proportionate. Therefore, he said, in- courage academia’s participation in the development of telecom
tense local research activities are need of the hour to sustain sector through their research work, he added. n


{event | } PR
Warid Telecom (Pvt.) Ltd hosted a magnificent corporate event for its valuable business partners and customers at Mohatta
Palace Museum, Karachi. Aiming to fortify the business relations, the participation was made by top leaders from different indus-
tries. Music maestro Ustad Rahat Fatah Ali Khan made a fascinating performance on the occasion.

{ Shahid Khan | career guide}
n If your workday is anything like mine these days, multi-tasking has you (taking a walk is a great way to do this) — otherwise you shall tend to try
taken on a whole new meaning. I find myself getting busier and busier — but to “push on through” and end up being less productive than if you had taken a
that doesn’t always equate with being more productive. Sometimes it just means few minutes to refresh.
more stress and longer workdays. 6. When the list gets daunting — take action. Sometimes we are immo-
In a recent search for tips on time management, I learned that I am not bilized just from looking at all we have to do. The best cure? Take action. Do one
alone. One article I came across states many of us work more hours than we need thing. Tackle the easy task that would not take a lot of time and cross it off your
to because we are not using our time as effectively as we could. Luckily, the article “to do” list. Just seeing that list get shorter is invigorating — and can actually
has a few tips for how to get the most out of your workday and hopefully make give you more energy for the upcoming tasks.
it a little shorter in the process. As I read through the article, I recognized some 7. Avoid distractions and stay the course. If you are deep in work and do
familiar work patterns — and some great opportunities for improvement. I have not have time to chat with coworkers, let them know. If you are in an office en-
paraphrased my favorite tips below: vironment, hang a “busy” sign on your cube for those times you really can not
be disturbed. Do not forget to update your status on Office Communicator to “Do
1. Plan ahead. If you map out your schedule and what you want to accom- not disturb.” If you work from home, have a system in place with your family so
plish at least a day in advance, it will be very easy to jump right in to work when they know when you can and can not be interrupted. And then stick to your own
your workday begins. No doubt tasks will get added to your “to do” list as your rules.
day progresses, but if you re-prioritize at the end of each day you’ll be able to 8. Only check email periodically. One of the biggest intrusions into our day
see what you have accomplished today and know what is ahead for tomorrow. is email. It is a great communication tool, but it can wreak havoc with your priority
2. Prioritize your work, then stick to those priorities. It is very easy to get list. Set aside certain times of the day when you are going to concentrate on
diverted from your path when another task is added to your list. Check yourself email, and otherwise do not let it interrupt your work or re-prioritize your list of
throughout the day to make sure you are working on your highest priority work. things to do.
It is ok to add to your list (which you can reprioritize for the next day) but make 9. Do not waste time reinventing the wheel. Create checklists and templates
sure you are always working on the top priority. for work you produce repeatedly. That way all you have to do is fill in the blanks.
3. Recognize your own “rhythms” and schedule daily tasks around them. 10. When it is too much, ask for help. Taking on more than you can manage
Everyone has their peak energy times, when they are most productive. If you are does not help you or the people you work with — because ultimately your work
a morning person, dig into the demanding work early and save the easier tasks would not be done well. If you have too much on your plate, talk with your man-
for the afternoon. If you need a little time to “warm up” in the morning, that is a ager about balancing your load. Everyone needs a little help sometimes, and
great time to complete the easy tasks (and cross them off your list) before getting there might be someone on your team who is looking for more to do. Though it
started on the more demanding projects. may be difficult to totally eliminate projects and tasks to truly “take work out,” I
4. Factor in your surroundings and potential distractions. If you work in a think these tips can help anyone feel more in control of their workload – and
group that tends to “visit” in the morning, use that time to do tasks that do not workday – and ultimately be more productive in less time. For me, managing
require concentration. Same if you work from home — use “empty house” time my priority list and avoiding the diversions on a daily basis has made a big differ-
to do tasks that require concentration and do the lighter tasks when the house ence in feeling a sense of accomplishment at the end of each day.
gets busy.
5. When you start to lose concentration, take steps to get back on track. Is there any tip that resonate with you? Do you
Taking breaks to restart your energy is important no matter where you work. have other tips that have helped you “trim your work-
Sitting at the computer for long periods of time can slow your metabolism and day”? Feel free to share your input at “mr.shahid-
make it harder to concentrate. Build breaks into your schedule that re-energize khan@gmail.com”

{revieWs}
white 3.5 pages per minute

(ppm) and five pages per
minute (ppm) respectively. The
output is very impressive espe-
cially with graphics and pho-
tos. It is equally good for text
printing like other inkjets and
works very well for office pur-
poses. The LCD preview option for pic-
tures is another auxiliary for the end user.
The HP Officejet Pro 8500 is easily con-
nected to a wireless network, by follow-
ing the setup instructions. The printer
prints directly from cameras connected
via Bluetooth and USB and the print re-
sult is commendable with perfect hues
and brightness. It gets good points for
printing as well as having a scan resolu-
tion that is excellent for office use.
The scanning, faxing and copying re-
sults of HP Officejet are very satisfying
and important for multi tasking in any of-
fice. The copier comes with standard op-
n Clutter free spaces are desired by showing the level of ink in the printer. tions of color and black and white, and
all, at homes or offices where there are The device comes with two trays with can reduce and enlarge accordingly.
less wires and more space. Trouble days a capacity of 250 sheets each; not only Fax machine has a fair speed of three
are definitely over with the new HP Of- that it has a 50 page automatic document seconds per page and a caller ID will en-
ficejet Pro 8500 that can print, scan, fax feeder (ADF), it can also turn a page over sure fax blocking too. Another feature is
and copy over the network putting all so- to print, which means that one can print the ability to cancel a print job with just
lutions into one device and answering all on two sides of a page (duplex) as well. single press of a button, whereby printing
queries. The duplex option is also applicable for stops immediately saving paper and
HP Officejet is sleek, sophisticated scan and fax. Unlike expensive options, money.
machine with matte, white and gray pan- this printer saves cost by using duplex The HP Officejet Pro 8500 is total
els and a glossy black cockpit which option. The front panel has an external value for money when it comes to the nu-
makes it quite suave for offices and card reader that supports PictBridge USB, merous services offered in one device;
homes. It offers prints in both color as xD, Memory Stick, SD and Compact Flash. which has a quick printing speed and has
well as black and white. The center has a The 28 pound Officejet is easily installed a remarkable output for graphics and
3.45 inch color LCD touch screen and a and can be used on standard computer photos, and good for text. In a nutshell, in
full telephone keypad for fax purposes. networks, Mac and windows. the long run this printer is a solution to
The home screen displays a frequent use The machine has a remarkable print- many tasks and is definitely a very secure
options menu and a graphical indicator ing speed for both color and black and investment. n

{ Sumaira Mudassar | Pakistani Professionals}
Pakistani professionals have enormous potential

In early 2007, one of my dreams came your views about telecom-
true when I received offer letter from one
munication education in
of the biggest telecom vendors in the
world, Huawei Technologies Co Ltd (Pak- Pakistan
istan). At Huawei–Pakistan, I was involved Though Pakistan has good universi-
in the Warid project for GSM roll out and ties but in telecommunication still educa-
also served Wateen Project under differ- tion sector has to improve a lot. There are
ent roles. In 2008, I joined Huawei Tech- two fronts, production of skill-based tele-
nologies, Libya where I served as NOC com for producing engineers for the cur-
Manager (Network Operation Centre). rent and future market, and the research
After 18 months of experience in Tripoli, I in telecommunication. Currently, our uni-
was promoted to Project Manager for a versities are providing excellent knowl-
Managed Service Project in Huawei- edge to the students and theoretically
Senegal (Western Africa). they can be compared with engineers of
any country. But universities still lack in
in your opinion, how different providing skills, therefore efforts should
be made to produce skillful and techni-
it is to work abroad than cally very strong professionals.
Zeeshan Ahmad
Pakistan? While on second front industry-based
n The MORE team has started a new While any professional who works research is required and this is the golden
segment for the talented Pakistani pro- abroad, he/she struggles for professional period for the universities to build their
fessionals working abroad. Here is an in- survival as well as personal settlement. research laboratories in collaboration
terview of Mr. Zeeshan Ahmad, a young Apart from professional survival, the most with multinational telecom vendors
telecom professional who has worked in important are social issues that include, but working in Pakistan.
Pakistan as well as abroad. He shares his not limited to, local culture, language, ethi- There are quite a few government or-
experiences as well as provides sugges- cal values, religion, legal issues and food. ganizations which are providing support
tions for further improvement of the tele- Since I have working experience in Middle financially for telecom research, one of
com sector. East, North Africa and West Africa, generally them is ICT R&D Fund but in my opinion
food is not a problem in Middle East but in they have chosen a wrong direction. The
your educational background North Africa and West Africa, it is almost im- purpose should be to provide financial
I did Masters in Electronics from possible to find Pakistani food. Hence, one support to telecom professionals who
Quaid-i-Azam University, Islamabad in has to cook or survive on fast foods. But in will carryout industry-based research but
2003. Earlier, I received my Bachelors in my case, I preferred to cook. Loneliness and unfortunately ICT is providing funding
Science from Government Jinnah Islamia understanding the attitudes of other na- mostly to well-established organizations,
College, Sialkot. After my bachelors de- tionals are also big challenges. which are just promoting their business
gree, I also completed Postgraduate with the provided fund, one of the com-
Diploma in Computer Sciences. Besides, I how do you see the future of mon examples is Rozee.pk.
have also completed many professional telecom sector in Pakistan?
certificates, which include Routing and Pakistanis as a nation have tremendous What do you suggest for new-
Switching, Microwave Communication, potential and we have shown it practically comers or professionals in the
Optical Communication and Mobile on many occasions including earthquake in telecom field?
Communication. 2005 and Indo-Pak wars. In the last few
These days there is a little slump in
years, telecom sector has grown with mar-
telecom job market but the newcomers
briefly tell us about your velous velocity in Pakistan. With current
have to think beyond the traditional ap-
professional experience, tele-density of 61% still huge achievements
proach. Now 3G is knocking at the door
can be made in the coming years. Pakistan
both local and foreign? is enjoying second number in mobile pen-
of our telecom market so young engi-
After completing my Masters, like neers should learn the new technology
etration with 58.2% in regional countries
other young professionals, I started look- and also get professional trainings and
while Malyasia is at top and Srilanka and
ing for job but my preference was teach- certifications in the field of Radio Net-
India are at second and third positions, re-
ing at that time. I served many work Planning, Core Switching and Data
spectively. Also in broadband growth, Pak-
educational institutes in different capaci- Communication. While for professionals,
istan was ranked fourth all over the world.
ties, including COMWAVE Islamabad. if they are looking to move across Pak-
All these indicators show that Pakistan with
Meanwhile, I moved to Kuwait in 2005 istan, they should also explore Africa in-
a population of over 170 million will wel-
and served as Network Engineer in one stead of preferring only Middle East or
come any new investment from operators
organization. Europe. n
in terms of 3G or value added services.

{More rePort | Fahad Chishty
}
n Travelling in a Continental country

is cheaper by land than air. While by train, Pakistan Railway is at a point where the general public has confidence
it is much more comfortable, safer, faster in it. The policymakers need to take advantage from that confidence,
and cheaper than road. Over a period of for retaining as well as attracting customers. This can only be done by
time, Pakistan Railways has made efforts enhancing facilities and launching new trains. The tracks also need to
to facilitate its users. There has been a lot be improved and new and better carriages made.
of improvement and additions in the Rail-
ways system during the last couple of
years. With new routes and trains tween Lahore and Rawalpindi after plac- quite drastic and pleasant changes. Ini-
launched including induction of a num- ing new tracks but the dream never came tially it just consisted of the fare table,
ber of carriages, the overall situation of true and it landed in the numerous losses. schedules of trains and some other gen-
Pakistan Railways has improved. There To cope up with the changing world, eral information. The interesting part was
was also news in September 2007 that Pakistan Railways also launched their the number of visitors counter. Every
they were introducing a bullet train be- website. Recently, the site has undergone time, I pressed F5 to refresh, the counter

{More rePort}
People have a mixed opinion about performance of the Pak-
Railways should also introduce online booking of istan Railways. Those travelling for the first time are quite im-
seats, which would reduce the burden on the Reser- pressed by the services and condition of AC Parlor. A traveller
vation Offices as well as save time of the customers. said, “It was very pleasant and amazing to see such a nice and
The entire process should be automated and pay- comfortable atmosphere. I usually travel by air or Daewoo and
ments should also be accepted through credit and was quite afraid of travelling by rail given its general reputation
debit cards of being old, dusty and time consuming.”
Meanwhile, those who have continuously travelled with
increased. I guess the number of visitors increased by ten just Pakistan Railways are quite disappointed. When an economy-
after refreshing the page. But now the website is quite interac- class traveller was asked about the general performance of rail-
tive. It gives you a welcoming note accompanied by transition- cars, he said, “There was a time in the recent years when we
ing pictures of Pakistan. The new addition in the Fare Calculator experienced much better facilities. Seats were made more com-
and the Journey Planner tells you the fare between your re- fortable and facilities quite improved but now even the new car-
quired stations and the trains you might have to change if one riages seem old and worn out. They give more attention to the
train does not fulfill your requirements. The website also pro- AC Parlor class.”
vides data of seat availability and information about all the The women are also quite distressed. They say, “The female
trains between any particular route. carriage is not really private now. Formerly there was a constant
Though the improvement in the website is quite striking, policeman on the door of the carriage who would stop men
Pakistan Railways should also introduce online booking of seats,
which would reduce the burden on the Reservation Offices as
well as save time of the customers. The entire process should be
automated and payments should also be accepted through
credit and debit cards.
I usually use the train for inter-city travel and have travelled
quite sometimes in the last few years. Though I find it easy and
movable in the train, the most irksome thing is the timing. Ap-
proximate distance between Rawalpindi and Lahore is 280 km
and the general train (not the non-stop one) takes five to six
hours, stopping at every station. The more promised non-stop
was introduced which would take you between the two cities
Railway workers are repairing the Track using old fashioned tools and techniques
in four hours. In the first few months of its start, the zeal was
high and so was the speed. At times, it even took three and a
half hours. But as the time passed, the zest was lost somewhere from coming inside. But the situation is quite opposite now.
and we came back to point zero i-e five-hour travel in the non- Men accompanying women and families also sit with them if
stop, stopping for giving pass to other trains, forcing travellers they don’t find seat in the general economy-class and there is
to call it “full stop” rather than “non-stop”. no one to question them.”
With the passage of time, the condition of the train certainly In a nutshell, Pakistan Railway is at a point where the general
deteriorates, thanks to us the travellers. I don’t know why but I public has confidence in it. The policymakers need to take ad-
have observed a general habit of people who damage the seats. vantage from that confidence, for retaining as well as attracting
Even the bulbs, lights and fans are not usually safe until Railways customers. This can only be done by enhancing facilities and
takes special measures in this regard. I noticed this thing when launching new trains. The tracks also need to be improved and
the new Chinese wagons were inducted and attached with the new and better carriages made. Though the Railways is seeing
non-stop, the bulbs, fans and taps were not exceptionally well financial crisis nowadays, customer base can significantly be en-
locked and tightened. They were just attached as in the normal hanced by adequate advertisements and facilitating peoples’
cases and with simple crosshead screws. It was after a few days needs. With its history dating back to the times of the Imperial
travel that I realized that some of the fans and light holders were Rule, still reminds us of the past. Though there has been a lot of
missing along with taps in the bathrooms. improvement since 1947, still a lot remains to be done. n

{Month in focus}
As a responsible
corporate entity, in
addition to ensuring
employees’ well-being,
Mobilink has made efforts
to support education,
health and sports initiatives,
protect the environment
and promote sustainable
business practices.
n As per international business practices An exemplary CSR initiative has been cussed out in the open. The disease is not
in relation to the corporate social responsibil- taken by Mobilink by actively promoting only fatal but is also one of the most com-
ity (CSR), Mobilink has set excellent prece- Pink Ribbon Breast Awareness Campaign mon forms of cancer that is killing women
dents not only for the corporate sector but the since 2008 and in the last two years the across the globe and one of the biggest rea-
government entities as well. To embrace re- company has educated over 250 of its fe- sons is ‘unawareness’ among women about
sponsibility for the impact of their activities on male employees about breast cancer by this dreadful disease. The Pink Ribbon is the
customers, employees, communities, envi- regularly hosting seminars at Mobilink of- symbol for breast cancer awareness that
ronment, stakeholders and all other members fices across Pakistan. Unfortunately, in some was invented in 1991 and since then this rib-
of the public sphere, Mobilink has started a parts of our country, the breast cancer is still bon has travelled across the world spread-
number of wonderful programs. considered a taboo issue dared to be dis- ing awareness and helping women to

{Month in focus}
survive and conquer the disease. Pink Rib- Abdul Razzaq, who enjoyed an interactive Starting on a motivational note, the
bon came to Pakistan in 2003 and till date it session with the winners. The cricket stars video sets the tone for the current year. In
has brought awareness to millions of answered questions of the participants and 2010, Mobilink as a family aspires to “Dream
women in the country. gave them helpful tips. Bigger, Connect Better, and uphold its prom-
But it is not responsibility of only one or- Speaking on the occasion, Wasim ap- ise of Reshaping Lives”. Full of memorable
ganization to spread awareness and help preciated the efforts of Mobilink and Jazz for moments of Mobilink employees, the video
fight this disease in the country. More so- the uplift of cricket in the country. He also (http://www.youtube.com/watch?v=kfQc8z
cially responsible entities, like Mobilink, need praised Mobilink’s Hunt for Heroes Program. MwHNg) is in fact a beautiful idea on part of
to come forward and promote this cam- “In association with PCB, Mobilink is playing company’s management to pay gratitude to
paign. Both local and multinational compa- a significant role in grooming and polishing its loyal employees. Companies should defi-
nies must actively participate in spreading the young talent of Pakistan,” Waseem said. nitely continue to acknowledge and appre-
this awareness not only among their female The winners were thrilled to meet the ciate their workforce from time to time.
employees but to the larger communities as cricket heroes. While expressing his feelings, All of these steps taken by Mobilink
well. No doubt, prevention is better than
cure but in some cases, early detection can Mobilink’seffortinpromotingPinkRibbonBreastCancerAware-
actually save our or our loved-ones’ life and
ness Campaign is really commendable. The company has not
Mobilink’s efforts in this regard are really
commendable. They have not only sup- only spread awareness among its female employees but has
ported Pink Ribbon Campaign to spread gone an extra mile to educate the customer base as well.
awareness among female employees but
have gone an extra mile to educate its cus- Hanif Soomro, one of the lucky winners said, are worth following. Surely, Mobilink
tomer base as well. Every year, Mobilink “Standing in a room full of heroes, Jazz has maintains market leadership through cut-
sends flyers to its customers inserted in their made us feel like heroes.” Belonging to dif- ting-edge, integrated technology and the
bills, which spread awareness to a much ferent ages, cities and professions, the country’s largest voice and data network
wider audience. The company also con- cricket expert winners were truly thankful to with over 7,800 cell sites covering more
tributes towards Pink Ribbon fund raising Mobilink for giving them an opportunity to than 10,000 locations. To date, the com-
campaigns by frequently purchasing their meet the cricket legends. It is pertinent to pany has invested over US $2.5 billion
merchandise on Pink Ribbon seminars. The mention here that Mobilink is an official mo- providing countrywide connectivity, first-
call from Mobilink to declare the current year bile partner of the Pakistan Cricket Board. class customer services and international
as the Pink year for Pakistan is an encourag- No company is complete without its roaming in over 130 countries. And as a
ing demand. It is hoped that 2010 will be human core. It may be a building with high- responsible corporate entity, in addition
dedicated to the women of this nation. tech equipment, it may be an entity with a to ensuring employees’ well-being, Mo-
Sports, another important but neg- hefty monetary value yet at its very heart, bilink has made efforts to support educa-
lected sector, has been given attention by an organization breathes and lives everyday tion and health initiatives, protect the
the Mobilink. Tapping into the pulse of na- through its workforce. All companies across environment and promote sustainable
tion’s flare for cricket, Mobilink frequently the world realize the importance of human business practices. The establishment of
brings interesting campaigns for cricket resource and the uniqueness of this organi- the Mobilink Foundation is also a reflec-
fans. Mobilink Jazz Cricket Experts was a zational asset. They know that, through tion of the commitment of the company
trivia contest based on cricket knowledge good and bad times, it is the people of a and its employees to benefit the commu-
promising the lucky winners a chance of a company who own up to success and strive nity in which they operate. The Founda-
lifetime to meet their favorite cricket stars. to maintain stability against the tough tides. tion is a grant-giving organization, which
To enable the lucky winners of Jazz Cricket Keeping in view this very important fact, provides support for the local community
Experts contest to meet the cricket legends, Mobilink has taken quite a touching initia- not only financially but also through ded-
Mobilink organized an exciting event at tive and produced a magnificent video to icated volunteer hours. The company has
Royal Palm Country Club. Present on the oc- acknowledge its employees for their dedi- made the lives of countless Pakistanis
casion were Mobilink Brand Ambassador cation and untiring efforts for company’s better, giving them a voice and helping
Wasim Akram along with Shahid Afridi and success and strong performance in 2009. them to live up to their aspirations. n

{Month in focus}
Moazzam Ali Khan Head of PR & CSR, Ufone receiving the APNS award of the Public Mr. Ahmed Hussain Kapadia, Managing Director, Synergy Group of Advertising receiving
Relations Officer from the private sector from President Asif Ali Zardari at the recently APNS awards 2005 – 08 from the Presidnent of Pakistan, Asif Ali Zardari in the recog-
held APNS award ceremony at the presidency. nition for the agency’s creative excellence.
Advisor to the Prime Minister on IT, Sardar Muhammad Latif Khan Khosa inaugurating
Rustom Boga, C.O.O. of Manhattan International (Pvt.) Ltd. receiving the award for the Urdu version of PTA website on Internet at PTA HQs. Chairman PTA, Dr. Mohammad
best advertising campaign (Visa brand) of 2007-2008 given by A.P.N.S., from Asif Ali Yaseen, Member (Finance) PTA, Syed Nasurl Karim Ghaznavi, Memebr (Technical) PTA,
Zardari, President of Pakistan. Dr. Khawar Siddique Khokhar are aslo present on the occasion.
Dell celebrates Dream Valentines

books, while the first-prize was a Free-trip to Dubai for the win-
ning couple.
The Marketing Manager for Dell-Consumer & SMB, Nubla
Iftikhar said, “It was a delightful and interactive experience for
Dell to be a part “Dream-Valentines” competition. Such initia-
tives highlight and enhance the popularity of Social-Media net-
working throughout Pakistan. The creative winners of the
innovative net books from Dell will have an enriching experi-
ence using these sophisticated machines fully enabling the end
user to express their creative identity”.
After countless enthusiastic responses from Social-Media Net-
Nubla Iftikhar presenting Dell Netbook to Muzzamil Ijaz Ahmed, Lucky winner of workers, three lucky winners were selected on the basis of orig-
“Dream Valentines Competition” inality and creativity of their ideas.
Simultaneous ceremonies were held at Wi-tribe offices in re-
n Dell partnered with Wi-tribe in a week-long competition, spective regions to announce the winners. The Dubai-Trip prize
where consumers were invited, through social-media networks, went to Ms. Misbah Imran from Lahore. The second prize, a so-
to submit a creative idea on how to celebrate a memorable phisticated NetBook from Dell, was presented to Ms. Atoofah
Valentines-Day with their loved one. Two winners of this exciting Rehan from Karachi, while the third runner-up Mr. Muzammil
“Dream Valentines” Contest were presented with Free Dell Net- Ijaz Ahmed from Islamabad, received a stylish Dell NetBook too.


{Month in focus}
Pakistani woman awarded Samsung Launches the

World’s First 3D HD LED TV
n Dell Global Consumer, Asia-
Pacific has presented the Most
Valuable Player (MVP) Award to
Nubla Iftikhar, The Marketing
Manager at Dell Pakistan. Nubla
manages the Consumer and SMB
domain for Dell Pakistan.
It is a commendable achieve-
ment as Nubla is the first Pak-
istani female to get this award.
Under her able marketing lead-
ership, Dell Consumer and SMB
closed the last Financial Quarters
attaining the strongest yearly Samsung’s launched the broadest 3D home entertainment product-lineup in the
growth in the region. Dell Notebooks are rapidly becoming a world recently, where the President-Consumer Electronics Division, Tim Baxter
household name in Pakistan, with Nubla making a substantial con- and the President-Visual Display Business Boo-Keun Yoon of Samsung were pho-
tribution in creating proactive and remarkable marketing strategies. tographed with the CEO of DreamWorks, Jeffrey Katzenberg. Samsung also ex-
Dell’s competent resources and strategic excellence have provided panded its partnership with DreamWorks.
highly evolved products and services to the local market, elevating n Samsung Electronics Co. Ltd., has redefined the home-
the stature of this global IT Giant in the region. entertainment experience by launching the world’s first Full
HD 3D LED TV and a full lineup of 3D home entertainment
CIO Year Ahead ’10 Roundtables products. Samsung also announced the expansion of its
strategic alliance with DreamWorks Animation SKG, Inc.
(Nasdaq: DWA) to feature exclusive 3D offerings of the com-
n Year Ahead’10 pany’s enjoyable film series.
Roundtables were To make 3D TV more accessible for consumers globally,
held on 3rd March’ Samsung unveiled a promotional program where buyers of
2010 in Karachi. The 2010 Samsung 3D TV and 3D Blu-ray Player or Home The-
event was divided ater System, will receive two pairs of Samsung 3D active
into two parts – the glasses and 3D Blue-ray versions of famous releases like;
first main roundtable “Monsters vs. Aliens” and ”Shrek”.
discussion where 33 The Country Manager, Samsung Pakistan, Mr. Steve Han
business technology said, “Samsung is the global leader in Televisions since four
leaders gathered to years. This new, immersive 3D TV experience will gain rapid
discuss challenges popularity through our in-store display plan, which will en-
and strategies for Dignitaries at CIO Year Ahead 10 Roundtables able US consumers to experience 3D in over 5,000 stores,
2010. The discussion by the end of 2010. 3D TV is the future of TV. Its ad campaign
was moderated by Country Manager Cisco Dr. Aamir Matin and Chair- captioned “Dedicated to Wonder” is created by Oscar-win-
person for the Standing Committee on IT, Shahid Saleem. This was fol- ning director-Mauro Fiore”.
lowed by 3 simultaneous roundtables where technology leaders Samsung deployed B-Boys dancers throughout New York
engaged with delegates in focused discussions in the areas of Hard- City, that added to the festivities. A mega 3D screen display
ware/System Integration led by Country Manager Intel Pakistan, Ashar composed of 36 TVs was also installed out doors. The fa-
Zaidi, IT Security led by CEO Trillium Information Solutions Mahir Sheikh mous TV channel ABC featured the Samsung 3D LED TVs
and Managed Services led by Head of Technology Services and Central and the stylish 3D glasses, during the famous Jimmy Kim-
Depository Company. mel Show and on Good Morning America, which is the 2nd
Furthermore, the discussion and interaction is geared to help them en- most watched morning show in the USA. This particular
gage in active discourse on how to plan IT buying and selling for the episode was watched by over 4 million people.
year in focus. Humayun Bashir, Country Manager IBM Pakistan said, To complement the popularity of 3D in theaters globally,
“This was a great opportunity for strategy building. The focus for every Samsung’s Full HD 3D LED TVs were globally launched in a
organization is on the bottom line and everyone has to do more with press-conference in New York City. These include the LED
less. This discussion helps us to ensure and businesses are steered in C7000, C8000 and C9000 Series, LCD 750 Series, and the
the right direction.” Some of the participants included Kumail Plasma 7000/8000 Series. These TVs create lifelike depth and
Dehradunwala, CIO of UBL, Asher Faiser Khan, CEO of CommTel Sys- color clarity at home, when combined with the BD-C6900
tems, Mary James, CIO of NIB Bank, Syed Asif Shah, CIO of CDC, Kamran 3D Blu-ray player or HT-C6930W 3D home theater system,
Meer, CISO of HBL and Hammad Siddiqui from CIPE. using stylish 3D glasses.

{Month in focus}
Silicon Technologies represented Kingston Inc. at a local

event held in Lahore. Below is the pictorial view of their stall
HP Inspires Students to Discover New Ways of Learning

n HP, a leader in education technology, is enabling students from early to tertiary education, including those with special needs,
to discover new ways of learning. HP recently announced that it is bringing PC access to more students at a lower cost, empowering
students to learn beyond the classroom with the latest mobility solutions; and helping students cultivate specialized professional
skills to take them from basic computer literacy to being able to collaborate, create and solve problems through technology.
“HP is helping educational institutions transform towards student-centered, personalized learning environments by leveraging
technology in an affordable and sustainable way,” said Mr. Philip Lau, General Manager Personal System Group, HP AEC. “Our offer-
ings empower students to learn at their own pace anytime and anywhere, allow teachers to easily manage a classroom and free
up IT managers from time-consuming maintenance.”
Evolving from a student’s first learning experience to higher education; HP offers the very best tools to cater to every stage of a
student’s learning life cycle so that they can discover the very best in themselves.

{agri tech | More Report
}
n The collaborative efforts for the pro- tute for Agriculture and Biology (NIAB), United Kingdom, Canada, Denmark, Ger-
duction of seedless kinnows will bear fruit Faisalabad and Citrus Research Institute many, Norway and Greece are the largest
as Pakistan is expected to start exporting (CRI), Sargodha” he said. export markets for Pakistani Kinnow. Official
seedless Kinnow to meet the European The work for developing mandarin hybrid data reveals that this year’s Kinnow exports
countries demand by 2011. The country is was started in 1999. Crosses were made be- are expected to be 232,000 metric tons as
looking forward to produce citrus fruits hav- tween Kinnow and Salustiana for early matu- compared to the exports of 215,000 million
ing 3-5 seeds each as compared to 20-25 rity, less number of seeds and lower acid tons during the last season. The total area
seeds each piece, which was the sole reason contents as compared to Kinnow. The process under citrus cultivation in Pakistan at pres-
behind the neglected importance given to after going through various developments ent is about 1.85 million hectares and the
them by the Europeans. The world citrus ex- and modifications ultimately culminated in Pakistani Kinnow is grown under totally nat-
ports are valued $2.135 billion in which Pak- producing a seedless mandarin type. These ural conditions and is sun-ripened on the
istan’s share is around $33 million that is seedless mandarin varieties are being multi- trees and carefully hand picked at precisely
around 2.5 percent. This is due to the export plied for further distribution among the farm- the right time, which enhances its export
of citrus to low priced countries. ers. “With the production of seedless Kinnow value. Efforts are also underway to export
Good news is that the export of fruits varieties, the country’s exports will increase Kinnow to China which could prove poten-
and vegetables has increased by 35 and 63 and once the seedless variety starts bringing tial market for the country’s exports. Accord-
percent respectively in the first half of the fruits it would help generate precious and ing to officials, a major hindrance in this way
current fiscal year, showing a quantum much needed foreign exchange for the coun- is the certification from Good Agriculture
jump over the corresponding period of the try as it would attract attention of western Practices (GAP). For GAP-certified fruit,
last year. Pakistan is enjoying a persistent markets where people otherwise do not pre- about 1000 acres of land is being utilized in
presence in the top 10 producers club of few fer Kinnows due to seeds. Sargodha where farming practices are done
major items, including Kinnow among oth- Kinnow was first developed by H.B Frost in accordance with the procedure set by the
ers and it is expected that the completion at the University of California in 1935 by Spain based, GAP. It is hoped that the areas
and success of the F3 research to produce cross-pollinating the King and the Willow- will be further expanded and exports to
Seedless Kinnow will help local growers and Leaf varieties of mandarin, and this is a big China would start soon.
exporters to increase their share in the world success for Pakistan to emerge as one of its However, the overall Kinnow produc-
market. The Seedless Kinnow has a good leading producers in the world. The citrus tion faces pre and post harvest losses as
demand in Europe, and Pakistan is expected fruit types, varying from Kinnow (mandarin), high as 25 percent due to weak picking,
to penetrate 50 per cent of European mar- orange, lemon, lime and grape fruit grow packing and handling practices. There is also
ket after its export from 2011. primarily in plains of Punjab at Sargodha, lack of proper cold storage system which
An Agriculture Scientist of the National Sahiwal, Faisalabad, Toba Tek Singh and in enhances the post harvest losses as fruits
Agriculture Research Center (NARC) said some areas of NWFP including Nowshera, and vegetables are kept under one roof at
that the production and export of Seedless Khanpur and Palai (Swat). similar temperature which results in rotting.
Kinnow (mandarin) is likely to begin from The share of citrus in total exports of There is a rising need to launch awareness
next year as the agriculture scientists have fruits and vegetables is about 19.5 percent campaign to train farmers on handling the
been focusing on multiple cultivation of and its share in country’s total exports is fruit from picking to packing, besides estab-
such varieties. “Seedless varieties of man- about 0.26 percent. Russia, Iran, Ukraine, lishment of adequate cold storage to mini-
darin have been developed in Nuclear Insti- UAE, Saudi Arabia, Philippine, Indonesia, mize the post harvest losses. n

{latest in tech}
n Samsung mobilephones experi-

enced an increase in global market share
last year and this year they have increased
their goal once again forecasting higher handset, WAVE, is yet to be launched but As a result of this mass-market push,
sales figures. Samsung sold approximately the company claims it will revolutionize the Samsung claims it will have a minimum of
40 million full touch screen mobile phones entire mobilephone industry in the very 1,000 apps on board by the end of the year.
in 2009 and aims for 100 million in 2010. year of 2010. Hong also stated that the company's Wave
The market potential is high and there are Since Nokia is the market leader due to handset, the first bada phone when it
more opportunities for developers. In total, its mega share in the lower end handset launches in April, should sell around 10 mil-
Samsung claimed second place position market, Samsung seems to be less inter- lion units in 2010, and that subsequent
behind Nokia as it reported it delivered 227 ested in fighting Nokia in this domain. It is mass-market phones will quickly follow.
million handsets, far surpassing its pre- establishing its own area in the middle and "We plan to offer developer support in
dicted 200 million sales units for 2009. Sam- higher end segment through its touch 20 countries. Bada is very important to
sung's combined position has highlighted based smart-phones where it is giving Samsung but we're pursuing a multi-plat-
the company in 2009. It passed Hewlett- tough time to all the market players. The form strategy," he continued.
Packard as the largest electronics firm by journey started from the success of Star, Jet Bada is set to enter a smartphone mar-
sales last year. and Corby and since then Samsung is con- ket already in the midst of a major OS battle,
But Mobilephone is the domain where tinuously expanding its presence by bring- Android making significant ground in the
Samsung is taking major steps. Company ing much demanding features to its budget States thanks to Motorola's Droid, Microsoft
says, more and more people want the rich phones. This is the area where Samsung is rejuvenating its mobile presence with Win-
and connected application-experiences beating its competitors. Samsung wants to dows Phone 7, and Nokia working with
that are currently only available for early fully utilize its expertise by playing with its Intel on new smartphone OS MeeGo.
adopters, wealthy consumers in advanced own operating system in order to achieve It's a market so packed, in fact, that
economies or any specific lifestyle. Sam- its targets. Samsung's South Korean rival LG recently
sung has committed to develop bada to Another difference that Samsung plans ruled out working on its own proprietary
deliver a smartphone era available for to create is though its application."Bada has OS until 2013, at the earliest. n
everyone, to make a true democracy for bil- the potential to deliver huge volumes courtesy:
lions of people on all continents in all cor- straight away because Samsung is now the www.pocketgamer.biz
ners of the world. Yes, bada, Samsung's own world's number two handset maker, We
Operating System (OS) for mobilephones want to push feature phones into the
which it launched in November 2009. bada mass-market, and get feature phone users
is designed for use in smartphones. Its into smartphones”, Samsung Mobile VP Dr.
name is derived from the Korean word for Justin Hong told during Mobile World Con-
ocean. Though, the first bada enabled gress.

{latest in tech}
Pakistani young engineers

n 30 teams of engineers from different Pakistani universities are par-
ticipating in a global event which aims to maximize the fuel efficiency.
These young and hopeful engineers exhibited their fuel efficient cars
in a ceremony in Islamabad prior leaving for the event which is to be
held first time in Asia in Malaysia from July 8 to July 10.
These teams belong to the major universities of Pakistan and they will
display their echo friendly vehicles along with 120 other teams from Asia.
The event, Shell-Eco Marathon was started in 1939 when it was thought
who would travel furthest on a single litre of fuel. Since then, the event
has grown into a global competition and attracted everyone from
across the world. Ever increasing pollution, fuel prices and diminishing
resources have increased the importance of this event.
Shell Eco-Marathon has grown into a global competition to develop solutions

to society’s most pressing dilemma, the energy challenge. Picture shows
Syed Naveed Qamar, the Minister for Petroleum and Natural Resources, Mr.
Zaiviji Ismail, Country Chairman Shell Pakistan and Abid S. Ibrahim General
Manager External Affairs Shell Pakistan.
Students poses for a photograph during the launch of Shell Eco-Marathon

held in Islamabad. These students will be representing Pakistan in Shell Eco- Students team of UET, Lahore exhibiting their invention during the launch of Shell
Marathon in Malaysia July 8th to the 10th this year. Eco-Marathon 2010.
World’s first, fastest, ultra-low voltage

Performance Memory
n Kingston Technology released the world’s first ultra-low volt-
age memory running at 1.25 volts at 1600MHz. The new offering
is part of the new Kingston ‘LoVo’ (low voltage) HyperX DDR3
High-Performance memory product line. The dual-channel kit
(Kingston part #: KHX1866C9D3LK2/4GX) comes preprogrammed
with two XMP-ready profiles: 1.25 volts at 1600MHz and 1.35 volts
at 1866MHz. The latter profile is also a world’s first for speed
matching higher frequency with a lower voltage.
The flagship product, running an ultra-low 1.25 volts at 1600MHz,
is the lowest voltage to date for desktop PCs. In all, Kingston is de-
buting three HyperX DDR3 dual-channel products in the ‘LoVo’
line: the dual-profile kit, a mainstream low voltage 1600MHz, 1.35
volt kit and an ultra-low voltage 1333MHz, 1.25 volt kit. Kingston
tested all three kits to great success on the Asus P7P55D EVO
motherboard. All of the memory offerings are designed for use in
eco-friendly PCs as systems delivering higher performance while
using smaller energy footprints become reality.

{latest in tech}
n Apple's iPad is off to a
good start but the device
has faced some criticism
for lacking features such as
a video camera, USB ports
and support for technol-
ogy called Flash that en-
ables Web video.
But those technologies
could be available in iPad
alternatives reaching the
market soon, including
Neofonie's WePad, HP's
Slate, Notion Ink's Adam
and Innovative Converged
Devices' Ultra. These hand-
held devices have diagonal
screen sizes from 7 inches
to 11.6 inches and will be
based on Google's Android
Linux OS or Windows 7.
WePad
German company Neofonie has announced WePad, which it
says has features the iPad lacks, including Flash support, a larger
screen, a webcam and two USB ports.
Steve Ballmer during a keynote at the Consumer Electronics Show

in Las Vegas in January. Like the iPad, the HP Slate is designed to
allow users to read e-books, surf the Web, view video and play
games.
HP worked on the slate concept for five years, and the device
takes advantage of the low-cost, low-power processors and touch
features offered by Windows 7, said Phil McKinney, HP's chief tech-
The WePad has an 11.6-inch display compared to iPad's 9.7-inch nology officer, in a video. The device must run on an Intel or x86
display. But at 800 grams (1.76 pounds), it is heavier than the 680- processor, as Arm processors don't yet support Windows 7.
gram iPad. This is a big drawback considering tablets are supposed It's a real product, not just a concept, McKinney says, adding
to be handheld devices. that it will be available later in 2010 at "mainstream" price points.
The WePad runs on a 1.66GHz Atom N450 processor, compared Recent rumors suggest the device will be available in May for
to Apple's A4 chip, which includes a 1GHz processor. Apple's chip around US$550. HP declined to comment.
may offer better graphics than the WePad, as the Atom processor
is barely capable of 720p video. The WePad offers 16GB of storage
and runs the Android OS.
innovative converged devices'
ultra
hP's slate ICD promises two new tablets: Ultra, which could be an iPad al-
HP hasn't been as successful as Apple with handheld devices, ternative, and Vega, which the company calls a "low-cost, large-
but hopes to get some mojo back with its upcoming slate product. screen, in-home device with complete connectivity."
The HP Slate, running Windows 7, was shown by Microsoft CEO The Ultra comes with a 7-inch screen, which is smaller than the

{latest in tech}
iPad, but includes a 1.3-megapixel webcam, USB ports and support ternet device than a slate. Asustek Computer also showed off a slate
for Flash with the Android 2.0 OS. The device is powered by the Tegra with Nvidia's Tegra 2 chip. However, the companies haven't com-
2 mobile processor, which should allow for full 1080p high-defini- mented on when those devices would ship.
tion video playback. The iPad includes Apple's A4 chip, which can source: http://www.computerworld.com
handle 720p video and is not yet capable of playing full 1080p video,
an Apple spokesman said at the iPad launch event in January.
The Vega is perhaps the closest a tablet comes to a PC. The de- levitating sports
vice has a 15.6-inch touch screen and includes a webcam that could
make it a videoconferencing device. Attach a keyboard, and you
get a full-fledged, all-in-one PC. The Vega is powered by the Tegra
basketball
2 mobile processor, runs on Android 2.0, and includes 32GB of stor- n 30 teams of engi-
age. The Vega will also be available with an 11-inch screen, bringing neers from different
it closer in size to the iPad. Pakistani universities
The Ultra and Vega have wireless connectivity options for 3G are participating in a
mobile broadband, Wi-Fi b/g and Bluetooth. The company did not global event which
respond to requests on pricing and availability. aims to maximize the
fuel efficiency. These
notion ink's adam young and hopeful
engineers exhibited
There is plenty of buzz around Notion Ink's Adam, especially
their fuel efficient
for its unique Pixel Qi transflective display. The 10.1-inch LCD screen
cars in a ceremony in
can absorb natural light sources to brighten screens, which can in-
Islamabad prior leav-
crease the battery life of the device. The screen is readable in direct
ing for the event
sunlight, which could make it a somewhat superior e-reading de-
which is to be held
vice than the iPad.
first time in Asia in
The Adam runs on a Tegra 2 processor, and it has a camera that
Malaysia from July 8
can swivel 180 degrees. The device can play back full 1080p HD
to July 10.
video, and comes with Wi-Fi, Bluetooth and 3G connectivity. The
These teams belong
device also comes with storage of up to 32GB and two USB ports.
to the major universi-
It weighs between 600 and 650 grams, according to the company.
ties of Pakistan and
It comes with an SD card and SIM card slots, and an HDMI port to
they will display their echo friendly vehicles along with 120 other
connect TVs or monitors. Based on Android, it offers Flash support
teams from Asia.
as well.
The event, Shell-Eco Marathon was started in 1939 when it was
The company did not respond to requests for comment on
thought who would travel furthest on a single litre of fuel. Since
pricing and availability.
then, the event has grown into a global competition and at-
tracted everyone from across the world. Ever increasing pollu-
stantum's reference design tion, fuel prices and diminishing resources have increased the
importance of this event.
Stantum has taken a Dell Inspiron Mini 10 netbook, stripped
out the keyboard and trackpad, and created a tablet it calls the Slate
PC. The device is a reference design, with a 10.1-inch multitouch
screen to view content. Up to 10 fingers can be used simultane-
ously on the screen to manipulate images, write notes or zoom into
sandals with headlights
maps. Data can be entered through a virtual keyboard and on-
screen gestures. The device runs the Windows 7 Home Premium
operating system, according to the company Web site.
The proof-of-concept device's hardware is also impressive: It
runs on an Intel Z530 Atom processor at 1.6GHz. Wireless connec-
tivity options are Wi-Fi and Bluetooth. Also included is an Ethernet
port and an HDMI (high-definition multimedia interface) port to
monitors. For a handheld device it is pretty hefty, at 1.03 kilograms.
Stantum won't make the device available, but companies may
build products based on the design, said Gauthier Chastan, mar-
keting and communication manager at Stantum.
n These flip flops from Teva are no ordinary sandals. They come
with a set of LED lights strapped to the front. They’ll shine out
other tablets brightly in front of you, ensuring you won’t step on anything.
A number of PC makers also demonstrated tablets based on This is one of those things that you don’t buy until you’re already
Arm processors and the Android OS. Dell has already announced very securely in a relationship. Otherwise, you’re probably going
a tablet with a 5-inch display, which makes it more like a mobile In- to repel the opposite sex with these sandals.

{latest in tech}
desktop carnivorous Plant set telelphone voice

n There's nothing more relaxing than hav-
ing indoor plants and herbs, but who wants
changer
to be relaxed all the time? If you're sitting in a
cubicle 40 hours a week, every bit of excite-
ment counts, especially when your boss is
constantly nagging you to be more produc-
tive. The Desktop Carnivorous Plant Set can
bring excitement to the home or office by let-
ting you grow untraditional and exotic plants
indoors. Watch your plants slowly grow into
floral monsters that can eat insects in sec-
onds. Seeing a Venus Fly Trap in action is
pretty remarkable and is sure to impress col-
leagues, friends and family. If your boss is suspicious, just point out the lack of in-
sects in the office!
The Desktop Carnivorous Plant Set comes with seeds from over ten different
kinds of meat-sucking plants included varieties are the Venus Fly Trap, Yellow
Trumpet, Hooded and Purple Pitcher plants, Pale Trumpet, Temperate Sundew
plants and Cobra lilies.
germ eliminating light n Whether you really don’t want someone to

n Scrubbing and spraying surfaces with anti- know who you are or if you’re a prankster
bacterial solutions helps to kill germs but noth- looking for hilarious new jokes to play, this
ing eliminates 99.9% of bacteria and viruses like telephone voice changer is a must have. Dis-
this Pocket-Sized Germ Eliminating Light. This guise your voice so your closest friends, rela-
handy gadget uses UV-C light which is naturally tives, even your spouse won’t recognize who
found in the sun's rays to kill the germs on any they are talking to. All you have to do is
surface you might come in contact with. choose the setting, place it over the phone
Small enough to fit in a purse or pocket the Germ Eliminating Light uses the mouthpiece and speak in your normal voice.
same kind of ultraviolet light that is used in hospitals and doctor's offices to The Telephone Voice Changer comes
sterilize their instruments. If doctor's trust it you can trust it as well to eliminate equipped with extreme settings that make hi-
bacteria, viruses, and mold that can be found on a keyboard, doorknob, or even larious practical jokes as well as settings that
your toothbrush. If using a public restroom is scary for you because of all the can make anyone sound like a man. This fun
germs simply pull out the Germ Eliminating Light, flip it open, and sterilize the gadget can also serve a more practical pur-
surface of the toilet and sink before you use it. pose by allowing women and children to
The Pocket Germ Eliminating Light flips open easily with the touch of a button change their voice to protect themselves
and when you hold it three inches above any surface it will kill the DNA of mi- when home alone. Only requires one 9-volt
croorganisms that cause sickness in a matter of seconds. battery for operation.
Pc mods: Woodguy’s steampunk desktop in victorian style

n If you have a fascination for antiquities, you’ll love Woodguy’s 19th century
style Steampunk Desktop PC mod. It is a perfect gift for those who are tired of
looking at the same black or silver computers and keyboards made of plastic.
Even for luxury aficionados, the latest Steampunk Desktop in brass finish is a
thing to delight. It perfectly fuses modern technology with antiquity and
proves that Woodguy can even show his expertise on metals not just the
wood. This computer works like your usual Computer system. The designer
used Oak wood along with melted bronze, copper, early Victorian brass gas
value, and Custom Laser Cut Keys to create this striking computer mod. This
Steampunk computer isn’t just a thing to adore, but it is completely functional.
This artistic masterpiece makes one realize that gadgets can be built with artis-
tic perception. In case you don’t want the messy wires, you can opt out for
Modded Wireless keyboard, or a Wireless laser mouse with similar looks.
{latest in tech}
Jewelry external hdd for ladies

n LG has paired up with one of the famous design agencies of
France, NellyRodi, to come with a designer HDD that is bound to at-
tract the opposite sex. The 2.5 inch XD6 Jewelry external hard disk
drive will be launched in Korean market and should soon be available
for the rest of the planet.
The newly designed hard disk drives have been developed especially for those section of females who look for exciting fashion
statement in all the possible accessories that they carry. Moreover, the metro sexual males could also give a shot to thesehard disk
drives. After all, we re-write the definition of fashion every other day!
This XD6 Jewelry will be USB 2.0 compatible and will be available in different disk sizes like 640 GB, 500 GB and 320 GB.
steering Wheel bluetooth speakerphone

n Keeping your hands on the wheel while driving and talking on your cell phone has gotten
easier, with this Steering Wheel Bluetooth speakerphone. Unlike other Bluetooth devices that re-
quire you to reach into other areas of the car to answer the phone, the Bluetooth speakerphone
is conveniently located directly on the steering wheel so you can continue to drive even when
answering a call.
The small, 3 inch gadget contains a microphone and two, 2-watt speakers that attach easily to
your steering wheel making conversations effortless. The use of echo cancellation technologies
and noise reduction allow for clear communication. Getting a call you don't want to take while
driving? The Steering Wheel Bluetooth even has the capabilities to reject calls with the simple
press of a button. Along with a volume, mute, and phone book button you can control every as-
pect of your cell phone without compromising your driving safety.
Mobile Phone bracelet iPod speakers
n iPod speakers have been designed to look like just about anything
and now they have been made to look like tiny building blocks too.
Although you won't be able to actually build anything with it, the iPod
Building Block Speakers will let you share your favorite tunes any-
where you go. And carrying a tiny building block is much easier than
trying to take a big boom box or large set of speakers.
The iPod Building Block Speakers are a tiny three and a half inches long
by a quarter of an inch tall but they pack a punch for good sound with
their Active Bass System. Simply plug your iPod onto the top of the brick
and it will get its power straight from your iPod, no batteries or plug in
required. Another cool feature is that the volume controls are hidden
on the front of the stereo brick as one of the small building pegs.
n A prototype of a flexible bracelet from Asus, that when
unrolled, can function as a mobile phone Courtesy: www.coolest-gadgets.com, www.gadgetfind.com

{Mobile Phone}

{Mobile Phone}

{gadgets}

{gadgets}


{cover story | saddads
}

Apr 10

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