Homework Title / No.

:2 Course Code :3508

Course Instructor : _____________ Course Tutor (if applicable) : Mr .harinder sir
Date of Allotment 10-02-2011 Date of submission : 26-01-2011
Student’s Roll No.__A24_____ Section No. : _____S1006__________

TOPIC – QUESTIONNAIRE ON 3G MOBILE SERVICES IN INDIA

Declaration:-

I declare that assignment is my individual result of hard work. I have not copied from any other
student’s work or from any other source except where due acknowledgment is made explicitly in
the text, nor has any part this been written for me by another person.

Student’s Signature :
Shivani_chauhan____

Evaluator’s comments:
_____________________________________________________________________

Marks obtained : ___________ out of ______________________

Questionnaire
3G Services and their potential in the target market

Knowledge:-

Q.1 Do you know what 3g means ?

1) Yes.

2) No.

Q.2 how do you come to know about 3g? (please choose up to 3

sources) ?

1) Radio
2) News paper
3) Magazines
4) Internet
5) Family members/relatives
6) Other source please specify
Explanation: 3g means:-

(To put it simple,

3G is the latest mobile technology which, among other things, offers the
possibility to make and receive high quality Video in your phone (e.g. Video calls,
TV...)

Ownership:-

Q.3 Do you currently have a mobile phone ?

1) Yes

2) No

If no stop questionnaire-
But if yes than

Q.4 How long have you been a mobile phone user ?

1) 6months
2) 1year
3)1-5year
4) More than 5year

Q.5 For what purpose do you regularly (at least once per week) use
it?

Select all that apply

1) Voice
2) Sms
3) Mms
4) Video call
5) Download ringtones/games
6) Chat
7) News
8) Other (please specify)

Q.6 How much on average do you spend per month on your mobile phones
bills?

1) Less than Rm 50
2) Rm 51-100
3) Rm 101-150
4) Rm 151-200
5) Rm 201-250
6) Rm 251-300
7) Rm 301 & above

Q.7 Kindly state your preferences on the 3g services below which are made
available on the mobile phone ?

CHOOSE ONE OF THE FOLLOWING-

Very uninterested un interested neutral interested very interested

1) Movies & tv( eg. fear factor)

2) Sports football &other sports highlight
3) Video call (talking face to face)
4) Video mail
5) High spped internet access
6) Live tv(eg. Tv3 & 8tv)
7) News station (cnbc)
8) Games (virtual)
9) Music download

Q.8 Perception towards 3g services-

Pick any one option - Very unlikely un likely neutral likely very likely

1) Using 3g would improve my communication quality

2) I would find 3g useful in my life.
3) Learning to use 3g would be easy for me
4) My interaction with 3g would be clear & nderstable
5) I would find 3g easy to use
6) I would have fun using 3g
7) Price of 3g phone is expensive
8) I would use 3g to follow trend
9) Using 3g is an expression of lifestyle
10) Using 3g is a sign of self recognition among my friends

Actual use of 3g-

Q.9 Do you currently have a 3G phone ?

1) Yes
2) No
3) I don’t know

If yes than-

Q.10 Do you benefit from using 3g ?

1) Yes
2) no

Q.11 Which is your level of satisfaction regarding the video possibilities

of your 3G phone?

1) Very satisfied

2) Quite satisfied

3) Quite dissatisfied

4) Very dissatisfied

5) n/ a

IF NO THAN –

Q.12 why don’t you change to 3g plan ?

1) due to high prices

2) it is not necessary to use 3g

3) not confident with the technology

4) I think 3g is difficult to use

5) The 3g technology is new to me

6) Lack of information about 3g

7) Other (please specify)

Q.13 Do You plan to acquire a 3g phone within 1 year’s time ?

1) yes

2) no

Q.14 Which sentence applies best?

1) All my friends have 3g phones.

2) Most of my friends have 3g phone.

3) Half of my friends have 3g phones.

4) Some of my friends have 3g phones.

5) None of my friends have 3g phones.

Usage :-
Q.15 How often do you download ringtones, images, etc. with your mobile
phone ?

1) More than once per day.

2) Once per day.

3) 3-6 times per week.

4) 1-5 times per month.

5) Once.

6) Never.

Q.16 Which of these services would you be interested to access with your
mobile phone?

Not interested very interested

1) Video dating service.

2) Video blog

3) Video gambling.

4) Video speed dating

5) Video chat

6) Video buy & sell.

7) Video karaoke

Price :-

Q.17 How much do you spend per month in mobile phone related services (
including phone calls, sms….?

1) Less than 20€

2)30€-40€

3)40€-50€

4)More than 100€

Q.18 How much would you be willing to pay per month for the following
services?

0€ 0-5€ 5-10€ 10-20€ 15-20€ +20€

1) Video dating service.

2) Video blog

3) Video gambling.

4) Video speed dating

5) Video chat

6) Video buy & sell.

7) Video karaoke

Q.19 How much do you think it costs ?

<0.1€ 0.1-0.5€ 0.5-1€ 1-2€ >2€ n/a

1) To download a ringtone.

2) To send an mms.

3) 1 minute of video call.

Q.20 Which payment system would you prefer when using services based
on video ?

1) Pay per duration of the call.

2) pay per session of services (ex.1 dating session)

3) pay a regular quota (weekly, monthly)

4) Prepaid account system.

5) Other (please specify).

Demographic background of the respondent-

Age :-

1) 18-25

2) 25-32

3) 32-40

4) 40-50

5) Above 50 (please specify)

Gender :-

1) Male

2) Female

Highest level of education-

1) No formal education

2) Primary school

3) Secondary school
4) Bachelor degree

5) Master degree

6) Other (please specify)

Occupation :-

1) Student

2) Professional

3) Academic

4) Self employed

5) Manager

6) Executive

7) Technician

8) Retiree /housewives

9) Other (please specify)