INDUSTRY PROFILE

A midst all the talk of slowdown in the Indian economy, telecom is one sector that has had a
fairly good year in terms of subscriber additions and revenue growth in 2008.Mobile service
companies have managed to add subscribers at the rate of eight million a month in 2008. This
makes India the second fastest growth for mobile services in the world. However, even as this
gives some reason to cheer for the telecom incumbents, there are a few trends in key metrics
of the companies that suggest increasing pressure on margins.

This is not the situation only this year the subscriber base of Indian telecom industry is
increasing day –by-day and year –by – year. If we just have a glance on the Indian telecom
industry it is divided into 23 circles spread allover the country with 9 Operators in the
country.

A large population, low telephony penetration levels, and a rise in consumers' income and
spending owing to strong economic growth have helped make India the fastest-growing
telecom market in the world. The first and largest operator is the state-owned incumbent
BSNL, which is also the 7th largest telecom company in the world in terms of its number of
subscribers. BSNL was created by corporatization of the erstwhile DTS (Department of
Telecommunication Services), a government unit responsible for provision of telephony
services. Subsequently, after the telecommunication policies were revised to allow private
operators, companies such as Bharti Telecom, Tata Indicom, Vodafone, MTNL, Idea,
Vodafone and BPL have entered the space as Major Operators in India. However, rural India
still lacks strong infrastructure.

In 2007, an article by Business week magazine reported that India's mobile phone market is
the fastest growing in the world, with companies adding some 6 million new customers a
month.

The total number of telephones in the country crossed the 300 million mark on June 18 2008.
The overall tele-density has increased to 36.98% in March 2009. In the wireless segment,
15.87 million subscribers have been added in March 2009. The total wireless subscribers
(GSM, CDMA & WLL (F)) base is more than 391.76 million now. The wire line segment
subscriber base stood at 38.22 million with a decline of 0.13 million in October 2008.

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 Growth of mobile technology

India has become one of the fastest-growing mobile markets in the world. ]The mobile
services were commercially launched in August 1995 in India. In the initial 5–6 years the
average monthly subscribers additions were around 0.05 to 0.1 million only and the total
mobile subscribers base in December 2002 stood at 10.5 millions. However, after the number
of proactive initiatives taken by regulator and licensor, the monthly mobile subscriber
additions increased to around 2 million per month in the year 2003-04 and 2004-05.

Although mobile telephones followed the New Telecom Policy 1994, growth was tardy in the
early years because of the high price of hand sets as well as the high tariff structure of mobile
telephones. The New Telecom Policy in 1999, the industry heralded several pro consumer
initiatives. Mobile

subscriber additions started picking up. The number of mobile phones added throughout the
country in 2003 was 16 million, followed by 22 million in 2004, 32 million in 2005 and 65
million in 2006. The only country with more mobile phones than India with 246 million
mobile phones is China – 408 million.

India has opted for the use of both the GSM (global system for mobile communications) and
CDMA (code-division multiple access) technologies in the mobile sector. In addition to
landline and mobile phones, some of the companies also provide the WLL service.

The mobile tariffs in India have also become lowest in the world. A new mobile connection
can be activated with a monthly commitment of US$0.15 only. In 2005 alone 32 million
handsets were sold in India. The data reveals the real potential for growth of the Indian
mobile market.

In March 2008 the total GSM and CDMA mobile subscriber base in the country was 375
million, which represented a nearly 50% growth when compared with previous year.

In April 2008 the Indian Department of Telecom (DoT) has directed all mobile Phone service
users to disconnect the usage of unbranded Chinese mobile phones that do not have
International Mobile Equipment Identity (IMEI) numbers, because they pose a serious
security risk to the country. Mobile network operators therefore planned to suspend the usage
of around 30 million mobile phones (about 8 % of all mobiles in the country) by April 30.

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 Revenue and growth

The total revenue in the telecom service sector was Rs. 86,720 crore in 2005-06 as against Rs.
71, 674 crore in 2004-2005, registering a growth of 21%. The total investment in the telecom
services sector reached Rs. 200,660 crore in 2005-06, up from Rs. 178,831 crore in the
previous fiscal.

Telecommunication is the lifeline of the rapidly growing Information Technology industry.

Internet subscriber base has risen to 6.94 million in 2005- 2006. Out of this 1.35 million were
broadband connections. More than a billion people use the internet globally.

Under the Bharat Nirman Programme, the Government of India will ensure that 66,822
revenue villages in the country, which have not yet been provided with a Village Public
Telephone (VPT), will be connected. However doubts have been raised about what it would
mean for the poor in the country.

It is difficult to ascertain fully the employment potential of the telecom sector but the
enormity of the opportunities can be gauged from the fact that there were 3.7 million Public
Call Offices in December 2005 up from 2.3 million in December 2004.

The value added services (VAS) market within the mobile industry in India has the potential
to grow from $500 million in 2006 to a whopping $10 billion by 2009.

On the other hand, in the mobile telephony space, Airtel controls 21.4% subscriber base
followed by Reliance with 20.3%, BSNL with 18.6%, Vodafone with 14.7% subscriber base
(as per June 2005 data).

Following list shows the GSM subscriber figure till Jan 2009

1 Bharti Airtel -------------------88382758--------------------- 33.04%

2 Vodafone Essar---------------- 63340024 ----------------------23.68%

3 BSNL---------------------------- 42673357 ---------------------15.95%

4 IDEA ---------------------------40016153 ----------------------14.96%

5 Aircel--------------------------- 16761397---------------------- 6.27%

6 Reliance Telecom --------------10353841--------------------- 3.87%

8 MTNL--------------------------- 4003807 ------------------------1.50%

9 BPL------------------------------ 2007303----------------------- 0.75%

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The mobile service has seen phenomenal growth since 2000. In September 2004, the number
of mobile phone connections has crossed fixed-line connections. Currently there are an
estimated 201.29 million mobile phone users in India compared to 39.73 million fixed line
subscribers. India primarily follows the GSM mobile system, in the 900 MHz band. Recent
operators also operate in the 1800 MHz band. The dominant players are Airtel, Reliance
Infocomm, Vodafone, Idea cellular and BSNL/MTNL. There are many smaller players, with
operations in only a few states.

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 Origin of Cellular Telephony

1947

Bell Laboratories introduced the idea of cellular communications with the police car
technology. The basic concept of cellular phones began, when researchers looked at crude
mobile (car) phones and realized that by using small cells (range of service area) with
frequency reuse they could increase the traffic capacity of mobile phones substantially.
However at that time, the technology to do so was nonexistent

1968

AT&T and Bell Labs proposed a cellular system to the FCC of many small, low-powered,
broadcast towers, each covering a 'cell' a few miles in radius and collectively covering a
larger area. Each tower would use only a few of the total frequencies allocated to the system.
As the phones traveled across the area, calls would be passed from tower to tower.

1973 (April)

The first call on a portable cell phone is made by Dr Martin Cooper, a former general
manager for the systems division at Motorola, who is also considered the inventor of the first
modern portable handset

1979

The first commercial cellular telephone system began operation in Tokyo

1982

FCC authorizes commercial cellular service for the USA

1987

Cellular telephone subscribers exceeded one million and the airways were crowded

1991

Commercial launch of cellular service based on GSM standard in Finland

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 History of Cellular Telephony in India

1992

Telecommunication sector in India liberalized to bridge the gap through government

spending & to provide additional resources for the nation’s telecom target. Private sector
allowed participating.

1994

License for providing cellular mobile services granted by the government of India for the
Metropolitan cites of Delhi, Mumbai, Kolkata & Chennai. Cellular mobile service to be
duopoly (i.e. not more than two cellular mobile operators could be licensed in each telecom
circle), under a fixed license fee regime for 10 years

1995(August)

Kolkata became the first metro to have a cellular network

1997

Telecom Regulatory Authority of India is set up

1998

Annual foreign investment in telecom stands at Rs 17,756.4 million.

1999

FDI inflow into telecom sector falls by almost 90% to Rs. 2126.7 million. Tariff rebalancing
exercise gets initiated
1999

National Telecom Policy is announced

2000

Amendment of TRAI Act FDI inflow drops further down to Rs 918 million

6|Page
 Growth trends

The burgeoning subscriber base and more stringent spectrum allocation regime creates a
higher requirement of cell – sites or tower sites for operators, to allow greater re-use of the
radio frequency allotted to operators.

The Indian telecom industry continued on its high growth path with teledensity
crossing the 22%mark. The customer base surpassed 260 million, making India the second
larges mobile market in the world – ahead of the USA. The Industry has been adding more
than 8 million customers a month, which is more than the monthly average of China’s
telecom industry. In the fixed line segment, significant convergence is taking place, as is
evident from the growth of broadband and IPTV services.

India has become one of the fastest-growing mobile markets in the world. ]The mobile
services were commercially launched in August 1995 in India. In the initial 5–6 years the
average monthly subscribers additions were around 0.05 to 0.1 million only and the total
mobile subscribers base in December 2002 stood at 10.5 millions. However, after the number
of proactive initiatives taken by regulator and licensor, the monthly mobile subscriber
additions increased to around 2 million per month in the year 2003-04 and 2004-05.

Although mobile telephones followed the New Telecom Policy 1994, growth was tardy in the
early years because of the high price of hand sets as well as the high tariff structure of mobile
telephones. The New Telecom Policy in 1999, the industry heralded several pro consumer
initiatives. Mobile subscriber additions started picking up. The number of mobile phones
added throughout the country in 2003 was 16 million, followed by 22 million in 2004, 32
million in 2005 and 65 million in 2006. The only country with more mobile phones than India
with 246 million mobile phones is China – 408 million.

India has opted for the use of both the GSM (global system for mobile communications) and
CDMA (code-division multiple access) technologies in the mobile sector. In addition to
landline and mobile phones, some of the companies also provide the WLL service.

The mobile tariffs in India have also become lowest in the world. A new mobile connection
can be activated with a monthly commitment of US$0.15 only. In 2005 alone 32 million
handsets were sold in India. The data reveals the real potential for growth of the Indian
mobile market.

In March 2008 the total GSM and CDMA mobile subscriber base in the country was 375
million, which represented a nearly 50% growth when compared with previous year.

In April 2008 the Indian Department of Telecom (DoT) has directed all mobile Phone service
users to disconnect the usage of unbranded Chinese mobile phones that do not have
International Mobile Equipment Identity (IMEI) numbers, because they pose a serious
security risk to the country. Mobile network operators therefore planned to suspend the usage
of around 30 million mobile phones (about 8 % of all mobiles in the country) by April 30.

7|Page
 COMPANY PROFILE

Airtel was started by Mr.Sunil Bharti Mittal,a graduate from Ludhiana (PUNJAB).earlier he
was owner of local telecom company Beetel. Afterwards he planned to expand his company
at national level and the consequence is Airtel, what we see today. Bharti Airtel is India’s
largest telecommunications company by subscriber base, which stood at 85.7 million in
December 2008, and total revenues, which were Rs.270 billion in 2007/08.

Airtel is one of Asia’s leading providers of telecommunication services with presence in all
the 22 licensed jurisdictions (also known as Telecom Circles) in India, and in Srilanka. It
served an aggregate of 96,649,487 customers as of March 31, 2009; of whom 93,923,248
subscribe to GSM services and 2,726,239 use Telemedia Services either for voice and/or
broadband access delivered through DSL. It is the largest wireless service provider in the
country, based on the number of subscribers as of March 31, 2009. It also offered an
integrated suite of telecom solutions to our enterprise customers, in addition to providing long
distance connectivity both nationally and internationally. It had recently forayed into media
by launching our DTH and IPTV Services. All these services are rendered under a unified
brand “Airtel”.The Company also deploys, owns and manages passive infrastructure
pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel
owns 42% of Indus Towers Limited. Bharti Infratel and Indus Towers are the two top
providers of passive infrastructure services in India.

Sunil Bharti Mittal, the founder – chairman of Bharti Enterprises (who owns Airtel), is today,
the most famous face of the telecom sector in India. He symbolizes the adage that success
comes to those who dream big and then worked assiduously to deliver it. His strong
entrepreneurial instincts gave him a unique flair for sensing new business opportunities. In
the early years, Bharti established itself as a supplier of basic telecom equipment. His true
calling came in the mid 1990s when the government opened up the sector and allowed private
players to provide telecom services.

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group,
has a diverse business portfolio and has created global brands in the telecommunication
sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MoU
with Wal-Mart for the cash & carry business. It has successfully launched an international
venture with EL Rothschild Group to export fresh agri products exclusively to markets in
Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint
venture with AXA, world leader in financial protection and wealth management.

8|Page
Vision

By 2010 Airtel will be the most admired brand in India:

• Loved by more customers

• Targeted by top talent
• Benchmarked by more business.

Key Milestones

 Date of Incorporation-------------------------------------------------------------- July 07,

1995
 First private operator to offer fixed line telephony---------------------------- June 04,
1998
 Became a public limited company in India ------------------------------------ February 18,
2002
 First telecom company to have an all India mobile footprint
 (Presence in all 23 telecom circles in India)------------------------------------ March 30,
2005

Company History

Each year of Airtel’s existence has been marked by historic and far reaching milestones
including many firsts, all to which have been stepping stones to their success and
performance. A brief history of the Company’s major events is:

1995-96

Mobile services under the brand name ‘Airtel’ launched for the first time in Delhi and
Himachal Pradesh

1997-1998

The first private telecom service provider to obtain a license fro landline telephony in
Madhya Pradesh
Incorporation of Bharti BT VSAT Ltd. For providing VSAT solutions across India and Bharti
BT Internet Ltd.

1999-2000

The larges private sector telecom operator in India after acquiring JT Mobile for providing
cellular services in Punjab, Karnataka and Andhra Pradesh

Acquires Skycell, Chennai and expands its south Indian foot print Singapore
Telecommunications Ltd. (Sing Tel) acquires Telecom Italia’s equity stake in the Company.

9|Page
2001-2002

India One, India’s first private sector national and international long distance service
launched.

Eastern foray through acquisition and new licenses for eight new circles across India.

India’s first private submarine cable landing station in a joint venture with Singtel.

Initial Public offering through India’s first 100% book-building issue.

First private operator to offer basic telephone services in Haryana Delhi Tamil Nadu and
Karnataka

2003-2004

Join the US $1 billion revenue club

Strategic partnerships with IBM and Ericsson for outsourcing of the company’s core IT and
network activities.

Acquires a controlling stake in Hexacom, the leading mobile operator in Rajasthan and
holding a license to offer services in the NorthEast.

First private operator to launch mobile services in Jammu and Kashmir.

Founding member of the Bridge Mobile Alliance, a consortium of seven leading mobile
operators in the region.

2005-2006

All-India foot print with the launch of mobile services in Assam.

Becomes India’s largest intergrated private operator based on the total customer base

2006-2008

Profit crosses US $ billion.

Receives license for providing 2G and 3G mobile services in Srilanka

Launch of ‘Airtel CallHome’ service, a calling card service for various countries aimed at the
Indian diaspora.

Strategic partnership with Google, enabling search through mobile phones.

Strategic tie-up with Microsoft and becomes the first telecom operator to offer Microsoft
Windows Mobile 5.0 technology.

10 | P a g e
Facility Based operator license in Singapore, enabling the company to operate international
carrier facilities from Singapore.

Joins international consortia of leading telecom companies to build 3 high bandwidth

submarine cables AAG, I-ME-WE AND Unity.

Receives US $ 1.275 billion investment from leading international investors in Bharti Infratel,
a subsidiary established with the aim to provide passive infrastructure services to all mobile
services operators in India

Board of directors

Sunil Bharti Mittal ------------------ ---hairman and Managing Director

Manoj Kohli -----------------------------Joint Managing Director
Akhil Gupta ------------------------------Non Executive Director
Chua Sock Koong -----------------------Non Executive Director
Paul O’Sullivan --------------------------Non Executive Director
Quah Kung Yang ------------------------Non Executive Director
Rajan Bharti Mittal ----------------------Non Executive Director
Rakesh Bharti Mittal --------------------Non Executive Director
Craig Ehrlish -----------------------------Independent Non Executive Director
Ajay Lal ----------------------------------Independent Non Executive Director
Arun Bharat Ram -----------------------Independent Non Executive Director
Bashir Abdulla Currimjee -------------Independent Non Executive Director
Mauro Sentinelli ------------------------Independent Non Executive Director
N.Kumar ---------------------------------Independent Non Executive Director
Nikesh Arora ----------------------------Independent Non Executive Director
Pulak Chandan Prasad -----------------Independent Non Executive Director
C

11 | P a g e
 Fact sheet

Name Bharti Airtel Limited.

Business Provides GSM mobile services in all the 22 telecom circles in India, and
Description was the first private operator to have an all India presence. Provides
telemedia services (fixed line and broadband services through DSL) in 95
cities in India.
Established July 07, 1995, as a Public Limited Company
Proportionate Rs. 369,615 million (year ended March 31, 2009-Audited)
Revenue Rs. 270,250 million (year ended March 31, 2008-Audited)
As per US GAAP Accounts
Proportionate Rs. 151,678 million (year ended March 31, 2009 - Audited)
EBITDA Rs. 113,715 million (year ended March 31, 2008 - Audited)
As per US GAAP Accounts
Shares in Issue 1,898,239,796 as at March 31, 2009
Listings The Stock Exchange, Mumbai (BSE)
The National Stock Exchange of India Limited (NSE)
Market
Capitalisation
Customer Base 93,923,248 GSM mobile and 2,726,239 Telemedia Customers (status as on
March 31, 2009)
Operational Provides GSM mobile services in all the 22 telecom circles in India, and
Network was the first private operator to have an all India presence.

Provides telemedia services (fixed line) in 95 cities in India.

Registered Bharti Airtel Limited
Office
(A Bharti Enterprise)

Aravali Crescent,
1, Nelson Mandela Road,
Vasant Kunj, Phase II,
New Delhi – 110 070, India

Tel.No.: +91 11 4266 6400

Fax No.: +91 11 4166 6137

12 | P a g e
 Airtel services

Wireless services

• 2G/3G
• Rural Market

Telemedia Services

• Fixed Line
• Broadband
• DTH(Media)

Enterprise Services

• Carriers
• Corporate

Passive Infrastructure Services

Analysis on Reports
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Data interpretation

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From the above balance sheet of 2006 & 2007 the major changes were found in the

Particulars Values for Values for Differenc (Increase Percentage of

2006 2007 e /Decrease) change

Fixed assets 193056341 130068771 62987570 Increase 48.426

Current
29542935 44454766 14911831 Increase 50.475
assets
Current
66991634 98446711 31455077 Increase 46.953
Liabilities
Net current
37448699 53991945 16543246 Increase 24.694
assets
Investments 7196981 7058179 138802 Decrease 1.928
Share capital 18938793 18959342 20549 Decrease 0.1085
Secured
28633707 2664475 25969232 Increase 90.69462
loans
Inventory 177444 478145 300701 Decrease 169.462
Cash & Bank
3074285 7804605 4730320 Decrease 153.867
Balances

o The changes in the fixed assets were due to the capital work in progress it includes
Capital advances of 2, 00,443 and the other reasons are fluctuations of foreign
exchange rates, Buying computers.
o The investments are done in the different areas like Government securities, Mutual
funds and Debentures.
o The changes in current assets were due to the Debit outstanding for period exceeds six
months, Advances and loans given to subsidiary companies like Bharti comtel, Airtel
(USA), Bharti Hexacom, Bharti Broadband Ltd.
o The changes in current liabilities are due to the outstanding due of small scale
industries undertaking’s, Advance received form customers is decreased and Advance
Billing.
o The change in the share capital is due to
a) 1,516,390,970 Equity Shares issued as fully paid up bonus shares out of Share
premium account.
b) 20,088,445 Equity Shares are allotted as fully paid up upon the conversion of
OCRD without payment being received in cash.
c) 19,591,420 Equity shares are allotted as fully paid up on the conversion of FCCB’s
d) 2,772,125 Equity Shares are allotted as fully paid up under the scheme of
amalgamation without payments being received in cash.
o The loans in above balance sheet were secured from banks as advances and also as
term loans and vehicle loans
o The inventory i.e. Stock – in-Trade was increased.

15 | P a g e
16 | P a g e
Data Interpretation

From the above Profit and loss statement of 2006 & 2007 the major changes were found in
the

Particulars Values for Values for Difference Increase/ Percentage

2006 2007 Decrease
Networking 11408836 19214108 7805272 Increase 68.41427118
operating
Cost of Sales of 674043 220849 -453194 Decrease -
goods 67.23517639
Personnel 11263414 7754523 -3508891 Decrease -
31.15299677
Sales and 10691655 8013612 -2678043 Decrease -
Marketing 25.04797433
Amministrativ 16609713 11953078 -4656635 Decrease -
e and Others 28.03561386
Other income 618980 935600 316620 Increase 51.15189505
Finance 2558440 2256011 -302429 Decrease -
expense 11.82083613

o The Expenditure was increased by 39.783 percent this is due to the inter connect
charges, Installation, Power & fuel, Rent, Insurance , Repairs and Maintenance and
also due to the Leased line Gate way charges, Increase in the cost of goods sold,
Personnel expenditure like salaries, wages, Bonus & Provident fund contribution,
Staff welfare and Recruitment and training.

o The difference of Network operation is due to the Interconnect Charges and PSTN
Rentals, Installation, Power and Fuel, Insurance, Internet Access and Bandwidth
Charges.

o The change in Personnel is due to the Salaries, wages and Bonus, Contribution of
Provident and Other funds, Staff welfare Recruitment and Training.

o The change in the sales in the marketing expenditure is because of the Advertisement
and Marketing, Sales commission and Incentive, Sim card utilization.

o The change in the administrative and other expenditure is due to Legal and
professional, Rates and taxes, Power and Fuel, Travelling and conveyance rent,
Insurance, Provision for doubtful debts and advances, Collection and recovery
expenses.

17 | P a g e
18 | P a g e
Data Interpretation

From the above Balance sheet of 2007 & 2008 the major changes were found in the

Values for Values for Increase/

Particulars Difference Percentage
2007 2008 Decrease
Fixed assets 193056341 190306475 2749866 Decrease 1.42438522
Current assets 44454766 62510110 18055344 Increase 40.6150917
Current
98446711 121100901 22654190 Increase 23.0116270
Liabilities
Net current
53991945 58590791 4598846 Increase 8.51765203
assets
10247034
Investments 7058179 109528528 Increase 1451.79583
9
Secured loans 2664475 524244 2140231 Decrease 80.3246793
Inventory 478145 568607 90462 Increase 18.9193654
Share capital 18959342 18979074 19732 Increase 0.10407534
Cash and Bank
7804605 5029390 2775215 Decrease 35.5586861
Balances

o The changes that took place in fixed assets are due to the capital work in progress i.e.
capital advances and it also includes goods in transit and also for the license fees for
unified access service for long distance for 7 to 17 years and 14 years.

o The increase in current assets includes Goods in transit Rs.23,408 and also Net of
Provision for diminution in value Rs. 43,113 and also for Intrest Acquired on
Investment and Advances in cash

o The current liabilities are increased due to the advances to companies and also for
Fringe benefits tax, warranty and wealth tax.

o Investments in 2008 Increased due to the investment in Govt securities, Mutual funds,
Debentures and Bonds and also in IFFCO Kissan Sanchar Ltd of 100,000 equity
shares.

o The changes in the share capital was due to

a) 1,516,390,970 Equity Shares issued as fully paid up bonus shares out of Share
Premium account.
b) 20,088,445 Equity Shares are allotted as fully paid up upon the conversion of
Optionally Convertible Redeemable Debentures without payment being received
in cash.
c) 21,315,734 Equity Shares are allotted as fully paid up opon the conversion of
Foreign Currency Convertible bonds.
d) 2,722,125 Equity Shares are allotted as fully paid up under the scheme of
amalgamation without payments being received in cash

19 | P a g e
20 | P a g e
Data Interpretation

From the above Profit and loss statement of 2007 & 2008 the major changes were found in
the

Values for Values for Differenc Increase/

Particulars Percentage
2007 2008 e Decrease
Profit before
46013712 69725423 23711711 Increase 51.53183686
tax
Total Income 177944343 257035096 79090753 Increase 44.44690495
Expenditure 88958316 124349012 35390696 Increase 39.78345993
Profit after tax 40332265 62441922 22109657 Increase 54.81878342
Network
19214108 33004746 13790638 Increase 71.77350101
Operating
Cost of goods
220849 338502 117653 Increase 53.27305082
sold
Sales and
10691655 17849080 7157425 Increase 66.94403252
Marketing

o The Expenditure was increased by 45.064 percent this is due to the inter connect
charges, Installation, Power & fuel, Rent, Insurance , Repairs and Maintenance and
also due to the Leased line Gate way charges, Increase in the cost of goods sold,
Personnel expenditure like salaries, wages, Bonus & Provident fund contribution,
Staff welfare and Recruitment and training

o The difference of Network operation is due to the Interconnect Charges and PSTN
Rentals, Installation, Power and Fuel, Insurance, Internet Access and Bandwidth
Charges.

o The increase in the cost of goods sold is due to the opening stock addition of
purchases, Internal issues. Net provision for diminution in value of 30,824 thousand.

o The change in the sales in the marketing expenditure is because of the Advertisement
and Marketing, Sales commission and Incentive, Sim card utilization.

21 | P a g e
Revenue graph

22 | P a g e
Data Interpretation

From the above graph for revenue of airtel the interpretations are

a) There was a loss of Rs.2051million in the year 2003 and revenue was Rs. 30,554
million in the same year.
b) Thereafter there is a gradual increase in the in both the revenue and profit year after
year.

HR Report

o Bharti Airtel Limited (popularly known as Airtel) is the flagship company of The
Bharti Enterprises. A telecom giant, it is the pioneer and the leading brand name in the
private telecom service providers with its services spanning 94 cities. It is divided and
organized in mobile services, Airtel telemedia services and enterprise services
(corporate and carrier) services business divisions.

Airtel values its human resources and its HR policies are aimed at targeting and
retaining best talent in the industry. With the focus on the same, Airtel also has a
Bharti Campus Recruitment Program to recruit young students from various elite
campuses

The key functions of the HR Committee include the followings:

o Attraction and Retention strategies for employees.

o Employees Development Strategies.
o Compensation (including salaries and salary adjustments, incentives/benefits bonuses,
stock options) and performance targets for the Chairman and Managing Director
(CMD) and Joint Managing Directors (JMDs) Executive Directors.
o All Human Resources related issue.
o Other key issues / matters as may be referred by the Board or as may be necessary in
view of Clause 49 of the Listing Agreement or any statutory provisions.

o Measurement is indeed a key driver of business within Airtel. A philosophy of

constant monitoring has been established. `Measurement Boards' for every department
are prominently displayed where the performance indicators of the same are displayed
graphically; Airtel's HR success was powered by a well defined rewards and
recognition system. This was backed by a strong training programme. ``Unlike most
other organizations, we let our employees decide their training needs. And if the
individual does not know what his training needs are, then we don't need him,'' says
Nayar.
o To encourage learning within the organization, the company has set up a state-of-the-
art learning centre. Here, employees can get logged on to customized training
programmes developed by British Telecom (BT). Though the material is transmitted
through the Internet, they are not accessible to anybody outside the organisation as the
access is protected. Airtel also seeks to certify every employee on quality and IT. ``

23 | P a g e
o Eventually, there are the performance-related bonuses that set the tone for these
activities. Padhi informs us that 60 per cent of the employees are on a variable pay
structure, and that explains the success Airtel has had in business and HRD.
o The HR department also sets up cross-functional teams in times of product or service
launches. ``Such teams typically constitute high performers from each department,
who collectively make it happen,''
o To further HR interface, every member of the HR department has been assigned two
departments each to discuss and sort out all HR, personnel and administration issues.
``The idea is to provide employees with a single window to the department,''

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 Summary

• The company analysis has outlined a scenario of the Bharti Airtel. i.e, current
• scenario, future perspective, business development, retention of customers, Hr
policies, study of different financial reports to know and understand the stand of the
company
• Bharti Airtel speedy activity is one of its best attributes that has made it gain an
international status across the world. It is always updated with the latest data and is
highly competent. Quality remains the prime concern and is maintained strictly by the
team.
• With such achievements, Bharti Airtel is still ruling the Indian telecom Industry and is
aiming high to gain popularity and success around the world in brand building by
making new discoveries everyday.
• Based on the above, observations can be made that it promises unprecedented and
efficient control over the market.
• From the analysis on the reports the conclusions drawn were, there was a continuous
increase in the share capital, Differed tax liability, unsecured loans, Stock options.
• The profits are transferred into reserves in surplus
• The company has invested the funds in fixed assets.
• The cost of sale of goods is been reduced by company with other expenditures but the
sale of goods has been reduced.
• The profit is been increased due to the service revenue but not by the sale of goods.

Strengths

• Very focused on telecom.

• Leader in fast growing cellular segment.
• Pan – India footprint.
• The only Indian operator, other than VSNL, that has an international submarine cable

Weakness

• Price competition from BSNL and MTNL

• Untapped Rural Market

Opportunities

• Fast expanding Indian cellular market.

• Latest and low cost technology
• Huge market

Threats

• Competition from other cellular and mobile operators

• Saturation point in Basic telephony service

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 Bibliography

Internet

 www.airtel.in

 www.coai.in

 www.wikipedi.org

 www.wikinvest.com

 www.hindustantimes.com

Magazines

 Survey of Indian Industry -2004

 Survey of Indian Industry -2007

 Survey of Indian Industry -2008

News papers

 The Hindu

 Deccan chronicle

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