MARKETING EXPENDITURE

Available GL
Sl. No. Particulars Code Available Nature of Account Quantity
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Budget Expenditure Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Expenditure Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Expenditure Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Expenditure Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
 MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
 MARKETING EXPENDITURE

Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS

1 World Health Day 4040041 Events and Sponsorship 1
2 Nutrition Week 1-7 4040042 Events and Sponsorship 1
3 World AIDS Day 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS

1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Ads 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance