BS+IT PROGRAM

BS+IT Program

TABLE OF CONTENTS

TABLE OF CONTENTS..................................................................................................2
INTRODUCTION TO CURRICULUM.........................................................................3
PRODUCT..........................................................................................................................3
ACADEMIC PROGRAMS.....................................................................................................3
IT AND BUSINESS SKILLS DIPLOMA SERIES....................................................................3
HARDWARE REQUIREMENTS...................................................................................4
SOFTWARE REQUIREMENTS.....................................................................................6
COURSE CONTENTS..........................................................................................................7
QUARTER ONE..................................................................................................................7
QUARTER TWO.................................................................................................................9

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INTRODUCTION TO CURRICULUM
This program will appeal to Information Technology professionals who desire to
complement their technical skill set with management, leadership, customer service
and general business skills.
The product details are provided in the following sections.

PRODUCT

Academic Programs
IT and Business Skills Diploma Series

S. No. Program Full – Code Quarters*

Time
Duration
1 Certificate in IT and Business 6 months B2ACT BTV21, BTV22
Skills
2 Honours Diploma in IT and 12 B2BTH BTV21, BTV22,
Business Skills months BTV23, BTV24

* The quarters will be executed in 8 hrs per week mode

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INTERNATIONAL CERTIFICATION MAPPING

Qtr Exam Name Exam Code Vendor

Code
BTV24 Microsoft SQL Server 2005 - 70–431 Microsoft
Implementation and Maintenance

HARDWARE REQUIREMENTS
Machine Type Numbers Recommended Specification
Centres with a Centres with
Student Nodes < = Student Nodes > 16
Parameter 16 and <= 60
Recommended
Make HP/DELL/IBM HP/DELL/IBM
Recommended
Model(s) Standard Tower Model Standard Tower Model
Specifications
Chipset ServerWorks GC-LE 5110
Front Side Bus
Speed - MhZ 533 MhZ 1066MHz
L2 Cache 512 Kb 1*4MB
Processor Xeon Woodcrest
Speed 1.6 GHz 1.6GHz (5110)
Dual Core, Dual
Processor Enabled.
1 With Single Processor
Server (Before center for Immediate
Requirement. 2nd
launch) Processor for Future Dual Core, Dual
Processor Nos. Upgrade Processor / Quad Core
RAM
No. of DIMM's 2 4
Type PC 2700/3200 PC5300
Speed DDR DDR2, 667MHz
Unit Capacity
in MB 1024 1024
Total in Mb 2048 4096
HDD
RPM 10,000 15,000
Capacity in Gb 250 146
Nos. 3 5
Type IDE-ATA SAS
RAID RAID I RAID 5
Total in Gb 750 730
1
P-IV 3 GHz or above, 1 GB RAM upgradeable to 4GB, 80GB SCSI
ENCORE Server (Before Center
Hard Disk –2, CDR-DVD-ROM.
Launch)
Back Office 5 P-IV 3 GHz or above, 1 GB RAM upgradeable to 4GB, 80GB SCSI
(Minimum of 2 Hard Disk –2, CDR-DVD-ROM.

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before center
launch)
 Specifications Minimum Recommended
Chipset 865G or 875P Q965
Front Side Bus
Speed - MhZ 800 Mhz 800 Mhz
L2 Cache 1 Mb 2 MB
Processor PIV Core 2 Duo
3.0 Ghz or
Speed Above 1.80 Ghz
1 for each RAM
student in each No. of DIMM's 1 2
Student Nodes Online Class Type PC 2700 DDR 2 SDRAM
Room & Speed DDR 400 667 Mhz
Machine Room Unit Capacity in
MB 512 1024
2 DIMM's/Channel. 2
Specifications   Channels
Total in Mb 512 2048
HDD
RPM 7200 7200 SATA300
Capacity in Gb 80 160
CD/DVD 24X CDR-DVD-ROM
1 Per Online As per above configurations with one extra network card and
Faculty Nodes
Class Room Multimedia kit.
OTHER Printers for
COMMON students (MR) Projection System
SPECS: Managed Switch and Cashier Network Cabling ( Recommended)
Minimu Recommend
 
m ed      

Recommended 3COM/D-
Make Link 3COM/D-Link HP/CANON AMP/D-Link NEC/Sanyo
For <=15 seater
classrooms 1100
leumens. For >16
upto 30 seater
4600 Laserjet with at classrooms 3000
Model Series 4200 G Series least 10 PPM Enhanced CAT V leumens

Centers < =15 3C17300

MR Nodes A 3CR17661-91      

Centres > 16 - 3C17302

<=60 Nodes A 3CR17662-91      

3000 Hrs bulb life

Structured Cabling, with 500 hours under
10/100 with I/O ports for guarantee, At Least
with 2 Gigabit each node, Jack 800X600 native
Gigabit Enabled Layer panels and cable resolution and short
Specifications ports 2/3 Switch Network Printer managers focal capability

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Centers with Student Nodes >60

 Depending upon the node connected to the server following two
Upgradation required as per load:-
o RAM:- This is extendable upto 8 GB.
o Harddisk:- Depends upon the storage capacity needed in the
server required to store data.

SOFTWARE REQUIREMENTS
Operating System (Server) : Windows 2003 Server with Internet Information Server and
Proxy Server
Operating System (Client): Windows XP SP1

As latest version of software version are available, they should be used. However in few
courses, earlier version of the same software is required.

Recommended Software Earlier Version of

Qtr Module Name Required Software Required
1 Office Applications + BTV21 Office 2007
Office Applications, Fundamentals of
2 Programming + BTV22 Office 2007
Introduction to Relational Database Design +
3 BTV23 NA
SQL Server 2005
Implementing a Database Design on MS SQL SQL Server 2008 standard
4 Server 2005 + BTV24 edition

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Course Contents
Quarter One

Business Fundamentals – 16 hrs

All institutions, corporate houses and government departments work in different ways to
meet the requirements of their customers. This module provides the basic understanding
of the business environment and organisations. The impact of external forces like
globalisation on businesses and their performance is also appreciated here.

Module Objectives
By the end of this session, you will be able to:
• Define business.
• Define business concepts and their evolution.
• Define the Value Chain Model and identify how it helps a business deliver value
to the customer.
• Define a business organisation and different types of business organisations.
• Define business environment.
• Identify the various factors that affect the business environment.
• Discuss the fundamental concepts of marketing.
• Discuss the fundamental aspects of selling.
• Discuss the fundamentals of customer service.
• Define globalisation and identify its impact on sales, marketing and customer
service.
• Identify the role of Information Technology in today’s business environment.

Interpersonal Communication I – 24 hrs

This module focuses on building the interpersonal communication skills, which is the key
to success. The learner is given practice in written, verbal and non-verbal
communication and the essentials of grooming. The module also equips the learner to
handle conflicts that arise due to improper communication and avoid the same.

Module Objectives
By the end of this session, you will be able to:
• Define interpersonal communication.
• Identify the various barriers to communication.
• Learn how to introduce self to others.
• Identify the importance of nonverbal communication.
• Judge people based on nonverbal communication.
• Discuss how to listen positively and actively.
• Learn to control a discussion.
• Identify and use probing techniques
• Identify the uses and importance of Group discussions.
• Identify the characteristics and ways of making effective presentations
• Identify the importance of personal grooming.

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Business Kaleidoscope (4 hrs)

Different industries operate differently based on the critical success parameters. This
module provides a preview into the various industries and the way they reach out to their
customers. The differing practices across industries enrich the experience of the learner
multi-fold.

Module Objectives
By the end of this session, you will be able to:
• Analyse the current state of various industries and recognise the opportunities for
growth.

IT fundamentals (8 hrs – 1 cycle)

 Identify the various computer systems

 Identify components of a PC system
 Identify types of files used to organize data
 Explore your computer
 Manipulate folders and files
 Change the display
 Use accessories

Word Processing (16 hrs – 2 cycles)

 Explore the Microsoft Office Word 2007 interface

 Identify the features available in the Ribbon interface
 View a Word document in different layouts
 Edit text in a Word document
 Use the Help feature in Word
 Format text
 Format paragraphs
 Insert headers and footers
 Create tables
 Create graphics
 Print a document
 Use Mail Merge

Excel (16 hrs – 2 cycles)

 Explore the Excel 2007 environment

 Perform basic operations in Excel 2007
 Perform operations on data
 Modify a worksheet
 Use the Excel 2007 help feature
 Manage worksheets
 Use the undo and redo features
 Use the sort and filter features
 Use formulas and functions

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 Reference data
 Format data
 Enhance data presentation
 Print worksheets
 Create charts
 Modify charts
 Format charts
 Create a chart template

Presentation (8 hrs – 1 cycle)

 Explore the Microsoft Office PowerPoint 2007 interface

 Identify the features available in the Ribbon interface
 Work with PowerPoint 2007 presentations
 Identify the views in PowerPoint 2007
 Use the Help feature of PowerPoint 2007
 Format text
 Apply slide show effects
 Work with charts

Quarter Two

Personal Transformation (16 hrs)

Positive attitude is a pre-requisite for achieving personal success. This module helps a
learner define and understand the importance of self-analysis and personal
effectiveness as a vital ingredient for successful life and career. It focuses on
behavioural and attitudinal aspects of a person. It enables the learners to develop a
positive attitude and outlook towards the various events that take place thereby enabling
them turn challenges into opportunities.

Module Objectives
By the end of this session, you will be able to:
• Create stronger emotional connections with our relations.
• Manage expectations of self and others and identify areas of strength and
potential improvements.
• Nurture relationships.
• Define, develop, implement and exploit our own potential by developing positive
thoughts, beliefs and actions.
• Identify the ways to implement our renewed understanding of self and others
towards successful customer experience.

Business Kaleidoscope (10 hrs)

Different industries operate differently based on the critical success parameters. This
module provides a preview into the various industries and the way they reach out to their
customers. The differing practices across industries enrich the experience of the learner

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multi-fold.

Module Objectives
By the end of this session, you will be able to:
• Analyse the current state of various industries and recognise the opportunities for
growth.
• Identify the products and services offered by various industries.
• List the major players in various industries.
• Identify the future trends in various industries.

Marketing Management I (20 hrs)

Different marketing techniques are used in the marketing to corporate, institutions and to
the consumer. This module focuses on the discipline of marketing and enables learners
develop insights into the various techniques of marketing. This module takes the learner
through the complete gamut of marketing operations.

Module Objectives
By the end of this session, you will be able to:
• Explain the marketing process (CAMMIS model).
• Explain the importance of each stage of the marketing process in meeting
organisational needs.
• Explain how does a company develop/identify a new product concept.
• Identify the environmental factors that influence a business.
• Classify the environmental factors as macro and micro environmental factors and
explain the impact of each on a business.
• Explain how a market is divided by using different variables through market
segmentation.
• Explain how a particular market segment is selected in market targeting process.
• Explain how positioning helps to create a distinct image of product in the minds
of consumers.
• List and explain the various positioning strategies.
• Explain how the four elements of marketing mix (product, price and promotion)
are developed.

Database

 Examine database concepts

 Explore the Access 2007 interface
 Create and open databases
 Explore the Access 2007 database window interface
 Explore the Ribbon interface
 Plan and design databases
 Use Access help
 Examine tables
 Create tables in a database
 Manage data in tables
 Handle queries
 Design forms
 Create reports

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Outlook

 Explore the Outlook interface

 Work with messages
 Sort, group, and categorize messages
 Manage personal folders
 Organize messages

Quarter Three

Introduction to Relational Database Design – 24 hrs

After completing this course, students will be able to:
• Define a Database Management System (DBMS)
• Identify the components of a DBMS
• Define the architecture of a DBMS
• Identify the functional components of a DBMS
• Define database design life cycle and methodology
• Describe types of data models
• Create an entity-relationship model
• List the types of relationships between entities
• Define Relational Database Management System (RDBMS)
• Define relational algebra
• Create logical database design
• Define normalization and denormalization
• Create physical database design
• Define Structured Query Language (SQL)
• Implement relations using SQL
• Define views
• Explain the different data-integrity constraints imposed by SQL Server
• Define, commit, and rollback a transaction
• Identify the concurrency problems in multi-user processing
• Implement locking on databases
• Implement security in databases

Consumer Behavior - 14 hrs

This module analyses the customer as an individual and differentiates between the
consumer and the customer. The learner will gain insights into buyer behaviour and user
behaviour, which will be useful in stimulating the interest of the potential buyer while
making marketing strategies.
• Identify the difference between a consumer and a customer.
• Define consumer behaviour and the factors influencing it.
• Discuss the influence of culture, sub-culture, cross-culture and social class on
consumer behaviour.
• Discuss the impact of reference groups on consumer behaviour.
• Identify the importance of economic circumstances, occupation, age and
lifestyles on consumer behaviour.

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• Discuss the impact of personality, self image and learning on consumer

behaviour.
• Describe the influence of motivation, attitude and perception on consumer
behaviour.
• Differentiate between the various types of buying behaviours

Influencing and Persuading skill – 14 hrs

• Describe the sales process.
• Explain the difference between the sales process and the act of selling.
• Discuss the REED-ODPEC process.
• Open a sales call.
• Develop a sales call.
• Apply the BSEA technique to develop a call.

Quality Management tools – 14 hrs

• Define quality.
• Identify the need for quality.
• Identify the importance of processes and standards in ensuring quality.
• Identify the four absolutes of quality which will be the guiding force for all
improvement activities.
• Identify how to solve problems by systematically using five steps of problem
solving.
• Identify the importance of measurement, its basic tools and how to use it for
quality improvement.

Customer Care – 14 hrs

Today the need to build long term relationships with clients has become vital for
profitability and business viability. Customer care is a philosophy and a sequence of
steps that needs to be executed to perfection in order to ensure customer retention and
loyalty.
• Explain the importance of customer care in present business scenario.
• Identify the profile of a customer-oriented organisation.
• Identify who is responsible for providing customer care and to what extent.
• Identify and exhibit the behaviour desired in a salesperson for providing good
customer care.
• Identify various types of customers and respond accordingly.
• Identify the reasons for complaint generation and explain how to handle
complaints efficiently.
• Explain the concept of “internal customer” and how this concept is advantageous
for an organisation in providing customer care.
• Identify the role of top management in facilitating internal customer care.
• Explain the importance of serving internal customers for salespersons.
• Describe the importance of customer retention and how customer delight can
retain customers.
• Explain how Customer Relationship Management (CRM) tool helps an
organisation in creating customer delight.
• Explain how customer delight can be created by organisations.

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Project Management Tools – 12 hrs

Ensuring successful completion of a project requires skills of planning, monitoring, and
reviewing. Some techniques like PERTI CPM come very handy to ensure successful
completion of projects. Project management as a key skill is imparted to the students in
this module.
• Define a project.
• Define the role of a project manager.
• Identify the requirements for planning for the completion of a project - men,
material, methods and money.
• Identify network modeling techniques for managing a project - PERT/CPM
techniques.
• Discuss the methods of monitoring and controlling a project over time - crash
planning and crisis management.

Quarter Four

Implementing a Database Design on MS SQL Server 2005 (72

hrs)
After completing this module, the student should be able to:
• Query data
• Query data from multiple tables
• Manage databases and tables
• Manage data in tables
• Implement indexes, views, and full-text search
• Implement stored procedures and functions
• Implement triggers and transactions
• Implement managed code
• Implement HTTP endpoints
• Implement services for message-based communication
• Install and configure SQL Server 2005
• Manage and secure a database
• Back up and restore data
• Monitor, optimize, and troubleshoot performance
• Maintain high availability
• Implement replication
• Import and export data

Adapting to Workplace Team Effectiveness – (8 hrs)

To make the students adapt to the workplace of today without lead-time, thereby
increasing their productivity.
• Analyse the key differences between student and professional lives.
• Identify the importance of aligning self with organisational vision, mission and
goals for adapting to workplace.
• Define organisational culture and discuss the ways in which it manifests itself.
• Discuss different cultures in organisations.
• Discuss the key information/knowledge, skills, and attitudes required to adapt to
different organisational cultures.
• Demonstrate formal dining etiquette in a social and business setting.

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Marketing Management -2 (18 hrs)

• Explain the new product development process.
• Describe the various stages of Product Life Cycle (PLC) and the marketing
strategies used in these stages
• Describe the consumer adoption process.
• Identify the factors influencing consumer adoption process.
• List the various types of competitive environments and explain the characteristics
of each.
• List and explain the steps of competitor analysis process
• Identify the various competitive strategies used by marketers.
• Explain how brand equity can be built through brand positioning and branding
strategies.
• Describe the product line management and product mix management.
• Explain the pricing process.
• List and explain the various pricing approaches and pricing strategies.
• Analyse how goods are distributed among end users through distribution
channels.
• Appreciate the importance of advertising for marketing products.
• Explain the advertising process.
• Identify what kind of advertising is used in various PLC stages.
• Define marketing plan and list its components.
• Explain market testing, its need and importance.
• Describe what happens in the “implementation” stage.
• Explain the “selling” stage of CAMMIS.
• Appreciate how the marketing function has evolved with direct and social
marketing.

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