Statement of Purpose

The main purpose of this research is to analyze the different variables

of innovative and find out survival secrets in current economical
scenarios’. Researcher will also evaluate importance of employee’s
decision in a firm to produce innovative products for achieving
competitive advantage over other competitors.

Objectives

5 To understand relationship between firm sustainability and

Innovative product strategy.

6 To analysis organization’s Survival factors in the current adverse

economic conditions.

7 To identify the demand of market and supply of innovative

products based on the country’s culture.

8 To observe the Impact of new Innovative products based on

employee’s ideas.

9 To understand the importance of creativity of employees and

their acceptance by the management for innovation of products.

Significance

This research will helps organizations to allow their employees to bring

new idea for innovation in product range to develop innovative and
market oriented products which help firm to understand the
sustainability in the globalized market space also provide the key
factors for the survival in market by the entrepreneur by concentrating
on Market Knowledge, Product Innovation and employee’s creativity to
double the impact on capturing the highest market share.
Description

There are many researches and information related to the product

innovation and innovative ideas is available in research journals,
Internet, newspapers, magazines and books. Primary and secondary
data can be obtained form the mentioned material and the
respondents from reputed companies employees.

Methodology

My research study is one of the descriptive studies. The type of

investigation would be causal. The researcher interference will be
moderate and the study setting is non contrived I would like to perform
field experiment in order to discuss those factors which influence the
sustainability of firm in dynamic market place. Unit of analysis is dyad
as I have to collect data from sample with close ended questionnaire.
The time horizon of this study would be cross sectional.

35 questionnaires will be distributed to different respondents of

prestigious and competitive organizations. Out of 35 my selected
sample would be of 30 organizations i.e. a total of 30 respondents.

Problem

In the Global economical condition it is difficult to survive in the market

without focusing of external need of the customers and utilizing
internal strength of the firm such as technology advancement as well
as implication of new ideas of the employees. Therefore, this project
is about to evaluate the relationship between different innovative
products and employee preference in innovative product strategy for
survival of a firm in globalized market place.