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M.O.

E Productions
Business Proposal

Marketing 331.101

March 4, 2011

Meagan Payne
Maria Mitchell
Stephanie Pearl
Terrence Keels
Tyrin Bynum
Abdul Adehola
Willie Carter
Ulester Williams
Brandy Smith
Mission

The mission of the MARKETING OVER EVERYTHING (M.O.E.) is to provide


companies with the highest level of event planning. We exist to attract and maintain
customers. When we adhere to this maxim, everything else will fall into place. Our
services will exceed the expectations of our customers.

Target Markets

MARKETING OVER EVERYTHING (M.O.E.) is providing services to corporate


customers and smaller companies on a situation needs basis. We will not be going after
the "social event market" which is an alternative market niche within the event planning
industry.

The corporate customer is a company that contracts with MARKETING OVER


EVERYTHING (M.O.E.) to plan and typically host an event for the company.
Corporations will be turning to MARKETING OVER EVERYTHING (M.O.E.) to plan
the events because:

1. It is cost efficient for a third party to plan the event. This is the case because the
third party only does event planning so they can plan and host the event more
efficiently.
2. The company does not have additional people who can be taken away from their
daily jobs, nor time to invest in an infrequent event.

Our event planning services for corporate retreats will typically be utilized by larger
corporations. A larger company can be generally defined as one with more than 40
employees. Smaller companies sometimes will utilize this service of ours; however, it is
the larger corporations that typically have the budget for this activity.

For our product launch event planning, we will be servicing companies of all different
sizes. Typically the companies that use this service will be product based companies, but
we will also offer this service to service-based company who desire to announce a new
service that they are offering.

Situation Analysis

MARKETING OVER EVERYTHING (M.O.E.) is entering their first year of business.


Marketing will be critical to develop sufficient business to achieve profitability. The
company offers high quality event planning for two specific areas, corporate training and
product release events. The basic market need is for a competent service provider
offering high quality event planning at a price that is cost effective relative to a company
trying to plan the events themselves.
Market Summary

MARKETING OVER EVERYTHING (M.O.E.) possesses good information regarding


its typical customer. This includes customer needs, the general circumstances from which
the needs arise, and the difficulties the customer would face if they tried to satisfy these
needs themselves. This information will be leveraged to better understand who is served,
individual customers' specific needs, better communication channels, and how
MARKETING OVER EVERYTHING (M.O.E.) can satisfy those needs.

Market Analysis
2006 2007 2008 2009 2010
Potential Customers Growth CAGR
Large companies 9% 1,158 1,262 1,376 1,500 1,635 9.01%
Small companies 8% 1,878 2,028 2,190 2,365 2,554 7.99%
Other 0% 0 0 0 0 0 0.00%
Total 8.38% 3,036 3,290 3,566 3,865 4,189 8.38%
Market Needs

MARKETING OVER EVERYTHING (M.O.E.) is providing its customers with a high


quality event planning service that specializes in both corporate retreats for training
purposes as well as product launch events. MARKETING OVER EVERYTHING
(M.O.E.) seeks to fulfill the following benefits that are important to their customers:

• Professionalism- This is imperative as the service MARKETING OVER


EVERYTHING (M.O.E.) provides is, in effect, a representation of the client
corporation itself.
• Competitive pricing- The pricing scheme must be competitive to offer an
incentive for the customer to outsource these services.
• Customer service- The customer must get the sense that all of their needs are
being met, regardless how small or inconsequential it may seem.

Marketing Mix

MARKETING OVER EVERYTHING (M.O.E.)'s marketing mix is comprised of the


following approaches to pricing, distribution, advertising and promotion, and customer
service.

• Pricing- The pricing scheme will be based on a per project estimate tailored to
each customer.
• Distribution- MARKETING OVER EVERYTHING (M.O.E.)'s services can be
performed throughout the Baltimore regional area, determined by the needs of the
customer.
• Advertising and Promotion- Several forms of advertising and promotion will be
used including a website, partnerships/ networking with the Chambers of
Commerce, and participation at various tradeshows.
• Customer Service- the Company goes about the day-to-day operations with the
belief that 100% customer satisfaction is required in order to make the business a
success. All levels of the organization have been taught this and practice it.