Академический Документы
Профессиональный Документы
Культура Документы
2011
Read
about
our AUTUMN
MUSHROOM
MADAME
Victoria’s fungi farmer
TABLE
Delicious recipes from
Margaret Fulton,
Ross Dobson &
PLUS: All about organics Janelle Bloom
A s our lives get ever more hectic, it’s important to reflect on
how we can create more ‘down time’ to truly appreciate what
we have. For Australian farmers, it’s also been a busy few months,
Editor
Natashia Bartlett
magazine@aussiefarmers.com.au
with nature doing its best to cause havoc on our business. Senior Writer
Llawela Forrest
Things seem to happen in threes; first floods ravage our country
with untallied losses of farms, then a cyclone wipes out a significant Designer
YO! Simpatico...
chunk of Australia’s banana supply and now we have major
supermarkets using aggressive marketing tactics, intent on Photography
extending their dominance in the food retail industry. Drew Ryan
Renee Hodskiss
We only get one life, so we need to live it to the fullest, and such
events remind us of this. Here at Aussie Farmers Direct, we like to Contributors
Anna Thomson, Venetia Taylor
think we’ve gained the trust of our customers to do the hard yards and lots of other amazing people.
for them, giving them the opportunity to create more ‘down time’
with their families and friends. Advertising
Darryn Smith
Our customers trust us to always support Australian and give (03) 9015 9113
darryn.smith@aussiefarmers.com.au
Aussie farmers a fair go – something which is more important
now than ever. We always source our products locally and work Cover photo: First Fifteen’s ‘droughtmaster’
with our farmers to give them a fair and sustainable price, cattle in Moreton Bay, Queensland.
whether it’s for fresh produce or milk. Circulation: 140,000 (CAB audit pending).
Aussie Farmers Direct Magazine is a quarterly
We are also trusted to provide our customers with a quality publication. Published by Aussie Farmers Direct
product made from only the best, 100% Australian ingredients, Publishing (ABN 39 115 166982).
and offer a service that not only saves them time but also money. All rights reserved. All material published in
Aussie Farmers Direct Magazine is copyright.
For a busy person juggling work and home, the ability to order No material may be re-produced in part or in whole
what they want, when they want it, and have quality fresh food without written consent from copyright holders.
delivered to their doorstep (often whilst they’re sleeping!) Distributed across Australia by Aussie Farmers
Direct and its network of franchisees (milkmen).
really makes a difference. The publisher does not accept responsibility
for unsolicited material.
So, if you’re an existing customer, why not share the Aussie
Farmers Direct experience and recommend us to your family and Printed by Offset Alpine Printing.
friends? As a welcome, we’ll take $20 off their first order if they
This magazine is printed on PEFC
quote ‘AFD Magazine – Family and Friends’ (see more on page 38). certified paper, meaning that it
originates from forests that are
As a pleasant reward, we had some great news this month – managed sustainably. PEFC is the
we were announced BRW magazine’s number one Aussie franchise Programme for the Endorsement
of Forest Certification schemes.
business for the second year running. A big thank you to our
PEFC/xx-xx-xx
TM PEFC is an international
great team and customers who helped make this happen. certification programme
promoting sustainable
I hope you enjoy reading the second issue of forest management.
Cheers,
to manufacturing plant
in Lidcombe, NSW
. . . . .
1300 MILKMAN
Braeden Lord, CEO, (1300 645 562)
Aussie Farmers Direct www.aussiefarmers.com.au
What’s Inside
FROM THE SOURCE
5 Ask Fletch
6-7 The Fickle World Of Fungi
9 Ask Pete
12-13 Our Cover Story: Cattle Class
39 I Love Being A Milko
40 Mail
IN THE KITCHEN
21 Roast Pumpkin Parcels
22 Hilary McNevin’s Panfried Barramundi
23 Ross Dobson’s Pork Sausage, Fennel & Haricot Bean Stew
25 Janelle Bloom’s Slow-Cooked Beef Stroganoff
27 Janelle Bloom’s Chocolate Rhubarb Waffle Pudding
INSPIRATION
10-11 Our Autumn Table
15 Organic Planet
15 Tips For Kitchen Kids
34-35 Inspire – Ten Questions For Jon Dee
37 A United Effort For Communities In Need
IN SEASON
www.aussiefarmers.com.au
5
How to choose a mushroom:
For a great Fresh mushrooms should be firm, meaty, dry
mushroom recipe and not withered. Avoid mushrooms that feel
see page 25 slimy or have bruises. When you smell them,
they should smell pleasant and earthy.
To see Michelle’s
mushroom
farm, head to
Aussie Farmers
Direct TV
Michelle’s storage tip: Store your mushrooms in a brown paper bag, but make sure it’s
not crammed full - there needs to be air space so the mushrooms can breathe.
Cooking tip: Don’t discard mushroom stems. Finely chop them and sauté in butter until all
the liquid evaporates. Place in a snap lock bag and freeze it to use as mushroom flavouring
for soups, pasta sauces or stuffing.
www.aussiefarmers.com.au
7
AUTUMN
DAIRY
BITES
www.aussiefarmers.com.au
9
Our Autumn Eggs
Table
Sourced from local egg farmers
around Australia. They’re as
fresh as they get, available in
free range and standard.
As temperatures begin to
drop and preparations are made
for the Easter bunny’s arrival,
we’ve welcomed some tasty
new additions to our range.
Here are our autumn favourites,
perfect for school lunches and
Easter feasts the whole family
will love...
Coffee
Get your morning started the
right way with our premium,
single estate Arabica coffee,
available in beans or ground
ready for the plunger (200g).
Yoghurt
Creamy Greek-style yoghurts
packed with real Aussie fruit
in a variety of flavours.
AUTUMN BITES
Gourmet bread
Our new gourmet bread range is hand crafted with local wholegrain ingredients.
Free from artificial additives, they are made using a traditional, natural fermentation
process rather than commercial yeast. There are three tasty breads to choose from:
ciabatta, white sourdough, and wholegrain sourdough. Now available in VIC and QLD
and coming soon to SA, NSW/ACT and WA!
Spreadable butter
By popular demand, we’ve
introduced a spreadable butter
blend to our range that contains
less saturated fat than pure butter.
Juice
Fruit for our juices is sourced
from some of the best fruit
producing regions in Australia
with orange and mango, apple,
and orange available.
Milk
Our very own 100% pure milk,
made by us at our new Aussie
Farmers Dairy. Support Aussie
farmers and enjoy milk the way
it should be, with no added
permeate. Choose from whole
milk, reduced fat and no fat.
“Prepare the steak by seasoning it with salt and oil, Brisket Plate FLANK
rubbing it in all over the steak, so you’re oiling the steak, Shank
Shank
not the pan. Start by heating a pan (ideally a griddle or
ridged pan as it creates grill marks and good colour) until
it’s piping hot. Seal on both sides then place in an oven
at 230oC. You will see the steak cooking up each side.
Take out of the oven to rest. Resting is the most crucial
part, as it allows the juices (which have been driven to The perfect steak
the centre of the meat whilst cooking) to redistribute One of Michael’s favourite cuts is the porterhouse steak.
throughout the meat, so it loses less juice when you cut it, These are cut from the rear end of the short loin and
and it will be far more tender and juicy. My rule of thumb contain a large part of the tenderloin. They are cut
is to rest it for half the total time you cooked it.” thick and are one of the most tender parts of the beef.
www.aussiefarmers.com.au
13
AUTUMN BITES
HEALTH
Did you know that organic farming is one of the top two growth
industries in Australia? There is a massive groundswell of people keen to
consume organic fruit and vegetables, and if the huge response by our
customers to the newly introduced Aussie Farmers Direct organic boxes
is anything to go by, our organic farmers are going to be a busy bunch!
Several years ago, it was chefs in restaurants that started to seek out organic produce,
predominantly because they believed it tasted so much better. The growth in organic
farming is also in response to climate change, as organic produce tends to be more
resilient and adaptable to changing conditions. And as the average age of non-organic
farmers rises due to the lack of interest of future generations to continue a family-
farming legacy, organic farmers are on average younger than non-organic farmers,
which bodes well for the future of organic food farming in Australia.
The growing interest in organics has also given rise to other Australian organic
products. Australian Eatwell is one such company, based in the rural enclave of
Donald in Victoria and employing up to 30 local staff. The company sources the
majority of its ingredients from within a 100 kilometre radius in an effort to
support local farmers and growers, creating a range of fresh organic gourmet
soups and other delicious organic vegetable and soy products.
Aussie Farmers Direct fruit and vegetable boxes are now available in VIC, starting in NSW in April
and coming soon to other states. Available for families and couples, the boxes are full of seasonal
organic produce which change weekly to ensure you get a variety of fruit and vegetables.
www.aussiefarmers.com.au
15
9
ADVERTORIAL
The Secret To A
Good Night’s Sleep
Who doesn’t love a good night’s sleep? It restores the body and mind and helps us think and
Z
function at our best, so it’s important to make sure you’re sleeping on all the right things.
A great mattress, bedding and bed linen all contribute to some good quality shut-eye.
There are a number of reasons why bedding made from pure Not all mattresses are created equal either. Springs in conventional
and natural fibres can greatly enhance our health and wellbeing, mattresses generate electro-magnetic fields (EMFs), by acting as
and why bedding made from man-made, chemically saturated antennae for the electricity in the home. These EMFs can have
materials might not be doing us too many favours. a negative impact on our health and contribute to degenerative
diseases. In fact many naturopaths suggest that patients get rid
The human body acts like a giant sponge, absorbing traces
of innersprings as a means to help regain their health.
of chemicals through the skin and lungs into our bloodstream.
Try rubbing some garlic on your feet. You’ll notice that within The government has started to set standards on the types of
half an hour, your breath will smell of garlic! There are all mattresses that can now be sold in shops, however there is a
sorts of ‘patches’ like this available now which work on long way to go. Why allow any toxins at all when it is possible
this very principle of absorption. to buy all types of bedding- mattresses, quilts, pillows, bed
linen – which are certified absolutely pure, for just a little more.
When we are asleep we are at our most susceptible to absorbing
traces of harmful chemicals. Much of the bed linen and bedding Your body loves to be immersed in pure, natural fibres such
Z
products on the market contain a range of chemical and as cotton, wool and other fleeces. They are energetically
man-made fibres. A lot of the bed linen that is sold in Australia compatible with your body’s frequencies. These pure products
comes from China and is heavily treated with formaldehyde, are just beginning to make their way into the mainstream retail
used to soften the fabric and make it wrinkle-free. Formaldehyde stores, although in the absence of certification details their
is a known carcinogen and there are no controls over its usage. true organic purity is often doubtful.
A lot of bedding uses wool, but what the industry calls ‘wool’ They are available from credible businesses such as Blessed
is most often a composite of inferior wool and Dacron, which Earth, who for the last seven years have been setting the
Z
breaks down over time. Even ‘100% wool’ is allowed to contain benchmark for the organic textiles industry in Australia. Blessed
10% Dacron or polyester, often more. Dacron is a man-made Earth has an organic superstore situated on the Sunshine Coast,
substance, and our body responds poorly to substances such as and sell online all over Australia for a flat $5 delivery fee.
this as well as metal, polyester, nylon, latex and polyurethane Visit: www.blessedearth.com.au
foams, and chemicals that come along with the production of
“Your life is a reflection of how you sleep,
those substances. When you are near these substances your
body can go into stress mode and you are unlikely to get
and how you sleep is a reflection of your life.”
the deep, rejuvenating sleep we all need. – Dr. Rafael Pelayo
Autumn delights,
the flavours of
a season.
RECIPE
Pumpkin Patch
ROAST pumpkin PARCELS
The idea of sending a group of teenage girls from the city away to a farm for eight weeks to learn about
life sounds more like a recipe for disaster than discovery, but students at the Methodist Ladies College
Mallacoota (Victoria) campus have been loving country life. A part of the curriculum is focused on
community living, developing independence and an appreciation for the environment. And you should
see their pumpkin patch! Students Aoi, Sora and Cassie created this lovely autumn dish from the school’s
abundant veggie garden, one of the many recipes to be found from a range of intriguing foodies in the new
book ‘The Sustainable Table’.
SERVES 8 - 12
Ingredients Method
1/4 pumpkin, cut into small squares Preheat oven to 220°C.
1 tbsp olive oil Place the pumpkin on a baking tray and sprinkle with rosemary.
Honey, to taste Drizzle with olive oil and honey and cook for 20 minutes, turning once.
3 onions, sliced
2 cloves garlic, finely chopped Sauté the onions and garlic in a little olive oil until translucent.
1 cup feta cheese, crumbled Combine all ingredients for the filling in a large bowl, including the roasted pumpkin.
4 tomatoes, diced Season with salt and pepper.
2 cups kalamata olives, roughly chopped
Cut a large triangle of puff pastry and wipe edges with egg yolk.
1 bunch spinach
Small bunch of chives, chopped Place ingredients for the filling on one half of the triangle and then
Rosemary, to taste fold over the other half of the pastry to make a smaller triangle.
Sea salt and cracked black pepper Pierce puff pastry with a knife and brush with egg yolk.
12 puff pastry sheets
1 egg yolk, to brush pastry Secure the edges and bake for 20 minutes or until golden brown.
Parsley, to garnish Remove from the oven and serve with a seasonal salad.
www.aussiefarmers.com.au
21
RECIPE
Beautiful Barra
panfried
barramundi
SERVES 2
Hilary McNevin is a fish crusader. Her book, ‘Guide To Fish’ is the bible for anyone
wanting to know how to select and cook sustainable fish species in Australia.
Barramundi is striking to look at and struts around the ocean, but not many fish are as sweet tasting
as well-cooked barra. It has a lovely soft texture.
Add some barramundi fillets to your next Aussie Farmers Direct order today and get cooking!
www.aussiefarmers.com.au
22
RECIPE
Bean Comforts
Pork sausage, fennel & haricot bean stew
Ross Dobson is a chef and food writer who hails from Sydney and
worked at celebrity chef Bill Granger’s acclaimed restaurant ‘Bills’.
He now runs his own restaurant set in the foothills of the Blue Mountains.
Ross favours uncomplicated cooking techniques that showcase good produce
at its best, and his latest book ‘Wholefood Kitchen’ is packed full of such recipes.
This recipe is wonderfully simple and perfect with Otway Pork sausages, available
in the ACT, NSW and VIC from the Aussie Farmers Direct online butcher shop.
Haricot beans are small, white oval beans that become very tender when
cooked but Ross says that cannellini beans would work just as well.
This is delicious served with soft polenta, mashed potato or crusty
bread – basically something to mop up the delicious sauce.
SERVES 4
Ross Dobson
Ross Dobson’s Wholefood Kitchen
Ryland Peters & Small
RRP $39.95
Images ©: Ryland Peters & Small.
Photographer: Peter Cassidy.
Ingredients
2 tablespoons olive oil
5-6 Otway Pork sausages
1 white onion, chopped
Method
1 fennel bulb, chopped
Heat the oil in a large, heavy-based frying pan set over medium heat.
2 garlic cloves, chopped
Add half of the sausages to the pan and cook for 4-5 minutes, turning often,
1/2 teaspoon fennel seeds
until well browned all over. Remove from the pan and repeat with remaining sausages.
410 g tin of haricot beans,
well drained and rinsed Add the onions, fennel, garlic and fennel seeds to the pan and stir-fry for 5 minutes,
400 g tin of chopped tomatoes until the fennel is softened and golden.
2 teaspoons brown sugar Add the beans, tomatoes and sugar to the pan and stir to combine. Return the sausages
Sea salt and freshly ground black pepper to the pan and bring to the boil. Reduce the heat to a low simmer and cook for 10-15
Soft polenta or mashed potatoes to serve minutes. Season to taste with salt and pepper and serve with the side dish of your choice.
www.aussiefarmers.com.au
23
RECIPE
Janelle Bloom
Family Food & Weekend Feasts
Random House. RRP $39.95
Photography: Steve Brown
SERVES 6
Ingredients Method
2 tablespoons tomato paste Preheat the oven to 130oC fan-forced. Combine the tomato paste, stock and tomatoes
2 cups beef stock in an ovenproof casserole dish. Whisk to dissolve the tomato paste. Add the beef,
400 g can diced tomatoes bay leaves and cinnamon stick and stir to combine. The beef should be covered
1.25 kg casserole beef with this stock mixture. Press a piece of baking paper right down onto the surface
cut into 3 cm pieces and cover with a tight-fitting lid or double layer of foil. Place in the oven and cook
2 fresh (or 1 dried) bay leaves for 4 hours, or until the beef is so tender it almost falls apart. Remove from the oven.
1 cinnamon stick
Heat a deep, large non-stick frying pan over high heat until hot. Add 1 tablespoon
2 tablespoons olive oil
of oil and the butter and mushrooms. Cook for 5 minutes, until light golden.
30 g butter
Transfer the mushrooms to a plate. Reduce the heat to medium and add the
250 g chestnut mushrooms, trimmed
remaining oil and onion, then cook, stirring, for 5-7 minutes, until soft.
1 brown onion, halved, thinly sliced
1 tablespoon plain flour Sprinkle the flour and paprika over the onions and cook, stirring, for 2 minutes.
1 tablespoon sweet paprika Add 1 cup of the liquid from the casserole and stir until the sauce comes to the boil.
1/2 cup sour cream Reduce the heat to low, add the beef, all the remaining liquid from the casserole,
Chopped flat-leaf parsley and and the mushrooms to the pan. Remove the bay leaves and cinnamon and simmer,
cooked pasta, to serve uncovered, for 8-10 minutes, until the sauce thickens to the consistency you like.
Taste, then season with salt and pepper.
Remove from the heat, swirl through the sour cream, sprinkle with
parsley and serve over pasta, mashed potato or crusty bread.
www.aussiefarmers.com.au
25
RECIPE
Pudding
Perfect
Chocolate rhubarb
waffle pudding
SERVES 8
Janelle reckons this pudding is the perfect
indulgent dessert as we head into cooler weather.
Ingredients
1 bunch rhubarb, trimmed,
chopped, washed
1/2 cup raw sugar
300 g frozen waffles,
lightly toasted
4 eggs
1 teaspoon vanilla extract
600 ml thickened cream
200 g good-quality milk
or white chocolate,
roughly chopped
Method
Lightly grease 8 x 1-cup capacity ovenproof cups or
1 x 8-cup capacity ovenproof dish.
Toss the rhubarb in 1 tablespoon of the sugar and place on a
microwave-safe plate. Cover and microwave for 2 minutes on
high/100%, until warm (the rhubarb should still hold its shape).
Set aside to cool for 15 minutes.
Cut the waffles into 3 cm cubes. Using an electric hand mixer,
beat the eggs, vanilla and remaining sugar in a large bowl until pale
and thick. Add the cream and beat on low speed until just combined.
Arrange one-third of the waffles over the base of the cups or dish.
Pour over one-third of the cream mixture. Top with one-third of
the chocolate and one-third of the rhubarb. Repeat the layers twice.
Allow to stand for 30 minutes (this allows the waffles to absorb
the custard, producing a lighter pudding). Preheat the oven to
160oC fan-forced.
Place on a baking tray and bake, uncovered, for 40-50 minutes or
until the custard is set and the top is golden. Make sure you check
the pudding after 40 minutes – if the tops are becoming too dark,
cover them loosely with foil. This will depend on the waffles you use.
www.aussiefarmers.com.au
27
My Grandma’s
Author: Louise Fulton Keats
Recipes by Margaret Fulton
Illustrations by
Michelle Mackintosh
Vanilla Cupcakes
My Grandma’s Kitchen
Hardie Grant
RRP $29.95
‘My Grand
ma’s Kitch
en’ is a bea
children’s utifully illu
book and c strated, w
ookbook w himsical
who has a ritten by L
great pass ouise Fulto
ion for coo n Keats
some much king. In th
-loved recip e book, Lou
es of her le ise shares
Fulton. He gendary gr
re’s a grea andmother
t recipe for , Margaret
both little
and big kid
s to try.
www.aussiefarmers.com.au
CAKE
31
NOSTALGIA
Lady Marmalade
We remember our diligent grandmothers making use of every single piece of fruit from their backyard
orchard with their painstaking jam-making efforts. What they created tasted so good and went perfectly
with a cup of tea and freshly made scones with lashings of butter and just-made jam on top.
The faded art of jam making is experiencing a revival, not just as a way to reduce waste but also to
understand exact traditional methods and savour the flavours of family history. Here are some tried and
true jam recipes that use great autumn produce. Collect some jars and try your hand at making your own!
www.aussiefarmers.com.au
33
Ten
questions
for Jon Dee
You co-founded Planet Ark with What did winning the NSW Who has been your
Pat Cash. What was the catalyst 2010 Australian Of The Year strongest influence?
for you to get that going? award mean to you? My dad was a fire fighter, so I was
We both knew business people It was an amazing honour in total awe of him as a little boy.
who wanted to change their and incredibly humbling. His values are incredibly strong.
companies so that they had less I now head up an organisation My mother showed me how
impact on the environment but called Do Something! and effective you can be by working
they were often knocked back or winning the award has made with local councils. She was the
treated badly by environmental it so much easier to establish. first female Mayor of her home
groups. So we got together I find that I’m now taken a lot town and she gets things done.
in London in June 1991 to more seriously by a wider group She’s very inspiring.
talk about that. As the night of people and that gives you the
What have you yet to do?
progressed, we got quite drunk confidence to keep going.
I want to ban phosphates in
and eventually decided that we I was given the award in front of laundry and dishwashing
should set up our own ‘positive my wife Leanne and on receiving powders. Many major countries
action’ environment group. it I was able to thank her for her like America have already
Thankfully we remembered support over many years. done it, but we have yet to do
enough about our discussion that the same, even though our
we actually went ahead with it! What campaign are you
waterways can be very badly
currently working on?
What has been your most affected by phosphates.
Amongst many things, we’re
successful project thus far? working on our FoodWise What legacy would you
I did a lot of personal lobbying to campaign. Australians are like to leave the world?
get the three-year phase out of spending $7.8 billion on food I want to leave two daughters
incandescent light globes. I was that they buy but throw away. who are as committed to the
pleasantly stunned when that We all need to become far more environment as I am. I would
got through; it made Australia aware about the environmental also want to know that I couldn’t
the first developed country in the impact that has. That’s why have done any more than I did
world to do it. That ban will stop we’re excited about Aussie and that I inspired people to
millions of tonnes of greenhouse Farmers Direct as it encourages bring about real and measurable
pollution from going into the people to understand how change in their daily lives.
atmosphere and it will also save food gets ‘from the paddock
Australians hundreds of millions to the plate’.
What’s for dinner tonight?
of dollars in reduced energy bills. We’re vegetarians so we’re
Life is busy. What small steps having mushroom risotto.
You launched Planet Ark in can we do to create change? We try and serve portions that
Australia because you felt we
Our latest campaign is called minimise the amount of food
could become a world leader
‘The 10% Challenge’. We’re that we waste and sometimes,
on environmental issues.
showing people how easy it we’ll even cook two meals at
How do you think we’re faring?
is to reduce their energy and the same time. The leftovers can
We are falling behind. We are a
petrol use by 10%. Australians be added to the spare meal and
well-off country that’s packed
currently spend nearly $1 it’s then popped in the freezer.
with intelligent people. If Australia,
billion on standby power which It’s a simple way to save food
with only 22 million people, can’t
represents nearly 10% of the and money.
get it right, then what hope is
average household energy bill.
there for the rest of the world?
Australia’s ban on incandescent
bulbs was immediately copied
by many other countries and it You can follow Jon on Twitter.com/JonDeeOz or you can check out
shows the potential change that his websites via www.DoSomething.net.au and www.JonDee.com
we can trigger if we take the lead.
www.aussiefarmers.com.au
35
CHARITY
A United Effort
For Communities In Need
It ’s been a tough couple of months for our franchisees, our farmers and our customers from
communities across Queensland and Victoria in the wake of the floods and cyclones. Two of our
Aussie Farmers Direct employees have been on the frontline, and we asked them to share their stories.
www.aussiefarmers.com.au
39
MAIL
I recently placed my first order with Aussie Congratulations Josie LE I would just like to say a huge THANK YOU
Farmers Direct, having seen the vans Weedon of Highton, TH TTER for adding yoghurts to your product range.
EI
SSUOF
on my street. I placed a ‘once off’ order VIC for this letter. E The large 1 kg tub of strawberry yoghurt
which included a beef and mushroom pie Josie receives a copy of was devoured in less than a day (between
and received a call from a lovely lady the the wonderful cookbooks two people mind you). I’m so glad it’s 98%
following day to confirm my order and that inspired the recipes in fat free!!! They will definitely be a weekly
explain the process. This was followed our last edition. addition to my order. Keep up the good
up with my order being delivered exactly work Aussie Farmers Direct!
as described before I left for work on I had not thought of Aussie Farmers Brendan, VIC
Wednesday. And that pie, good people, oh Direct putting out a magazine so was
that pie! My husband, long time pie eater surprised and pleased when it arrived. I am writing to let you know what a fantastic
that he is, has stated in no uncertain terms I am particularly interested in hearing job your company is doing in supporting
that such a pie has never existed before about the farmers who are a part of the local farmers.
and that any pie eaten in future will surely Aussie Farmers Direct as this was my By not supporting the multi-nationals you
disappoint. Well done Aussie Farmers Direct main inspiration for learning about the have succeeded in growing your business,
– the milkman in his van has come a long organisation and becoming a customer. and supporting our economy by providing
way since I was a kid, and I couldn’t be I felt it was a wonderfully creative jobs and at the same time providing value
happier! Thank you so much. Nuala, WA idea that the ordinary suburban family for money to the consumers.
could so directly be involved with I run a milk distribution company in
We live in Redwood Park, SA and Aussie supporting Australian farmers at a time Sydney with my husband. Our main
Farmers Direct is just a great help to us. when they so badly need it and, as a products are manufactured by small
My husband, when he first tasted the full bonus, have the products delivered farmers in NSW and Victoria who have
cream milk, said that it was just as he to our doorstep. gone against the big guys and decided
remembered as a boy (he is 81 now). The '100% Australian' promise is vital to bottle milk themselves.
Your presentation and professionalism and – the customer trusts Aussie Farmers We are also proud of supporting local
courteous service are a credit to you all! Direct to source true Australian farmers to see their business grow as
Merilyn, SA products. The magazine is an ours grows rather than seeing profits
opportunity for informing customers go overseas. Congratulations and good
on how this is done. luck for the future. Suzy, NSW
I am a new customer and very happy with So, to hear about the farmers and
the product and the magazine. There are producers of the products available;
two particular aspect of the magazine to get ideas on how these products can I was pleasantly surprised to receive a
I wish to commend you on. Meeting the be used; to hear about the franchisees copy of your magazine. I love informative
farmers – ‘Meet the Ferrises’ was an who ensure the products get to us so and interesting booklets like this which
excellent insight into what goes on at a fresh, and keep us up to date with are filled with relevant articles and local
farm. I would appreciate meeting a few worthwhile information, all go to stories. It is surprising what a large range
more of them or hear their stories. making a very readable magazine. of Australian made and owned products are
We are so segregated from the primary It is wonderful that the original concept out there, we just need to be made aware
producers that most of the time, we has grown so well all over Australia. of them and magazines such as yours are
assume our foods come from supermarkets. The magazine will also be useful just the ticket. As a self confessed recipe
Featuring the franchisee is a good personal in explaining to friends about the and cooking show addict, I think the
touch. It is good to know that the person organisation and, hopefully, encourage inclusion of good recipes is a winner – they
delivering your products really enjoy them to become customers as well. don’t need to be too fancy, just delicious
what they do. Marian, NSW Josie, VIC with not too many ingredients. Sue, VIC
www.aussiefarmers.com.au
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