Tourism Industry in Bangladesh

Article Index
Tourism Industry in Bangladesh
Bangladesh, basic facts
What is impressive about Bangladesh?
Background of the Tourism Industry and the Tourist
Domestic Tourism should First be Developed
What Bangladesh can do ?
All Pages

A Brief Diagnosis and Prescriptions for Appropriate Development

By

Bangladesh, basic facts:

Country name : People's Republic of Bangladesh

Location : Southern Asia, bordering the Bay of Bengal, between Myanmar and India
Geographic : 24 00 N, 90 00 E
coordinates
Map references : Asia
Area : Total : 144,000 sq km
Land : 133,910 sq km
Water : 10,090 sq km
Land boundaries : Total: 4,246 km
Border countries: Myanmar 193 km, India 4,053 km
Climate : Tropical; mild winter (October to March); Hot, humid summer (March to
June); Humid, warm rainy monsoon (June to October)
Terrain : Mostly flat alluvial plain; hilly in southeast
Geography - note : Most of the country is situated on deltas of large rivers flowing from the
Himalayas: the Ganges unites with the Jamuna (main channel of the
Brahmaputra) and later joins the Meghna to eventually empty into the Bay
 of Bengal
Religions : Muslim 83%, Hindu 16%, other 1% (1998)
Languages : Bangla (official, also known as Bengali), English
Government type : Parliamentary democracy
Capital : Name: Dhaka
Geographic coordinates: 23 43 N, 90 24 E Time difference: UTC+6 (11
hours ahead of Washington, DC during Standard Time)
Administrative : 6 divisions; Barisal, Chittagong, Dhaka, Khulna, Rajshahi, Sylhet
divisions
Executive branch : Chief of state: President
Head of government: Prime Minister
GDP : $228.4 billion (2008 est.)
GDP - real growth : 5.9% (2008 est.)
rate
Currency (code) : Taka (BDT)
Currency code : BDT
Exchange rates : Taka (BDT) per US dollar - 68.554 (2008 est.), 69.893 (2007), 69.031
(2006), 64.328 (2005), 59.513 (2004)
Telephones - main : 1.187 million (2007)
lines in use
Telephones - : 34.37 million (2007)
mobile cellular
Internet country : .bd
code
Airports : 16 (2007)
Railways : Total: 2,768 km
Roadways : Total: 239,226 km
Waterways : 8,370 km
Ports and : Chittagong, Mongla Port
terminals
    
This page was last updated on 5 March, 2009

 
    

Almighty has blessed Bangladesh with bounties of nature. Bangladesh can be termed as a vast
natural garden having numerous musical birds and countless rivers teeming with variety of tasty
fishes. This country is like a painter's dream with a rich tapestry of colors, creed and texture. This
sweet country was genuinely described as a soil of emerald and silver by the ancient chroniclers.
The Mughal Official documents styled Bangladesh as “jannat-ul-bilad”, i.e. the paradise of
countries. There is a great scope to combine all aspects of tourism to make tourism products of
Bangladesh attractive.

Bangladesh is one of the few countries in South Asia with varied cultures for ages. It has a
delicate and unique attraction of its own to offer to tourists – both domestic and foreign. The
conventional focus of the tourist trade has always been on the material facilities offered by a
country rather than on its actual charms. Perhaps it is one of the reasons that Bangladesh has
rarely been highlighted in the World's tourists' map as an icon. This country is a land of
mammoth beauty, hundreds of circuitous rivers, crystal clear water lakes bordered by ever green
hills, lush tropical rain forests, wonderful cascades of green tea gardens, world's largest
mangrove forest preserved as World Heritage. It is the habitat of the Royal Bengal Tiger and the
wild lives, deer, warbling of birds in green trees, wind in the paddy fields, plenty of sunshine,
world's longest natural sea beach, number of “Haaoars” (natural water reservoirs), rich cultural
heritage, remnants of ancient Buddhist civilizations and colorful tribal lives, - Bangladesh creates
an unforgettable impression of a land of peace. People from abroad will appreciate our culture
and the environment. These are not simply sightseeing excursions, but real-time learning
experiences. Here none will find that he is not alone. With us, any place in Bangladesh is a
home, sweet home. The tribal people like us are part of Bangladesh demonstrating cultures and
traditions of their own. Their diverse languages and cultural heritage enrich the collective culture
of Bangladesh.

For Bangladesh, it should be a matter of great opportunity to develop its tourism sector, which
unfortunately has been at low web and could not be any significant contributory factor for our
national development so far. There must be pragmatic efforts to complete certain basic
infrastructures at the shortest possible time to enable the tourists be assured of such primary
needs. This could be stimulated by encouraging more private enterprises to come to this sector
where competitiveness shall bring in great improvement in the standard of services which have
been witnessed in the case of long haul road transports in the country over the last few years.

In today’s world of market economy, a wise step could be to allow foreign investment in
developing such infrastructure thus earning a huge amount of foreign exchange and preserve
many of its endangered forest and woodlands.

Some say that tourism industry is in fact constituted of 6 ‘S’, such as snow, sun, sands, sea, sex,
and self-actualization. Bangladesh can exploit the 6th ‘s’ through blending its attractions in a
differentiated manner and offering those to foreign tourists many of whom are interested to
experience something different unlike most of the destination countries offer.

Tourists are always beauty, knowledge, fun, sun, and amusement hunters. Tourists will visit
those destinations where they are offered the opportunity of one or more of these hunting. In this
context, Bangladesh has a bright prospect provided people can be informed in a structured way
about its treasures.

The deplorable scenario of Bangladesh Tourism Industry:

In the global context and also in comparison with the neighboring countries, Bangladesh’s
performance in attracting tourists is very poor. Bangladesh’s earning from tourism is even less
than one percent of what the neighboring countries are earning. Following figures will give an
indication of this scenario.
The poor growth rate of tourist arrivals could be explained in the following manner:

Bangladesh tourism never the less faces big challenges including the subjects of image, strategy,
product development, education, cooperation, infrastructure, management, marketing and
sustainable development. Other tourism destinations however are facing similar challenges and,
on all levels of the tourism sector, development is always an ongoing process. The best way to
obtain long term success with these general business circumstances is innovating and sustainable
improvements based on knowledge. To be specific, tourism sector in Bangladesh is by and large
suffer from the following shortcomings:

 Lack of the image of Bangladesh as a tourist destination country.

 Financial constraints in both public and private sectors
 Lack of proper marketing efforts and sales promotion activities.
 Lack of proper infrastructure development.
 Lack of product development in tourism potential areas.
 Environmental pollution and unplanned development particularly in tourist resorts.
 Lack of tourism awareness among the domestic people.
 Improper health and unhygienic condition in the country particularly in tourist resort
areas.
 Lack of proper and suitable transport facilities for tourists.
 Lack of proper and inadequate rules, regulation and enactment etc. for proper
development, operation and management of tourist resort and establishments.
 Geographical position of Bangladesh in respect of international tourist routes.
 Lack of properly trained manpower in this sector.
 Absence of association of the coordinated agencies.
 Tourism was deprived of its preferential treatment in national plan.
 Though it is said to be the thirst sector, but it remains thirsty till to date.
 Tourism management and marketing were defective.
 Prevailing political climate and law and order situations were not encouraging.

Rationale for Tourism Sector to get the priority in the national plan:

The impact of tourism on national economy of Bangladesh is becoming increasingly important

today because of the growing size of the tourist market. With the development of science and
technology which shrunk the world to a few hours of travel in a comfort not dreamt of a few
years ago, an ever-expanding leisure vacation with pay, rising disposable income, the urge to
escape from the drudgery of the present mechanized life and the increasing emphasis on freedom
of movement, the tourist traffic is bound to increase at an accelerated rate. From an economic
angle, tourism is especially important in developing countries like Bangladesh. The reasons for
this assertion are numerous. First, given the in-elasticity of Bangladesh’s traditional exports, it
would have to tap a new source to earn the foreign exchange to offset the chronic deficit.
Second, it is a labor intensive industry and can help provide jobs to the unemployed, and finally
it has a far-reaching impact on the economy.

 
  

For any country to develop its tourism sector, people of the country should have the tendency to
roam around the country to explore their own natural and man-made treasures. If domestic
tourism develops, the operating sector of the tourism industry (accommodation, travel trade,
tourism services, transportation, entertainment, food service, adventure and outdoor recreation,
attraction, and event sectors) develops and host people learn to work with a spirit of hospitality
which is a precondition for tourism development.

 It implies that, domestic tourism should first be encouraged.

Development of domestic tourism changes people’s attitude, and creates a spirit of hospitality
among them. This, in turn, helps increase the flow of inbound tourists. Proper motivational
programs can contribute in developing travel motive among local people which can make
phenomenal contribution in the economy from the point of total population Bangladesh, as
tourists’ spending has multiplier effect. It is said in the literature of tourism that, tourism as a
whole cannot be developed without developing domestic tourism.

Diversity of the Tourism Industry can reduce the unemployment problem of Bangladesh to
a great extent:

Tourism is a multifaceted industry including hotels, resorts, restaurants and bars, tour operations,
transportation companies, contract and all aspects of catering for people away from home.
Bangladesh having chronic unemployment problem can bring it to a tolerable state through
developing its tourism sector in its true perspective.

Tourism Industry of Bangladesh is yet neglected in the country’s wider development plans:

Despite its undoubted significance as an item of international trade, tourism continues to be

relatively neglected in the wider development plans of Bangladesh. To prepare plans for
tourism development, some of its negative impact on the country’s culture, society, and
physiography should also be taken in to account.

Few Negative Impacts of Tourism (Requires Attention of the Policy Makers and
Developers):
Though tourism has significant positive impact on economy, culture, and ecosystem, it is one of
the least regulated industries. With trade is now more liberalization, and deregulation, tourism
favors international hotel chains, and tour operators at the expense of local enterprises. Statistics
show that up to half of the earnings from tourism go to foreign firms, imported goods, and
promotional expenditures. Tourism policy planners of Bangladesh should put a balancing
mechanism in place to deal with the above scenario.

With the tourism earnings, economy suffers from inflation which makes the economic conditions
of poor even worse. There should be an alternative mechanism to cope up with this considering
the economic condition of the masses of Bangladesh.

Long working hours, lack of job security and seasonal work also cause suffering to the people
engaged in this sector which require serious attention while preparing tourism development plan
of Bangladesh.

It is known that the tourism is a volatile industry suffering from political unrest, exchange rate
fluctuation, and natural disasters. The case of Thai deadlock due to seizure of airports by the anti
government protestors during the last week of November 2008 is a glaring example. There
should be a national consensus in Bangladesh regarding protection of the industry and tourists
under any circumstances.

Flow of increased number of tourist necessitates increased used of mechanized vehicles which
adversely affect the natural environment. As Bangladesh suffers from frequent natural disasters,
environment friendly transport policy should be put in to place.

Bangladesh is suffering badly for energy having a daily net shortfall of 1500 megawatt of
electricity. Development of tourist facilities will require a huge amount of energy and water
causing local to suffer even badly. There cannot be any shortcut way out to this crisis. Some
medium and long term power generation projects can be undertaken on built-operate and transfer
basis with foreign collaboration.

Bangladesh is enriched with colorful tribal culture which could be a high point of its tourism.
But, with the promotion of tribal tourism, indigenous people may be driven off their native land
for the creation of tourist facilities. To overcome this problem, tribal people should be made
partners in the development and promotion of tribal tourism.

In addition to the above, development of tourism may bring many other negative impacts on the
people’s behavior, habit, lifestyle and the social and cultural fabric of the country’s culture.
These can be dealt with pursuing sustainable tourism.

Considerations for Appropriate and Sustainable Tourism Development:

To be sustainable (tourism) requires the establishment of an industry which includes

consideration of the long-term effects of economic activity in relation to resources and, therefore,
concerns for the twin needs for this and future generations. It requires a long-term view of
economic activity and ensuring that the consumption of tourism does not exceed the ability of
the country to provide for future tourists.

Now question comes: ‘what Bangladesh should do to develop its tourism industry in a way that
protects the moral fabric of our society as well as benefits the economy?”

A cost benefit analysis should be done particularly social benefit. As public money is invested in
tourism infrastructure development, its benefit to the masses should be calculated. Policy should
be developed that clearly identifies the types of tourism and tourists to be encouraged.

In the beginning, policy planners must address three questions viz.

1. Where Bangladesh is now? (with respect to Bangladesh tourism industry, a complete

stock taking of what it is selling to tourists and what it has for sales.)
2. Where Bangladesh wants to go? (i.e. in next couple of decades where we want our
tourism industry to go compared to other industries.)
3. How do Bangladesh get there? (i.e. a comprehensive plan to be taken and implemented
so that the industry can reach the height it is expected to go.)

Moreover, Bangladesh should set its objectives to be achieved by the tourism industry as well as
“Do’s and “Don’ts.”

As the country’s tourism industry is still an infant one, government should have a policy of
nursing the industry.

Managing differentiation and offering diversified products can give Bangladesh a competitive
edge.

Few ways of offering diversified product instead of traditional tourism product:

 Rural tourism .It is a good news that a number of private entrepreneurs have developed
rural/agro tourism resorts in the country.
 Tribal Tourism. For developing tribal tourism, a tourism planner should always consider
the host community in their development plans. Local communities should be encouraged
and expected to participate in the planning, development and control of tourism with the
support of government and the industry. Particular attention should be paid to involving
indigenous people, women and minority groups to ensure the equitable distribution of the
benefits of tourism.
 “Haaor” Tourism could be a fantastic way of diversification provided integrated plans
are prepared and implemented to develop them (haaors) as tourist paradises.
  Religious Tourism can attract lot of Muslim tourists from around the world.
 Cruises: can help earn substantial amount of revenue provided world-class cruise holiday
packages are developed and marketed.
 Festival Tourism: could be Bangladesh’s Unique Selling Propositions (USP)
particularly to the inbound tourists

Different focuses are required for both inbound and domestic tourism:

For attracting foreign tourists to Bangladesh, discussion of problems with productive suggestions
and solutions must be presented through media, and there must be an appropriate committee at
government level for initiating discussion and drawing conclusion. Bangladesh tourism industry
may attract growing number of tourists if the country can initiate and undertake proper sales’
promotion plan with the understanding of demarcation line between the tourists-domestic and
international.

Though tourism has achieved a great deal in the last few years, yet many challenges remain:

 The increasing need for best practice management.

 The tourism community continues to face significant challenges in awareness building
and education and actively working against green washing within the tourism industry.
 Governments have developed tourism strategies, but not all have been well integrated and
supported by action
 Stronger leadership and strategies are needed in order to substantially decrease tourism's
carbon footprint generated from multiple sources including facility operations and
transport related greenhouse gas emissions.
 Country now has national tourism associations. But their role in providing links between
governments, NGOs, businesses and citizens and strengthening tourism globally must be
recognized, and more support needs to be provided for their work.
 The tourism community is expected to be more inclusive of innovative and socially
equitable approaches. This innovative approach must include the active mobilization of
Indigenous communities, women, and local professionals and designers as recognized
and equal business and sustainable development leaders.
 Eco-tourism should Receive Special Attention:

Bangladesh should seize the opportunity to make a massive projection of its eco-treasures,
particularly the Sundarbans (world’s largest mangrove forest) and the quiet valleys in the
Chittagong Hill Tracts. At the same time, there must be pragmatic efforts to complete basic
infrastructures at the shortest possible time to enable the tourists be assured of such primary
needs. This could be stimulated by encouraging more private enterprises to come to this sector.
A wise step could be to allow foreign investment in developing such infrastructure.

Benefits of “CIRCUIT TOURISM” should be exploited:

While there are easygoing hills and mountains in Bhutan, Nepal and India, there are the forests
and long stretch of sea-beaches in Bangladesh. For any nature-wandering tourist from Europe or
North America or even Japan and Australia, a visit to all these through a single package deal
could bring in boon. This requires an understanding of the concept of “CIRCUIT TOURISM”
by the policy planners and business community of the tourism sector and work accordingly so
that the circuit tourism is promoted. A tie-up with the Indian and Nepalese tour operators can
help our tourism industry to get something out of the circuit tourism.

Few Additional Steps are required for harnessing the benefits of Circuit Tourism

 Simplifying the entry and exit procedures.

 Visa issuance can be abolished for those travelers who desire to stay Bangladesh for
maximum stay of three months.
 Simplification of currency regulations: the amount of foreign traveler’s unspent
Bangladeshi taka should be allowed to reconvert into the original foreign currency on
departure without any hassle.
 Lightening of international tourists of their travel burdens through: group discount of
fares on various domestic transportation means, lodging and dining tax exemption for
guests at government-registered hotels, and commodity tax exemption for visitors in their
purchase of certain goods and souvenir articles.
 Bangladesh Government can enact necessary laws and regulations governing the
activities of travel agents and interpreter-guides in order to help them develop properly,
and at the same time protect foreign travelers. These may be called, respectively, the
Travel Agents Law and the Tourism Guides Law.
 Offering promotional prices on fares, hotel rates, prices of local transportation, and
restaurant prices.
 Persistent efforts and joint cooperation of the concerned agencies - government, semi-
government and private sector.

Strategic Tourism Marketing Plan, an Immediate Requirement:

 To develop a marketing planning model for Bangladesh tourism sector, the main focus,
should be on a dynamic and continuous process with interrelated and interacting
variables. The planning model should begin with the tour operator/tourist (client) and
should also end with the client. The aim of a systematic planning process should be to
focus attention on the relevant strengths, weaknesses, threats and opportunities of the
tourist sector.
 A mechanism should be developed, which can bring longer-term plans together with
annual and tactical planning activity for compatibility purposes. This can help develop a
tourism strategy which will be a unified, comprehensive and integrated plan.
 The degree of co-operation between the government and private sectors as regards the co-
development of marketing strategies and tactics is an important and related issue in this
regard.
 There may also be joint form of advertising campaigns and public relations exercises in
major tourist-generating markets undertaken by BPC (the national tourism organization)
and private tour operators and travel agents.

Following should also receive Attention by the Concerned Parties:

  Adoption of appropriate strategies.
 Practice of total quality management (TQM).
 Ensuring coordination among different agencies (such as Bangladesh missions abroad,
immigration, civil aviation and tourism, police etc.).
 Encouraging private sector participation through different forms of incentives.
 Identifying and exploiting new tourist attractions, and so on.

Conclusive Pointers:

 The role of the state should be to ensure an appropriate investment climate for businesses
well as the establishment of legal and regulatory frameworks within which tourism can
operate.
 Governments should deploy a range of investment incentives in order to attract
investment capital.
 A fresh tourism master plan should be prepared basically with the help of local experts.
 All stakeholders within tourism should be educated about the need to develop more
sustainable forms of tourism. This includes staff training and raising awareness, through
education and marketing tourism responsibly, of sustainability issues amongst host
communities and tourists themselves.
 Manpower development catering to the need of the industry is a must.
 To increase the volume of domestic tourist flow, awareness and motivational programs
should be undertaken regularly at different levels; public representatives can play a vital
role in this regard.
 Travel mart (fair) should be arranged frequently not only in the capital but also in the
divisional and district headquarters.
 Tourism Board should be constituted of the people who know what is what.
 Basic Tourism courses should be included at the secondary level.

Bangladesh can be branded as “Bangladesh – Country Different”.

 Tourism superstructures should be built in a planned and comprehensive manner.
 Convention and Visitor Bureaus/Tourist Information Centers should be set up in large
numbers.
 Right tourism product should be developed and targeted to the appropriate tourist
segments.
 Prices should be set appropriately; if necessary, variable prices could be set to match
supply of tourism product with its demand.
 Tourism channel of distribution should be extensive both for domestic as well as inbound
tourism.
 A legislative land use planning system should be in place to make a significant
contribution to the realization of sustainable tourism development through resource
conservation, by identifying appropriate locations for different activities and by
encouraging developers to adopt appropriate approaches to development.
 A further planning device for promoting sustainable tourism is through coastal zone
management (CZM).
 Due to the popularity of coastal resorts, the mixing of tourism considerations with those
for water quality, for example, represents an important step towards achieving the goals
of sustainability. In this consideration, some exclusive zone may be developed for the
tourists, where facilities like, wine, women, dancing, gambling everything would be
available only for the foreign tourist.
 In villages, where there are tourist attractions, some stunning huts may be constructed for
the tourists by private enterprises. In those huts tourists may lodge and served by
villagers with indigenous food and custom. This could give the tourist complete
indigenous flavor.
 Well transportation system may be developed all around hill tracts where rope ways or
toy trains could be made available to give a clearer view of this beautiful nature to the
tourists. It could give them a great pleasure to visit along the hills and to see the wild life
from a very close distance. Accommodation may be arranged for tourists in the houses of
tribal people to give them clear understanding about tribal people and their life styles.
 The tourism industry must not be viewed in isolation but needs to be integrated into
wider development plans.
 Programs like, “sight and sound” may be made about different remains, archeological
sites and monuments.
 Arrangement of ships and boats may be made, always ready to voyage in the deep sea as
required by the tourists. A live picture of catching Hilsha (national fish of Bangladesh) in
the river Padma could give the tourists great pleasure.
 Tight security all around the Sundarbans (world’s largest mangrove forest), and in Hill
Tracts areas should be ensured.
 Personnel of Bangladesh missions abroad should be motivated to inform foreign tourists
about country’s attractive places and facilities. A separate department may be set up in
each embassy that can work continuously to develop Bangladesh’s image further and
further to the foreigners.
 Some highly secured and restrictive red light areas may be established for the tourists
with a few restrictions and precautions.
 In each of the tourist zones, an extremely good communication system like internet,
digital phone, fax, etc. should be made available for the tourists.
 Massive awareness campaign on tourism can be undertaken around the country with the
help of elected public representatives.
 An Integrated Marketing Communication should be undertaken jointly by the Bangladesh
Parjatan Corporation (NTO) and private tour operators.
 Given the premise above, it is the responsibility of both the public and private sectors to
come forward in preparing a master plan and implementation of it for appropriate tourism
development of Bangladesh.
Mega plan for development of tourism sector

Mega plan for development of tourism sector

The government is implementing a mega plan for the development of tourism sector with a target
of earning Taka 3,000 crore to 5,000 crore a year from the sector.

For smooth implementation of the project, the government has already finalised tourism act and
tourism policy.

The tourism act has been approved by the cabinet and is awaiting passage by parliament.

The tourism policy would be announced soon.

Civil aviation and tourism ministry sources said the tourism act would be passed in the next
session of parliament.

When in force, this law would help achieve a revolutionary progress in tourism sector.

It will establish the sole control of the civil aviation and tourism ministry on the country’s tourist
spots.

As per the new law, no structures could be built in any area of tourism without approval of the
ministry or concerned authorities.

After the passage of the law, a list of tourist sports would be published in a gazette notification to
preserve those.

Besides, development activities would be carried out in those areas as per the government plan.

In the proposed law, there is a provision for developing special tourist zones for foreigners.

Ministry sources said an exclusive tourist zone is likely to be set up at Mankhali in Cox’s Bazar
at the initial stage.

There are other rules and regulations in the law for development of tourism sector.

Along with these, the government is implementing a 10-year mega plan in three phases.

Under the plan, 2,200 modern and attractive tourist spots would be developed in the country.

Local government division, city corporations, department of environment, district

administrations and other departments and agencies would work in coordination to this end.
The country is currently earning a revenue of Taka 500 to 600 from the tourism sector.

The revenue earning from the sector was Taka 449.38 crore in 2005, Taka 553.6 crore in 2006,
Taka 526.51 crore in 2007, Taka 612.45 crore in 2008 and Taka 573.79 crore in 2009.

After implementation of the government’s mega plan, the number of foreign tourists would
increase to 40 lakh in next 10 years.

This will create the opportunity of earning Taka 3,000 to 5,000 from the sector, according to
sources in civil aviation and tourism ministry.
A study on tourism industry of Bangladesh.

The objectives of the study have emerged from the research problems identified earlier. The
main thrust of this study has concentrated on the issues relevant to the development of tourism
industry in Bangladesh. However, the details of the objectives of this study are summarizing the
nature and categories of tourist attractions in Bangladesh, presenting the tourist facilities
available in the country, evaluating the role of some tourism organizations operating in the
country, measuring the performance of world tourism sector as well as the performance of
Bangladesh tourism industry, measuring the satisfaction of visiting tourists on of different
tourism services available in Bangladesh, identifying the constraints to the development of
tourism and prescribe necessary suggestions for reforms and improvements of the tourism
industry in Bangladesh and forecasting and highlight the potentials of tourism development in
the country

1.1. Preamble

Tourism is one of the initiators of people's movement, a facilitator for exchange of knowledge, a
provider of pleasure, a way to enjoy leisure, and a means to enrich culture. There was a time
when only the elite classes had the time and money to enjoy travelling. Especially before fifties
of the twentieth century, travel was the privilege of a few rich, affluent, and perhaps adventurous
people. Things have since changed much. "Today, the rise in the standard of living of people in
several developed and developing countries along with the fast technological revolution in
transport industry has brought overseas holiday within the reach of middle and even working
class. Besides, the emergence of cheap holiday through non-scheduled carriers has brought about
a major revolution in the concept of holiday package. (Naik, 1977)". Thus, the concept of
tourism has now acquired a wider significance among the mass people.

People are prone to fun and enjoyment. Being curious, they always...