Question Detail

S.No. Question Type Level Marks Obtained

Burger king runs a scratch
card competition in their
stores with instant prizes on
offer ranging from a free
burger to Rs, 5000 in cash.
1 This is an example of: Multiple Choice Level One 1.00

Which of the following is not

2 a method of promotion? Multiple Choice Level One 1.00

When a business divides up

groups of customers using
terms like working class,
middle class, professionals
etc. what kind of market
segmentation are they
3 using? Multiple Choice Level One 1.00

Exclusive designer fashion

labels generally adopt
4 which pricing strategy? Multiple Choice Level One 1.00

Generation Next is a
positioning strategy of
5 which company Multiple Choice Level One 0.00

The use of a name, symbol

or design to identify a
particular products is known
6 as: Multiple Choice Level One 1.00

In terms of amount spent by

businesses, the most
popular medium for
7 advertising in India is: Multiple Choice Level One 1.00

Marketing focuses on which

8 type of needs? Multiple Choice Level One 0.00

Brands that are positioned

as having high quality and
9 high prices are known as: Multiple Choice Level One 1.00

Which of the following is an

advantage of using market
10 segmentation? Multiple Choice Level One 1.00

A property management
company has noticed an
increase in the number of
single people looking for
apartments over the years.
11 This is a change in the: Multiple Choice Level One 1.00

A company that creates a

distinct image for its brand
of product that conveys a
unique set of benefits,
possibly for a niche set of
consumers, is an example
12 of: Multiple Choice Level One 1.00

Assessment Report - Page 1

 For a company the
13 following are internal Multiple Choice Level One 1.00

Wipro is a large business

that produces the wet tissue
known as Wipro Fresh.
14 What is Fresh for Wipro? Multiple Choice Level One 1.00

The range of products sold

by a business is known as
15 the: Multiple Choice Level One 1.00

Which of the following

factors does not influence
the choice of advertising
16 media? Multiple Choice Level One 1.00

For a new telecom

company planning to enter
into Indian market, the
rapidly growing telecom
17 market is a Multiple Choice Level One 1.00

For a company planning to

expand into cosmetics
which of the following would
be a key factor in evaluating
segment attractiveness as
18 per Michael Porter model Multiple Choice Level One 1.00

Which of the following

factors would increase the
sensitivity of demand for a
product to a change in
19 price? Multiple Choice Level One 1.00

In Michael Porters model,

the factor that would make
a segment unattractive
because there are a few
large buyers who buy in
20 bulk is Multiple Choice Level One 0.00

Which of the following is not

21 part of the promotional mix? Multiple Choice Level One 1.00

Which of the following

possible advertising media
is generally the most
22 expensive? Multiple Choice Level One 1.00

Which of the following is not

a kind of product extension
23 strategy? Multiple Choice Level One 1.00

Conducting a trial of a new

product in a limited
geographical area or with a
small group of customers is
24 known as: Multiple Choice Level One 1.00

Assessment Report - Page 2

 Cost U Less, a local frozen
food super store, agrees to
provide financial support to
a local football team
provided that its name is
shown on the team players
Tshirts. This is an example
25 of: Multiple Choice Level One 1.00

Dajons is a themed night

club that is aimed at the
over 40s. What kind of
segmentation is being used
by the owners of this night
26 club? Multiple Choice Level One 1.00

CEO of XY Company
believes that customers will
not buy products they have
newly introduced until
company undertakes
expensive marketing and
promotion expenditure. His
27 company follows Multiple Choice Level One 1.00

The proportion of the

market held by one
company or brand is known
28 as: Multiple Choice Level One 1.00

The market for a product or

service can often be broken
down into different areas
where customers have
distinct needs and wants.
These area are called
29 market: Multiple Choice Level One 1.00

Toshiba manufactures of a
range of laptop computers
and accessories. This
30 range is an example of a: Multiple Choice Level One 1.00

The particular market

segment at which a
business aims its product is
31 known as: Multiple Choice Level One 1.00

32 USP stands for Multiple Choice Level One 1.00

Once the test marketing is

successful which of the
33 stages in CAMMIS starts Multiple Choice Level One 1.00

The way in which firms try

to create differences
between their products and
those of competitors is
34 known as: Multiple Choice Level One 1.00

Assessment Report - Page 3

 The clothing retailer Top
Shop tries to appeal to the
style conscious,
independent girl, i.e.
fashion junky who goes
shopping every week in
pursuit of the latest hot
fashions. What kind of
market is being used by
35 Top Shop? Multiple Choice Level One 1.00

The method used to

communicate an advertising
36 message is known as the: Multiple Choice Level One 1.00

Which of the following

products can be said to be
at the decline stage of its
37 PLC? Multiple Choice Level One 1.00

Package holiday companies

often display high prices in
their holiday brochures and
then offer big discounts to
encourage customers to
38 book. This is an example of: Multiple Choice Level One 1.00

Businesses that set their

prices at around the normal
39 market value are said to be: Multiple Choice Level One 1.00

The basic purpose of

40 market testing is to: Multiple Choice Level One 1.00

Which of the following is not

a possible use of perceptual
41 mapping? Multiple Choice Level One 1.00

Cadbury Celebration is a
42 positioning based on: Multiple Choice Level One 1.00

A firm launches a new and

unique product and decides
to charge a high price to
cream the market before
competitors respond. What
kind of pricing strategy is
43 this an example of? Multiple Choice Level One 1.00

Which of the following, as

per Michael Porter, is not a
factor in evaluating
structural attractiveness of
44 a segment? Multiple Choice Level One 1.00

The four main stages in the

45 product life cycle are: Multiple Choice Level One 1.00

The perceptual map is a

46 map of the Multiple Choice Level One 1.00

Assessment Report - Page 4

 A business wishes to reach
a wide audience who would
otherwise not know about
its product. Which method
of promotion is likely to be
most effective at achieving
47 this? Multiple Choice Level One 1.00

Makers of hair conditioner

and shampoo often send
out free samples of their
products with magazines or
newspapers. This illustrates
use of which one of the
following elements of the
48 promotional mix? Multiple Choice Level One 1.00

A small travel company

wants to promote its range
of new holidays which are
most cost effective. Which
will be the most suited
medium of promotion from
49 the ones listed below? Multiple Choice Level One 1.00

Which of the following is the

50 best definition of a brand? Multiple Choice Level One 1.00

Saga offers a wide range of

products such as holidays
and insurance for adults
aged over 55. What kind of
segmentation is Saga using
51 in its marketing strategy? Multiple Choice Level One 1.00

Yash builders are

increasingly focused on
building flats and
apartments in towns and
cities that appeal to single
person households. What
kind of segmentation is
encouraging house builders
52 to do this? Multiple Choice Level One 1.00

53 SWOT stands for Multiple Choice Level One 1.00

Hindustan Unilever charges

different prices for their
breads in different cities
54 This is an example of: Multiple Choice Level One 1.00

Which one of the following

is not a key step in
55 implementation Multiple Choice Level One 1.00

Assessment Report - Page 5