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Women are another main target group for getting them involved in sports.
“40% of young women have dropped out of physical activity by the age of
18.” (sportessex) There are many reasons why girls drop out of sport
these effects can be to do with social and historical issues.
Many women will stop participating in sport because of what their peers
think and do. Women like to participate with friends and if their friends
do not want to join in they will not tend to want to participate either. If
women are not encouraged from an early age, or not brought up with
sport, they will not always want to participate especially if there is lack of
support from families. For example if a young girl is bought up with
sport, which she loves and enjoys such as netball the likely hood she will
carry that on to an older age is very strong.
In sport women have very few role models who they are able to look up
to and who are also in the lime light and also poor media coverage. This
is bad because when reading magazines or newspapers women athletes
are often never publicised. This gives nothing to make women readers to
want to get involved with sport.
“On average only 5% of sports coverage in national and local print
media is dedicated to women's sport.” (sportessex). This means that
not a lot of money goes into sports for women and women have very little
‘air’ time on TV or radio because of the main focus on men. This has
been affected by sports been stereotyped, for example sports such as
rugby may be viewed as a ‘male sport’ because of its historical rules in
boys public schools and its violent nature. Therefore it is seen as
unsuitable for women. This leads back to historical influences and how
traditionally sports have been made male dominated and women have
been limited to hockey, tennis and netball. If schools were to have
introduced ‘male sports’ such as football to girls at an earlier age it would
have given them the opportunity to get involved in different sports not
just the traditional girls sports. This could have meant more women in the
21st century would enjoy and been involved in a variety of sports.
This leads to a “gender imbalance”, because more men take part than
women, as there is more opportunity for men.
Women can also be embarrassed or self conscious to participate in sport
with men around this is too due with the image of what women should
look like. Many women do not want to even go to the gym as they are
afraid of what men may think or say and the image brought across. These
barriers are able to be over come by certain ideas. For example in
communities more women only sessions or clubs can be arranged to
encourage more women to take part in sport. This has been done by an
exercise class called “Zumba”. It encourages women of all shapes and
sizes to get involved with dance and just have fun. This has helped to
advertise sessions as being exciting, sociable and great new experiences
rather than emphasising competitiveness, which a lot of women do not
like.
Women’s sport and fitness foundation aims to change people views on
sport. To do this they want to “Create a nation of active women; from
dancing in the living room to celebrating gold, we want to make sport
and fitness an everyday part of life for women and girls.”
(wsff.org.uk/what-we-do)
They are working to deal with what currently puts women off sports.
By having a sport sector which puts men way out in front in terms of
profile, investment and leadership, means some women think there is no
point to participate in sport. They feel they are not going to get anywhere
due to the dominance of males. The foundation is also trying to make
aware that Instead of having a culture which prizes being thin (image)
over health, they want to make aware to women that it is all about having
a healthy balanced lifestyle.
• (wsff.org.uk/what-we-do)
• www.wales.gov.uk/topics/cultureandsport/sportandactiverecreation
/5x60prog.
• www.sportengland.org/support__advice/children_and_young_peop
le/community_and_club_activities/sport_unlimited.aspx