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Case study

st d
Jean pant selling
g on
internet using the
Web 22.0
0 technology
B2C
Presentation by
J. Zaveri
IT trainer & consultant
Web 2.0
2 0 technology is all
about interactive web sites
1. Buyer can configure
B fi the
th product
d t / service
i on th
the virtual
it l
mall - that is E-commerce web site – an illustrative case
study follows in the next slide.
2. Web content is distributed, combined, sorted and
displayed across the social sites in formats not foreseen
even byy the publishers.
p
3. Power is in the hands of individual users and their
networks.
4
4. Integration is melting the walls between mobile phone
and PCs.
5. New technology now makes rich online experience and
complex Apps (software applications) possible.
J. Zaveri e-Commerce - Case study 2
The jeans market
has grown to be a
$14.6 billion industry

zSeven out of 10 Americans say jeans are


their first pick for casual wear.
zNow you can put yourself in the designer
role and experiment with confidence
confidence.
OUT-OF-THE-BOX-IDEA
1. Customer visits
C i i the
h store to b
buy jjean
2. Would like to try
3
3. Tailor will alter the jean
4. Unique customer code is created.
• Tailor will enter the measurements in the computer
• Also capture the birth date
5. Customer will now receive an email
automatically y on birth date,, wishing
g ‘happy
ppy
Birthday’.
6. Special offer: “If you buy within one week, we
will offer 25% discount”
discount

Prof. Zaveri e-Commerce - Case study 4


Selling anywhere / anytime
using an E-commerce website
1. New style and new designs are displayed
2. Measurements are already stored in the
Server database. This will be shown to
confirm.
3. C stomer is alread
Customer already in mood to celebrate and
will buy
4
4. Money is paid by debit card or credit card
5. Parcel will arrive by (world-wide) Courier
6
6. E Commerce will increase sales (& profits)
E-Commerce
Prof. Zaveri e-Commerce - Case study 5
http://www.jeans-custom-made.com/

Prof. Zaveri e-Commerce - Case study 6


Select fabric
fabric, thread
thread, buttons & rivets
– make your own designer jean

J. Zaveri e-Commerce - Case study 7


Select Color, Pockets style, etc.
z Active
A i website
b i
allows
customer to
interact and
choose
z Like an expert
sales person,
website will
allow the
buyer to
design the
jean pants

Prof. Zaveri e-Commerce - Case study 8


http://shop.ebay.in/
Auction

J. Zaveri e-Commerce - Case study 9


z http://www.landsend.com/customerservice/size_charts/
z Inches or Centimeters

Abbetter
tt fit iis only
l
part of our
promise:
You choose the
fabric, the features,
the fit – and we'll
create a garment that
not only fits you
properly, but also
exceeds your
y
expectations on
workmanship and
durability.

Prof. Zaveri e-Commerce - Case study 10


http://us.levi.com
One of the top brand

J. Zaveri e-Commerce - Case study 11


Levis
L i page on FFacebook
b k
Over 37 Lacs (3.7 million +) people likes this

z Leverage
your
band on
social
media
sites

J. Zaveri e-Commerce - Case study 12


Customer Relationship Management
e-CRM key benefits

1. When sales is done using e-commerce


website, ‘cost of sales’ is less
2
2. This way we can increase customer base and
reach him / her anywhere
3
3. Customer will appreciate personalized service
4. Objective of CRM is also served – i.e. ‘retain
customer’
5. Increased market reach
• Î More sales Î More profit Î $$$

Prof. Zaveri e-Commerce - Case study 13


Conclusion: Success formula to boost
the brand - Assure these four things:

1. Their credit / debit card data is safe.


2. You will respect their privacy, especially E-
mail will not be sold to anybody.
3. You offer something special.
4. If buyer is not satisfied, specify money back
or hassle free return policy.
5. Display logos of the credit / debit card you
display

J. Zaveri e-Commerce - Case study 14


Think out-of-the-box
Eith E-business
Either Eb i or no-business
b i

Prof. Zaveri e-Commerce - Case study 15


Th k you
Thank

Presentation by Jyotindra Zaveri

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