IntelliDrive (Connected Vehicle) Task Force Survey

December 8, 2010
Roger Berg (Denso), Dmitri Khijniak (Kapsch)
Bob Rausch (Transcore)
Discussion
• Task Force Charge and Activity
• About the Survey
• Survey Focus and Measures
– Respondent Profile
– Quick Summary of Results
• Lessons Learned
• Next Steps

Chair, Greg Krueger (MDOT)

Task Force POC: Steven Bayless (ITSA)
IntelliDrive (Connected Vehicle ) Task Force
Chair's Charge to Task Force Membership: January 2010

• How do we define what "deployment" is and what it looks like?

• Define those benefits in a tangible way that can withstand the rigors
of intense public scrutiny when every dollar spent is challenged by an
increasingly skeptical public?
• How can we support the US DOT objective of High Value
Demonstrations?
• Are there things we can do as a 501(c)3 that US DOT cannot do?
Task Force Activity
• Currently there are three Task Force Subgroups
– Two are looking are exploring “early” commercial
adoption of DSRC before USDOT regulatory activity.
– Is there a broad understanding of Connected Vehicle
challenges among diverse stakeholders? If not, formulate
some “common questions” to address
– Understand universe of roadblocks or risks that are critically
burdening the start of Connected Vehicle deployment.

Applications

Motorcycle
Mobile EMS Transit
Devices Rail Freight
Roadside Airport
Intersection Light Vehicle
About the Survey
• Survey focused on
– early application deployments in 1-4 year
– risks for early deployments of the Connected Vehicle system
• Survey focused on applications enabled by use of the 5.9GHz
DSRC technology
• Survey was limited to Connected Vehicle taskforce members
• Survey is short - 14 questions
• Conducted on-line
• Survey had higher than expected response rate ~ over11% (30
responses from about 250 members of Connected Vehicle
taskforce)
Survey Focus
• Measure attitude and opinion on the priorities, issues and
risks related to the start of commercial deployment of
Connected Vehicle in the short term (1-4 years).
• Connected Vehicle Task Force members are largely supportive
USDOT research needed to support a regulatory decision by
NHTSA starting in 2013.
• However, many members of the Task Force would also like to
identify issues that would enable earlier, smaller scale
commercial deployments of Connected Vehicle.
• Discover issues to facilitate discussions and self-organizing efforts
of the taskforce
Survey Questions
• Individual understanding, experience and level of interest
• Organizational experience
• Rank of three applications as best candidates for early (1-4
years) deployment
• Most likely deployed platforms -Intersection, Roadside/Tolling,
Device, or Vehicle
• Identify top three highest priority roadblocks to applications
• Identify risks by categories -Deployment, Funding, Operations
• Rank risk categories by importance to progress in short term

* questions in bold italics ask for free form

write-in responses
What kind of organization/perspective does your
response to this survey represent?

• Representation
from all segments
– Over 60% of the
respondents were
private enterprise or
consultants, the rest
academia and
government
Respondents’ experience
• Majority of respondents are familiar with the Connected
Vehicle program
– Majority of the surveyed have spoken at conferences on
the topic, with a small percentage “still learning” about the
program
• Most respondents are focused on design, systems integration
and planning in ITS– majority of people appear to be very
familiar with overall systems approach and Connected
Vehicle objectives
Rate your organization's current level
of interest in Connected Vehicle

• 86% of respondents claim that

their organizations are “very
interested” (ranked 4-5) in
Connected VehicleSM.
• 60% of respondents reported
interest in contributing to a
discussion of issues identified in
the survey (a result from
another question)
What applications are the best
candidates for early (1-4 years)
commercial deployment?
• Top 5
applications:
– Traveler
Information
– Tolling
– Safety
– Commercial
vehicle
– Probe
What are the highest priority roadblocks to
commercial deployment of early Intellidrive
applications?
• Top risks identified
as generally
expected:
– uncertainty in funding
– value proposition
– deployment strategy
– concerns about low
DSRC penetration
– maturity of standards,
technology and
products
Rate risks that need to be resolved to see
Connected Vehicle deployment moving
forward

• Legal concerns and O&M funding are rated

higher than initial deployment funding
 Lessons Learned
• Need to cross-interpret answers between
free form questions and multiple choice
– example: biggest “early deployment” risk ?
• free form shows funding/business model
– free form gave nineteen different types of risk across three
categories
• multiple choice is liability

More task force discussion necessary to ensure a common understanding of terminology.

Next steps
• Engage survey respondents in further
discussions
– 60% of respondents interested in contributing to
future discussions
• Develop task force consensus on highest
priority focal points
• Utilize on-line forum and face-to-face
meetings to formulate critical definitions and
task force perspectives
• Document outcomes
Questions?
THANK YOU!
Caveats
• Not a statistically valid survey –respondents are self selected.
• Survey questions are subject to multiple interpretation across
and within stakeholders groups
– Survey designers included both multiple choice and free-
form answers on the same topics.
– Compiling and reporting free-form answers to the task
force
• Widget surveys generally are an introduction into a discussion
on the topic raised by the poll – that is what this poll does.
Prerequisite issues for early deployment (1/2)
Early deployment risks Early funding risks
• Technology/Standards • Budget priorities
maturity
• Funding O&M model
• Marketing and outreach
• Technology/Standards
• Interoperability, agency maturity
coordination
• Political consensus
• System reliability, scalability
• Incentives to deploy
• Availability of infrastructure
• Application/Value
proposition
• Liability
Prerequisite issues for early deployment (2/2)
Operating risks
• Funding model for O&M
• O&M staffing and personnel
expertise
• Liability
• System governance
• Obsolescence
• Public/private partnership
arrangement
• Technology alternatives
 What do you see most likely deployed within the
short time frame of 1-3 years

• 5.9 Tolling has made to the top of early

deployment applications