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  • Communication Plan

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    zamindharsi
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    The following is a weekly report on what we've been up to, and where we're going. Milestones 3 / 18 Shareholders' Meeting Deliverables: see page 2 April MAY JUNE JULY Milestones Milestones 4 / 22 Shareholders' Meeting deliverables. Detailed Activities March 24 review Shareholders' Meeting with MS&R marketing team.

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    The following is a weekly report on what we've been up to, and where we're going. Milestones 3 / 18 Shareholders' Meeting Deliverables: see page 2 April MAY JUNE JULY Milestones Milestones 4 / 22 Shareholders' Meeting deliverables. Detailed Activities March 24 review Shareholders' Meeting with MS&R marketing team.

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    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    161 просмотров8 страниц

    Communication Plan

    Загружено:

    zamindharsi
    The following is a weekly report on what we've been up to, and where we're going. Milestones 3 / 18 Shareholders' Meeting Deliverables: see page 2 April MAY JUNE JULY Milestones Milestones 4 / 22 Shareholders' Meeting deliverables. Detailed Activities March 24 review Shareholders' Meeting with MS&R marketing team.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 8

    presents

    Report

    The following is a weekly report on


    what we’ve been up to,
    and where we’re going.

    Week of:
    April 04 - April 10
    Quality
    Website
    Assurance
    Development

    Content
    Development
    UX/
    Concepting
    Discovery

    FEB MARCH APRIL MAY JUNE JULY AUG

    Milestones Milestones
    3/18
    Shareholders’ Milestones 7/21 or 7/28
    Meeting Shareholders’
    4/22 Meeting
    Deliverables:
    Shareholders’
    Meeting
    Milestones Milestones
    See Page 2 Deliverables:
    5/27 See Page 6 8/15
    Deliverables: Shareholders’ Shareholders’
    See Page 5 Meeting Meeting

    Deliverables:
    See Page 6

    01
    Deliverables
    • Market/Industry Research
    • Benchmarking
    • Principal Interviews
    • Staff Interviews
    • Customer/Vendor Interviews
    • Strategic Concepts
    • Creative Concepts
    • Principal Concepts Session

    Shareholders’ Meeting: 3/18/11

    02
    Detailed Activities

    March 24 April 8
    Review shareholders’ meeting with “Innovation Happy Hour”
    MS&R marketing team feedback session

    April 22
    April 1 April 12
    Shareholders’ Meeting
    Progress review meeting with Review meeting with MS&R
    (see deliverables page 5)
    principal shareholders marketing team

    April 5 April 19
    Review meeting with MS&R Review meeting with MS&R
    marketing team marketing team

    03
    March 21 - April 19
    MoK 10 am Monday Meeting at MS&R

    March 21 - April 19
    MoK Work Sessions:
    • Communication Docs •
    • Strategic Development •
    • Creative Development •
    • User Experience •

    April 1 - April 7
    MS&R Staff “User Experience” Interviews

    April 1 - April 7
    Principal “Anniversary Project” Discussions

    04
    Deliverables
    Comprehensive Strategy Docs Comprehensive Anniversary Proposal
    • Market/Industry • Creative Concept
    • Benchmarking (Pre-Approved by Anniversary Committee)
    • Positioning • Scope Of Work Document:
    - 4 Pillars - Costs
    • Key User Experience Profiles - Timelines
    - Project Plan
    Comprehensive Creative Docs
    • Preliminary Final Concepts (5 pages) Shareholders' Strategy Session
    • Site-Map • Facilitate Strategic Review
    • UX Wire-Frames • Facilitate Creative Review
    • Technology Spec Doc • Facilitate "Anniversary" Proposal Review

    05
    Content Development Website Development
    • Final Creative Approval • Final Scope TBD
    • Final Strategic Approval • Proposal Scope
    • Final User Experience Approval - Up to 100 pages (up to 8 sections)
    • Content Inventory Review - Social media marketing apps
    • Development Commencement Approval - Desktop and mobile device applications
    - Sufficient relevant meta-tag key words
    Shareholders’ Meeting: 5/27/11 - CSS image placement
    - HTML or XML driven site

    Shareholders’ Meeting: 7/21 or 7/28

    06
    Thank You

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