Vol.

IV, April-June 2010

 greetings from videocon group
Message from the desk of Vice-Chairman & CEO

For Private Circulation Only

Published by :
The Marketing Department
Videocon Industries Ltd.
248, Phase IV, I Floor, The last quarter has been a very exciting period for all of us at Videocon. The
Udyog Vihar, Gurgaon anticipation and frenzy that started with the preparation for the IIFA Awards in May
played itself out with the opening of the FIFA World Cup.
Registered Office
Videocon Industries Ltd. This is the second consecutive year that we have been associated with IIFA which has
14 km Stone, Village-Chitegaon
Aurangabad-Paithan Road today emerged as the foremost global celebration of the Indian Diaspora. We began
Aurangabad – 431105 our association with IIFA last year at Macau which was also the year that marked the
Maharashtra journey of transformation for Videocon. We unveiled our new identity and kicked off
a high-decibel brand campaign that has since enabled us to entrench the distinctive
Corporate Office new Videocon identity among audiences across the globe.
Videocon Industries Ltd.
248, Phase IV, Udyog Vihar,
Gurgaon This year as we played host to the Videocon IIFA Weekend in Sri Lanka, the Group was
delighted to showcase its powerful convergence of next-generation entertainment,
convenience and communication. Like last year, this year as well, the weekend at IIFA
North Regional Office
Videocon Industries Limited, proved to be a fun-filled and exciting event and presented a perfect opportunity to
45, Aroma Medica, celebrate our brand evolution amidst a global audience.
Okhla Indutrial Estate
Phase – III, New Delhi -110020
And if this was not enough, we were caught in the fever that gripped the world the
FIFA WORLD CUP. As spectators across India and the world lined up to be a part of
South Regional Office
Videocon Industries Ltd. the excitement, we at Videocon took the opportunity to bring a world-class
3-6-430, street no.-4 experience into their living rooms by offering the 'Striker Offer'.
2nf floor, Mithai Mansion,
Himayatnagar,
Hyderbad-500029 And at Videocon all good things don't come to an end. Friends and colleagues, the
revelry at Videocon has just about started with the Group completing its 25 years.
The months ahead will see renewed excitement, high-pitched fervour and an
West Regional Office
Videocon Industries Limited unfounded passion as we innovate, build and advance towards creating a whole new
Ashoka Steel Compound, world of opportunities, superior products and unparalleled services to offer
Opp.banquet Plaza Hotel,
Kalina, Santacruz East. experiences that exceed consumer expectations.
Mumbai -4000098 I take this opportunity to thank you for your efforts in building the Videocon brand
Phone No-02242324545 over the past 25 years and invite you to join us on our continued endeavour to
'Experience Change' in the coming decades.
East Regional Office
Videcon Industries Limited
3rd Floor – Malik Court
39a, Harish Mukherjee Road
Kolkata - 700025
K.R. Kim

www.videoconworld.com
www.edigiworld.com

For feedback, please write to us at

divya@vgmail.in
cover story
FIFA World Cup Mania
Grips Videocon
The worldwide popularity of the FIFA World Cup is
undoubted. In India as well, the beautiful game, as football
has grown to be referred to, is becoming just as popular as
cricket. The magic of the FIFA World Cup gripped Videocon
customers as they lined up to bring a world-class experience
into their living rooms by availing Videocon's 'Striker Offer'.
When we watch matches on television we have certain
expectations from our TV set, which primarily includes
good sound and picture quality. A good television set can
change the entire viewing experience for a person, even
enabling him to feel as if he is watching the match sitting in
the stadium itself. Keeping these expectations in mind, the
'Striker offer' not only gave a chance to customers to
experience Videocon's superior products which are
equipped with High Definition Multimedia Interface, but
also presented an opportunity to win fabulous prizes
ranging from cash back options varying from Rs.500/- to
Rs.1000/-, attractive T-shirts of the world's most popular
football teams to winning a Honda City car.
The Striker Offer has been a huge success and the months
of June & July have seen a growth of about 6070 per cent in
sales of TV sets, LCDs and LEDs as compared to previous
months.
cover story
Double Bonanza,
Double Mazaa
The Videocon brand has been driven by the philosophy of
delighting its customers with unique offerings, which not
only allow them to experience technologically advanced,
innovative products and services but also provide them
with value-for-money propositions. The mantras of
'Innovation' and 'Customer Centricity' were reiterated
with the launch of a unique offer providing double
benefits to customers on the purchase of Videocon
Satellite LCDs.
'Paisa Vasool', as the name rightly suggests, provided a
never before opportunity to own a world class Videocon
Satellite LCD that combines the twin benefits of free
Videocon d2h services for 2 years (24 months) worth
Rs.9000 plus a money back scheme. Under the scheme,
customers got the chance to enjoy benefits worth Rs
20,000 on the purchase of Videocon Satellite LCD worth
Rs 25,990.
The campaign was launched with the vision of making
LCD ownership more accessible, thereby offering an
opportunity to customers to switch from CTV to satellite
LCDs thereby presenting a superior entertainment
experience .
The offer, launched during the month of May, has
garnered a huge response, helping Videocon engage with
a wider base of value-driven customers across
geographies.
around the nation
Videocon & IIFA
coloring the Pitch together….
Videocon has always been a pioneer when it comes to
marketing initiatives, be it the big branding exercise which
happened with the launch of new identity last year or its
association with IIFA. The Group is always present at all key
forums to strike a chord with its key audience. This year
again, the Videocon Group tied up with Wizcraft to weave
magic with its Videocon IIFA weekend awards.
This year the IIFA venue was Colombo, Sri Lanka. Videocon
was the key sponsor of IIFA Weekend where not only the
fashion show took place but also a charity match was
played between Bollywood stars and Sri Lankan Cricketers
Forming the Sri Lankan Cricket side were Sri Lankan
cricketers, Muttiah Muralitharan, Sanath Jayasuriya,
Kumara Sangakkara and Jayawardena, among many
others. The Indian contingent prepared to put up the fight
for charity had Hrithik Roshan, Salman Khan, Suneil Shetty,
Riteish Deshmukh and many more. The match took place
on day 2 of the Videocon IIFA Weekend drew large crowds,
giving cricket and cinema fans to see the best of the two
fraternities, on one platform.
The Videocon IIFA Awards held from the 3rd to the 5th of
June, 2010. Videocon was delighted to partner with the
IIFA and present the Videocon IIFA Weekend for the
second consecutive year. The Videocon IIFA Weekend is an
extravaganza that brings together and showcases Indian
entertainment on a global platform and presents the
perfect opportunity to celebrate Videocon'c brand
evolution amidst India's colourful cultural diaspora
around the nation
Videocon’s
Women Connect
Videocon's revolutionary new range of washing machine which have
been designed entirely keeping in mind the convenience factor of a end
customer, has already started creating ripples in the industry. The
company with its customer centric approach has hired special Female
promoters, which are dedicated only to promote the sale of washing
machines.
These Young Female Brand Promoters are actually management/summer
trainees who have been hired to promote in keeping with the young,
vibrant and a technologically advanced brand. A total of 100 girls have
been placed at the key counters all over India the company plans to carry
it further by exhibiting at Key City Malls
These promoters have been made equipped with complete product and
range knowledge by Videocon, and are placed at key dealer counters. The
objective is to tap today's youth towards the new-age appliances which
have been designed to give them the ultimate comfort and convenience
keeping in mind their hectic lives.
The Mall Activation which will also be starting soon, Will have the young
brigade interacting with the audience, show-casing the new-age
technologies being floored for the first time in India. This event is sure to
give Brand Videocon the mileage that it commands and deserves as
Videocon stays true to its practice of delivering its customers with
revolutionary technology year after year.
in-sync with latest in-sync with latest

Careen Plus
• Capacity 6.5 Kg
• 15º Tilt Drum for easy loading of clothes
• Stainless Steel Drum
• PCM Metal Body
3D LCD
• Fuzzy Logic Control Excellent realization of multidimensional 3D effects
• Direct Drive Motor - delivers the best high-definition 3D images by using the polarization method
• Memory Back Up - produces clear multidimensional images without “ghosts” or moire
• Do it Yourself program - makes use of lightweight and stylish polarized glasses
• Digital Display - utilizes a stable 3D realization method without flickering, which causes dizziness or headache supports various 3D drivers that
• Preset Time setting are optimized to display high-quality 3D contents
• Sterilization program
• Aero wash technology
• 484mm door opening With a real-time 2D/3D conversion function
• Water temp selection - converts 2D contents like broadcasting materials and movies into 3D images in real time
• Multi Spin speed : 500 / 700 / 900 / 1200 rpm - fast and easy 2D/3D conversion with the Hot Key button
• 8 Wash Program - can adjust 3D depth and focus
• Tub Self clean feature
• Child Lock
• Anti Foam sensor
• Door Lock
Less than 1% cross talk
- Excessive optical cross talk between right-eye-image and left- eye-image, results poor stereoscopic effect
• Adjustable Feel
- Viewer easily senses separated bluish and reddish pictures à Very poor color reproduction

Careen
• Capacity 6.2 Kg
• 15º Tilt Drum for Easy Loading of Clothes
• Stainless Steel Drum
• PCM Metal Body
• Fuzzy Logic Control
• Memory Back Up
• Do it Yourself program
• Digital Display
• Preset Time setting
• 484mm door opening
• Water temp selection
• Multi Spin speed : 500 / 700 / 900 rpm
• Door Lock
• Adjustable Feel
• 6 Wash Program
• Child Lock
• Anti Foam sensor
offers & schemes offers & schemes