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Passing off
Passing off is a common law tort which can be used to enforce unregistered trademark rights. The tort of passing off
protects the goodwill of a trader from a misrepresentation that causes damage to goodwill.
The law of passing off prevents one person from misrepresenting his or her goods or services as being the goods and
services of the claimant, and also prevents one person from holding out his or her goods or services as having some
association or connection with the plaintiff when this is not true.
should however be reasonably foreseeable. It is insufficient to simply show likelihood/actual deception and/or
confusion.
Ultimately, the Court must use common sense in determining the case, based on evidence and judicial discretion, and
not witnesses.
Disclaimers may be insufficient to avoid passing-off or cause of action (See Asprey and Garrard v. WRA (Guns) Ltd
[2002] FSR 30.) However, this was expressed in the dicta of the decision.
Notes
The Law of Passing-Off by Christopher Wadlow, 3 Rev Ed edition (November 23, 2005)
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